What Desert Rose Recovery does

Desert Rose Recovery is a private, for-profit addiction rehabilitation operator headquartered in Palm Beach Gardens, Florida, founded in 2004 and operating at 11-50 employees. The company delivers a full continuum of care spanning medical detoxification, residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), and outpatient services for adults with substance use disorders and co-occurring mental health conditions, with specialized tracks for alcohol, opioids (including Suboxone and methadone medication-assisted treatment), heroin, prescription drugs, cocaine, and methamphetamines. Core clinical modalities are evidence-based psychotherapies (CBT, DBT, EMDR) delivered by Master's-level therapists, supplemented by alternative and experiential therapies such as clinical yoga, massage, chiropractic, electro-acupuncture, biofeedback, aroma-therapy, and VR therapy at a PGA National resort-style campus. A second site, Desert Rose Detox in Fort Pierce, operates as a wholly-owned subsidiary focused on medical detoxification.

The business model is service-based and insurance-driven: admissions originate through a 24/7 phone helpline, website inquiry forms, and a free insurance-verification funnel that converts prospects into in-network admissions across six major payors (Aetna, Blue Cross Blue Shield, Cigna, Humana, Magellan Health, TRICARE). Pricing is not publicly disclosed; the brand markets that insurance may cover up to 100% of treatment costs, and luxury-tier programs of this class typically bill at the high end of the regional market. Customer acquisition combines direct-response phone/SEO with credibility signaling via Joint Commission, NARR, FARR, DCF, and NAATP credentials and earned coverage on WPTV-NBC, NIDA, NIH, and SAMHSA platforms. Patient segments are primarily individuals with substance use disorders and their families, with a secondary niche of high-profile professionals seeking discretion. No technology platform, proprietary software, or AI/data-science capability is disclosed; competitive positioning rests on accreditations, clinical talent, premium location, and holistic wellness amenities rather than software differentiation.

Name

Desert Rose Recovery

Legal name

Desert Rose Recovery

Website

https://desertroserecovery.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Desert Rose Recovery is a Florida-based, private addiction treatment operator delivering a full continuum of care (detox, residential, PHP, IOP, OP) to adults with substance use and co-occurring mental health disorders, served via in-network insurance contracts at PGA National-located facilities.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Addiction treatment services
• Substance abuse recovery
• Residential rehabilitation
• Outpatient treatment programs
• Medical detoxification

Headquarters

HQ city

Palm Beach Gardens

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Residential Treatment Services: Revenue generated from residential addiction treatment programs including detox, inpatient, PHP, IOP, and outpatient services. Treatment duration typically ranges from 30 to 90 days or more. Accepts insurance with verification that may cover up to 100% of treatment costs.
2. Outpatient Treatment Services: Flexible outpatient treatment appointments for individuals with stable living environments, offering more flexibility for work and personal life balance during recovery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Desert Rose Recovery is a Florida-based addiction treatment center providing a full continuum of care for substance abuse and co-occurring mental health disorders. Services span medically supervised detoxification, residential inpatient treatment, partial hospitalization (PHP), intensive outpatient (IOP), and standard outpatient (OP) programs, supplemented by medication-assisted treatment (Suboxone, Methadone) and alternative holistic therapies including VR therapy, yoga, massage, and acupuncture.

Product overview

Desert Rose Recovery is a Florida-based addiction treatment center offering a full continuum of care for substance abuse and co-occurring mental health disorders. The center operates on an evidence-based treatment model with a multi-level program structure: Detox Programs (medical detoxification), Residential Treatment (inpatient), Partial Hospitalization Program (PHP), Intensive Outpatient (IOP), and Outpatient (OP). Specialized tracks address specific addictions including alcohol, opioids (with Suboxone and Methadone medication-assisted treatment), heroin, prescription drugs, painkillers, cocaine, and meth. The facility provides a holistic approach combining clinical therapies with alternative wellness amenities such as yoga, massage, acupuncture, and VR therapy. The center serves men and women at locations in Palm Beach Gardens and Fort Pierce, Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Drug & Alcohol Detox Programs Medically supervised detoxification programs including alcohol addiction detox, drug addiction detox, and fentanyl detox to help individuals safely manage withdrawal from substances.
• Residential Addiction Treatment Program Full-time inpatient treatment providing structured care in a safe, supportive environment with individualized treatment plans, 24/7 support, and resort-style amenities at PGA National.
• Partial Hospitalization Program (PHP) Day treatment program providing intensive clinical services while allowing clients to return home or to a sober living environment in the evenings.
• Intensive Outpatient Program (IOP) Structured treatment program offering flexibility for individuals with stable living environments to attend multiple weekly sessions while balancing work and personal responsibilities.
• Outpatient Treatment Program (OP) Flexible treatment option providing scheduled appointments for independent individuals with stable living environments, with minimal disruption to daily responsibilities.
• Medication-Assisted Treatment (Suboxone & Methadone) Medication-assisted treatment programs using Suboxone or methadone to support recovery from opioid use disorder, including heroin and prescription opioid dependency.

Quantifiable outcome

• Treatment programs for drug addiction, alcohol addiction, and co-occurring mental health disorders

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• AetnacoreOthersMajor health insurance provider accepted for addiction treatment coverage. Insurance may cover up to 100% of treatment costs.
• Magellan HealthcoreOthersManaged healthcare company providing coverage for addiction treatment services at Desert Rose Recovery facilities.
• Blue Cross Blue ShieldcoreOthersMajor national health insurance provider accepted for addiction treatment coverage.
• TRICAREcoreOthersFederal military health insurance program covering addiction treatment for service members and families.
• CignacoreOthersGlobal health insurance provider accepted for addiction treatment coverage.
• HumanacoreOthersHealth insurance provider accepted for addiction treatment services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Banyan Treatment Centers: Multi-state addiction treatment provider with multiple Florida facilities offering detox, residential, PHP, IOP, and outpatient programs. Closely comparable to Desert Rose on service breadth, Florida concentration, and luxury/resort-style positioning.
• FHE Health: Florida-based addiction and mental health treatment provider operating a continuum of care including detox, residential, and outpatient services. Direct competitor serving the same South Florida market with similar in-network commercial insurance relationships.
• Elements Behavioral Health: Multi-state operator of addiction and mental health treatment programs including luxury residential, outpatient, and sober living. Comparable to Desert Rose on service breadth, luxury positioning, and Florida presence.
• Cirque Lodge: Luxury residential addiction treatment center in Utah offering premium amenities and evidence-based clinical care. Comparable to Desert Rose on luxury/resort positioning, master-level clinical staff, and experiential treatment approach.
• Promises Behavioral Health: Luxury addiction and mental health treatment provider offering residential, PHP, IOP, and outpatient programs. Comparable to Desert Rose on premium amenities, holistic therapies, and continuum-of-care model.

Broad incumbents

• Hazelden Betty Ford Foundation: National nonprofit addiction treatment organization offering the full continuum of care (detox, residential, outpatient) with strong brand reputation. Comparable in clinical model and accreditation depth, though larger, multi-state, and more research-oriented.
• American Addiction Centers: Largest publicly-traded addiction treatment operator with multiple facilities across the U.S., including Florida. Comparable on the full continuum-of-care model and evidence-based treatment, but operates at materially greater scale with broader geographic footprint.
• Recovery Centers of America: Large East Coast-focused addiction treatment chain offering detox, inpatient, and outpatient programs. Comparable in the full continuum-of-care model and in-network commercial insurance strategy, though operating at significantly greater scale.
• Caron Treatment Centers: Established nonprofit addiction treatment provider with national reach offering detox, residential, and outpatient programs. Comparable on clinical quality and accreditation, though larger and more diversified geographically.

Regional players

• Behavioral Health of the Palm Beaches: South Florida-based addiction and mental health treatment provider offering residential, PHP, IOP, and outpatient services. Direct geographic competitor to Desert Rose in the Palm Beach County market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/desert_recovery
• LinkedInlinkedin.com/company/desertroserecovery

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Desert Rose Recovery