Les Cours Mont Royal

What Les Cours Mont Royal does

Les Cours Mont Royal (LCMR) is a privately operated downtown Montreal shopping mall and mixed-use urban destination located at 1455 Peel Street in the heart of the city, between Ste-Catherine and de Maisonneuve, with direct access to the Peel Metro station and underground parking. The asset is distinguished architecturally by a 12-storey skylight and houses a diverse tenant mix spanning premium fashion retail (Harry Rosen, 5ieme AVENUE), entertainment (Les Trois Monkeys — a self-described largest entertainment centre and sports bar in Montreal featuring 100+ arcade games, bowling, and a resto-bar operating until 2 AM on weekends), cultural attractions (Barbie Expo, a free museum of 400-500+ collector Barbie dolls), gaming retail (EB Games Canada), dining (Restaurant Arya), luxury wellness (Spa Diva), and on-site medical services (Les Cours Medical, Centre Hyperbare Les Cours). The property is managed by Groupe Soltron, with leasing handled by Michael Druckman and communications, marketing, and events/filming rentals handled by Valerie Law.

The business model is anchored in commercial space rental to a multi-tenant roster of retailers, restaurants, entertainment operators, and service providers, supplemented by secondary revenue from event and filming venue rentals. Pricing for retail space is not publicly disclosed and is negotiated directly with the in-house leasing team. The go-to-market motion is direct-to-consumer through the physical mall location, supported by organic social media (Facebook, Instagram, X, Pinterest), a bilingual company website, and earned media coverage from outlets including CBC, The Suburban, and Montreal Hub. The company is privately held with no evidence of public listing, venture capital, or private equity involvement in the available data.

Customer segmentation is horizontal: the asset serves local downtown Montreal consumers and workers as the primary segment, with Montreal tourists and commercial tenants as secondary segments. Notable strategic positioning includes high-profile event partnerships such as hosting Williams Racing F1 drivers during the 2024 Montreal Grand Prix, and the company differentiates from conventional malls through its entertainment anchors, free cultural attractions, transit connectivity, and extended evening hours on Thursdays and Fridays.

Name

Les Cours Mont Royal

Legal name

Les Cours Mont Royal

Website

https://lcmr.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Cours Mont Royal (LCMR) is a privately managed downtown Montreal shopping mall at 1455 Peel Street offering fashion retail, dining, entertainment (Les Trois Monkeys arcade/bowling), the Barbie Expo, spa, and on-site medical services to local consumers and tourists, with direct Peel Metro access.

Ownership category

akta.pro rank

Product category

Shopping Mall Operations

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Specialty & Entertainment Venue Property Management (BPAJAGAO)

Keywords

• Shopping mall operations
• Commercial property leasing
• Mixed-use retail
• Entertainment venue management
• Downtown retail real estate

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Commercial Space Rental: LCMR generates primary revenue through leasing retail and commercial space to tenants including fashion boutiques, restaurants, entertainment venues, service providers, and medical/health facilities. The mall offers commercial space for rent through leasing representatives.
2. Events and Filming Venue Rental: The venue generates additional revenue by renting space for events, corporate functions, and filming productions. Valerie Law handles communications, marketing, and rental for events and filming space.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Les Cours Mont Royal (LCMR) operates a downtown Montreal shopping mall and mixed-use urban destination featuring fashion retail boutiques, restaurants, entertainment venues (including Les Trois Monkeys resto-bar/bowling/arcade and the Barbie Expo exhibit), wellness services (Spa Diva, Centre Hyperbare), and medical services (Les Cours Medical), housed under a 12-storey skylight with direct Peel Metro access. The property's fundamental commercial activity is leasing retail and commercial space to a curated tenant mix, supplemented by event and filming venue rental.

Product overview

Les Cours Mont Royal (LCMR) is Montreal's premier downtown shopping mall and urban entertainment destination. The mall features a diverse mix of retail stores, fashion boutiques, restaurants, and entertainment venues organized around a distinctive 12-storey skylight. Key offerings include Les Trois Monkeys (a large entertainment center with bowling, arcade games, and resto-bar), the free Barbie Expo exhibit, Spadiva luxury spa, Les Cours Medical health center, and Centre Hyperbare hyperbaric therapy. The mall also offers commercial space rentals for businesses and hosts events including F1 racing driver meet-and-greets.

Differentiator

Problem solved

Functional benefit

Brands

• Les Trois Monkeys: Entertainment venue featuring resto-bar, bowling lanes, and 100+ arcade games, located on Level 2
• Barbie Expo
• Les Cours Medical
• Spadiva
• Centre Hyperbare Les Cours

Products and services

• Les Cours Mont Royal Shopping Mall

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• CBC NewscoreGTM or Marketing Partner · 1 January 2024CBC featured coverage of EB Games opening at Les Cours Mont-Royal, describing the video game retailer as revamping the in-store experience for Montreal gamers. This earned media coverage promoted both EB Games and LCMR as an innovative retail destination.
• Williams Racing (F1)flagshipStrategic or Co-development PartnerLCMR hosted F1 drivers from Williams Racing during the 2024 Montreal Grand Prix. Media coverage by The Suburban and Montreal Hub highlighted the event, positioning LCMR as a premier Montreal entertainment destination for high-profile sporting events.
• Les Trois MonkeyscoreOthersLargest entertainment centre and sports bar in Montreal featuring 100+ arcade games, bowling lanes, and resto-bar. Located on Level 2. Extended hours until 2 AM on Fridays and Saturdays. Key entertainment anchor for the mall.
• Barbie ExpominorOthersFree museum exhibit featuring 400-500+ Barbie collectibles from around the world. Located on second floor. Highly rated by TripAdvisor reviewers as a must-visit attraction. Draws tourists and collectors to the mall.
• Spa DivaminorOthersLuxury spa offering massages, haute couture pedicures, and wellness treatments. Features private locker rooms with showers, complimentary slippers, and robe rental. Highly rated by customers for professional service and peaceful atmosphere.
• Centre Hyperbare Les CoursminorOthersHyperbaric oxygen therapy medical center providing specialized healthcare services within the mall premises.
• Les Cours MedicalminorOthersMedical centre providing general healthcare services to mall visitors and local community. Located within the mall premises.
• Harry RosencoreOthersPremium men's luxury fashion retailer. National Canadian brand known for high-end menswear. Presence establishes LCMR as a prestigious fashion destination.
• EB Games CanadacoreOthersVideo game retailer operating at 1455 Rue Peel, Montreal. Featured by CBC as revamping the in-store experience for Montreal gamers. Modernized retail concept within the mall.
• Groupe SoltronflagshipStrategic or Co-development PartnerParent/management company of Les Cours Mont Royal. Handles property management, leasing, communications, and marketing. Contact: 514-842-7777. Key executives include Michael Druckman (Leasing) and Valerie Law (Communications & Marketing).

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ivanhoé Cambridge: Montreal-headquartered global real estate investor (CDPQ subsidiary) with a major portfolio of shopping centres, including downtown Montreal properties. Directly comparable institutional owner-operator in the same city and asset class.
• Cadillac Fairview: One of Canada's largest owners and operators of premium shopping centres, including properties in downtown Montreal (e.g., Fairview Pointe-Claire). Broad incumbent in the same commercial property management category.
• Simon Property Group: Largest U.S. mall REIT operating premium shopping destinations globally. Sets the benchmark for retail property operating models and tenant mix strategies relevant to LCMR.
• RioCan REIT: Canada's largest REIT focused on retail properties with a national portfolio of urban and suburban shopping centres. Broad incumbent operator in the same Canadian retail property management category.
• Brookfield Property Partners: Global owner-operator of retail and mixed-use real estate including major shopping malls. Broad incumbent in the same commercial property management category with a global perspective on retail real estate trends.

Regional players

• Morguard Investments: Canadian real estate company operating a diversified portfolio of retail, office, and multi-residential assets across Canada. Comparable institutional owner of Canadian retail and mixed-use commercial properties.

Direct peers

• Cominar REIT: Quebec-based REIT historically concentrated in retail and commercial properties across Montreal and Quebec City. Closest Canadian public REIT peer given overlapping Quebec-focused retail mall portfolio.
• West Edmonton Mall: Large North American entertainment-anchored shopping destination featuring entertainment, dining, and attractions beyond conventional retail. Comparable as a destination mall where entertainment and experiential components drive foot traffic.
• Place Montreal Trust: Adjacent downtown Montreal shopping centre on the same Peel/Alexis-Nihon corridor. Directly comparable as a downtown Montreal retail and dining destination serving the same downtown commuter and tourist catchment.
• Place Alexis Nihon: Adjacent downtown Montreal shopping complex directly connected to the same Peel Metro station as LCMR. Comparable as a downtown Montreal retail destination serving the same commuter catchment with similar tenant mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/lescoursmr?lang=en
• Facebookfacebook.com/LesCoursMontRoyal
• Instagraminstagram.com/lescoursmontroyal
• Pinterestpinterest.ca/LesCoursMontRoyal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Cours Mont Royal