Great Jakes
Great Jakes is a privately held New York marketing agency founded in 2002 that exclusively designs websites, brands, and web technology for law firms, ranging from mid-size regional practices to large Am Law firms.
- Company typePrivate
- Founded2002
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Great Jakes does
Great Jakes is a privately held, New York-based marketing agency founded in 2002 that exclusively serves law firms with website design, brand design, and related web-technology services. The firm operates as a specialized B2B professional services provider targeting Am Law and mid-market law firms, ranging from 60-attorney regional practices to 600-lawyer international firms. Its named client base includes Skadden, Polsinelli, Patterson Belknap, Sussman Godfrey, Ice Miller, UB Greensfelder, and others, with engagements structured as multi-year, quote-based contracts priced per project scope.
The firm's product portfolio centers on two core offerings — law firm website design and law firm brand design — supported by a Pre-Project Planning Phase and a downloadable Website Redesign Workbook that serve as lower-commitment entry points. Underlying technology includes ReactJS front-ends, headless CMS architecture, global CDN delivery via Cloudflare, Schema.org structured data, and a proprietary Answer Engine Optimization (AEO) methodology targeting visibility in ChatGPT, Perplexity, and Gemini. The agency positions itself on a strategy-first, collaborative design methodology that uses discovery, wireframes, moodboards, and iterative stakeholder checkpoints rather than traditional finished-mockup presentations.
Go-to-market is direct enterprise field sales, with the co-founders (Dion Algeri and Robert Algeri) functioning as the primary client-facing voices. Distribution is exclusively direct-to-client with no reseller or marketplace presence; demand generation is led by a content-marketing engine of blog posts, whitepapers, and a website redesign workbook targeting law firm CMOs and marketing directors. Revenue mechanics are professional-services based with custom quoting tied to firm size, technical integrations, and feature complexity.
Great Jakes firmographics
Firmographics- Name
- Great Jakes
- Website
- https://greatjakes.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Great Jakes is a privately held New York marketing agency founded in 2002 that exclusively designs websites, brands, and web technology for law firms, ranging from mid-size regional practices to large Am Law firms.
- Ownership category
- akta.pro rank
Great Jakes industry classification
Industry- Product category
- Legal Marketing Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industry
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
Keywords
Where Great Jakes is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Great Jakes business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Website Design Services: Full-service website design and development for law firms, including strategy, design, and implementation phases. Custom professional services engagement model.
- Pre-Project Planning Engagements: Standalone planning engagements that help firms define scope, establish budgets, and build alignment before full redesign projects. Separated from design and implementation to allow firms to evaluate the agency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Great Jakes product offering
Product offeringCore offering
Great Jakes is a specialized B2B marketing agency that designs and develops websites and brand identities exclusively for law firms. Its core offering covers strategy, design, and implementation of law firm websites, with supporting services including pre-project planning, attorney bio optimization, and Answer Engine Optimization (AEO) for AI-driven search visibility.
Product overview
Great Jakes is a specialized service company providing website and brand design services exclusively for law firms. The core offering consists of law firm website design and brand design services. Supporting offerings include a website planning and budgeting phase service that precedes full redesigns, and a downloadable website redesign workbook to guide internal kickoff conversations. These services work together as a comprehensive engagement model: planning first, then design and implementation.
Differentiator
Problem solved
Functional benefit
Products and services
- Law Firm Website Design Services Professional website design and development services specifically tailored for law firms, including responsive design, brand identity integration, and attorney bio optimization.
- Law Firm Brand Design Brand design services for law firms encompassing logo design, tagline development, and visual identity creation to differentiate firms from competitors.
- Website Planning & Budgeting Standalone pre-project planning engagement that helps law firms define scope, clarify priorities, estimate costs, and build internal alignment before committing to a full website redesign. Includes discovery, strategy work, wireframes, and detailed cost breakdowns.
Quantifiable outcome
- AI referrals account for just 0.47% of sessions on average across client sites, with larger firms seeing even lower percentages
- +5 more outcomes
Companies that use Great Jakes
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles2 records
Great Jakes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Great Jakes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpot (via Danny Tessler / XFunnel)minorDanny Tessler from HubSpot (following HubSpot's acquisition of XFunnel in December 2025) joined Great Jakes for an agency onsite conversation about AI answer engine optimization (AEO) and legal marketing. The collaboration produced educational content on AEO strategy for law firms.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Great Jakes competitors and assessment
Company assessmentDirect peers
- Spotlight Branding: Legal marketing agency focused on branding, website design, and video for law firms. Competes head-to-head with Great Jakes for mid-size and large law firm marketing engagements.
- Custom Legal Marketing: Boutique agency providing website design, SEO, and lead generation exclusively for law firms. Closely mirrors Great Jakes' vertical-only positioning and professional services engagement model.
- PaperStreet: Long-standing legal marketing agency offering website design, SEO, and content services exclusively to law firms. Directly comparable to Great Jakes in vertical specialization, service mix, and target Am Law client base.
- iLawyerMarketing: Legal-specific digital marketing agency offering website design, SEO, and PPC services for plaintiff and defense law firms. Overlaps directly with Great Jakes on website design and SEO offerings.
- O'Brien Legal Group: Specialized agency providing website design and digital marketing services exclusively to law firms. Comparable in size, vertical focus, and professional services delivery model.
Broad incumbents
- FindLaw: Thomson Reuters-owned legal marketing platform offering website design, directories, and content services to law firms. Incumbent competitor with broader offerings and deeper institutional backing than Great Jakes.
- Scorpion: Large legal marketing and technology company offering websites, CRM, and AI-driven lead conversion to law firms. Broader portfolio and significantly larger scale than Great Jakes, with overlapping website and digital marketing capabilities.
- WebFX: Large full-service digital marketing agency serving many verticals including legal. While not legal-exclusive, its website design, SEO, and content capabilities compete with Great Jakes for law firm engagements.
- Martindale-Avvo: Internet Brands-owned legal marketing platform providing websites, directories, and lead generation services to law firms. Larger-scale incumbent with overlapping website design and legal SEO offerings.
- HigherVisibility: Established digital marketing agency offering SEO, website design, and paid media with a dedicated legal practice. Broad incumbent competing for similar law firm marketing engagements as Great Jakes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Great Jakes social profiles
Digital presenceGreat Jakes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Great Jakes leadership team
Management profileNumber of profiles
Profiles2 records
Great Jakes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Great Jakes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Great Jakes
What does Great Jakes do?
Great Jakes is a specialized B2B marketing agency that designs and develops websites and brand identities exclusively for law firms. Its core offering covers strategy, design, and implementation of law firm websites, with supporting services including pre-project planning, attorney bio optimization, and Answer Engine Optimization (AEO) for AI-driven search visibility.
Is Great Jakes a public or private company?
Great Jakes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Great Jakes founded?
Great Jakes was founded in 2002. It employs 11 to 50 people.
Where is Great Jakes based?
Great Jakes is headquartered in New York, United States, in the North America region.
How does Great Jakes make money?
Two revenue lines are on record. Website Design Services are the primary driver. The others are pre-Project Planning Engagements.
Who are Great Jakes's main competitors?
Direct peers on record are Spotlight Branding, Custom Legal Marketing, PaperStreet, iLawyerMarketing and O'Brien Legal Group. Broad incumbents are FindLaw, Scorpion, WebFX, Martindale-Avvo and HigherVisibility.
Does Great Jakes have an API?
No public API is recorded for Great Jakes.
What industry is Great Jakes in?
Great Jakes's product category is Legal Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 54181 and its SIC code is 7311.