The REACH Institute

What The REACH Institute does

The REACH Institute is a 501(c)(3) nonprofit organization founded in 2006 by Dr. Peter S. Jensen, a former Associate Director of Child and Adolescent Research at the National Institute of Mental Health. The organization addresses the pediatric mental health crisis in the United States, where at least 6 million children and teens were suffering from mental illness before COVID-19 and only 20% of those with mental health issues receive treatment, by training primary care providers, mental health clinicians, educators, and parents in evidence-based interventions. Its flagship offering is the Patient-Centered Mental Health in Pediatric Primary Care (PPP) program, a 3-day mini-fellowship followed by 8 case-based group learning calls, supplemented by a portfolio of specialized courses covering CBT for anxiety and depression, behavior management, trauma, autism, adult behavioral health, school mental health, and parent empowerment.

The underlying training methodology uses a longitudinal learning model that combines interactive group learning with ongoing coaching and case-based group calls, grounded in behavioral science and persuasive communication theory rather than traditional didactic CME. Each program is delivered by mixed faculty teams pairing mental health specialists (psychiatrists or psychologists) with primary care providers, enabling both deep clinical expertise and practical primary care application. As of 2025, REACH has trained over 8,000 providers through PPP and over 9,000 providers across all programs, reaching more than 150 healthcare systems and primary care networks in the US and Canada.

REACH generates revenue through training course fees (individual registrations, private group training for health systems, and self-paced online courses), donations from individuals, corporate partners, and foundations, and scholarship funding that subsidizes training for providers in underserved communities. The organization distributes programs via open enrollment, private group training (25-50 PCPs per cohort), a licensed-site partnership model (Virginia's VMAP, University of Saskatchewan, CanREACH), and scholarship-supported cohorts, with a small New York-based staff supported by an external faculty network.

Name

The REACH Institute

Legal name

The REACH Institute

Website

https://thereachinstitute.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

The REACH Institute is a 501(c)(3) nonprofit that trains pediatric primary care providers, mental health clinicians, educators, and parents in evidence-based mental health care, having trained over 9,000 providers across 150+ healthcare systems.

Ownership category

akta.pro rank

Product category

Healthcare Professional Education & Training

NAICS

Child and Youth Services (624110), Individual and Family Services (6241), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Behavioral Health & MTSS/RTI Tiered SEL Supports (EDAKAMAE)

Keywords

• Mental health training
• Pediatric primary care
• Evidence-based education
• Clinical training programs
• Continuing medical education

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Training Course Fees: The REACH Institute generates revenue primarily through fees charged for its mental health training programs for healthcare providers. Courses include registration fees ranging from $50 for individual programs to full program costs for multi-day fellowships. The organization also offers self-paced online courses for a fee.
2. Donations and Charitable Contributions: As a 501(c)(3) non-profit organization, REACH receives tax-deductible donations from individuals, corporate partners, and foundations. The organization accepts one-time and monthly gifts, stock donations, ACH/wire transfers, employer matching gifts, major gifts/sponsorships, and planned bequests. Donations fund scholarships for providers in under-resourced communities.
3. Scholarship Funding: REACH receives funding from corporate partners, foundations, and individual donors to provide fully-funded training opportunities for healthcare providers serving high-need communities. This creates a sustainable social impact model while expanding program reach.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

The REACH Institute is a 501(c)(3) nonprofit that delivers evidence-based mental health training programs to primary care providers, mental health clinicians, educators, residency programs, and parents. Its core offerings are the flagship Patient-Centered Mental Health in Pediatric Primary Care (PPP) mini-fellowship and a portfolio of specialized one-day and self-paced courses covering CBT for anxiety and depression, behavior management, trauma, autism, adult behavioral health, school collaboration, and youth mental health, all built on a longitudinal learning model with ongoing coaching calls.

Product overview

The REACH Institute offers a comprehensive portfolio of evidence-based mental health training programs designed for primary care providers, mental health clinicians, school personnel, and parents. The core flagship program is the Patient-Centered Mental Health in Pediatric Primary Care (PPP), a mini-fellowship consisting of 3-day intensive training followed by 8 case-based group learning calls. Specialized one-day courses include CBT for Anxiety in Pediatric Primary Care, CBT for Depression in Pediatric Primary Care, Practical Behavior Management, Addressing Trauma, and Collaborating with Schools. Additional programs cover Adult Behavioral Health, Youth Mental Health (CBT for Youth Anxiety/Depression), School Mental Health, Parent Empowerment (PEP), and Resident Education (READS). All programs follow a longitudinal learning model with interactive group learning followed by ongoing coaching and case-based training to support behavior change.

Differentiator

Problem solved

Functional benefit

Products and services

• Patient-Centered Mental Health in Pediatric Primary Care (PPP)

Quantifiable outcome

• 97% of REACH-trained PCPs have changed their practices after training
• +3 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Virginia Mental Health Access Program (VMAP)flagshipStrategic or Co-development Partner · 1 January 2021VMAP is a licensed REACH Training Partner delivering the PPP program in Virginia since 2021. Through this partnership, over 1 million children in Virginia have access to REACH-trained providers. VMAP Associate Professor Dr. Amy C. Kryder serves as REACH Education Lead.
• University of SaskatchewancoreStrategic or Co-development PartnerLicensed REACH Training Partner delivering the PPP program in Canada through the College of Medicine. The partnership extends REACH's reach into Canadian healthcare systems.
• CanREACHcoreStrategic or Co-development PartnerLicensed REACH Training Partner in Canada dedicated to expanding access to pediatric mental health training across Canadian provinces.
• InovaminorOthersHealthcare system client utilizing REACH training programs for provider education. Listed as a partner/client on REACH website.
• Texas Pediatric SocietyminorOthersState pediatric society partnering with REACH for provider training programs. Listed as a partner/client on REACH website.
• Sanford HealthminorOthersLarge healthcare system utilizing REACH training programs. Listed as a partner/client on REACH website.
• Children's Hospital of The King's DaughtersminorOthersChildren's hospital utilizing REACH training programs and featuring faculty members who are REACH trainers. Listed as a partner/client on REACH website.
• Rady Children's HospitalminorOthersChildren's hospital utilizing REACH training programs. Listed as a partner/client on REACH website.
• Psychiatric TimescoreGTM or Marketing PartnerMultimedia platform providing clinical and practical content for psychiatrists and mental health professionals. REACH is featured as a content partner, with REACH faculty contributing articles and expertise to the publication.
• Contemporary PediatricscoreGTM or Marketing PartnerClinical publication providing relevant articles and practice management tips for pediatricians. REACH is featured as a content partner, with articles on REACH founder Dr. Peter Jensen and program coverage.
• Healthwell FoundationminorOthersIndependent non-profit providing financial assistance for out-of-pocket medical expenses. Listed as a partner on REACH website with complementary mission of supporting patient access to care.
• Yale Child Study CenterminorOthersYale Child Study Center hosts virtual mental health training programs developed by REACH, including the Patient-Centered Mental Health in Pediatric Primary Care course scheduled for June 2026.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reach4kids
• Facebookfacebook.com/REACHInstitute
• LinkedInlinkedin.com/company/the-reach-institute-resource-for-advancing-children-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The REACH Institute