Drivalia
Drivalia operates pan-European vehicle rental, leasing, subscription, and car-sharing services across 650+ Mobility Stores in seven countries, with its UK arm delivering car rental, van hire, and emerging subscription products to consumers and businesses.
- Company typePrivate
- Founded2021
- HeadquartersSlough, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Drivalia does
Drivalia is a pan-European mobility company operating vehicle rental, leasing, subscription, car-sharing, and e-mobility services through more than 650 branded Mobility Stores across seven countries (Italy, France, United Kingdom, Spain, Portugal, Greece, and Denmark) supported by 1,600 charging points. The UK subsidiary, Drivalia UK Ltd, is headquartered in Slough and operates 40+ rental locations including all major UK airports (Heathrow, Gatwick, Manchester, Edinburgh, Birmingham, Belfast International, Glasgow, Aberdeen) and a growing network of city-centre and franchise-operated branches. The product portfolio spans short-, medium-, and long-term rental across economy through executive vehicle categories, van rental under a separate brand, car subscription (Flexrent/Flexi Rent starting at £199 per month through Wagonex and SelfDrive UK partnerships), electric car sharing, and ancillary offers including loyalty (Drivalia Rewards, seven tiers up to 3,000 points) and Premier membership (up to 20% savings).
Revenue is generated transactionally through pay-per-use rental, via recurring monthly subscriptions, and through rent-to-buy financing options; corporate car hire and the Flexter partnership (Feb 2025) extend into B2B fleet solutions. Distribution combines direct online/app booking, owned airport and city retail locations, and an aggressively scaling franchise model — with UK franchises expanding from approximately 10 in early 2023 to 30+ by late 2023 against a stated end-2024 target of 60. The technology surface is limited to a booking website, iOS/Android mobile applications, online check-in, and a Manage My Booking portal; no public API, SDK, or AI/ML capabilities are disclosed.
The company is wholly owned by CA Auto Bank (Crédit Agricole Auto Bank Group, formerly FCA Bank), which acquired Drivalia in 2021 and was formally established as a pan-European vehicle financing, leasing, and mobility group in April 2023. Strategic ownership has enabled capital-intensive fleet expansion, the August 2023 acquisition of ALD Automotive (Ireland/Norway) and LeasePlan (Finland/Czech Republic) operations, and tier-1 banking group brand credibility. Leadership transitioned in July 2025 with Roberto Sportiello appointed CEO alongside related changes at the CA Auto Bank Group parent level.
Drivalia firmographics
Firmographics- Name
- Drivalia
- Legal name
- Drivalia UK Ltd
- Website
- https://drivalia.co.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Drivalia operates pan-European vehicle rental, leasing, subscription, and car-sharing services across 650+ Mobility Stores in seven countries, with its UK arm delivering car rental, van hire, and emerging subscription products to consumers and businesses.
- Ownership category
- akta.pro rank
Where Drivalia is headquartered
LocationHeadquarters
- HQ city
- Slough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Drivalia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Car Rental: Short, medium, and long-term vehicle rentals with pay-per-use pricing based on rental duration and vehicle class
- Car Subscription: All-inclusive car subscription service (Flexi Rent) starting at £199/month with SelfDrive UK partnership
- Van Rental: Commercial vehicle rentals for house clearances, light haulage and moving needs
- Rent to Buy: Flexible ownership pathway allowing customers to rent with option to purchase
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flexi Rent car subscription from £199/month |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Drivalia product offering
Product offeringCore offering
Drivalia is a pan-European mobility company that rents, leases, and subscribes vehicles to consumers and businesses through 650+ Mobility Stores in seven countries. It offers short, medium and long-term car rental, van rental, long-term vehicle leasing, all-inclusive car subscription (Flexrent starting at £199/month), car sharing, and e-mobility services including access to electric vehicles and 1,600 charging points. The company serves both leisure travellers and corporate clients, and is rapidly scaling in the UK through a franchise partnership model.
Product overview
Drivalia is a pan-European mobility company operating under the Credit Agricole Auto Bank Group, offering a comprehensive portfolio of vehicle access solutions centered around the "Planet Mobility" concept. The core offering comprises car rental (economy to executive vehicles), van rental, and leasing services, supplemented by innovative alternatives including car subscription (Flexrent), car sharing, and e-mobility with electric vehicles and charging infrastructure. The product portfolio includes physical Mobility Store locations (650+ across 7 countries), the Drivalia mobile app for iOS/Android, online booking and Manage My Booking portal, plus loyalty programs (Drivalia Rewards and Premier Membership). The company serves both consumer and corporate segments through direct operations and franchise partnerships, with recent launches including premium supercar rentals via QDrive Performance partnership and flexible subscription services starting at £199/month through SelfDrive UK and Wagonex partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Rental Short and medium-term vehicle rental covering economy, SUV, executive, and people carrier categories from over 40 UK locations including Heathrow, Gatwick, Manchester and Edinburgh airports, plus city-centre branches. Targeted at leisure travellers, holidaymakers, and business users.
- Van Rental Light commercial vehicle rental for house clearances, light haulage, and moving home needs, available through a dedicated van-hire website. Targeted at residential and small-business customers needing temporary light commercial vehicles.
- Lease Long-term vehicle leasing services operated as part of the mobility solutions portfolio under the Credit Agricole Auto Bank Group. Targeted at consumers and businesses seeking long-term vehicle access without ownership.
- Car Subscription (Flexrent/Flexi Rent) All-inclusive flexible car subscription service with pricing starting at £199 per month, offered through Wagonex and SelfDrive UK partnerships. Bundles insurance, maintenance and flexible terms into a monthly subscription as an alternative to ownership.
- Car Sharing Electric car sharing service enabling customers to access vehicles on a short-term, pay-per-use basis, part of Drivalia's broader green-vehicle fleet initiative.
- Corporate Car Hire Business-focused car hire service offering premium fleet solutions and customised programmes for organisations requiring vehicle access for employee travel, executive transport, and corporate fleet needs.
- Rent to Buy Vehicle financing option allowing customers to rent a vehicle with a path to eventual purchase, combining rental flexibility with an ownership pathway.
- Drivalia Franchise Partnership Business development programme enabling independent operators to open Drivalia-branded rental locations, with central support including training, marketing assistance, IT equipment, and fleet access. Targeted at independent car rental companies, dealerships, hoteliers and local businesses.
- QDrive Performance Premium & Supercar Rental Premium and supercar rental offering launched through partnership with QDrive Performance, expanding Drivalia's luxury and specialty vehicle segment across the UK.
Quantifiable outcome
- Save up to 20% with Premier membership
- +1 more outcomes
Companies that use Drivalia
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Drivalia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Drivalia partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- QDrive PerformanceminorPartnership to offer premium and supercar rentals across the UK, expanding Drivalia's luxury vehicle offerings beyond standard fleet.
- SelfDrive UKcoreLaunched 'Flexi Rent' - an all-inclusive car subscription service starting at £199 per month. All-inclusive pricing model for flexible car access without ownership.
- FlexterminorPartnership to expand fleet corporate business, targeting business customers and corporate fleet solutions.
- WagonexcoreUK launch of Flexrent car subscription service - innovative subscription programme offering alternative to car ownership with all-inclusive pricing.
Scale indicators8 records
Recent moves10 records
Expansion highlights6 records
Drivalia competitors and assessment
Company assessmentDirect peers
- Sixt SE: German-headquartered pan-European car rental and leasing operator with extensive airport and city presence across Europe. Directly comparable to Drivalia in offering short-term rentals, subscriptions, and fleet leasing across multiple European countries.
- Europcar Mobility Group: Major European car rental operator offering short and long-term rentals and mobility services across multiple countries. Directly competes with Drivalia in airport and city rental markets across the UK and continental Europe.
- ALD Automotive: European vehicle leasing and fleet management company owned by Société Générale. Directly comparable to Drivalia's leasing arm, particularly given Drivalia's 2023 acquisition of ALD's Ireland and Norway operations.
- LeasePlan Corporation: Global vehicle leasing and fleet management company acquired by Volkswagen Financial Services. Comparable in leasing and corporate fleet offerings, with Drivalia having acquired LeasePlan's Finland and Czech Republic operations in 2023.
- Green Motion: UK-based car rental franchise network specializing in eco-friendly vehicles with airport and city locations. Closely comparable franchise-based model and EV positioning to Drivalia's UK operations.
Broad incumbents
- Enterprise Rent-A-Car: Global car rental leader with strong UK presence through Enterprise, Alamo, and National brands. Operates a broader network and larger fleet than Drivalia, but directly competes in UK airport and city rental segments.
- Hertz Global Holdings: Established global car rental incumbent with major airport presence in the UK and Europe. Overlaps directly with Drivalia's airport-focused rental offering and is undergoing EV fleet transition, similar to Drivalia's strategy.
- Avis Budget Group: Major global rental brand with UK operations and ownership of Zipcar car-sharing service. Comparable to Drivalia across traditional rental, with adjacent overlap in car-sharing subscription models.
Emerging players
- Wagonex: UK car subscription platform and Drivalia's Flexrent launch partner. Comparable in the emerging subscription/ownership-alternative space where Drivalia is building out its subscription offering.
Others
- Zipcar: Car-sharing service owned by Avis Budget Group. Adjacent to Drivalia's car-sharing and subscription offerings, representing an ecosystem participant in the broader mobility-as-a-service space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Drivalia social profiles
Digital presenceDrivalia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drivalia leadership team
Management profileNumber of profiles
Profiles5 records
Drivalia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drivalia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drivalia
What does Drivalia do?
Drivalia is a pan-European mobility company that rents, leases, and subscribes vehicles to consumers and businesses through 650+ Mobility Stores in seven countries. It offers short, medium and long-term car rental, van rental, long-term vehicle leasing, all-inclusive car subscription (Flexrent starting at £199/month), car sharing, and e-mobility services including access to electric vehicles and 1,600 charging points. The company serves both leisure travellers and corporate clients, and is rapidly scaling in the UK through a franchise partnership model.
Is Drivalia a public or private company?
Drivalia is a private company. It is classified as corporate owned and is currently operating.
When was Drivalia founded?
Drivalia was founded in 2021.
Where is Drivalia based?
Drivalia is headquartered in Slough, United Kingdom, in the Europe region.
How does Drivalia make money?
Four revenue lines are on record. Car Rental is the primary driver. The others are car Subscription, van Rental and rent to Buy.
Who are Drivalia's main competitors?
Direct peers on record are Sixt SE, Europcar Mobility Group, ALD Automotive, LeasePlan Corporation and Green Motion. Broad incumbents are Enterprise Rent-A-Car, Hertz Global Holdings and Avis Budget Group. Wagonex is listed as an emerging player. Zipcar is listed as an others.
Does Drivalia have an API?
No public API is recorded for Drivalia.