Restore Group

What Restore Group does

Restore Group is a privately-held, French-headquartered (Toulouse) manufacturer of automotive chemical additives, founded in 1983 in the United States and now operating as an independent group. The company builds its portfolio around a proprietary CSL (Ceramic Solid Lubricant) micro-particle technology — spherical particles under 10 microns suspended in motor oil that fill microscopic scratches on cylinder walls, restoring compression and reducing wear in 4-stroke gasoline, diesel, and LPG engines. The flagship Engine Restorer with CSL anchors a broader catalog that includes diesel and gasoline fuel additives (injector cleaners, anti-pollution treatments, water dispersants, lead substitutes), radiator/cooling system products (anti-leak, descaler, flush), motor oil treatments, and a premium OPTIMUM sub-brand formulated for modern Common Rail, turbocharged, and hybrid engines.

The business model is wholesale-led and channel-driven. Products are sold in 20+ countries through 30,000+ retail points, anchored by major US retail chains (Walmart, AutoZone, Advance Auto, Pep Boys) and complemented by regional distributors in Europe (Macos Lda in Portugal, AURILIS in Spain) and country-specific multi-language websites that handle direct consumer inquiries. The customer base is individual vehicle owners seeking engine restoration, compression recovery, and emission reduction — a horizontal consumer/SMB segment with no enterprise or recurring-contract economics. The group remains independent with 51-100 employees, no disclosed institutional investors, no acquisitions, no patents, and no management team publicly identified in the source material.

Name

Restore Group

Website

https://restore.fr

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Restore Group, founded in 1983 and headquartered in Toulouse, France, is an independent manufacturer of automotive fuel and engine oil additives built around proprietary CSL micro-particle technology, selling Engine Restorer and related products through 30,000+ retail points across 20+ countries to individual vehicle owners.

Ownership category

akta.pro rank

Product category

Automotive Additives

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Miscellaneous Chemical Products (2890), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)

Keywords

• Automotive additives
• Engine treatment products
• Fuel additives
• Motor oil treatments
• Cooling system additives

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Additives Sales: Sale of automotive oil and fuel additives through retail chains, auto centers, and regional distributors. Products include engine restorers, fuel treatments, injector cleaners, and radiator additives sold in 20+ countries.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Restore Group manufactures and sells a complete range of automotive fuel and oil additives under the RESTORE brand. The flagship product is Engine Restorer with CSL (Ceramic Solid Lubricant), containing billions of micro-particles (less than 10 microns) suspended in motor oil that fill microscopic scratches on cylinder walls to restore compression. The portfolio spans engine treatments, gasoline/diesel fuel additives, injector cleaners, valve cleaners, radiator/cooling system products, and a premium OPTIMUM sub-brand for modern vehicles.

Product overview

Restore Group is an independent company founded in 1983 that manufactures a complete range of automotive fuel and engine oil additives. The core product is Engine Restorer with CSL (Ceramic Solid Lubricant), containing billions of micro-particles that restore cylinder compression. The product portfolio is organized into several categories: (1) Engine treatments including the flagship Engine Restorer with CSL and motor oil additives (treatment, anti-smoke, motor cleaner, anti-leak); (2) Fuel additives for both gasoline and diesel including fuel treatments, injector cleaners, valve cleaners, carburetor cleaners, anti-pollution treatments, lead substitutes, water dispersants, and turbo cleaners; (3) Radiator/cooling system products including anti-leak, descaler, and flush; (4) A premium OPTIMUM sub-brand line for recent vehicles (Common Rail, Turbocharged, Hybrid). Products are sold in more than 20 countries through over 30,000 retail points including Walmart, AutoZone, Advance Auto, and Pep Boys. The company maintains the RESTORE brand across all markets (France, Belgium, Netherlands, Portugal, Spain, Italy, Hungary, China, Malaysia, Turkey, Tunisia, Algeria, and more) with country-specific distributors such as Aurilis in Spain and Macos in Portugal.

Differentiator

Problem solved

Functional benefit

Brands

• Gamme OPTIMUM: A product line of high-quality automotive additives for recent vehicles, including treatments for fuel injectors (diesel and gasoline), radiator leak sealers, and smoke reduction.
• ENGINE RESTORER

Products and services

• Engine Restorer with CSL Flagship engine treatment containing billions of CSL micro-particles suspended in motor oil. Fills microscopic scratches on cylinder walls to restore compression, horsepower, and reduce oil and fuel consumption in 4-stroke gasoline, diesel, and LPG engines.
• Diesel Treatment (Traitement Diesel) Diesel fuel additive that increases cetane rating, improves cold starting, reduces engine wear and black smoke emissions; formulated for TDI, HDI, and common rail engines.
• Diesel Fuel Injector Cleaner (Nettoyant Injecteurs Diesel) Clears clogged diesel injectors, eliminates deposits, stabilizes idle, lubricates injectors and pump, facilitates cold starts, and reduces black smoke emissions.
• Diesel Noise Reducer (Anti-Bruit Diesel) Reduces diesel engine knocking noises at cold start, eliminates carbon deposits on pistons and engine block, and reduces toxic gas emissions.
• Diesel Particle Filter Cleaner (Nettoyant Filtre à Particules) Prevents diesel particulate filter clogging, improves soot elimination, and extends particulate filter lifespan for TDI, HDI and common rail engines.
• Diesel Anti-Pollution Treatment (Traitement Anti-Pollution Diesel) Reduces diesel exhaust gases and soot, improves combustion and engine power, and reduces fuel consumption for all diesel engines with or without turbo.
• Diesel Water Dispersant (Dispersant d'Eau Diesel) Eliminates water suspended in diesel fuel, reduces injector wear, and protects the fuel system from rust.
• Diesel Turbo Cleaner (Nettoyant Turbo Diesel) Releases clogged turbocharger fins, restores optimal turbo function and engine power, and reduces soot emissions for diesel engines.
• Gasoline Treatment (Traitement Essence) Ensures optimal combustion while reducing gasoline fuel consumption, lubricates and protects the fuel system, cylinders and valves, and prevents carburetor freezing.
• Gasoline Injector Cleaner (Nettoyant Injecteurs Essence) Releases clogged gasoline injectors, lubricates, cleans and maintains the fuel system, injectors, valves and cylinders, eliminates deposits, and ensures idle stability.
• Valve Cleaner (Nettoyant Soupapes) Restores valve function, ensures optimal combustion, lubricates, cleans and protects valve heads, and protects against oxidation and corrosion for gasoline engines.
• Carburetor Cleaner (Nettoyant Carburateur) Dissolves deposits, varnishes, gums and carbon buildup in carburetors and protects against rust.
• Gasoline Anti-Pollution Treatment (Traitement Anti-Pollution Essence) Reduces gasoline exhaust emissions, improves combustion and engine power, and reduces fuel consumption for all gasoline engines with or without turbo.
• Lead Substitute (Substitut de Plomb) Compensates for the absence of lead in 95 or 98 gasoline for classic engines, lubricates valves and reduces wear by depositing a protective film on valve heads.
• Gasoline Water Dispersant (Dispersant d'Eau Essence) Eliminates water suspended in gasoline fuel, reduces injector wear, and protects the fuel supply system from rust.
• Motor Oil Treatment (Traitement Huile Moteur) Improves engine power, compression and efficiency, and ensures maximum motor oil effectiveness.
• Anti-Smoke Treatment (Traitement Anti-Fumées) Oil anti-smoke treatment that reduces harmful exhaust smoke and strengthens oil properties for engines with excessive smoke.
• Pre-Oil-Change Motor Cleaner (Vidange Nette) Effectively eliminates sludge, varnishes and gums, frees piston rings and valve guides, and deeply cleans engine interior before an oil change.
• Motor Oil Anti-Leak (Anti-Fuite Huile Moteur) Eliminates leaks at seals and plugs, restores flexibility of old gaskets, maintains elasticity of new seals, without altering oil quality or viscosity.
• Radiator Anti-Leak (Anti-Fuite Radiateur) Prevents and stops radiator liquid loss, maintains optimal cooling system conditions, prevents oxide formation, corrosion and deposits; compatible with all coolants.
• Radiator Descaler (Détartrant Radiateur) Removes scale and oxidation from the cooling system, eliminates limestone, mud and oily deposits; safe for all gasoline, diesel or LPG engines and antifreezes.
• Radiator Flush (Nettoyant Radiateur) Efficiently cleans the entire cooling system, removes rust, scale and other deposits without harming seals and connections, and improves heat transfer.
• Quick Start Spray (Démarrage Éclair) Engine quick start spray for gasoline and diesel engines that enables immediate engine starting, reduces battery and starter wear, prevents towing costs.
• Diesel Technical Inspection Kit (Kit Contrôle Technique Diesel) Kit containing injector protection and stop-smoke treatments to help diesel vehicles pass emission technical inspection tests.
• Gamme OPTIMUM (Premium Product Line) Premium line of high-quality automotive additives for recent vehicles, including injector protections (diesel and gasoline), radiator leak stopper, and stop-smoke treatments for Common Rail, Turbocharged, and Hybrid engines (TDI, HDI, DCI, TCe, THP).

Quantifiable outcome

• Restores compression values in aging engines
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered regional, flagship and core.

• Macos LdaregionalChannel Partner/ Reseller/ DistributorRegional distributor for Portugal handling the distribution of Restore automotive additives in the Portuguese market. Located at R.Silva Porto, 50, 4250-469 Porto, Portugal.
• AURILISregionalChannel Partner/ Reseller/ DistributorRegional distributor for Spain handling the distribution of Restore automotive additives in the Spanish market. Located at C/ Asturias, 4 P.I. Las Salinas, 08830 SANT BOI DE LLOBREGAT, Spain.
• WALMARTflagshipChannel Partner/ Reseller/ DistributorMajor retail chain distributor in the USA. One of the first major retailers to carry Restore products after the 1983 launch.
• AUTOZONEcoreChannel Partner/ Reseller/ DistributorAuto center chain distributor in the USA carrying Restore products including ENGINE RESTORER and fuel additives.
• ADVANCE AUTOcoreChannel Partner/ Reseller/ DistributorAuto center chain distributor in the USA carrying Restore automotive additive products.
• PEP BOYScoreChannel Partner/ Reseller/ DistributorAuto center chain distributor in the USA carrying Restore automotive additive products.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• STP (Standard Oil Products / Armored AutoGroup): Iconic American motor treatment and additive brand (oil treatments, fuel additives) historically sold through Walmart, AutoZone, and major US retailers—the same flagship retail channels that stock Restore. Closest comparable US shelf-presence peer.
• Liqui Moly: German manufacturer of motor oils, additives, and vehicle chemicals sold through retail and workshop channels across Europe and internationally. Direct competitor to Restore in the automotive oil/fuel additive aftermarket with a comparable one-bottle product, multi-country distribution model.
• Bardahl: Long-established manufacturer of fuel and oil additives, motor treatments, and lubricants marketed heavily through automotive distributors in Europe and the Americas. Highly comparable to Restore in product type (engine/fuel additives), shelf positioning, and consumer branding.
• Holts Auto: Heritage UK-based automotive chemical brand making radiator additives, engine flushes, fuel treatments, and similar consumer aftermarket products. Comparable in product mix, retail distribution, and legacy brand positioning to Restore.
• Sea Foam: US manufacturer of fuel additives, motor treatments, and engine cleaning products marketed through auto parts retailers and mass-market channels. Direct comparable to Restore on product category and DIY consumer positioning.
• Marvel Mystery Oil: Long-running American brand of engine and fuel additive treatments sold through automotive retail and mass channels. Highly comparable as a legacy, single-vertical additive brand targeting DIYers—analogous to Restore's Engine Restorer positioning.
• Wynn's (Beka Holdings): Specialist maker of chemical fuel additives, engine flushes, and radiator products sold worldwide through automotive aftermarket channels. Direct competitor in fuel injection cleaners, cooling system products, and oil treatments comparable to Restore's portfolio.

Broad incumbents

• Prestone: Large US/global brand best known for antifreeze and coolant products, with a broader additive and maintenance chemical portfolio. Comparable through its radiator/cooling system SKUs and mass-retail distribution that overlap with Restore's radiator product line.
• CRC Industries: Global specialty chemical manufacturer producing automotive maintenance chemicals (lubricants, cleaners, fuel additives). Comparable as a chemical product portfolio peer in the broader automotive chemical/additive category with significantly larger scale than Restore.

Emerging players

• BG Products: US-based supplier of professional automotive maintenance chemicals, including fuel and oil additives, predominantly through service-shop and dealer channels. Comparable product technology/category but distinct go-to-market (B2B service-channel vs. Restore's retail shelf).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restore Group