What Aquamaris does

Aquamaris is an aquatic center located in Cordemais, France, founded in 2006, operating with 11–50 employees. It provides swimming instruction, water aerobics, aqua-cycling training classes, and sauna facilities. The center is hosted on the vert-marine.com domain under the /aquamaris/ subpath, indicating it operates within the Vert Marine group — a French leader in delegated public service management (DSP / Délégation de Service Public) of municipal sports and leisure facilities. Vert Marine was founded in 1995 by Thierry Chaix and Jean-Pascal Gleizes, both former professional athletes, and today operates 80 sites across France and Luxembourg with approximately 1,800 employees, serving 11 million users in 2023 across 65+ local authority clients.

Aquamaris' functional role is that of a single operational unit within Vert Marine's portfolio of aquatic, ice rink, and multi-sport complexes. Its revenue mechanics follow Vert Marine's broader model: a contracted relationship with a commissioning local authority (the specific commissioning authority for Aquamaris is not named in the available data) supplemented by user-facing fees for classes and facility access. The center's offering — swimming lessons, water aerobics, aqua-cycling, and sauna — fits the standardized aquatic-center service mix that Vert Marine delivers across its DSP contract base.

At the parent level, Vert Marine's underlying capability is described as "integrated technical management of sports facilities (gestion technique intégrée) covering human, material, and financial flows," delivered through dedicated on-site teams, multi-channel public-sector marketing, and a direct B2G sales motion via public tenders. Pricing is not publicly disclosed, as all contracts are negotiated individually with public clients. No AI, software platform, or proprietary technology products are evidenced; the technology stack is operational rather than digital-native. Aquamaris inherits this operational profile as a managed facility rather than functioning as a standalone technology-enabled business.

Name

Aquamaris

Legal name

VERT MARINE

Website

https://vert-marine.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Aquamaris is a Cordemais, France-based aquatic center founded 2006, providing swimming, water aerobics, aqua-cycling, and sauna services as one of the managed facilities within Vert Marine's delegated public-service portfolio of 80 sports and leisure sites.

Ownership category

akta.pro rank

Product category

Public Aquatic Center

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aqua Fitness Classes (HSADABAL)

Keywords

• Aquatic fitness services
• Swimming pool access
• Water aerobics classes
• Aqua cycling training
• Sauna wellness facilities

Headquarters

HQ city

Cordemais

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Delegated Public Service Management Contracts: Vert Marine generates revenue through long-term delegated management contracts (DSP) with public authorities (municipalities, metropolitan areas, intermunicipal authorities). These contracts delegate the operation, animation, and maintenance of public sports and leisure facilities to Vert Marine. Revenue is generated via contractual fees from public clients, with contract terms typically spanning multiple years.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Aquamaris is an aquatic center located in Cordemais, France, providing swimming instruction, water aerobics, and aqua-cycling training classes, along with sauna facilities. It is operated by Vert Marine under a delegated public service management contract and serves individual consumers seeking water-based fitness and wellness activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Swimming classes and training
• Water aerobics classes
• Aqua-cycling training classes
• Sauna facilities

Quantifiable outcome

• 11 million users served annually across managed facilities
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Water Family (association)supportingStrategic or Co-development PartnerVert Marine partners with the Water Family association to mobilize and raise awareness among facility users about water preservation. This environmental initiative aligns with Vert Marine's sustainability charter (Charte Sobriété) and demonstrates the company's commitment to eco-responsible practices.

Scale indicators10 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Equalia: Equalia manages public sports and aquatic facilities on behalf of French municipalities through DSP contracts. Directly comparable operator in the same delegated public service niche that defines Aquamaris.
• Récréa: Récréa is a French delegated public service operator managing aquatic centers, fitness facilities and sports complexes for municipalities. Closely mirrors Vert Marine's DSP-based model and Aquamaris's facility management profile.
• UCPA: UCPA is a major French operator of public aquatic centers and sports facilities under delegated management contracts with local authorities, with similar customer segment (collectivités) and similar aquatic/wellness programming to Aquamaris.
• Vert Marine (parent group): Vert Marine is the direct parent and operator of Aquamaris, managing 80 delegated public-service aquatic and sports facilities across France. It is the most directly comparable entity in business model, customer base (collectivités), and service mix.

Broad incumbents

• Fitness Park: Fitness Park is a leading low-cost fitness chain in France. While not aquatic-specialist, it competes for the same local fitness members in peri-urban areas where Aquamaris operates.
• Keep Cool: Keep Cool is a major French fitness chain with broad presence. Comparable as a competing fitness/wellness option to local users of Aquamaris, though it does not focus on aquatic programming.
• Basic-Fit: Basic-Fit is Europe's largest low-cost fitness chain with extensive French footprint. It competes for the same household fitness spend as Aquamaris but offers broader multi-format gym programming rather than aqua-focused services.

Emerging players

• Vitalience / Elancia: Elancia operates franchised fitness and aqua-fitness studios across France with a strong group-class format. Comparable to Aquamaris's group aqua-fitness and sauna programming at a single-site level.
• Aquabike Center: Aquabike Center operates aqua-biking and aqua-fitness studios in France. Highly comparable to the aqua-cycling and water aerobics class offering that defines Aquamaris.

Others

• Decathlon ( fitness / aquatic equipment and clubs): Decathlon sells aquatic fitness equipment and operates fitness/sports experiences under its retail brand. Adjacent to Aquamaris's aqua-cycling and water aerobics category through equipment supply and consumer activation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/DSPvertmarine
• Facebookfacebook.com/aquamaris44
• LinkedInlinkedin.com/company/vert-marine
• Instagraminstagram.com/_vertmarine_/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquamaris