Chur Associates

What Chur Associates does

Chur Associates (legal name: Chur Associates® Advocates & Solicitors — Registered Trademark Agency — Notary Public) is a Malaysian boutique law firm founded in 2003 by Managing Partner Chris Tan Chur Pim, a practicing lawyer since 2000. The firm is headquartered at 278, Jalan Sepakat, Taman United, Kuala Lumpur (branded as 'The CAstle') and operates with a small team of partners, legal assistants, pupils (Padawans), and interns. Its core practice spans property conveyancing, real estate advisory (a flagship offering covering upstream and downstream property matters including strata development, sale and purchase agreements, auctions, and tenancy), corporate advisory, banking and finance, family and succession planning, civil litigation, and trademark registration. Differentiating credentials include Notary Public certification, Registered Trademark Agency status, and affiliation with FIABCI International, where Chris Tan served as Board Director in 2009/2010.

The firm's product portfolio combines traditional legal services with digital knowledge resources, including the Hi5er Club sub-community (launched April 2009), an E-Templates platform (hi5er.churassociates.com), CAlculators for property-related financial computations, and an extensive library of Property Guides and Myth Buster educational content. No proprietary technology platform or AI/ML capability is disclosed. Revenue is generated primarily through transaction-based fees on property conveyancing (governed by the Solicitors Remuneration Order 2006 progressive scale) and professional services fees across corporate advisory, banking, family, and trademark practices. Pricing is largely fixed by regulatory scale for conveyancing and discretionary for advisory work. Customer segments span individual property purchasers, property developers, banks and financial institutions (with full panel status at CIMB, Maybank, Maybank Islamic, CIMB Islamic, AmBank, Alliance Bank, UOB plus ad-hoc panelship at 8 additional institutions), government bodies (LPPSA), and SMEs/entrepreneurs.

The go-to-market model is relationship-driven and event-led rather than scaled marketing: the firm runs quarterly Client Appreciation Networking (CAN) events, conducts legal clinics at PropertyGuru and EdgeProp.my forums, delivers educational seminars on real estate law and strata management, and leverages Chris Tan's media presence (NTV7, BFM 89.9, The Edge, China Press, Nanyang Siang Pau) and 10 published books on law, property investment, estate planning, and entrepreneurship. The firm also holds institutional advisory roles at MIEA, AIESEC Malaysia, and Malaysia Property Incorporated. Chur Associates is privately held, founder-owned, entirely bootstrapped with no external institutional investment or parent company, and continues to operate independently from its Kuala Lumpur headquarters.

Name

Chur Associates

Legal name

Chur Associates® Advocates & Solicitors

Website

https://churassociates.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Chur Associates is a Malaysian boutique law firm founded in 2003 specializing in property conveyancing, real estate advisory, banking/finance, corporate advisory, and family succession law. It serves individual property buyers, property developers, banks, and SMEs from its Kuala Lumpur headquarters under Managing Partner Chris Tan.

Ownership category

akta.pro rank

Product category

Legal Services — Property and Real Estate Law

NAICS

Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)

akta.pro secondary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Property conveyancing services
• Real estate legal advisory
• Banking and finance law
• Corporate legal advisory
• Trademark registration services

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Conveyancing and Property: Legal fees for property transactions governed by Solicitors Remuneration Order 2006 scale fees. Progressive rates from 1% on first RM150,000 to 0.4% on excess over RM7,500,000. Minimum fee of RM300.
2. Corporate Advisory Services: Legal advisory for business setup, corporate transactions, loan agreements, and banking documentation.
3. Trademark Registration: Trademark registration services with standard legal fees for each stage of application process.
4. Estate Planning - Will Writing: Will writing and estate planning services for individual clients.
5. Pupilage and Training: Chambering pupils (Padawans) training program with 9-month probation period.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Chur Associates is a Malaysian Advocates & Solicitors firm delivering legal services centered on property and real estate law. Its core offerings include Property Conveyancing, Real Estate Advisory (project development, strata management, sub-sales, auctions, tenancy), Banking and Finance legal work (loan agreements, charge documentation, bank panelship), Corporate Advisory, Family & Succession planning, Civil Litigation, Trademark Registration (as a Registered Trademark Agency), and Notary Public services. The firm also distributes complementary digital resources such as E-Templates, CAlculators, and educational property guides.

Product overview

Chur Associates is a Malaysian law firm offering a comprehensive suite of legal services centered on property and real estate law. The firm's core offerings include Civil Litigation, Corporate Advisory, Family & Succession Planning, Property Conveyancing, Real Estate Advisory, and Banking and Finance services. As a Registered Trademark Agency and Notary Public, the firm also provides trademark registration and document authentication services. The product portfolio includes both traditional legal services and digital resources such as Legal Templates (E-Templates), CAlculators, and Property Guides. The Real Estate Advisory service is a flagship offering covering the entire property transaction lifecycle from project development and strata management to sub-sales, auctions, and tenancy documentation.

Differentiator

Problem solved

Functional benefit

Brands

• Hi5er Club: An info-sharing community hosted by the law firm - the first of its kind in the world, launched April 2009.

Products and services

• Property Conveyancing Legal services for property sale and purchase transactions including title transfer, stamp duty handling, and documentation, governed by the Solicitors' Remuneration Order 2006 scale fees for individual property purchasers and sellers.
• Real Estate Advisory Comprehensive legal services covering upstream and downstream real estate matters including project development advisory, strata management, sale and purchase transactions, auction and foreclosure representation, and tenancy documentation, targeted at property developers and investors.
• Banking and Finance Legal services for banking and finance matters including loan agreements, real estate banking documentation, discharge of charge, deed of assignment, and charge perfection, delivered under the firm's panel positions with major Malaysian banks including CIMB, Maybank, and LPPSA.
• Corporate Advisory Legal counsel and advisory services for corporate entities including business setup, governance, commercial transactions, contract negotiation, and regulatory compliance, targeted at SMEs, startups, and entrepreneurs.
• Family & Succession Legal services covering family law matters, estate planning, will writing, and inheritance distribution for individual clients.
• Civil Litigation Legal representation and advocacy services for civil disputes in Malaysian courts.
• Trademark Registration Trademark registration services operating on the basis of one mark, one class, one application, including trademark search, filing, and prosecution, with standard legal fees for each stage.
• Notary Public Services Notary public services for authentication and legalization of documents.

Quantifiable outcome

• Served as FIABCI International Board Director overseeing Young Members (2009/2010)
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered minor and core.

• Comfori Sdn BhdminorStrategic or Co-development Partner · 1 February 2020Workshop partner for 'Challenges in Acquiring Assets in Strata Developments' masterclass held February 2020 at Renaissance Hotel Kuala Lumpur.
• CIMB Bank BerhadcoreStrategic or Co-development PartnerFull panel bank status for legal services in property financing, loan documentation, and charge registration services.
• CIMB Islamic Bank BerhadcoreStrategic or Co-development PartnerIslamic banking legal services panel providing Shariah-compliant property financing documentation.
• Maybank Islamic BerhadcoreStrategic or Co-development PartnerFull panel status for Islamic banking legal services.
• Malayan Banking Berhad (Maybank)coreStrategic or Co-development PartnerFull panel bank for property loan legal services.
• Lembaga Pembiayaan Perumahan Sektor Awam (LPPSA)coreStrategic or Co-development PartnerPublic sector housing financing board panel for civil servant property financing.
• Ambank (M) BerhadcoreStrategic or Co-development PartnerFull panel bank status for property financing legal services.
• Alliance Bank (M) BerhadcoreStrategic or Co-development PartnerFull panel bank for property loan documentation services.
• United Overseas Bank (M) BhdcoreStrategic or Co-development PartnerFull panel status for UOB property financing legal services.
• RHB Bank BerhadminorStrategic or Co-development PartnerAd-hoc panel bank for property financing legal services.
• Hong Leong Bank BerhadminorStrategic or Co-development PartnerAd-hoc panel bank for property loan legal services.
• Public Bank BerhadminorStrategic or Co-development PartnerAd-hoc panel status for property financing documentation.
• Standard Chartered Bank Malaysia BerhadminorStrategic or Co-development PartnerAd-hoc panel bank for international property financing services.
• Industrial & Commercial Bank of China (Malaysia) Berhad (ICBC)minorStrategic or Co-development PartnerAd-hoc panel for Chinese banking property financing documentation.
• Malaysia Building Society Berhad (MBSB Bank)minorStrategic or Co-development PartnerAd-hoc panel status for development financing legal services.
• AIA BerhadminorStrategic or Co-development PartnerAd-hoc panel for insurance-linked property financing services.
• FIABCI (International Real Estate Federation)coreStrategic or Co-development PartnerChris Tan served on FIABCI International Board 2009/2010; firm actively participates in FIABCI Malaysia events, Morning Talks, and property awards evaluation.
• Malaysia Property Incorporated (MPI)coreStrategic or Co-development PartnerChris Tan served as MPI Board member; firm involved in MPI events and Malaysia property promotion activities.
• Malaysia Institute of Estate Agents (MIEA)coreStrategic or Co-development PartnerChris Tan appointed as Legal Advisor to MIEA for constitutional matters.
• AIESEC MalaysiaminorStrategic or Co-development PartnerChris Tan serves as Supervisory Group Member and Legal Advisor for AIESEC International Congress.
• EdgeProp.mycoreStrategic or Co-development PartnerChris Tan instrumental in setting up The Best Managed Property awards and serves as panel judge since inception 2017.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zul Rafique & Partners: Established mid-sized Malaysian law firm with a focused banking and finance and real estate practice; comparable size and service mix to Chur Associates, with similar bank panel relationships and conveyancing/debt documentation work.
• Skrine: One of Malaysia's largest and oldest full-service law firms with a strong real estate, banking and finance, and corporate practice; directly comparable to Chur Associates across conveyancing, banking panelship, and developer advisory, though at materially larger scale.
• Jimmy Lim & Co: Boutique-style Malaysian firm with a property, banking and corporate focus; comparable in scale and service mix to Chur Associates and competing for the same individual and small-developer client base in conveyancing and advisory mandates.

Broad incumbents

• Wong & Partners: Malaysian member firm of Baker McKenzie with established banking and real estate practices; serves the same Malaysian bank panels and developer clients as Chur Associates, with the additional advantage of international network integration.
• Allen & Gledhill: Singapore-headquartered regional law firm with deep Malaysian real estate and banking practices through its Lee Hishammuddin joint venture; relevant as a parent network that competes for the same cross-border property and banking mandates Chur Associates pursues through FIABCI relationships.
• Zaid Ibrahim & Co: Large Malaysian full-service firm with notable banking, property, and corporate practices; comparable banking panelship and real estate advisory footprint to Chur Associates, though with materially larger partner bench and cross-border reach.
• Adnan Sundra & Low: Malaysian full-service law firm with a recognised property, banking and corporate practice; competes with Chur Associates for bank panel referrals and developer mandates, though with a broader offering and longer heritage.
• Lee Hishammuddin Allen & Gledhill: A major Malaysian full-service law firm (joint venture with Singapore's Allen & Gledhill) with a substantial real estate and banking practice; overlaps with Chur Associates on property transactions, developer advisory and bank panel work, but operates at much broader scale across corporate, dispute resolution and regulatory matters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/churassociates
• LinkedInlinkedin.com/company/chur-associates
• Xx.com/churassociates

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chur Associates