What Forster does

Förster Werbung (legal name: Förster Werbung und mehr) is a privately held, full-service advertising production company founded in 1987 and headquartered at Neuteichnitzer Straße 59, 02625 Bautzen, Germany. The firm operates with 11-50 employees from a single location and positions itself under the tagline 'Werbung von A-Z alles aus einer Hand' (advertising from A-Z all from one source). Its business is organized around four integrated service lines: Werbemedien (signs, illuminated letters, facade lettering, wayfinding systems, milling and engraving), Rollende Werbung (vehicle wraps and lettering for cars, trucks, buses, trains, and aircraft), Textilveredelung (flex and flock foil, screen printing, embroidery on apparel and workwear), and Drucksachen (business cards, flyers, banners, stickers, stamps, trade-show materials). Underlying capabilities are traditional and craft-based: in-house fabrication of illuminated signage, vinyl application, textile decoration, and offset/digital print production, with design through installation delivered by the same provider.

Name

Forster

Legal name

Förster Werbung und mehr

Website

https://foerster-werbung-bautzen.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Förster Werbung is a privately held, full-service advertising production company in Bautzen, Germany, founded in 1987, serving regional SMBs with signage, illuminated letters, vehicle wrapping, textile decoration, and print products from a single location.

Ownership category

akta.pro rank

Product category

Advertising and Signage Production Services

NAICS

Indoor and Outdoor Display Advertising (541850), Sign Manufacturing (339950), Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231)

SIC

Services-Advertising Agencies (7311), Service Industries For The Printing Trade (2790), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

OOH Production, Printing & Installation Services (MPAAAKAJ)

Keywords

• Advertising media production
• Vehicle wrapping services
• Textile printing
• Illuminated signage
• Print products

Headquarters

HQ city

Bautzen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Advertising Media & Signage Production: Custom fabrication and production of advertising media including signs, illuminated letters, facade lettering, directional systems, and building signage. Project-based service revenue from design, production, and installation.
2. Vehicle Advertising: Vehicle wrapping and lettering services for cars, trucks, buses, trains, and aircraft. Includes partial and full vehicle wraps, offering complete A-to-Z services.
3. Textile Decoration: Textile printing and decoration including caps, shirts, hoodies, bags, and workwear using flex and flock foil, screen printing, and embroidery techniques.
4. Print Products: Production and printing of business cards, letterheads, flyers, stamps, trade show materials, PVC and mesh banners, flags, stickers, and foil plots. Covers everything from basic corporate stationery to specialty print items.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Forster is a full-service advertising production company that designs, manufactures, and installs advertising media for businesses. Its offerings span fixed signage (signs, illuminated letters, facade lettering, and wayfinding systems), mobile advertising (vehicle wraps and lettering), textile finishing (printing and embroidery), and printed media (business cards, flyers, and similar products). The firm operates as a one-stop shop covering consultation, design, production, and on-site installation.

Product overview

Förster Werbung is an advertising services company offering a comprehensive suite of signage, vehicle wrapping, textile finishing, and print production services. Founded in 1987, the company positions itself as a 'full-service' provider under the tagline 'Werbung von A-Z alles aus einer Hand' (advertising from A-Z everything from one source). The portfolio consists of four core service lines: Werbemedien (signs, illuminated letters, facade lettering, wayfinding systems), Rollende Werbung (vehicle wraps for cars, trucks, buses, trains, aircraft), Textilveredelung (textile printing via flex/flock, screen printing, embroidery), and Drucksachen (business cards, flyers, banners, stamps, trade show materials). These services are offered as integrated, turnkey solutions from design through to installation and finishing.

Differentiator

Problem solved

Functional benefit

Products and services

• Werbemedien (Advertising Media) Production and installation of fixed-location advertising media — signs, illuminated letters, facade lettering, and wayfinding systems — for businesses seeking visible storefront and building branding.
• Rollende Werbung (Mobile Advertising)

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights1 record

Broad incumbents

• Wall AG: German outdoor advertising company specializing in street furniture advertising (bus shelters, city info pillars). Comparable on the German OOH advertising production side, but operates at municipal/national concession scale rather than serving SMB clients directly.
• JCDecaux SA: Global leader in outdoor advertising with strong German presence, focused on street furniture, billboards, and illuminated advertising installations. Comparable on the OOH/illuminated advertising production and installation side, but operates at global scale with public-space concessions Förster does not have.
• Lamar Advertising Company: One of the largest outdoor advertising companies in North America, producing and operating billboards, transit, and digital out-of-home formats. Comparable on OOH production and installation, but at a much larger scale and in a different geography than Förster's German SMB focus.
• Clear Channel Outdoor Holdings: Major international OOH advertising company with operations across Europe producing and installing traditional and digital outdoor advertising formats. Comparable on outdoor advertising production, but at vastly larger scale than Förster's regional German focus.
• CEWE Stiftung & Co. KGaA: German-based printing and photo finishing company with broad commercial printing capabilities. Comparable in commercial print production and finishing, but with much larger scale, retail brand presence, and public listing that Förster lacks.
• Ströer SE & Co. KGaA: Germany's largest out-of-home advertising operator, producing and installing OOH formats including illuminated signage, building wraps, and street furniture. Comparable because both operate in German OOH production and installation, though Ströer operates at national scale while Förster is hyper-local.

Direct peers

• Flyeralarm GmbH: Large German commercial printing and online print company offering business cards, flyers, banners, and marketing collateral with online ordering. Comparable because Flyeralarm operates in the same 'print products' (Drucksachen) and signage-adjacent segments Förster serves, though with a digital-first, scaled model.
• Onlineprinters GmbH: European online commercial printing platform (formerly known asdiedruckerei.de) producing business stationery, flyers, banners, and large-format print. Comparable in offset/digital printing and print products, but operates at scale via e-commerce rather than local consultation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forster