Gierre Auto

What Gierre Auto does

Gierre Auto (legal entity A. Gierre Auto SRL) is a privately held multi-brand automotive dealership headquartered in Rome, Italy, with over 50 years of operating history. The company operates three facilities: a main showroom (Showroom Casilina on Via Casilina), a secondary dealership office branded Automercato (Via Luigi Rossini), and a dedicated service and parts center (Assistenza Rigola on Via Rinaldo Rigola). It is an authorized sales and service dealer for Kia and for Stellantis brands including Jeep, Citroën, Peugeot, and Chevrolet, and lists inventory across Alfa Romeo, BMW, FIAT, Ford, Lancia, Opel, Renault, and Toyota as well, with prices ranging from approximately €8,000 to €45,000.

The company offers a full dealership value chain: sales of new vehicles, zero-kilometer (KM0) vehicles, and certified used cars (Usato Garantito) with warranty; trade-in/purchase of customer vehicles; authorized workshop services (maintenance, repairs, bodywork, tires, genuine parts); short- and long-term rentals via the Drivalia Mobility Store partnership; and consumer financing through partner financial institutions, including zero-deposit options. Its website lists 31 vehicles online and the dealer references over 100 KM0 units available from Stellantis. Go-to-market is field-led through physical showrooms, supplemented by phone, WhatsApp, an online inventory catalog, social media presence, and local SEO.

The business model is a mix of one-time vehicle transactions (new, used, KM0), recurring or subscription-like revenue from long-term rentals and financing arrangements, and professional-services revenue from the workshop and parts operations. The customer base spans private individuals (including Neopatentati, or newly licensed drivers, and families) and business buyers using IVA-deductible company vehicles. No proprietary technology platform is described — operations run on standard dealer management systems. The company is privately held under Italian SRL law with no disclosed parent, external investors, or management team information in the available data.

Name

Gierre Auto

Legal name

A. Gierre Auto SRL

Website

https://gierreauto.it

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Gierre Auto (A. Gierre Auto SRL) is a privately held, multi-brand automotive dealership in Rome selling new, KM0, and certified used vehicles for Kia, Stellantis (Jeep, Citroën, Peugeot, Chevrolet), and other marques, supported by an authorized service center, a Drivalia mobility rental partnership, trade-in, and consumer financing for private and business buyers.

Ownership category

akta.pro rank

Product category

Auto Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Passenger Car Rental (532111)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Auto dealership
• Used car sales
• Vehicle rental services
• Auto repair workshop
• Multi-brand dealer

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales: Sales of new cars, certified used vehicles (usato garantito), and KM0 (zero-kilometer) vehicles. Revenue generated through vehicle transactions with optional financing arrangements.
2. Vehicle Rental Services: Short-term and long-term vehicle rental through their Drivalia Mobility Store partnership. Targets both private individuals and businesses with flexible rental solutions.
3. After-sales Service and Maintenance: Workshop services including scheduled maintenance, repairs, bodywork, tire changes, and genuine parts sales. Revenue from labor and parts.
4. Used Vehicle Purchase: Purchases used vehicles from customers, offering cash or bank transfer payment, with optional trade-in/permuta arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Gierre Auto is a multi-brand car dealership in Rome that sells new, KM0 (near-new), and certified used vehicles across brands including Kia, Peugeot, Citroën, Jeep, Chevrolet, Fiat, Toyota, Opel, Renault, Alfa Romeo, Lancia, Ford, and BMW. It supplements sales with short-term and long-term rentals via its Drivalia Mobility Store partnership, authorized after-sales maintenance and parts, trade-in/permuta evaluations, and partnered vehicle financing.

Product overview

Gierre Auto is a car dealership in Rome operating as a multi-brand dealer offering a comprehensive automotive portfolio. The company provides sales of new and used vehicles (brands include Kia, Peugeot, Citroën, Jeep, Chevrolet, FIAT, Ford, BMW, Toyota, Opel, Renault, Alfa Romeo, Lancia), short and long-term rental services through its Drivalia Mobility Store partnership, post-sale maintenance and repair services, vehicle trade-in evaluation, and flexible financing options. The offering is organized as a unified dealership model where the core vehicle sales business is supported by integrated services for rental, maintenance, and financial solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Drivalia Mobility Store: Short and long-term vehicle rental solutions for individuals and businesses.

Products and services

• New and KM0 Vehicle Sales (Vendita Auto Nuove e Km 0)
• Certified Used Vehicle Sales (Vendita Auto Usate Garantite)
• Short-Term Car Rental (Noleggio Auto a Breve Termine)
• Drivalia Mobility Store — Long-Term Rental (Noleggio a Lungo Termine)
• Authorized After-Sales Service and Maintenance
• Used Vehicle Trade-In / Purchase (Valutazione e Permuta Auto Usate)
• Financing Options (Finanziamenti e Opzioni di Pagamento)

Quantifiable outcome

• Over 50 years of automotive dealership experience in Rome
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Drivalia Mobility StorecoreStrategic or Co-development PartnerGierre Auto operates a Drivalia Mobility Store in partnership, offering vehicle rental solutions including short-term and long-term rentals. This partnership enables them to provide complete mobility solutions to both private individuals and businesses seeking alternatives to vehicle ownership.
• Kia MotorscoreChannel Partner/ Reseller/ DistributorAuthorized Kia dealer representing the complete Kia brand lineup. Offers new Kia vehicles, KM0 models, and certified used Kia vehicles. Provides authorized service and genuine Kia parts through their workshop facility.
• Stellantis (Jeep, Citroën, Peugeot)coreChannel Partner/ Reseller/ DistributorAuthorized dealer and service center for Jeep, Citroën, Peugeot, and Chevrolet brands (Stellantis group). Provides new vehicle sales, authorized maintenance services, and genuine parts sales. Dealer states having over 100 KM0 vehicles available from Stellantis brands.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Subito.it: Italy's largest classifieds platform, with a sizable vehicles category. Enables peer-to-peer and small-dealer vehicle listings, creating indirect competitive pressure on Gierre's used inventory visibility.
• Quattroruote: Leading Italian automotive media brand with a used-car marketplace. Adjacent to Gierre's dealership model, providing comparison content and listings that influence car-buying decisions.

Emerging players

• Noicompriamoauto.it: BC Group-owned online platform that buys used cars directly from consumers. Comparable to Gierre's "Valutazione e Permuta" trade-in service but executed through a digital-only channel.
• Wallapop: Mobile-first peer-to-peer marketplace for used goods including vehicles, operating in Italy. Indirect competitor for individual car-buyer demand and a channel through which potential Gierre customers transact.
• Brumbrum: Italian online used-car retailer with home delivery. Represents the digital-native model that competes with traditional dealers like Gierre for online car-buyer demand.

Direct peers

• Drivalia: Stellantis-owned mobility company offering short- and long-term rentals. It is Gierre Auto's explicit partner for the Drivalia Mobility Store and provides directly comparable rental/leasing services to individuals and businesses.
• Leasys: Stellantis long-term rental and leasing subsidiary operating in Italy. Competes with Gierre's Drivalia long-term rental offering and serves the same private and business mobility customers.

Broad incumbents

• AutoScout24 Italia: Europe's largest online automotive marketplace with a strong Italian presence. Competes with Gierre for top-of-funnel car-buyer attention and listing visibility.
• Ayvens Italia (formerly ALD Automotive): Major international full-service leasing and fleet management operator with a large Italian footprint. Directly comparable in long-term rental and corporate mobility offerings to Gierre's Drivalia arm.
• Arval Italia: BNP Paribas-owned full-service vehicle leasing and fleet management business operating across Italy. Comparable long-term rental and corporate fleet services to those Gierre offers through Drivalia.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gierreauto
• LinkedInlinkedin.com/company/gierreauto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gierre Auto