What Totta Research does

Blue Field Agency is a Dutch consultancy headquartered in Amsterdam-Duivendrecht that combines data analytics, AI implementation, and design services to help organizations execute digital transformation. The firm delivers four core service lines: strategic consultancy (AI and data strategy, process design, Responsible AI / DPIA guidance); research and insights (customer experience, communication, product assortment, and distinctive brand asset research); creative and technology services (brand identity, web design, custom AI tooling); and training. Underlying capability rests on a combination of third-party data and AI platforms, partner-integrated tools (AI Buddys, AI Agents, Online DPIA, Customer Pulse, Cviews, Katoo), and proprietary assets including the AI Study Platform and the AI Merkpositie Quickscan. The firm holds ISO 27001 and ISO 20252 certifications and reports an 8.7/10 customer satisfaction score.

The business operates on a custom, quote-based professional services model with multi-year contracts and a consultative sales motion ("Plan een gesprek" / "Stel een vraag"). Distribution is direct and domestically focused, with no international footprint disclosed. Customer segments span four primary verticals: Dutch enterprise organizations (L'Oréal Benelux, Hunkemöller, Equinix, Eurofins, De Hypotheker, Hollands Nieuwe, Plus Retail, Redevco, Circle8), Dutch government and public sector (Omroep MAX, AvroTros, Gemeente Nieuwegein, Provincie Zuid-Holland, InEen, Maatschappelijke Raad Schiphol), nonprofit organizations (Veilig Verkeer Nederland, Kinderpostzegelactie, Het Concertgebouw, BID, IIMP), and education (Universiteit van Amsterdam, Hogeschool van Amsterdam, Hogeschool Utrecht). Marketing is content-driven through the AI Study platform, case studies, blog articles, and LinkedIn. A core partnership with industry association CLC-VECTA was signed in July 2025 to extend capabilities into the Dutch event sector.

Name

Totta Research

Legal name

Blue Field Agency

Website

https://totta.nl

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Blue Field Agency is a Dutch consultancy combining data analytics, AI implementation, and design services to help enterprise, government, nonprofit, and education clients in the Netherlands execute digital transformation and brand strategy.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Advertising (7310)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Policy, Regulatory & Public Affairs Research (BPAHALAF)

Keywords

• Marketing research services
• Consumer behavior insights
• Brand asset research
• Customer experience research
• Communication research

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consultancy Services: Strategic consulting services combining data, AI and design thinking to help organizations transform. Services include AI and data strategy, process design, implementation and adoption support, and Responsible AI/DPIA guidance.
2. Research & Insights Services: Market research services including customer experience research, communication research, product assortment research, and distinctive brand asset research.
3. Creative & Technology Services: Creative services including brand identity development, website design and branding, as well as technology implementations and tools development.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Totta Research is a marketing research company that helps customers determine actual, unconscious, and future behavior. It delivers marketing research, data analytics, AI implementation, and design services including customer experience research, communication research, product assortment research, distinctive brand asset research, brand positioning, and creative services to organizations in the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Experience Research
• Communication Research
• Product Assortment Research
• Distinctive Brand Asset Research
• Brand Positioning Consultancy Consultancy services developing brand positioning, brand identity, tone of voice, and visual identity for organizations.
• Data and AI Consultancy Consultancy services combining data analytics and AI implementation (including AI workflows, AI assistants, Responsible AI, and DPIA guidance) to help organizations transform their processes.
• Creative and Design Services Creative services including brand identity development, website design, naming, illustration style, photography, and visual communication design.
• Training Services (Trainingen) Training sessions, including energy-efficient AI training, designed to upskill client teams on AI workflows and adoption.

Quantifiable outcome

• Customer satisfaction score of 8.7/10 from client reviews

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CLC-VECTAcoreStrategic or Co-development Partner · 14 July 2025CLC-VECTA and Blue Field Agency have bundled forces for data-driven growth in the event industry. This partnership combines Blue Field Agency's data and AI expertise with CLC-VECTA's event industry knowledge to deliver data-driven solutions to event sector clients.
• D&INminorStrategic or Co-development PartnerStrategic partner listed in the Blue Field Agency partner ecosystem.
• SBBminorStrategic or Co-development PartnerStrategic partner listed in the Blue Field Agency partner ecosystem.
• BIDminorStrategic or Co-development PartnerBID (Brand Investigation & Development) is both a client and strategic partner of Blue Field Agency.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kantar: One of the world's largest evidence-based insights and consulting firms, with strong brand and consumer behavior research offerings. Comparable to Totta Research on the insights/behavior side, but with global scale and a much broader service portfolio.
• Ipsos: Global market research and consumer insights giant operating broadly across brand, advertising, and behavioral research. Highly comparable to Totta Research at the category level, though far larger and diversified across geographies and verticals.
• GfK (part of NIQ): Established consumer and market research firm (now part of NielsenIQ) with strong European heritage in consumer behavior and panel research. Overlaps with Totta Research on consumer insights methodology at much larger scale.
• NielsenIQ (NIQ): Global consumer intelligence firm combining retail measurement, consumer panels, and analytics. Overlaps with Totta Research in consumer behavior and market insights, with substantially greater scale and data assets.

Emerging players

• Toluna: Global technology-led insights company combining a consumer panel platform with research services. Comparable on consumer research offerings; differs in being platform/technology-native rather than a boutique consultancy.
• Dynata: Large first-party data and research technology company providing panel-based insights and audience solutions. Comparable as a source of behavioral research data; competes for the same client budgets as niche firms like Totta Research.

Direct peers

• Verve: European insights and activation agency with deep expertise in brand, communications, and shopper research. Similar size and client mix to Totta Research, particularly for Dutch and pan-European brand owners.
• Human8: European insights network (successor to InSites Consulting's global brand) specializing in consumer communities and behaviorally grounded research. Comparable to Totta Research on methodology and EMEA client base.
• InSites Consulting: Belgium-based consumer insights and research agency serving European brands with behaviorally focused research. Most direct peer in scale, geography, and methodology orientation to a small Dutch marketing research firm like Totta Research.
• Metrixlab: Dutch-origin marketing research and insights firm specializing in brand, communications, and customer experience research across Europe. Highly comparable in geography, size band, and service mix to Totta Research.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/tottaresearch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Totta Research