Orkla

What Orkla does

Orkla ASA is a publicly listed Norwegian industrial investment company (Oslo Børs ticker ORKLA) headquartered in Oslo, with extensive Danish operations consolidated under Orkla Danmark in Vallensbæk. The group develops, produces, packages, markets, and distributes branded consumer goods across foods, snacks, dietary supplements, oral care, personal care, cleaning, and food ingredients, serving grocery retail, foodservice, and Out of Home channels in the Nordics, Baltics, and selected markets in Central Europe and India. The Danish operating cluster employs approximately 1,600 people across factories in Skælskør, Søndersø, Kolding, Ishøj, Lynge, and Ansager, and is organized into three segments: Foods (Beauvais, Den Gamle Fabrik, Bähncke, FUN Light, Naturli', Paulûns, Havrefras, PAMA, Risifrutti), Snacks (KiMs, Panda), and Food Solutions (Easyfood, Danish Bakery). Orkla Care Danmark separately operates the Nordics' largest dietary supplements factory and manages brands including Jordan, UniKalk, Pikasol, Livol, Möller's, HUSK, Klar, and Salvequick.

The group's technology base centers on food manufacturing, brand management, and proprietary processes — including a century-old stone mill mustard process (Bähncke, since 1918) and a validated heat treatment process for psyllium supplements (HUSK) developed after a salmonella-related market withdrawal. Sustainability-driven packaging innovation (metal-free recyclable chip packaging for KiMs, recycled-plastic bottles for Pikasol and Futura) and food waste reduction (30% since 2017, targeting 50% by 2025) form part of the operational platform, supported by 8 consecutive years on the Dow Jones Sustainability Index.

Orkla's revenue model is predominantly B2B2C: branded consumer goods are sold through major grocery chains (Meny, COOP, Salling Group, Dagrofa), while the Food Ingredients business operates a B2B model across Out of Home (approximately 60% of sales), direct-to-consumer brands such as Odense and NATURLI' (approximately 20%), and industrial manufacturers supplying grocery (approximately 20%). Orkla Danmark reported 2,524 million DKK in 2024 revenue and 199 million DKK in operating profit, while Orkla Group-level revenue was approximately 38 billion NOK in 2016 across roughly 18,000 employees and operations in 30 countries. Distribution reach places Orkla products in more than 90% of Danish households.

Name

Orkla

Legal name

Orkla ASA

Website

https://orkla.dk

Company type

Public

Founded year

1904

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Orkla ASA is a publicly listed Norwegian branded consumer goods group producing foods, snacks, dietary supplements, and personal care products for grocery retail, foodservice, and Out of Home channels across the Nordics, Baltics, and selected international markets.

Ownership category

akta.pro rank

Product category

Branded Consumer Goods

NAICS

Food Manufacturing (311), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Food And Kindred Products (2000), Bakery Products (2050)

akta.pro primary industry

International & Ethnic Packaged Foods (CRADAAAG)

akta.pro secondary industries

Frozen prepared meals & entrées manufacturing (AFAKAHAA), Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Bakery & Desserts Distribution (CRAOABAE), Frozen Prepared Meals & Entrées Wholesale (AFAIAHAG)

Keywords

• Branded consumer goods
• Food manufacturing
• Bakery ingredients
• Health supplements
• Personal care products

Headquarters

HQ city

Vallensbæk

HQ country

Denmark

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branded Consumer Goods Sales: Orkla is a leading supplier of branded goods and concept solutions to grocery, foodservice and bakery markets. Revenue comes from sales of branded packaged food and consumer products through retail channels.
2. Food Ingredients B2B: Orkla Food Ingredients is the leading supplier of bakery and ice cream ingredients in the Nordics and Baltics, serving industrial manufacturers, bakeries, and Out of Home channel.
3. Food Manufacturing: Revenue from Orkla Danmark includes Foods (Beauvais, Den Gamle Fabrik, Bähncke, FUN Light, Naturli', Paulúns, Havrefras, PAMA), Snacking (KiMs, Panda), and Food Solutions (Easyfood, Danish Bakery) segments. 2024 revenue: 2,524 million DKK, result: 199 million DKK.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Orkla develops, produces, packages, markets and distributes branded consumer goods across foods, snacks, confectionery, breakfast products, condiments, plant-based foods, health supplements, oral care, personal care, cleaning products and bakery ingredients. Its 1,600 Danish employees serve customers via grocery retail, pharmacies, specialty trade, and the bakery/foodservice channel across the Nordics, Baltics and selected Central European and Indian markets.

Product overview

Orkla is a major Norwegian industrial group operating in food manufacturing and hydroelectric power generation, with extensive presence in Denmark through multiple business divisions. The company operates three main segments: Orkla Foods Danmark (food brands including Beauvais, Den Gamle Fabrik, Bähncke, FUN Light, Naturli', Paulúns, Havrefras, PAMA, Risifrutti), Orkla Snacks Danmark (KiMs, Panda), and Orkla Food Solutions (Easyfood, Danish Bakery). Orkla Care Danmark handles personal care, health supplements (HUSK, UniKalk, Pikasol, Livol, Möller's, Longo Vital), oral care (Jordan), and cleaning products (Klar). Orkla Food Ingredients operates in the Nordic and Baltic regions supplying bakery and ice cream ingredients through brands including Odense Marcipan, Dragsbæk, Naturli' Foods, CBP, and Credin DK. The portfolio spans foods, beverages, snacks, confectionery, health supplements, oral care, personal care, and cleaning products with strong market positions across Denmark.

Differentiator

Problem solved

Functional benefit

Brands

• KiMs: Chips, snacks and nuts brand
• Panda
• Beauvais
• Den Gamle Fabrik
• Bähncke
• FUN Light
• Naturli'
• Paulúns
• Havrefras
• PAMA
• Risifrutti
• Odense Marcipan
• Jordan
• UniKalk
• Livol
• Pikasol
• HUSK
• Möller's
• Longo Vital
• Vivag
• Salvequick
• Klar
• Rens-let
• P20
• Perspirex
• Easyfood
• Bæchs Conditori
• Frödinge

Products and services

• Orkla Danmark (Foods, Snacks, Food Solutions) Consolidated Danish operations combining Foods (Beauvais, Den Gamle Fabrik, Bähncke, FUN Light, Naturli', Paulúans, Havrefras, PAMA), Snacking (KiMs, Panda) and Food Solutions (Easyfood, Danish Bakery). 2024 revenue of DKK 2,524 million and result of DKK 199 million.
• Beauvais Danish food brand offering frozen snacks, sausages, pastry products, condiments and organic vegetable-based burgers and strips, sold through Danish grocery retail.
• Den Gamle Fabrik Danish brand producing preserves, fruit-based products and traditional spreads sold through grocery retail.
• Bähncke Danish condiment brand producing mustards, mayonnaise and sauces; includes Denmark's only mustard mill operational since 1918 using a century-old stone mill and original recipes.
• FUN Light Sugar-free squash drink brand and leading brand in the Light market segment in Denmark with 24% value share.
• Naturli' Plant-based and organic food brand offering vegan alternatives including plant-based spreads, products and Naturli' plantepølser sausages.
• Paulúans Premium granola and breakfast cereal brand with healthy positioning.
• Havrefras Healthy breakfast products brand (Havrefras, Rug Fras, Mini Fras) including market-leading healthy breakfast products in Denmark and Sweden, number two in Norway.
• PAMA Porridge rice brand and market leader in Denmark within the porridge rice category.
• Risifrutti Rice-based dessert brand.
• KiMs Danish chip and snack brand and market leader in Danish chips and snack market. Products include chips, snacks and nuts, with sustainability initiatives including metal-free recyclable packaging and a webshop for surplus products approaching best-before dates.
• Snack Crunch New type of snack introduced in 2025 with three layers and triple crunch, introducing a new texture and eating experience to the Danish market.
• Easyfood Müsliscones New product line of Müsliscones developed by Easyfood with fiber from processed wheat straw, in collaboration with Paleas Ecofiber.
• Easyfood Danish manufacturer of bread-based convenience products for the out-of-home market including store bakeries, kiosks, cafes, gas stations and foodservice operators, based in Kolding with 144 employees.
• Danish Bakery Quality bakery products for the convenience market, part of Orkla Danmark Food Solutions.
• Jordan (Oral Care) Scandinavian oral care brand established in 1927, producing toothbrushes, dental care and oral hygiene products including the Green Clean sustainable toothbrush line with recycled plastic handles and biobased bristles.
• P20 Sunscreen spray and lotion products with SPF protection, available in Original, Sensitive, Kids and Face variants.
• Perspirex Antiperspirant product.
• Klar Eco-friendly cleaning products brand with packaging consisting of nearly 100% recycled plastic. Products include bathroom, kitchen, dishwashing, laundry and universal cleaners.
• HUSK Psyllium Mavebalance Psyllium-based dietary supplement for digestive health, produced with a validated heat treatment process for microbiological safety.
• UniKalk Calcium supplement brand.
• Pikasol Fish oil supplement brand receiving new recycled plastic packaging.
• Livol Health supplement brand.
• Möller's Cod liver oil and health supplement brand.
• Longo Vital Herbal supplement brand.
• Salvequick Wound care and first aid products brand.
• Vivag Personal care brand including menstrual cups and intimate care products.
• Odense Marcipan World's leading marzipan producer; ODENSE is the largest brand in Scandinavian countries, with products sold to bakeries, food service, industry and the grocery market.
• Dragsbæk Bakery and ice cream ingredients supplier in the Nordic and Baltic regions, part of Orkla Food Ingredients.
• CBP Bakery ingredients company serving industrial and professional bakery customers under Orkla Food Ingredients.
• Credin DK Bakery ingredients company serving professional bakery customers under Orkla Food Ingredients.
• Frima Vafler Waffle products company serving foodservice and bakery customers under Orkla Food Ingredients.
• Anamma Vegan meat substitute brand from Sweden, Sweden's best-selling vegan brand, launched in Denmark offering 100% vegan meatballs, sausages and mince with climate impact 60-90% less than animal products.

Quantifiable outcome

• Orkla has reduced greenhouse gas emissions from operations by over 50% in four years through renewable electricity certificates, fossil fuel phase-out and energy efficiency programs
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Eace GumminorStrategic or Co-development Partner · 2 April 2025Orkla Care Danmark sold its ownership shares in Eace Gum in April 2025 as part of strategy to reduce product portfolio complexity. Eace Gum is a vitamin gum startup founded in 2019. Orkla had initially invested 30% in 2021, then increased to 49% before selling. The two founders (Asbjørn Dencker and Ziggi Harttung) continue as owners with new investor and fresh capital.
• KAM RetailminorChannel Partner/ Reseller/ Distributor · 16 October 2023Orkla Care Danmark sold the Rens-let cleaning brand to KAM Retail in October 2023. Rens-let is a 70+ year old Danish cleaning brand launched in 1950. KAM Retail also produces and sells brands like ROOM, HC Andersen, Ophav and Nature&us. Cleaning products no longer part of Orkla Care's core focus.
• Funkisfood ApSminorChannel Partner/ Reseller/ Distributor · 15 December 2021Orkla sold the Struer brand to Funkisfood ApS in December 2021. Funkisfood moved Struer brand production (ymer-drys etc.) to their facilities in Skjern. Orkla invested in Struer factory for Paulúns granola production. Brand transfer effective January 1, 2022.
• PepsiCo Inc. (Havrefras)coreTechnology or Integration · 2 June 2020Orkla purchased the Havrefras brand and associated brands (Rug Fras, Mini Fras) from PepsiCo Inc. in June 2020. Havrefras products are market leaders in healthy breakfast foods in Denmark and Sweden, number two in Norway. Orkla had been distributor of Havrefras products on behalf of PepsiCo in Denmark, Norway and Sweden. No employees or production facilities included in transaction.
• Amanda SeafoodsminorChannel Partner/ Reseller/ Distributor · 1 July 2019Orkla Foods Danmark sold the Glyngøre brand to Amanda Seafoods in July 2019. Glyngøre is Denmark's most well-known herring and tuna brand, established in 1940. Amanda Seafoods is part of Nordic seafood group Insula AS. Part of Orkla's strategy to focus on prioritized categories.
• Easyfood A/ScoreStrategic or Co-development Partner · 21 December 2018Orkla acquired 90% of Easyfood A/S shares in December 2018. Easyfood is a Danish producer of bread-based convenience products for Out of Home market. Easyfood had revenue of DKK 316.1M, normalized EBITDA of DKK 33.7M for 12 months ending October 2018. Purchase price valued company at DKK 330M. 144 employees. Headquarters in Kolding.
• Dragsbæk A/SminorStrategic or Co-development Partner · 4 January 2018Orkla Foods Danmark sold the Pastella fresh pasta brand to sister company Dragsbæk A/S in January 2018. Transaction included factory with approximately 35 employees in Skovlund, Vestjylland. Pastella was founded in 1989, acquired by Arla in 2006, and Orkla Foods Danmark took over in 2007.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Mondelez International: Global snacks and confectionery multinational with established Nordic distribution. Comparable as a competing supplier of branded snacks/confectionery (chocolate, biscuits) into the same Danish and Nordic grocery channels where Orkla's KiMs and Panda brands compete.
• Unilever: Global CPG major with significant Nordic branded food, personal care, and household presence. Comparable in serving the same Danish retail channels across food, oral care, and cleaning categories where Orkla competes (e.g., Unilever oral care vs. Jordan, Hellmann's vs. Bähncke).
• Danish Crown: Danish-headquartered meat CPG and foodservice company with comparable Nordic retail and OOH distribution channels. Comparable in that Orkla previously owned fish/seafood brands (Glyngøre) and prepared-meat adjacencies (Beauvais sausages) that overlapped with Danish Crown's domain.
• Carlsberg: Major Danish-headquartered CPG beverage group with Nordic/Baltic distribution and branded consumer-goods model. Comparable as a Danish-listed, multi-brand portfolio operator serving similar grocery and Out-of-Home channels across the same Nordic geographies.
• Arla Foods: Danish-Swedish dairy cooperative with extensive Nordic retail presence and branded dairy/spread portfolio. Comparable in being a Denmark-anchored branded consumer-goods manufacturer selling through the same major grocery chains with overlapping food-and-beverage positioning.

Direct peers

• Cloetta: Swedish-listed confectionery and snacks group with strong Nordic retail presence. Directly comparable to Orkla Confectionery & Snacks (KiMs, Panda) as a like-for-like Nordic branded confectionery operator with shared retail-channel economics.
• Lantmännen: Swedish agricultural cooperative with significant branded food operations including cereals, baking ingredients, and frozen products. Directly comparable to Orkla Food Ingredients (Odense Marcipan, Dragsbæk) as a Nordic food-ingredients and branded-foods competitor.
• Royal Unibrew: Nordic multi-beverage CPG group with strong Danish presence and adjacency in branded consumer goods, including the Faxe Kondi and Nikoline brands. Comparable as a Danish-listed branded CPG company with overlapping retail and foodservice distribution relationships.

Regional players

• Axfood: Swedish grocery retail and private-label operator. Comparable as a customer and competitor on private-label brand development in Sweden, where Orkla sells Havrefras and Paulûns — relevant to Orkla's Nordic grocery-channel exposure.
• Tine SA: Norwegian dairy cooperative with broad Nordic dairy and branded food presence. Comparable as a Norway/Nordics-headquartered branded consumer-goods operator with overlapping grocery distribution and category expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/orkla-i-danmark
• Instagraminstagram.com/orklaidanmark
• Xx.com/OrklaDanmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orkla