Aakash Odedra

What Aakash Odedra does

Aakash Odedra is a UK-based non-profit performing arts organization founded in 2011 and headquartered in Leicester, specializing in Indian classical and contemporary dance. The company creates and presents live dance performances, cultural programming, and artistic collaborations targeted at cultural and heritage audiences, including South Asian communities in the UK. Its go-to-market is event-driven: it performs at cultural venues, festivals, temples, and community events, including recent high-visibility appearances at Leicester's Holi celebrations attended by Princess Catherine and at venues such as Shreeji Dham Haveli Temple and Leicester's Golden Mile community events.

The company earns revenue through performance and event fees generated from these live appearances, consistent with a transaction-fee model rather than a subscription or product model. There is no proprietary technology stack, software product, or AI capability disclosed; the core asset is artistic talent and choreographic content rooted in Indian heritage traditions. Marketing relies primarily on earned media coverage (India Today, India Times) and event visibility rather than paid digital channels, and the operating geography is regional, centered on Leicester, with 11-50 employees.

The organization operates as a non-profit with no disclosed funding rounds, M&A activity, leadership changes, or restructuring events. Its strategic posture is anchored on cultural authenticity and community engagement rather than commercial scale, and its primary competitive position derives from a 14-year track record in Indian heritage dance and the reputational lift from national-level visibility through royal and earned-media appearances.

Name

Aakash Odedra

Website

https://aakashodedra.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Aakash Odedra is a Leicester, UK-based non-profit performing arts company founded in 2011 that creates and presents Indian classical and contemporary dance performances for cultural, heritage, and South Asian community audiences across regional venues, festivals, and events.

Ownership category

akta.pro rank

Product category

Performing Arts Services

NAICS

Dance Companies (71112), Dance Companies (711120)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural & Folk Dance Performances (MPAGADAD)

akta.pro secondary industries

Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI), Cultural Heritage & Traditional Festivals (Folk, Ethnic, Indigenous) (MPAGAEAB), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

Keywords

• Indian classical dance
• Performing arts services
• Cultural dance performances
• Choreographic services
• Heritage dance programming

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Performance Revenue: Revenue generated through live dance performances at venues, cultural events, and festivals. The company performs at various venues including cultural centers, temples, and community events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Aakash Odedra is a non-profit performing arts organization that creates and presents Indian heritage dance performances, cultural programming, and choreographic/musical training services. It delivers live dance performances at cultural venues, festivals, temples, and community events, with programming that bridges South Asian heritage traditions and British cultural audiences.

Product overview

Aakash Odedra is a dance and performing arts company that creates and presents dance performances, cultural events, and artistic collaborations. The company specializes in Indian classical and contemporary dance forms, offering performance services and cultural programming. No specific named products, modules, or software offerings were identified in the available sources.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Indian Heritage Dance Performances

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Phoenix Dance Theatre: Established UK contemporary dance company producing and touring original work for national audiences. Comparable in UK non-profit dance touring model but operates a wider contemporary repertoire rather than South Asian heritage specialization.
• DV8 Physical Theatre: UK-based dance-physical theatre company creating original work with international touring. Comparable as a UK-based dance production and touring entity but with a broader contemporary/physical-theatre positioning rather than Indian heritage focus.
• Rambert: One of the UK's longest-established and largest contemporary dance companies, touring nationally and internationally. Comparable as a UK resident dance company with a broader contemporary repertoire rather than a single heritage-dance niche.

Direct peers

• Akram Khan Company: UK-based dance company founded by Indian-origin choreographer Akram Khan, producing contemporary works rooted in South Asian (kathak/bharatanatyam) traditions. Directly comparable in mission, founder-led structure, heritage-cum-contemporary positioning, and UK touring base.
• Shobana Jeyasingh Dance: London-based dance company creating contemporary dance works informed by South Asian heritage and classical Indian forms. Directly comparable in artistic positioning, UK institutional touring model, and cultural heritage-cum-innovation identity.
• Akademi: UK's leading South Asian dance development organization producing and touring work rooted in Indian classical and contemporary traditions. Directly comparable in non-profit heritage-dance focus, UK-based touring, and education/community programming.
• Srishti (Nina Rajarani Dance): UK-based dance company specializing in bharatanatyam and South Asian dance forms with touring and educational programming. Closely comparable in niche Indian classical dance focus, UK non-profit structure, and event/education-led GTM.
• Sonia Sabri Company: UK-based South Asian dance company blending kathak with contemporary forms, delivering touring performances and education work. Comparable as a small UK non-profit dance company targeting similar cultural-heritage audiences.

Regional players

• Natya Dance Theatre: US-based company rooted in bharatanatyam tradition, producing and touring heritage dance works. Comparable heritage-cum-contemporary dance positioning and event-driven touring model, but operating in a different geography than Aakash Odedra.

Emerging players

• Kadam Dance: Smaller UK-based dance organization producing South Asian-rooted dance and education work. Comparable niche heritage-dance focus and UK community programming model, though at a smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AakashOdedra

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aakash Odedra