LETS Marketing

Legal Marketing Servicesletsmarketing.com.br

LETS Marketing is a São Paulo-based full-service marketing consultancy founded in 2018 that serves exclusively law firms in Brazil and internationally, offering integrated marketing, communications, culture, and financial BPO services under OAB compliance.

Company typePrivate
Founded2018
HeadquartersSão Paulo, Brazil
Headcount51–100
GTM typeB2B
OfferingServices

What LETS Marketing does

LETS Marketing is a São Paulo-based marketing consultancy founded in 2018 that operates as a full-service, one-stop-shop agency exclusively focused on law firms in Brazil. The firm delivers integrated marketing and communications, people and culture development, and financial BPO services, supplemented by specialized offerings in reputation strategy, visual identity, institutional communications, branding, press relations, HR for lawyers, ESG, and legal rankings advisory. All work is positioned to comply with the OAB Code of Ethics and Provimento 205/2021, a regulatory constraint that sharply narrows the addressable competitor pool.

The firm is led by four co-founders — Amanda Paccola, Fabio Bernardes, Rafael Gagliardi, and Willian Fernandes — whose previous tenures span Mattos Filho, Licks Attorneys, Deloitte, Editora Abril, and major PR agencies, providing direct legal-sector credibility. Operations are anchored in São Paulo with a New York office serving international clients. The firm reports 450+ law firm clients, 22,000 active lawyers within those clients, and claims 98% of clients are internationally ranked. Customer mix skews toward comprehensive and full-service firms (75% of portfolio combined), with specialized boutiques making up the remaining 25%.

Revenue is generated through customized, quote-based professional services engagements — predominantly full-service marketing retainers with extension into managed services (Financial BPO). Distribution is direct enterprise consulting targeting law firm partners and leadership. The firm reinforces demand via a content ecosystem that includes the weekly "Inovação & Tendências" newsletter, the annual proprietary "Pesquisa Como Advogados Ganham Clientes" study (2024 and 2025 editions), and active LinkedIn presence. Recognition includes consecutive EXAME Negócios em Expansão listings (2023–2025), Leaders League leadership designation across 2023–2026, the FIA "Amazing Places to Work" seal, and a Receita Federal A+ tax compliance classification for 2026.

LETS Marketing firmographics

Firmographics

Name: LETS Marketing
Legal name: LETS Marketing Consultoria Ltda.
Website: https://letsmarketing.com.br
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 51–100 employees
Short description: LETS Marketing is a São Paulo-based full-service marketing consultancy founded in 2018 that serves exclusively law firms in Brazil and internationally, offering integrated marketing, communications, culture, and financial BPO services under OAB compliance.
Ownership category
akta.pro rank

LETS Marketing industry classification

Industry

Product category: Legal Marketing Services
NAICS: Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)
SIC: Services-Advertising (7310)
akta.pro primary industry: Regulated/Legal Marketing Localization (Claims, Disclaimers, Compliance) (MPAAANAK)
akta.pro secondary industries: Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH), Sponsorship & Sports Media Rights Buying (BPAFABAH)

Keywords

Legal marketing services
Law firm consulting
Reputation management
Brand strategy
People culture consulting

Where LETS Marketing is headquartered

Location

Headquarters

HQ city: São Paulo
HQ country: Brazil
HQ region: Latin America

Offices2 records

Markets served

LETS Marketing business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

Marketing & Communication Services: Full-service marketing consulting for law firms including branding, positioning, digital marketing, content creation, and communication strategy.
People & Culture Services: HR structuring, culture development, and human development for law firms, focused on people, leadership, and sustainable growth.
Financial BPO: Strategic financial management for law firms and companies, focusing on organization, control, indicators, and data-driven decisions.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

LETS Marketing product offering

Product offering

Core offering

LETS Marketing is a marketing, communication, people and culture, and financial BPO consultancy built exclusively for law firms. The firm sells project-based engagements covering brand strategy, visual identity, institutional communication, legal marketing, press relations, reputation strategy, HR for lawyers, ESG advisory, and legal rankings advisory, alongside outsourced finance back-office services and people and culture consulting for legal practices.

Product overview

LETS Marketing is a full-service, one-stop-shop legal marketing consultancy operating since 2018, serving law firms in Brazil and internationally. The company offers an integrated portfolio of services including Marketing & Comunicação (full-service marketing and communication management), Pessoas & Cultura (HR and culture development), BPO Financeiro (strategic financial management), and specialized offerings such as Estratégia de Reputação, Identidade Visual, Comunicação Institucional, Branding, Assessoria de Imprensa, RH para Advogados, ESG consulting, and Rankings Jurídicos advisory. The company also produces proprietary content including the Newsletter Inovação & Tendências and the annual research publication 'Pesquisa Como Advogados Ganham Clientes'. All services are delivered in compliance with the OAB Code of Ethics and Provimento 205/2021.

Differentiator

Problem solved

Functional benefit

Products and services

Marketing & Comunicação (Marketing and Communication) Integrated marketing and communication consulting engagement for law firms, covering brand strategy, visual identity, institutional communication, legal marketing, press relations, and digital presence. Designed for managing partners and marketing leaders at Brazilian law firms that need specialist support beyond generalist agency capabilities.
Pessoas & Cultura (People and Culture) People and culture consulting for law firms, including HR advisory tailored for lawyers, culture and engagement programs, and talent support. Designed for managing partners, HR leaders, and office administrators at law firms that need specialist HR support for legal professionals.
BPO Financeiro (Financial BPO) Outsourced finance and back-office services for law firms, providing financial process support without requiring in-house finance staff. Designed for managing partners and office administrators at law firms seeking to offload finance operations to a specialist provider familiar with the legal sector.
Estratégia de Reputação (Reputation Strategy) Reputation strategy consulting for law firms, focused on building and protecting the institutional and partner-level reputation of legal practices. Designed for managing partners and senior lawyers at law firms that need structured reputation management.
Identidade Visual (Visual Identity) Visual identity design services for law firms, including logo, brand visuals, and design system development. Designed for managing partners and marketing leaders at law firms seeking a professionalized brand identity.
Comunicação Institucional (Institutional Communication) Institutional communication consulting for law firms, covering internal and external communication strategy, messaging frameworks, and stakeholder communication. Designed for managing partners and communications leaders at law firms that need structured institutional communication support.
Marketing Jurídico (Legal Marketing) Legal marketing consulting specifically for law firms, covering practice area promotion, client targeting, and sector-specific marketing tactics. Designed for managing partners and marketing leaders at law firms seeking specialist legal-sector marketing expertise.
Branding Branding consulting for law firms, covering brand positioning, messaging architecture, and brand activation. Designed for managing partners and marketing leaders at law firms seeking to define or refresh their market positioning.
Assessoria de Imprensa (Press Relations) Press relations and media advisory for law firms, including media strategy, spokesperson preparation, and announcement support. Designed for managing partners and senior lawyers at law firms that need specialist legal media relations support.
RH para Advogados (HR for Lawyers) HR consulting tailored for lawyers and law firms, covering attorney recruitment support, performance frameworks, and HR policies suited to legal practice. Designed for managing partners and HR leaders at law firms that need HR support specifically adapted to legal professionals.
ESG ESG advisory for law firms, covering ESG positioning, sustainability communication, and reporting support. Designed for managing partners and sustainability leads at law firms seeking to formalize and communicate their ESG agenda.
Rankings Jurídicos (Legal Rankings) Legal rankings advisory for law firms, supporting submissions, positioning, and performance in legal directories and rankings. Designed for managing partners and marketing leaders at law firms seeking to improve their standing in legal rankings and directories.

Quantifiable outcome

450+ law firms served
+2 more outcomes

Companies that use LETS Marketing

Customer profile

Named customers5 records

Segments3 records

Ideal customer profiles1 record

LETS Marketing technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

LETS Marketing partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

LETS Marketing competitors and assessment

Company assessment

Broad incumbents

DPZ&T: One of Brazil's largest full-service advertising agencies with broad B2B and B2C clients. Comparable as a domestic Brazilian creative and strategic communications incumbent competing for enterprise marketing budgets that LETS also targets.
Africa (advertising agency): Major Brazilian creative advertising agency with broad enterprise client base. Comparable as a domestic Brazilian marketing services competitor that could expand into legal-vertical work, competing for the same marketing budgets.
Edelman Brazil: Global communications firm with Brazilian operations, providing PR, crisis, and corporate communications to major corporations. A broad incumbent that overlaps with LETS on law firm communications and reputation management work.
FSB Comunicação: One of Brazil's largest communications and public relations firms, with broad enterprise clients across regulated industries. It is a comparable broad incumbent that competes for legal-sector communications work against LETS' specialized offering.

Emerging players

Podium (legal marketing): US-based company providing legal marketing automation and review/case-study platforms for law firms. Comparable as a legal-vertical marketing specialist, though more software/product oriented versus LETS' services model.
Inside Legal: Legal industry media and research firm serving law firm marketing and business development leaders with research, events, and content. Comparable as a content/research-led player targeting the same legal-marketing buyer.
Clearly Brenda: Legal content marketing agency serving US law firms with newsletters, social media, and thought leadership content. Comparable offering (legal-focused content + marketing execution) and customer base as LETS, US-focused.
Shaman Partners: Legal marketing and public relations firm serving US law firms, including Am Law 200 clients. Highly comparable service mix (PR, content, branding) targeting the same customer profile as LETS, focused on US market.
Great Jakes: Specialized legal marketing agency offering branding, website design, and digital marketing for law firms in North America. Comparable in being a niche legal-marketing specialist, though smaller in scale than LETS.

Regional players

Jaffe Legal Marketing: US-based legal marketing consultancy serving law firms with branding, websites, and content strategy. Directly comparable in offering and customer (law firms), but operates in a different geography (United States vs. Brazil).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

LETS Marketing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

LETS Marketing leadership team

Management profile

Number of profiles

Profiles4 records

LETS Marketing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

LETS Marketing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LETS Marketing

What does LETS Marketing do?

Is LETS Marketing a public or private company?

LETS Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was LETS Marketing founded?

LETS Marketing was founded in 2018. It employs 51 to 100 people.

Where is LETS Marketing based?

LETS Marketing is headquartered in São Paulo, Brazil, in the Latin America region.

How does LETS Marketing make money?

Three revenue lines are on record. Marketing & Communication Services are the primary driver. The others are people & Culture Services and financial BPO.

Who are LETS Marketing's main competitors?

Broad incumbents on record are DPZ&T, Africa (advertising agency), Edelman Brazil and FSB Comunicação. Emerging players are Podium (legal marketing), Inside Legal, Clearly Brenda, Shaman Partners and Great Jakes. Jaffe Legal Marketing is listed as a regional player.

Does LETS Marketing have an API?

No public API is recorded for LETS Marketing.

What industry is LETS Marketing in?

LETS Marketing's product category is Legal Marketing Services. Its primary akta.pro industry code is MPAAANAK, Regulated/Legal Marketing Localization (Claims, Disclaimers, Compliance), with a secondary code of BPAAADAH, Channel/Partner Sales Support (Reseller Enablement, Deal Reg). Its NAICS code is 541810 and its SIC code is 7310.