BG Products, Inc.

What BG Products, Inc. does

BG Products, Inc. is a privately held specialty automotive maintenance company founded in 1971 and headquartered in Wichita, Kansas. The company manufactures and sells proprietary chemical products (fuel system cleaners, engine treatments, specialty lubricants, transmission fluids, brake fluids, coolants, and battery products organized across 12 categories), a line of proprietary service equipment (including the TFX, BFX, MVP2/MVP3, CFX, and MAX fluid exchangers, plus Diesel VIA injector-cleaning tools), and a stack of supporting software, training, and retention tools (SmartVMA digital service menu software, BG Advisor and BG Tech mobile apps, BG Dashboard, BG Certified eLearning, and the BG Experience augmented-reality training app).

Underlying technology is concentrated in proprietary automotive maintenance chemistry and purpose-built mechanical service equipment; the company complements this with software integrations to major dealership management systems (CDK, Reynolds, Dealertrack, Tekion, and others) and a strategic partnership with Tekmetric for independent-shop workflow integration. Its distribution model is exclusively indirect: BG sells through an authorized regional distributor network supported by in-house BG Representatives and Field Trainers, reaching automotive dealerships, independent repair shops, and franchise service operations across more than 20 countries spanning North America, Central America, the Caribbean, South America, Spain, and China.

The business operates three revenue streams: one-time chemical product sales through distributors, hardware sales of proprietary service equipment, and professional services revenue from training and certification programs. Retention is reinforced by the Lifetime BG Protection Plan (covering seven major vehicle systems), BG On The Road roadside assistance, and pre-owned and motorcycle protection plans, which create recurring service-visit incentives at the consumer level. Pricing is not publicly disclosed and is set through distributor relationships rather than consumer-facing retail channels.

Name

BG Products, Inc.

Legal name

BG Products, Inc.

Website

https://bgprod.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

251–500 employees

Short description

BG Products, Inc. is a Wichita, Kansas-based manufacturer of proprietary automotive maintenance chemicals, specialty service equipment, and supporting software, training, and retention tools, sold exclusively through authorized distributors to automotive dealerships, independent repair shops, and franchises across more than 20 countries.

Ownership category

akta.pro rank

Product category

Automotive Maintenance Products

NAICS

Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310), Motor Vehicle Brake System Manufacturing (336340)

SIC

Miscellaneous Chemical Products (2890), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)

akta.pro secondary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Automotive maintenance chemicals
• Professional service equipment
• Fuel system cleaners
• Transmission fluid exchangers
• Automotive aftermarket products

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Automotive Chemical Products: Sale of professional-use automotive additives, cleaners, specialty lubricants, and precision chemicals through distributor network to automotive service shops and dealerships.
2. Professional Service Equipment: Sale of proprietary service equipment including fluid exchangers (TFX, BFX, MVP2, CFX), diagnostic tools, and specialized applicators designed for BG service procedures.
3. Training and Certification Programs: Training programs for automotive professionals including BG Certified eLearning, BG Experience augmented reality training, and in-person field training services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BG Products, Inc. manufactures and distributes proprietary automotive chemical products (additives, cleaners, specialty lubricants, engine oils, brake and transmission fluids), professional service equipment (fluid exchangers, diesel injector cleaning systems, fuel induction service tools), and supporting sales/training/retention tools. Products are sold exclusively through an authorized distributor network to automotive dealerships, independent repair shops, and franchise service operations across more than 20 countries.

Product overview

BG Products, Inc. manufactures and distributes high-quality automotive maintenance products and professional-grade equipment to dealerships, independent shops, and franchises worldwide. The portfolio is organized into three interconnected pillars: (1) Chemical Products including additives, cleaners, specialty lubricants, and engine oils across 12 categories (Battery, Brakes, Climate Control, Cooling System, Diesel Fuel System, Driveline, Engine, Gasoline Fuel System, Power Steering, Specialty, and Transmission); (2) Professional Service Equipment including BG TFX Transmission Fluid Exchanger, BG BFX Brake Fluid Exchanger, BG MVP2/MVP3 Coolant Exchangers, BG CFX Cooling Fluid Exchanger, BG MAX Multi Application Exchanger, BG Platinum Fuel Service Supply Tool, BG Diesel VIA tools, and related service equipment; and (3) Sales & Retention Tools including SmartVMA digital service menu software, Tekmetric shop management system, BG Advisor App, BG Tech App (with over 52,000 vehicle configurations), BG Dashboard platform, BG Certified training program, and BG Experience augmented reality training app. Services are backed by the Lifetime BG Protection Plan covering seven major systems. The company operates globally with regional sites for the US, Spain, Latin America, and China.

Differentiator

Problem solved

Functional benefit

Brands

• SmartVMA: Digital service menu software for dealerships with VIN-specific maintenance guide.
• Tekmetric
• BG Advisor App
• BG Tech App
• BG Certified
• BG Experience App
• Lifetime BG Protection Plan
• BG On The Road
• BG Pre-owned Vehicle Protection

Products and services

• BG Emissions Service VIA Professional service equipment that cleans the DOC, DPF, and SCR components of diesel emissions systems for automotive service shops and dealerships.
• BG TFX Transmission Fluid Exchanger Fully pneumatic-powered transmission fluid exchange equipment for automotive service shops.
• BG CFX Cooling Fluid Exchanger All-air cooling service machine for automotive service shops, requiring no power, pump, or wiring.
• BG BFX Brake Fluid Exchanger Single ball-valve brake fluid exchange equipment for seamless four-wheel service in automotive shops.
• BG MVP3 Coolant Exchanger Vacuum coolant exchanger compatible with HEVs, EVs, and conventional vehicles for automotive service shops.
• BG Platinum Fuel Service Supply Tool Supply tool that delivers high-powered cleaner deep into the fuel systems of gasoline direct injection engines for automotive service shops.
• BG Platinum 44K Fuel System Cleaner Flagship No. 1 fuel system cleaner among automotive professionals that cleans the entire fuel system, including fuel injectors, fuel filters, and combustion chambers.
• BG Prediluted Universal Coolant/Antifreeze (PN 588) Complete and long-lasting coolant for automotive service shops that protects cooling systems from corrosion, foaming, and acidic contamination.
• BG DOT 5.1 Brake Fluid (PN 835) Brake fluid for automotive service shops with electric-neutral formulation compatible across gasoline, diesel, hybrid, and electric vehicle brake systems.
• BG Ultra-Guard LS SAE 70W-80 (PN PG02) Ultra Low viscosity driveline lubricant for automotive service shops servicing modern hypoid API GL-5 gear systems.
• BG Full Synthetic Electric Power Steering Fluid (PN 338) Full synthetic power steering fluid for electric-hydraulic power steering systems in modern vehicles, for automotive service shops.
• BG SAE 5W-30 Full Synthetic Engine Oil (PN 737) Full synthetic engine oil with enhanced thermal and oxidative stability for automotive service shops servicing gasoline and diesel passenger car engines.
• BG Platinum Fuel System Service Premium gasoline direct injection fuel system cleaning service using BG Platinum 44K and specialized equipment to deep clean fuel injectors, intake valves, and combustion chambers. Performed at automotive dealerships and independent shops.
• BG Transmission Service Professional transmission maintenance service performed at automotive dealerships and shops using BG equipment to treat and exchange transmission fluid for restored performance and smoother shifting.
• BG Brake Service Professional brake system maintenance service using BG BFX Brake Fluid Exchanger to remove old contaminated brake fluid and replace with high-quality BG brake fluid, performed at automotive dealerships and independent shops.
• BG Cooling System Service Professional coolant system maintenance service using BG equipment to remove old coolant, clean deposits and corrosion, and replace with fresh BG coolant, performed at automotive dealerships and independent shops.
• BG Power Steering Service Professional power steering maintenance service using specialized equipment to remove contaminated fluid and replace with premium BG power steering fluid, performed at automotive dealerships and independent shops.
• BG Diesel Engine Performance Service Comprehensive diesel engine maintenance service combining oil treatment, engine cleaning, and fuel system cleaning to maintain diesel engine power and efficiency, performed at automotive dealerships and independent shops.
• BG Headlight Restoration Service Professional headlight restoration service that removes cloudy layers from acrylic headlights and applies protective sealant to restore up to 300% illumination, performed at automotive dealerships and independent shops.
• BG Hybrid Performance Service Specialized automotive maintenance service for hybrid vehicles addressing fuel system and engine issues caused by stop/start cycling to restore fuel economy and protect engines, performed at automotive dealerships and independent shops.
• SmartVMA Digital Service Menu Software VIN-specific maintenance guide and digital service menu platform for automotive dealerships with DMS integrations to CDK, Reynolds, Dealertrack, Tekion, PBS, Dominion, and others, increasing service drive productivity and BG product attach rates.
• BG Advisor Mobile App Award-winning mobile application providing automotive service advisors with on-demand sales tools, role-specific training, technical articles, and presenter mode for customer presentations on the service drive.
• BG Tech Mobile App Award-winning mobile application for automotive technicians providing fluid application guides, Tech Tips, and service guides featuring over 52,000 vehicle configurations with adaptors.
• BG Certified eLearning Training Program Foundational video-based eLearning training program for automotive service advisors, technicians, and managers to ensure shop employees know how, when, and why to offer BG services.
• Lifetime BG Protection Plan Free vehicle protection program covering seven major systems (fuel, engine, transmission, driveline, cooling, power steering, and brakes) for the life of the vehicle when customers maintain their BG service schedule, providing dealerships and shops a customer retention tool.

Quantifiable outcome

• Headlight illumination can increase up to 300% with BG Headlight Restoration Service
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature6 records

Partnerships

One partnership is on record.

• TekmetriccoreTechnology or IntegrationBG has a strategic partnership with Tekmetric, an industry-leading auto repair shop management system. Tekmetric provides independent shops with resources that educate, communicate, and support their customers. The partnership helps shops maximize efficiency and increase profits through integrated BG product recommendations within the Tekmetric workflow.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wynn's (Illinois Tool Works): Wynn's is one of the most direct competitors to BG Products, both offering fuel system cleaners, engine treatments, transmission and cooling system additives sold through professional dealer and shop channels worldwide - an essentially overlapping product catalog distributed through a similar global distributor model.
• CRC Industries: CRC Industries manufactures specialty chemicals including fuel additives, brake cleaners, penetrants, and lubricants sold into automotive aftermarket and industrial channels, directly overlapping BG's automotive chemicals portfolio across fuel, brake, and specialty categories.
• Liqui Moly: Liqui Moly is a German manufacturer of motor oils, additives, and service chemicals distributed through professional workshops globally - a directly comparable peer in chemistry, channel (professional workshops/dealerships), and product breadth to BG.
• Lucas Oil Products: Lucas Oil is a well-known U.S. automotive additive and specialty lubricant brand selling engine treatments, fuel additives, and gear oils - overlapping BG's engine, driveline, and fuel system product lines with a comparable professional/consumer channel mix.
• AMSOIL: AMSOIL manufactures synthetic motor oils, transmission fluids, and fuel additives sold through both a dealer network and direct channels - directly comparable to BG in synthetic lubricants, driveline fluids, and additive categories.
• Sea Foam Motor Treatment: Sea Foam markets fuel/oil/additive treatments including fuel injector cleaners, engine degreasers, and diesel additives across automotive aftermarket retail and professional channels - a comparable specialty chemistry peer.
• Hot Shot's Secret (International Lubricants): Hot Shot's Secret is a fast-growing automotive additive brand selling fuel, oil, driveline, and diesel performance chemistry through enthusiast and dealer channels - closely comparable to BG's additive-focused portfolio with similar end-user segment overlap.
• Prestone Products: Prestone is a long-established automotive chemical brand best known for coolant/antifreeze but also selling brake fluid, fuel additives, and specialty cleaners - overlapping BG's cooling, brake, and fuel system categories with similar end-customer use cases.
• Bar's Products (Bars Leaks): Bar's Products makes automotive specialty chemicals focused on leak repair, cooling system sealers, and stop-leak chemistry - a directly comparable peer in automotive specialty maintenance chemistry with overlapping product categories to BG's cooling system and specialty lines.
• Snap-on Incorporated: Snap-on is a global professional tool and equipment provider selling fluid exchange machines, diagnostic tools, and shop equipment through a franchise/distributor network to dealerships and repair shops - directly comparable to BG's Professional Service Equipment (TFX, BFX, MVP2/3, CFX) line and its distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bgproducts
• Xx.com/bgproducts
• Facebookfacebook.com/bgproducts
• LinkedInlinkedin.com/company/bg-products-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BG Products, Inc.