Active Radio
Active Radio a.s. is a Prague-based Czech multimedia group (founded 1996, subsidiary of Czech Media Invest) that owns the country's four most-listened radio stations \u2014 Evropa 2, Frekvence 1, Bonton, and Dance Radio \u2014 along with the Youradio Talk podcast platform, the Pigy children's brand, the No Limits events division, and an influencer network, monetized primarily through B2B advertising and event services.
- Company typePrivate
- Founded1996
- HeadquartersPraha, Czechia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Active Radio does
Active Radio a.s. is a Czech multimedia group (akciov\u00e1 spole\u010dnost) incorporated in 1996 and headquartered in Prague at N\u00e1m\u011bst\u00ed Marie Schmolkov\u00e9 3493/1. The company owns the four most-listened radio stations in the Czech Republic \u2014 Evropa 2 (target audience 15\u201339, 1.66 million weekly listeners), Frekvence 1, R\u00e1dio Bonton, and Dance Radio \u2014 reaching 5.2 million monthly listeners in aggregate, and operates the YouRadio streaming application and the Youradio Talk podcast platform hosting original Czech IP such as the award-winning \u201cLep\u0161\u00ed u\u017e to nebude.\u201d Since 2018, Active Radio has been a wholly owned subsidiary of Czech Media Invest, sitting alongside Czech News Center (Blesk, AHA!, Sport, iSport.cz) and Czech Print Center.
The business spans content production, broadcast distribution, event management, influencer marketing, and children's media. The No Limits events division operates Comic-Con Prague (the largest pop culture festival in the Czech Republic), Comic-Con Brno & Junior, Kniha Brno literary fair, Radiokempy summer roadshow, and corporate event production including the LEVEL9 venue at the company's Hagibor headquarters. The Pigy children's brand, launched in 2012, extends the portfolio into children's radio stations, the Pigy.cz web portal, the Pras\u00e1tko Pigy magazine, mobile applications, and family festivals. Active Radio also runs an influencer network featuring personalities such as Zorka Hejdov\u00e1, Tom\u00e1\u0161 Z\u00e1st\u011bra, Milo\u0161 Pokorn\u00fd, and Petr \u0158\u00edbal for brand collaborations.
Revenue is generated primarily through B2B advertising sales \u2014 radio spots, sponsored segments, display and social advertising on owned sites and Meta, programmatic audio, event sponsorship, influencer campaigns, and bespoke cross-media packages \u2014 plus corporate event production services. Distribution is principally domestic (Czech Republic) across FM, online streaming, podcast apps, social media, and live events. Customers include enterprise advertisers (e.g., Velkopopovick\u00fd Kozel, SEN, MARIMEX CZ) and corporate event clients. Headcount is 51\u2013100, leadership includes CEO Martina \u0158\u00edhov\u00e1 (also CEO of Czech News Center) and station director David \u0160m\u00eddt, and the company's technology stack centers on standard broadcast, streaming, podcast, and digital ad tools including Google Analytics and Meta advertising platforms.
Active Radio firmographics
Firmographics- Name
- Active Radio
- Legal name
- Active Radio a.s.
- Website
- https://activegroup.cz
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Active Radio a.s. is a Prague-based Czech multimedia group (founded 1996, subsidiary of Czech Media Invest) that owns the country's four most-listened radio stations \u2014 Evropa 2, Frekvence 1, Bonton, and Dance Radio \u2014 along with the Youradio Talk podcast platform, the Pigy children's brand, the No Limits events division, and an influencer network, monetized primarily through B2B advertising and event services.
- Ownership category
- akta.pro rank
Active Radio industry classification
Industry- Product category
- Radio Broadcasting and Cross-Media Advertising
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Media Representatives (541840), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industries
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Radio Advertising Sales & Representation (Local/National, Network Ad Sales) (MPAIAEAI), Radio Network Advertising Sales & Representation (MPABABAK)
Keywords
Where Active Radio is headquartered
LocationHeadquarters
- HQ city
- Praha
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Active Radio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Radio Advertising: Radio advertising including classical spots, sponsored segments, native integrations, and competition formats across Evropa 2, Frekvence 1, Bonton, and Dance Radio stations
- Online and Display Advertising: Digital advertising across owned websites, social media platforms, and programmatic audio with targeting capabilities
- Social Media Advertising: Social media advertising services on Meta and other platforms for brands
- Event Sponsorship and Production: Event organization, sponsorship, and production including Comic-Con Prague, Podcast Roku, Radiokemp, and branded corporate events
- Influencer Marketing: Influencer collaboration services connecting brands with on-air personalities and social media influencers including Zorka Hejdová, Tomáš Zástěra, Miloš Pokorný, and others
- Children's Content (Pigy): Children's content including radio stations (Pohádka, Disko Trysko, Písničky z pohádek), web portal, magazine, events, and kindergartens
- Corporate Event Services: Corporate event production and agency services under No Limits brand including concerts, festivals, artist representation, and event space LEVEL9 rental
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Radio advertising across multiple stations |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Active Radio product offering
Product offeringCore offering
Active Radio a.s. is a Czech multimedia group that owns and operates the country's most-listened radio stations (Evropa 2, Frekvence 1, Rádio Bonton, Dance Radio) and produces original podcasts, online streaming services (YouRadio, Youradio Talk), live events (Comic-Con Prague, Radiokemp, etc.) and the Pigy children's brand. Its primary commercial offering is the sale of cross-media advertising — radio spots, digital and social campaigns, event sponsorships, and influencer integrations — to brand clients, with secondary revenue from corporate event production under the No Limits agency.
Product overview
Active Radio is a Czech multimedia group operating a cross-media platform with multiple interconnected products and services. The core offering includes four radio stations (Evropa 2, Frekvence 1, Rádio Bonton, Dance Radio) reaching millions of listeners, the Youradio Talk podcast platform hosting original podcasts including award-winning Lepší už to nebude, and the Pigy children's brand (web, radio, magazine, app, festivals) launched in 2012. The product portfolio spans event management through No Limits Events (organizing Comic-Con Prague, Comic-Con Brno & Junior, Podcast Roku awards, Radiokempy), an influencer network (Zorka Hejdová, Tomáš Zástěra, Miloš Pokorný, Pigy), and integrated advertising services across all channels reaching 5+ million monthly. Annual branded competitions and events (Summer Camp, Svatba snů, Maturiťák, Hudební ceny) drive audience engagement across all platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Evropa 2: Most listened radio for young generation (15-39 years) in Czech Republic, with 1.66 million weekly listenership.
- Frekvence 1
- Rádio Bonton
- Dance Radio
- Youradio Talk
- YouRadio
- No Limits
- Pigy
- České podcasty
- Podcast roku
- LEVEL9
- Comic-Con Prague
- Comic-Con Brno & Junior
Products and services
- Evropa 2 Radio Station National FM radio station for the young generation in the Czech Republic, featuring music, entertainment, lifestyle content, competitions and shows; reaches 1.66 million weekly and 668,000 daily listeners.
- Frekvence 1 Radio Station National FM radio station connecting generations, broadcasting proven hits and entertainment to a broad family and older-listener audience.
- Rádio Bonton FM radio station owned by Active Radio, broadcasting proven hits and rhythmic music.
- Dance Radio FM radio station owned by Active Radio targeting electronic music fans and nightlife enthusiasts.
- Youradio Talk Podcast Platform Podcast platform and application hosting original podcast content produced by Active Radio, distributed via the Youradio Talk app and major podcast directories.
- YouRadio Streaming App Streaming music application providing curated audio content to listeners.
- Lepší už to nebude (LUTN) Podcast Weekly original podcast on Youradio Talk featuring spontaneous, unscripted celebrity conversations about life and current events; the most-listened Czech podcast.
- Comic-Con Prague Largest pop culture festival in the Czech Republic featuring actors, cosplayers, comics, films, games and workshops, held at O2 Universum.
- Comic-Con Brno & Junior Pop culture festival for young fans and families, part of the Comic-Con brand in Czech Republic.
- Podcast Roku (Podcast of the Year) Awards Annual Czech podcast awards competition recognizing the best podcasts across genres, connecting creators, brands and listeners.
- LEVEL9 Event Space Rental event venue space located in the Active Group building in Prague, offered for corporate and private events.
- Kniha Brno Literary Fair Largest literary fair in Moravia, organized by Active Radio's No Limits event division.
- Influencer Network Services Influencer marketing services connecting brands with Active Radio's on-air personalities and social media influencers for sponsored content and campaigns.
- Cross-Media Advertising Services Cross-media advertising campaign services spanning radio spots, online/display ads, social media ads, audio formats and content/sponsorship formats across Active Radio's owned inventory.
- Pigy Children's Brand Children's multimedia brand with online radios, web portal, magazine, mobile app, PigyMámá mother-focused site and family festivals targeting children up to 10 years, parents and schools.
- No Limits Event Agency Event production agency organizing concerts, conferences, festivals and corporate events, managing artist representation, sports and VIP personalities, and media partnerships.
Quantifiable outcome
- 5.2 million monthly radio listeners
- +2 more outcomes
Companies that use Active Radio
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Active Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Active Radio partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Czech News CenterminorPart of same Czech Media Invest holding. Media group with print and online publications including Blesk, AHA!, Sport, iSport.cz.
- Czech Print CenterminorPrinting facilities part of same Czech Media Invest holding.
- SEN (travel agency)minorMain partner for Frekvence 1 'Nejlepší dovolená v životě' competition offering dream vacation prize. Czech travel agency specializing in guided tours to exotic destinations with 32+ years experience.
- MARIMEX CZminorPartner for Frekvence 1 competition providing whirlpool spa (AQUAMAR 6793, 10,990 CZK) as second prize.
- Festival FantaziecoreCo-organizer of Comic-Con Prague and Comic-Con Brno & Junior events. Festival Fantazie is a Czech fan convention organizer partnering with Active Radio for pop culture festivals.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Active Radio competitors and assessment
Company assessmentBroad incumbents
- Seznam.cz: Czech internet and digital media market leader with native advertising, display, and audio ad inventory. Competes with Active Radio's online and display ad business and dominates Czech programmatic audio buying demand.
- iHeartMedia: U.S. multi-platform radio and audio media giant with station groups, podcast networks, and live events business. Useful international comparable for Active Radio's diversified radio-plus-podcast-plus-events model, though operating in a much larger market.
- FTV Prima: Major Czech commercial TV broadcaster with online streaming and digital ad inventory. While primarily a TV operator, it competes with Active Radio for the same Czech brand ad budgets and digital audiences, offering cross-screen video advertising as an alternative to radio.
- Bauer Media Czech Republic: Local arm of the global Bauer Media Group, operating radio stations, print titles, and digital properties in the Czech Republic. Directly competes with Active Radio in radio advertising sales and audience reach.
- Spotify: Global audio streaming and podcast platform that distributes Youradio Talk content and competes for the same listener time and ad budgets as Active Radio's radio and podcast properties. Anchors the broader audio advertising market in which Active Radio operates.
Direct peers
- Czech News Center: Operates Blesk, AHA!, Sport, and iSport.cz, the largest tabloid and sports titles in the Czech Republic. Sister company under Czech Media Invest with overlapping B2B advertising sales, shared CEO, and bundled multi-platform ad offerings targeting the same Czech advertisers.
- Lonely Pineapple Entertainment (Evropa 2 competitor): Czech radio and digital audio operator running Impuls and other stations that compete head-to-head with Evropa 2 and Frekvence 1 in the Czech radio ratings. Comparable business model of national FM stations with digital extensions.
- MAFRA (Czech media group): Czech media conglomerate operating newspapers, magazines, radio stations, and digital properties. Directly comparable as a multi-platform Czech media owner competing for the same advertising budgets and audiences as Active Radio.
- Radio United (Czech Republic): Operates a portfolio of Czech radio stations competing with Active Radio's portfolio. Directly comparable as a multi-station radio group with similar music-format stations and digital extensions.
Regional players
- České televize (Czech Television): Public Czech TV broadcaster operating multiple channels with significant online and audio extensions. While publicly funded, it competes for audience attention and advertiser share of voice in the Czech market, particularly for events and children's content where it overlaps with Pigy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Active Radio social profiles
Digital presenceActive Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Radio leadership team
Management profileNumber of profiles
Profiles3 records
Active Radio subsidiaries and ownership
Company hierarchySubsidiaries11 records
Active Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Radio
What does Active Radio do?
Active Radio a.s. is a Czech multimedia group that owns and operates the country's most-listened radio stations (Evropa 2, Frekvence 1, Rádio Bonton, Dance Radio) and produces original podcasts, online streaming services (YouRadio, Youradio Talk), live events (Comic-Con Prague, Radiokemp, etc.) and the Pigy children's brand. Its primary commercial offering is the sale of cross-media advertising — radio spots, digital and social campaigns, event sponsorships, and influencer integrations — to brand clients, with secondary revenue from corporate event production under the No Limits agency.
Is Active Radio a public or private company?
Active Radio is a private company. It is classified as corporate owned and is currently operating.
When was Active Radio founded?
Active Radio was founded in 1996. It employs 51 to 100 people.
Where is Active Radio based?
Active Radio is headquartered in Praha, Czechia, in the Europe region.
How does Active Radio make money?
Seven revenue lines are on record. Radio Advertising is the primary driver. The others are online and Display Advertising, social Media Advertising, event Sponsorship and Production, influencer Marketing, children's Content (Pigy) and corporate Event Services.
Who are Active Radio's main competitors?
Broad incumbents on record are Seznam.cz, iHeartMedia, FTV Prima, Bauer Media Czech Republic and Spotify. Direct peers are Czech News Center, Lonely Pineapple Entertainment (Evropa 2 competitor), MAFRA (Czech media group) and Radio United (Czech Republic). České televize (Czech Television) is listed as a regional player.
Does Active Radio have an API?
No public API is recorded for Active Radio.
What industry is Active Radio in?
Active Radio's product category is Radio Broadcasting and Cross-Media Advertising. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 51611 and its SIC code is 7311.