Stryhns Gruppen

What Stryhns Gruppen does

Stryhns Gruppen is a Danish multi-brand food manufacturer founded in 1941 by Henry Stryhn and headquartered in Roskilde. Since 2008 it has operated as a wholly owned subsidiary of the Norwegian family-owned conglomerate Agra, which also runs food production in Norway, Sweden, and Poland. The company produces and markets a portfolio of complementary Danish food brands across four core categories: liver pâté (Stryhn's Leverpostej, Royal Leverpostej, Slagtermester Andersen), deli salads and dressings (Graasten Salater, K-Salat), sauces and condiments (Jensens Køkken, K-Salat), and sausages (Langelænder Pølser). It also operates a foodservice business unit, Delitaste, offering European charcuterie specialties to out-of-home customers. Production runs across six owned facilities in Denmark — Roskilde, Gråsten, Havnsø, Lystrup, Langeland, and Hvidovre — under HACCP-based quality systems, with MSC and ASC certifications for sustainable seafood (Graasten Salater 2020-2021; K-Salat 2021) and SBTi-validated climate targets committing to CO2-neutral own production by 2030. The company launched a plant-based line, Det Grønne K, in 2021.

Stryhns Gruppen generates revenue through a sales-led go-to-market model that is overwhelmingly weighted to branded retail: approximately 90% of revenue comes from selling branded products through major Danish grocery chains — Coop, Salling Group (Bilka, Føtex, Netto, Salling), Rema 1000, Dagrofa (MENY, SPAR), Fleggaard, ABC, and the online grocer Nemlig.com — under multi-year negotiated contracts managed by Business Unit Managers and field sales representatives. The remaining ~10% is foodservice revenue, routed through distributors and brokers to restaurants, hotels, canteens, service stations, and convenience operators. The company also produces private-label remoulade, mayonnaise, and salads for retailer own brands. Pricing is not publicly disclosed and is set through bilateral contracts. Customers are primarily enterprise-scale retail and foodservice accounts; Stryhns also exports selected products (notably K-Salat) to Sweden and Germany.

The company is led by CEO Kristian Kornerup Jensen (since at least the early 2010s) alongside a functional leadership team covering CFO (Troels Bojesen, appointed June 2021), Sales (Martin Sand), Supply Chain (Keld Nielsen), HR (Kristine Kaas), and Marketing (Lars Bo Christiansen). Stryhns reported revenue exceeding 1 billion DKK in 2024 (over $145M USD) and employs 400+ people across six Danish locations. Growth has been driven by a combination of organic brand investment and acquisitions (notably K-Salat in 2017 from Orkla Foods Danmark and Delitaste in 2022), with cumulative revenue growth of 62% over the five years to 2018.

Name

Stryhns Gruppen

Legal name

Stryhns A/S

Website

https://stryhns.dk

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

101–250 employees

Short description

Stryhns Gruppen is a Danish multi-brand food manufacturer producing liver pâté, salads, sauces, and sausages under brands like Stryhn's Leverpostej, Graasten Salater, and K-Salat. It sells primarily to Danish grocery chains and foodservice distributors across six production facilities, generating over 1 billion DKK in 2024.

Ownership category

akta.pro rank

Product category

Branded Food Manufacturing

NAICS

Food Manufacturing (311), Perishable Prepared Food Manufacturing (311991), Seasoning and Dressing Manufacturing (31194), Meat and Meat Product Merchant Wholesalers (424470)

SIC

Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI)

akta.pro secondary industries

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI), Refrigerated/Chilled Foods Wholesale (Deli, Prepared, Fresh Pasta, etc.) (AFAIAHAB)

Keywords

• Branded food manufacturing
• Liver pate production
• Deli salads dressings
• Sauces condiments
• Foodservice meat products

Headquarters

HQ city

Roskilde

HQ country

Denmark

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Branded Consumer Products (Retail): Stryhns Gruppen generates the majority of its revenue from selling branded food products (leverpostej, salads, sauces, sausages) through retail/grocery channels. Products are sold to major Danish retailers including Coop, Salling Group, Rema 1000, Dagrofa, Fleggaard, ABC, and Nemlig.com. Retail channel accounts for approximately 90% of revenue.
2. Foodservice / Out-of-Home: Stryhns sells its products through the foodservice channel, including restaurants, hotels, canteens, service stations, and the broader convenience sector, through distributors and brokers. This segment represents approximately 10% of total revenue.
3. Private Label / Own-Brand Manufacturing: Stryhns manages private label agreements with retailers, producing remoulade, mayonnaise, and salads under retailers' own brands. This is handled by the marketing team as part of their product portfolio responsibilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Stryhns Gruppen is a Danish branded food manufacturer producing liver pâté, deli salads, sauces, dressings, sausages, and plant-based products under multiple heritage brands including Stryhn's Leverpostej, Graasten Salater, K-Salat, Jensens Køkken, Langelænder Pølser, Royal Leverpostej, Slagtermester Andersen, Delitaste, and the Det Grønne K plant-based line. The company operates six production facilities in Denmark and sells approximately 90% of its products through Danish retail chains (Coop, Salling Group, Rema 1000, Dagrofa, Fleggaard, ABC, Nemlig.com) and the remaining ~10% through foodservice distributors to restaurants, hotels, canteens, and caterers, while also producing private-label products for retailers.

Product overview

Stryhns Gruppen is a modern branded goods house (mærkevarehus) rooted in Danish food culture, producing and marketing a portfolio of complementary food brands. The portfolio includes Stryhn's Leverpostej (flagship liver pate), Graasten Salater (salads and dressings), K-Salat (acquired in 2017, offering salads and sauces), Jensens Køkken (sauces and dressings), Langelænder Pølser (sausages), and Delitaste (foodservice division). Additional brands include Royal Leverpostej, Slagtermester Andersen, and Mayo. In 2021, the company launched Det Grønne K, a plant-based product line. With 2024 revenue exceeding 1 billion DKK and over 400 employees across six locations in Denmark, Stryhns operates as part of the Norwegian family-owned conglomerate Agra.

Differentiator

Problem solved

Functional benefit

Products and services

• Stryhn's Leverpostej Flagship Danish liver pâté brand and heritage product of Stryhns Gruppen, sold through Danish retail chains and foodservice distributors.
• Graasten Salater Danish deli salads, remoulades, and dressings brand under Stryhns Gruppen, known for traditional Danish quality and MSC/ASC-certified sustainable fish sourcing.
• K-Salat Salads, sauces, mayonnaise, remoulade, and dressings brand acquired from Orkla Foods Danmark in 2017, manufactured at the Havnsø facility with MSC and ASC dual certification in 2021.
• Jensens Køkken Sauces and dressings brand acquired by Stryhns, contributing to market leadership in refrigerated sauces and dressings.
• Langelænder Pølser Sausage brand from Langeland, part of Stryhns Gruppen's portfolio of traditional Danish meat products, sold as 'Pølsemandens langelænder pølser' through retail and foodservice.
• Delitaste Foodservice business unit offering one of the broadest selections of charcuterie specialties in the market, including European charcuterie, Stryhns' own liver pâtés, Langelænder sausages, and Graasten and K-Salat salads and dressings.
• Royal Leverpostej Liver pâté brand acquired by Stryhns as part of its brand-portfolio expansion strategy, sold through Danish retail channels.
• Slagtermester Andersen Liver pâté brand acquired by Stryhns, sold through Danish retail channels (subject to a 2023 product recall).
• Det Grønne K Plant-based product line launched in 2021 under K-Salat with three vegan alternatives, representing Stryhns' expansion into sustainable plant-based food options.
• Private-Label Manufacturing (Remoulade, Mayonnaise, Salads) Private-label manufacturing service for retailers producing remoulade, mayonnaise, and salads under retailers' own brands, managed by the marketing team as part of the product portfolio.

Quantifiable outcome

• Over 1 billion DKK in revenue (2024)
• +6 more outcomes

Named customers7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Børns VilkårcoreGTM or Marketing Partner · 1 November 2021Stryhns Gruppen partnered with Børns Vilkår (Children's Welfare Denmark) to support the BørneTelefonen (Children's Helpline), helping ensure it operates 24/7. The partnership includes a 3D Viking campaign launched in May 2024 that highlights children's wellbeing and everyday challenges. The collaboration was described as 'an incredibly important cause' and part of Stryhns' identity, making BørneTelefonen available around the clock for children needing support.
• Danish Industry (DI) - Gender Diversity PledgeminorOthers · 1 January 2021Stryhns Gruppen signed DI's Gender Diversity Pledge, committing to 16 principles with concrete measurable targets for increasing diversity in the workplace. The company monitors and reports annually on its gender composition and diversity initiatives.
• Science Based Targets initiative (SBTi)coreOthers · 1 January 2021Stryhns Gruppen had its climate targets validated by the Science Based Targets initiative (SBTi), a partnership between CDP, WRI, WWF, and UN Global Compact. This commits the company to science-based emissions reduction targets aligned with the Paris Agreement, with CO2-neutral own production by 2030 and climate-neutral value chain by 2050.
• FødevareBankencoreStrategic or Co-development Partner · 20 May 2019Stryhns and FødevareBanken formed a partnership involving donation of surplus food products and support for FødevareBanken's operations and communications. Surplus production and products that cannot be sold (e.g., due to damaged packaging or approaching best-before dates) are donated to FødevareBanken, which delivers food to approximately 250 organizations for socially vulnerable people across Denmark. In 2021, Stryhns donated 74 tons of surplus food (equivalent to ~185,000 meals).
• Danmark mod MadspildcoreStrategic or Co-development Partner · 14 August 2018Stryhns joined as a founding partner of 'Danmark mod Madspild' (Denmark Against Food Waste), a national initiative uniting food producers and retailers to halve food waste by 2030, aligned with UN Sustainable Development Goal 12.3. The initiative, which includes Stop Spild Af Mad and FødevareBanken as participants, requires partners to publish their food waste data annually.
• DI Fødevarer and MLDK (Mærkevareleverandørerne)minorOthersStryhns Gruppen is an active member of DI Fødevarer and MLDK (Brand Suppliers Association), participating in industry advocacy, sustainability initiatives (including SBTi magazine contributions), and industry working groups.

Scale indicators10 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Beauvais: Scandinavian producer of salads, dressings, and sauces with strong Nordic retail presence; directly competes with Graasten Salater, K-Salat, and Jensens Køkken in the refrigerated deli-salad category.
• Tulip Food Company: Danish-based meat and charcuterie producer (subsidiary of Danish Crown) making leverpostej, sausages, and deli meats competing directly with Stryhn's Leverpostej and Langelænder Pølser for the same retail shelf space.
• Orkla Foods Danmark: Major Nordic branded-foods group that divested K-Salat to Stryhns in 2017; continues to compete in Danish sauces, condiments, and prepared-food categories with overlapping retailer negotiations.

Broad incumbents

• Danish Crown: Denmark's largest meat cooperative and parent of Tulip Food Company; operates broadly across pork, beef, and processed meat, with overlapping meat-product categories and retail relationships.
• Royal Greenland: Greenlandic-headquartered seafood company with MSC-certified products in Denmark; comparable sustainability credentials (MSC/ASC) and overlap with Graasten Salater and K-Salat seafood-based salads.
• Arla Foods: Nordic dairy cooperative with significant Danish operations and retail presence; competes for similar chilled-deli and branded-foods shelf space across Danish grocery chains even though its core is dairy.
• Nestlé Danmark: Danish subsidiary of global packaged-foods giant; operates broadly across sauces, prepared foods, and chilled categories, overlapping with Stryhns' portfolio but not specializing in the Danish liver pâté and deli-salad niches.

Regional players

• Scandic Food: Swedish-based branded food manufacturer serving the broader Nordic market; comparable multi-brand portfolio and retail sales motion with geographic focus on Sweden rather than Denmark.
• Paulig Group: Finnish family-owned food company with branded categories including sauces, meals, and snacks; comparable branded portfolio and Nordic foodservice presence, though focused on Finland rather than Denmark.
• Kavli Group: Norwegian family-owned food conglomerate operating across spreads, condiments, and cheese in the Nordics; similar family-owned conglomerate structure and multi-category branded food model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=HJ9yZyVLElA
• LinkedInlinkedin.com/company/stryhns
• Facebookfacebook.com/StryhnsLeverpostej

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stryhns Gruppen