Canal 32

What Canal 32 does

Canal 32 is a local French television channel dedicated to 24/7 coverage of the Aube department in the Grand Est region. Founded in 2001 and headquartered in Saint-André-les-Vergers near Troyes, the channel broadcasts across terrestrial hertzian, ADSL/IPTV, and mobile streaming, with online streaming available globally via canal32.fr. Its programming centers on a daily Journal Télévisé airing six times nightly (18h30 through 23h30), complemented by themed magazine shows covering local news, sports (notably ESTAC Troyes football), economy, culture, agriculture, and society. Recurring programs include L'Heure Éco, Réussites le mag (produced in partnership with CCI Aube), Le Jardin de Nathalie, Quiz 10, Busin'Est le reportage, Terres et Vignes de l'Aube, and Éco Régions, plus ephemeral event channels and annual ceremonies such as La Nuit des Réussites and Investir pour réussir.

The company's core technology is a multi-platform broadcast and streaming stack — traditional over-the-air hertzian transmission, distribution through internet service providers via ADSL, and live streaming on mobile devices and web — supplemented by a WordPress-based content site, third-party hosting (WP SERVEUR / CELESTE), Google Analytics 4 for audience measurement, and Axeptio for GDPR-compliant consent management. There is no disclosed proprietary technology beyond the broadcast operation itself, and no AI/ML capabilities are evident.

Canal 32 operates a sales-led, advertising-driven business model. Revenue is generated through Arcom-regulated television advertising spots and online sponsored content (banners, wraps, dedicated sections, branded editorial) on canal32.fr, sold to local and regional SMBs and advertisers via a dedicated portal (lesoffrescanal32.fr). Pricing is not publicly disclosed. The channel is structured as a privately-held SAS (Société par actions simplifiée) with €205,000 share capital, led by President Fabrice Schlosser and Editor-in-Chief Aurélie Juignet, with a headcount of 11-50 employees and no external investors, parent company, or M&A activity identified. Customer segments are the general Aubois population (B2C viewership) and local/regional businesses (B2B advertisers).

Name

Canal 32

Legal name

CANAL 32

Website

https://canal32.fr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Canal 32 is a privately-held local French television channel, founded in 2001, broadcasting 24/7 news, sports, and cultural programming for the Aube department across terrestrial, ADSL, and mobile streaming platforms, funded by local SMB advertising.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ)

Keywords

• Local television broadcasting
• Regional news programming
• Terrestrial hertzian broadcast
• Live video streaming
• Broadcast advertising sales

Headquarters

HQ city

Saint-andré-les-vergers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Television Advertising: Television advertising spots regulated by Arcom, the French broadcasting regulator. These are traditional TV commercial breaks during programming.
2. Online/Sponsored Content: Sponsored spaces on canal32.fr including banners, wraps, and dedicated sections sold to local and regional advertisers. Some advertisers publish their own content (articles, videos, events) through commercial editorial formulas, clearly labeled as partner content or sponsored.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Canal 32 is a local television channel dedicated to 24/7 news and entertainment programming for the Aube department in the Grand Est region of France. It produces and broadcasts local news bulletins, economic magazines, sports coverage (including ESTAC Troyes football), cultural programming, and themed shows, distributed via terrestrial hertzian broadcast, ADSL/IPTV, mobile streaming, and the canal32.fr website. Revenue is generated by selling advertising spots and online sponsored spaces to local and regional businesses.

Product overview

Canal 32 is a local television channel dedicated to 24-hour news coverage of the Aube department in France. The channel operates as a single unified broadcast platform offering news programs (Journal Télévisé), themed magazine shows (L'Heure Éco, Réussites le mag, Le Jardin de Nathalie), live streaming via Direct, and ephemeral event channels. Content is distributed via terrestrial Hertzian, ADSL, and mobile phone throughout France. The channel also produces annual events like La Nuit des Réussites and covers local sports (including Club Estac football coverage), cultural events, and economic news through its various program formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Journal Télévisé (JT) Daily local news broadcast airing multiple times throughout the evening (18h30, 19h30, 20h30, 21h30, 22h30, 23h30), covering regional news from the Aube department including society, economy, culture, sport, and faits divers for Aubois viewers.
• L'Heure Éco, L'Interview Economic interview program featuring grand format interviews with local business leaders and entrepreneurs, covering employment, local enterprises, and economic initiatives in the Aube region; led by Editor-in-chief Aurélie Juignet.
• Réussites le mag Monthly business magazine produced in collaboration with the Aube Chamber of Commerce and Industry (CCI), featuring interviews with business leaders, CCI advice segments ('Le Conseil CCI'), and economic zoom reports ('Le zoom du mois') on local companies.
• Quiz 10 Local TV quiz game show where participants answer questions about Aube department life including heritage, sport, history, culture, and unusual facts, presented by Fabien Brulard.
• Le Jardin de Nathalie Gardening advice show providing tips on plant care, species discovery, pruning techniques, and floral decorations, produced in partnership with Les Serres de l'Ardille.
• La Nuit des Réussites Annual ceremony rewarding businesses and economic talents of the Aube, featuring trophy presentations and televised broadcast celebrating local entrepreneurs and initiatives.
• Direct (Live Streaming) Live television streaming service broadcasting Canal 32 local content in real-time via terrestrial hertzian, ADSL, and mobile phone throughout France.
• Éphémères (Ephemeral Channels) Temporary themed channels covering special events such as the Internationaux de Tennis de Troyes, created for the duration of specific sporting or cultural events.
• Busin'Est le reportage Economic report series highlighting businesses, expertise, and initiatives across the Grand Est region through field reporting.
• Terres et Vignes de l'Aube Bi-weekly agricultural magazine produced in collaboration with the Terres et Vignes association, featuring interviews and reports on Auboise farming.
• Éco Régions Economic magazine showcasing regional initiatives, enterprises, and projects through reports from partner local television stations, covering innovation, employment, and ecological transition.
• Investir pour réussir Annual show connecting Troyes investors with project creators, where candidates present ideas for potential financial support and development assistance.
• VEGELLIADES Agricultural event show covering the largest annual agricultural gathering in the department, featuring demonstrations, conferences, and discussions on agricultural future.

Quantifiable outcome

• 24/7 broadcasting schedule with multiple daily news programs (JT at 18h30, 19h30, 20h30, 21h30, 22h30, 23h30)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• WP SERVEURcoreTechnology or IntegrationWebsite hosting provider - SAS at capital of 808,840,474 euros, part of CELESTE group. Handles hosting, storage, and content delivery for canal32.fr. Data hosted in France.
• Chambre de Commerce et d'Industrie de l'Aube (CCI Aube)coreStrategic or Co-development PartnerMonthly collaboration for the 'Réussites le mag' (Successes magazine) show. CCI provides economic expertise and business connections. Episodes include 'Le Conseil CCI' segment and 'Le zoom du mois' featuring economic events in Aube.
• Les Serres de l'ArdilleminorStrategic or Co-development PartnerHorticulture business partner for the 'Le Jardin de Nathalie' gardening show. Provides expertise and content for gardening programming.
• Association Terres et VignesminorStrategic or Co-development PartnerPartnership for 'Terres et Vignes de l'Aube' agricultural show covering farming and wine topics in the Aube region. Show airs bi-weekly with 3-minute segments.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Mirabelle TV: Local TV station serving the Moselle department in Grand Est. Directly comparable as a French departmental local TV channel with news, cultural, and event-based local programming.
• BFM Grand Est: Regional news channel covering Grand Est with continuous local news, weather, and regional programming. Operates as a dedicated local/regional TV outlet competing for the same advertiser base and viewers in the broader Grand Est region that includes Aube.
• Alsace 20: Local TV channel serving Alsace within the Grand Est region. Comparable French local TV broadcaster with news, sports, and regional programming funded through advertising and public support.
• TV Tours Val de Loire: French local TV channel serving the Tours / Val de Loire area with news, sports, and regional programming. Comparable in scale and departmental focus to Canal 32.
• TV8 Moselle-Est: Local television channel covering the Moselle-Est area in Grand Est. Operates a similar business model to Canal 32: local news, cultural programming, sports coverage, and advertising-funded revenue.
• ViàGrandEst (formerly Grand Lille TV / Vià): Network of local/regional TV channels across Grand Est operated under the Vià brand. Directly comparable French local TV broadcaster with news and event programming across Grand Est, including competing for the same viewer base as Canal 32.

Regional players

• Wéo (Télé Nord / Hauts-de-France TV): Regional TV channel covering Hauts-de-France. Operates a comparable local-news-and-events TV model with multi-platform distribution, though serving a different geography from Canal 32.

Broad incumbents

• France 3 Grand Est: Public regional TV channel covering the Grand Est region including Aube. Directly comparable as a free-to-air local/regional broadcaster with news and regional programming, though backed by the much larger France Télévisions group.
• France Bleu Champagne-Ardenne: Public regional radio (with associated digital video content) covering the Champagne-Ardenne area which includes Aube. Comparable as a regional broadcaster competing for local news attention and advertisers in the same territory.

Others

• L'Est Éclair: Regional daily newspaper covering the Aube department and Troyes. Competes with Canal 32 for local news audience attention and regional advertising budgets in the same geographic market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/canal32
• LinkedInlinkedin.com/company/canal32
• Instagraminstagram.com/canal_32
• Xx.com/canal32

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canal 32