What New Power Media does

New Power Media is a privately-held media and events platform founded and operated by Ann Shoket, former editor-in-chief of Seventeen magazine. The company curates conversations, panels, and conferences that connect brands and corporations to thought-leaders, media, and influencers focused on diversity, women, and next-generation leadership. Its stated value proposition is helping brands tell their story, strengthen thought-leadership, and reach next-generation audiences with authenticity.

The platform's product surface is built around three integrated assets: the New Power Media events platform itself; The Big Life, a published book by Ann Shoket serving as foundational intellectual property on ambition, career, money, and relationships; and Badass Babes (BABs), a weekly newsletter sisterhood community with a host-your-own dinner program. There is no proprietary software, app, API, or disclosed technology stack — the business is a people- and content-driven service rather than a technology platform.

Commercially, New Power Media operates as a professional services business, with revenue likely generated through event fees, sponsorships, and brand partnerships with enterprise clients. The go-to-market is event-driven and anchored on Ann Shoket's personal brand, speaking engagements at venues including SXSW, TEDx, Microsoft, and Facebook, and earned media across The New York Times, Good Morning America, NBC News, and Forbes. The company is bootstrapped, founder-owned, and has no disclosed institutional investors, employees, or office locations.

Name

New Power Media

Website

https://annshoket.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Media & Events Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate Reputation & Thought Leadership (MPAAAOAF)

akta.pro secondary industries

Thought Leadership & Executive Visibility (BPAFADAG), Social Media & Community Management (PR-led) (BPAFADAM), Organizational Culture & Values-Based Leadership (EDABAAAE)

Keywords

• Media events platform
• Brand storytelling events
• Thought leadership conferences
• Community building media
• Influencer engagement services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Events and Conferences: New Power Media organizes and produces conferences, panels, and curated events that connect brands to thought-leaders and influencers, likely generating revenue through event fees, sponsorships, and brand partnerships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

New Power Media curates and produces conversations, panels, and conferences that connect brands and corporations to thought-leaders, media, and influencers who champion diversity, celebrate women, and elevate next-generation leadership. The offering helps enterprise clients tell their brand story, strengthen thought-leadership, and reach diverse audiences through authentic, curated live experiences and supporting media content.

Product overview

New Power Media operates as a unified media and events platform centered around content and community. The core offerings include the New Power Media platform itself (which curates conversations, panels, and conferences connecting brands to thought-leaders and influencers), The Big Life book (which serves as the foundational intellectual property and guide for the community), and the Badass Babes newsletter community (which extends the book's message into an ongoing digital sisterhood). Together, these products create a生态系统 of media content, published intellectual property, and community engagement focused on championing diversity, celebrating women, and elevating next-generation leadership.

Differentiator

Problem solved

Functional benefit

Brands

• Badass Babes (BABs): A sisterhood of young, hungry, ambitious women - a weekly newsletter community designed to stoke ambitions and soothe fears of young women determined to carve their own path on their own terms.

Products and services

• New Power Media Conferences and Panels

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Edelman: A global public relations firm with dedicated DEI, women's leadership, and executive visibility practices, the kind of established agency NPM competes against for corporate thought-leadership and reputation mandates.
• LinkedIn: A scaled platform for thought-leadership content, events, and B2B brand stories targeting professional audiences, representing the broader incumbent that NPM's corporate thought-leadership activations compete for budget against.
• Hello Sunshine: A larger, Reese Witherspoon-founded media and storytelling company producing films, podcasts, and branded content for women, operating at a scale and breadth NPM aspires to in the same audience.
• Thrive Global: Arianna Huffington's media and corporate-wellness platform producing content, events, and corporate programs, comparable to NPM's media-plus-corporate-engagement model.

Direct peers

• Girlboss: A media and community platform for ambitious women featuring editorial content, events, and newsletters, mirroring NPM's book-to-newsletter-to-events content ecosystem.
• Create & Cultivate: A media and events platform that produces conferences, podcasts, and digital content for ambitious women, directly comparable to New Power Media's curated-conversation and brand-activation model.
• The Female Quotient: An experience-based media platform producing thought-leadership events, salons, and content partnerships for brands reaching women and diverse audiences, directly overlapping NPM's curated-events and brand-activation model.
• S.H.E. Global Media / S.H.E. Summit: Founded by Claudia Chan, S.H.E. Summit produces leadership conferences and content for women, cited publicly as comparable to Ann Shoket's New Power Media platform by industry insiders.

Emerging players

• The Wing: A women's co-working and community platform with events and content programming targeting ambitious women, with a similar mission of building cross-generational community for women leaders.
• Chief: A membership-based community of executive women offering peer groups and events, comparable to NPM's women-leader community and curated-conversation positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/annshoket
• Facebookfacebook.com/ann.shoket
• LinkedInlinkedin.com/in/annshoket
• Instagraminstagram.com/annshoket

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Power Media