Grand Hotel Moderne

What Grand Hotel Moderne does

Grand Hôtel Moderne is a privately held, family-owned 4-star heritage hotel in Lourdes, France, founded in 1896 by Jean-Marie Soubirous — nephew of Saint Bernadette — and his wife Benoîte Toulet, and operated today under the Soubirous Frères banner. The property sits on Avenue Bernadette Soubirous less than 50 meters from the Saint-Joseph gate entrance to the Sanctuaries, a structural location advantage that anchors its positioning as the closest hotel to the Grotto. The 106-room inventory spans seven categories (Classic, Superior, Premium, Interconnecting, Family, Master Suites, and PMR accessible rooms), most with balconies, many overlooking the Sanctuary Esplanade and the nightly Flambeaux candlelight procession. The building is classical French Baroque by architect Jean-Marie Lacrampe with Art Nouveau interiors originally designed by Louis Majorelle, and underwent a complete renovation in 2008 that updated mechanical and in-room amenities while preserving the historic character.

The business model is a multi-stream hospitality operation: room accommodation is the core revenue line, sold through direct website booking (with best-rate guarantee), prepaid non-refundable rates, and long-stay discounts for stays of five nights or more; the on-site Restaurant Le Majorelle and hotel bar generate food and beverage revenue from French-Mediterranean cuisine; event spaces accommodating up to 200 guests plus private lounges serve group prayer, wedding, and corporate-event demand; and concierge plus paid third-party transfer services contribute ancillary income. Distribution runs through the multilingual official site (French, English, Italian, Spanish), phone reservations, and third-party OTAs including secure-hotel-booking.com. Customer mix is dominated by individual Catholic pilgrims and organized religious groups traveling to the Sanctuary, supplemented by families, accessibility-needs travelers, and event organizers. Headcount is 11-50 employees; no funding rounds, subsidiaries, or ownership changes beyond the founding family are disclosed.

Name

Grand Hotel Moderne

Legal name

Grand Hôtel Moderne

Website

https://grandhotelmoderne.com

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

11–50 employees

Short description

Grand Hôtel Moderne is a privately owned 4-star heritage hotel in Lourdes, France, founded in 1896 by the Soubirous family. It operates 106 rooms, the on-site Le Majorelle restaurant, and event spaces, serving primarily Catholic pilgrims and religious groups visiting the Sanctuary.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

Keywords

• Luxury hotel accommodation
• Pilgrimage tourism hospitality
• Hotel restaurant dining
• Accessible hotel rooms
• Event venue meetings

Headquarters

HQ city

Lourdes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation Services: The hotel generates revenue primarily through room rentals across various room categories including Classic Rooms, Superior Rooms, Premium Rooms, Family Rooms, Interconnecting Rooms, Master Suites, and accessible PMR rooms. Pricing tiers include best rate guarantee, prepaid non-refundable rates, and long-stay discounts for 5+ nights.
2. Food & Beverage: Revenue from the on-site Restaurant Le Majorelle offering traditional French and Italian cuisine, and the hotel bar serving Italian coffee and Armagnac digestif.
3. Meeting & Events: The hotel offers event spaces including large salons accommodating up to 200 people for dining or events, and private lounges suitable for group prayers and mass.
4. Concierge & Transfer Services: Additional revenue from concierge services including restaurant reservations, excursion bookings, and transfer services to/from airports and train stations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Grand Hotel Moderne is a historic 4-star hotel in Lourdes, France, offering 106 recently renovated rooms across seven categories (Classic, Superior, Premium, Interconnecting, Family, Master Suite, and PMR accessible). The hotel supplements accommodation with an on-site restaurant (Le Majorelle) serving French and Italian cuisine, a hotel bar, event spaces for up to 200 guests, concierge services, and airport/train transfer arrangements.

Product overview

Grand Hotel Moderne is a historic 4-star hotel offering 106 recently renovated rooms across 7 distinct accommodation categories (Classic, Superior, Premium, Interconnecting, Family Rooms, Master Suites, and Disabled Access rooms), complemented by restaurant and bar services, and meeting/event facilities. The hotel is positioned as an ideal base for pilgrims visiting the Lourdes sanctuaries, being the closest hotel to the Grotto (50 meters from Saint-Joseph Gate). Built in 1896 in classical French Baroque architecture with Art Nouveau interiors designed by Louis Majorelle, the property combines historic elegance with modern comfort including free Wi-Fi, flat-screen TVs, air conditioning, and marble bathrooms. The accommodation portfolio ranges from basic Classic rooms (1-3 guests) to Master Suites with 180-degree sanctuary views, while the restaurant Le Majorelle serves French-Mediterranean cuisine featuring Pyrenees and Italian regional specialties.

Differentiator

Problem solved

Functional benefit

Brands

• Le Majorelle: The hotel's restaurant offering traditional French and Italian cuisine, Mediterranean dishes, and local Pyrenees recipes.

Products and services

• Chambre Classique (Classic Room)

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Private Transfer CompaniesminorOthersThe hotel works with private transfer companies to organize transportation from and to airports or train stations of guests' choice. This is a supplementary service with additional fees.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Hôtel Roissy Lourdes: Mid-to-upper scale hotel close to the Grotto catering primarily to pilgrims and tour groups; competes on price, location, and group amenities such as event and dining facilities.
• Hôtel Eliseo Lourdes: 4-star hotel near the Sanctuaries offering comparable room categories, on-site restaurant, and group/pilgrim services, making it a direct competitor for both individual and group bookings in Lourdes.
• Hôtel Notre Dame de la Sarte: Independent hotel on the hill overlooking the Sanctuaries, competing for pilgrims seeking views and proximity, with comparable group and event capabilities.
• Hôtel Panorama Lourdes: 4-star hotel close to the Grotto and Sanctuary entrances, positioned for pilgrims and tour groups, competing on proximity, views, and group meal arrangements.
• Hôtel Paradis Lourdes: 4-star hotel located steps from the Sanctuaries in Lourdes, directly competing for the same pilgrim and tourist demand with similar proximity-based positioning and room configurations.
• Hôtel Stella Matutina: Lourdes hotel within walking distance of the Sanctuaries targeting religious tourism, offering similar room and meal-plan structures to Grand Hôtel Moderne.
• Grand Hôtel de la Grotte: Historically named competitor property in Lourdes with similar positioning around proximity to the Grotto and pilgrimage clientele; overlaps on heritage branding and core customer segments.

Broad incumbents

• Best Western Beauséjour Lourdes: Branded 3-star competitor operating within Lourdes under a global chain; competes on distribution reach and loyalty while addressing the same pilgrim and group markets.
• Mercure Lourdes Imperial Palace: Branded 4-star property under Accor's Mercure network serving the same Lourdes pilgrimage and conference demand with the added backing of a global loyalty and distribution system.

Others

• Sanctuaire Notre-Dame de Lourdes (Hôtellerie): Sanctuary-run accommodation services directly adjacent to the religious sites; serves as an alternative for pilgrim groups and frames competitive pricing in the Lourdes lodging market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ghmoderne
• Facebookfacebook.com/grandhotelmoderne
• LinkedInlinkedin.com/company/grand-hotel-moderne

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Hotel Moderne