Face2Face Theater

What Face2Face Theater does

Face 2 Face Theatre Company S.L. is a Madrid-headquartered, private educational theatre company that produces interactive English-language theatre for schools and families across Spain. Founded in 2000 by Paolo Abbate (Artistic Director) and Stephane Shaw (Executive Director) after their earlier venture Up Front Theatre Company (1997, Valencia), the company operates a six-pillar service suite: touring school campaigns (Campaña Escolar), family theatre productions at major Madrid and Barcelona venues (Alcázar, Calderón, Teatros Luchana, Fígaro, Infanta Isabel, Poliorama), Acting Academy workshops, language-immersion Summer Camps at Casa del Lector in Matadero Madrid, teacher training delivered with partner Interacting under Erasmus+/Comenius programs, and the digital streaming platform "Let's Do It!" offering 30-day access windows to recorded productions.

The underlying technology is rooted in interactive theatre methodology rather than software. Productions feature native English-speaking actors (predominantly from the UK, USA, and Europe) and embed didactic materials adapted to each educational level. The "Let's Do It!" private zone provides digital streaming with per-purchase activation. No public API, SDK, or developer portal exists, and no AI/ML features are described in the company's product surface.

Monetization is diversified across five streams: per-license school campaign bookings (quote-based), ticketed family theatre at major venues (one-time license), multi-week summer camp tuition (€225-€890 per camper, €32.50/week optional lunch), monthly Acting Academy subscriptions at €60/month, and one-time digital content purchases. The customer base spans nursery through secondary schools and Escuelas Oficiales de Idiomas (EOIs), families with children aged 5-16, and institutions commissioning tailor-made camps. The company claims 100,000+ annual spectators and over 1,000 positive reviews across its 25+ year operating history, with offices in Madrid at C/ Hierro 33 and Casa del Lector in Matadero Madrid.

Name

Face2Face Theater

Legal name

FACE 2 FACE THEATRE S.L.

Website

https://teatroeningles.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Face2Face Theater is a Madrid-based educational theatre company producing interactive English-language productions for schools, families, and institutions across Spain, complemented by summer camps, acting workshops, and digital streaming.

Ownership category

akta.pro rank

Product category

Educational Theatre & Performing Arts Services

NAICS

Theater Companies and Dinner Theaters (711110), Fine Arts Schools (61161)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Interactive English theatre
• Educational theatre services
• School theatre campaigns
• Language immersion camps
• Theatre workshops for children

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. School Campaign Theatre: Theatre performances and educational activities for schools across Spain, including interactive plays, storytelling, and workshops for students from nursery to secondary school and EOIs.
2. Family Theatre Productions: Professional theatre productions at major Madrid and Barcelona theatres including Alcázar, Calderón, Teatros Luchana, Fígaro, Infanta Isabel, Poliorama and others, targeting the general public.
3. Summer Camps: Language immersion summer camps running from June to September at Casa del Lector, Matadero Madrid. Parents pay per week with optional lunch. Multi-week discounts available.
4. Acting Academy Workshops: Extracurricular theatre workshops during school year for children ages 5-16, offered at two venues in Madrid. Monthly subscription pricing.
5. Digital Content (Let's Do It!): Digital theatrical content accessible for 30 days after purchase activation, including individual plays and themed packs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Face 2 Face Theatre Company produces interactive English-language theatre performances and educational programmes for schools, families, and children in Spain. Its core offerings include touring school theatre campaigns (Campaña Escolar), family theatre productions at major Madrid and Barcelona venues, the year-round Acting Academy workshops, and immersive Summer Camps held at Matadero Madrid. The company's native English-speaking actors deliver curriculum-aligned performances complemented by didactic materials, teacher training, escape rooms, and a digital streaming platform (Let's Do It!).

Product overview

Face 2 Face Theatre Company offers a comprehensive suite of interactive English language learning services centered around live and digital theatre. The core offerings include Interactive English Theatre for schools (Campaña Escolar), Teatro Familiar family productions, Acting Academy extracurricular workshops, and Summer Camp programs held at Casa del Lector in Madrid. These are complemented by Teacher Training services, Escape Rooms, and the digital streaming service 'Let\'s DO IT!' for recorded performances. The company also provides online interactive theatre resources and customized theatre camps for institutions. All productions feature native English-speaking actors and incorporate interactive methodologies to promote language learning through entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive English Theatre (Campaña Escolar) Live interactive English-language theatre performances and storytelling delivered on-site at schools, institutes, cultural centres, and town councils across Spain, with didactic materials adapted to each educational level. Targeted at nursery, primary, and secondary schools plus Escuelas Oficiales de Idiomas.
• Family Theatre (Teatro Familiar) Large-scale professional English-language theatre productions staged at major venues in Madrid (Alcázar, Calderón, Teatros Luchana, Fígaro, Infanta Isabel) and Barcelona (Poliorama), targeted at families and the general public seeking entertainment with educational value.
• Acting Academy Extracurricular theatre workshops in English for children aged 5-16, held at Casa del Lector in Matadero Madrid and Calle Hierro 33. Develops creativity, public speaking, and English fluency through acting exercises on a monthly subscription basis.
• Summer Camp English-language immersion summer camp for children aged 5-16 held at Casa del Lector (Matadero Madrid), combining theatre games, acting, singing, dancing, script preparation, and prop/scenery/costume design. Multi-week enrolment available with discounts and optional lunch add-on.
• Teacher Training Professional development courses for primary and secondary school teachers using theatre-based methodology, delivered via partner Interacting as part of Erasmus+ and Comenius Lifelong Learning Programme courses.
• Escape Rooms (English Escape Experience) Interactive escape room experiences in English designed for secondary school students, including 'Framed Mystery at the Gallery' and 'Escape The Classroom', combining puzzle-solving with English language immersion.
• Let's Do It! (Digital Content Zone) Digital streaming platform for recorded theatre performances and interactive online theatre resources. Customers purchase individual plays or themed packs and gain 30-day viewing access from activation.
• Online Interactive Theatre Resources Interactive online theatre resources hosted at onlinetheatreexperience.com, providing complementary online activities for students and teachers.
• Tailor-Made Theatre Camps Customized English-immersion theatre camps designed to meet specific needs of schools and institutions, delivered on the host's premises and covering acting, scriptwriting, scenery, and improvisation.
• Stand Up Comedy Stand-up comedy performances in English targeted at secondary school students, complementing the broader interactive theatre catalogue.

Quantifiable outcome

• 100,000+ spectators served annually
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Casa del Lector (Fundación GSR)coreStrategic or Co-development PartnerVenue partnership for Summer Camp operations and Acting Academy workshops at Matadero Madrid. The Casa del Lector manages summer camp registrations and provides facilities for activities, performances, and workshops.
• Teatros Infanta IsabelcoreStrategic or Co-development PartnerRegular theatre venue for family productions in Madrid, one of the prestigious theatres where Face 2 Face performs.
• Obra Social de Caja MadridminorStrategic or Co-development PartnerSocial work foundation that has collaborated with Face 2 Face for educational theatre initiatives.
• Fundación Caja RiojaminorStrategic or Co-development PartnerRegional foundation partnership for cultural and educational theatre activities.
• CAI ZaragozaminorStrategic or Co-development PartnerCaja de Ahorros de la Inmaculada regional partnership for cultural programming.
• Caja DuerominorStrategic or Co-development PartnerRegional savings bank foundation partnership for cultural activities.
• Ayuntamiento de MadridminorStrategic or Co-development PartnerMunicipal government partnership for cultural theatre programming.
• Ayuntamiento de ZaragozaminorStrategic or Co-development PartnerMunicipal government partnership for educational theatre activities.
• Gobierno de La RiojaminorStrategic or Co-development PartnerRegional government partnership for educational and cultural theatre initiatives.
• Oxford University PressminorStrategic or Co-development PartnerEducational publishing collaboration for English language learning through theatre.
• Editorial Vicens VivesminorStrategic or Co-development PartnerEducational publishing partnership for curriculum-aligned theatre content.
• Escenalia S.L.minorStrategic or Co-development PartnerTheatrical services and production partnership.
• Häagen-Dazs Calderón de MadridminorStrategic or Co-development PartnerSponsorship or venue partnership at Teatro Calderón for productions.
• InteractingcoreStrategic or Co-development PartnerPartner organization providing Erasmus+ and Comenius Lifelong Learning Programme courses for teacher training. Has been provider for 15 years.
• CPRs de Segovia y PlasenciaminorStrategic or Co-development PartnerRegional teacher training centers (Centros de Profesorado y Recursos) for educational collaboration.

Scale indicators4 records

Expansion highlights6 records

Broad incumbents

• Stagecoach Performing Arts: Global franchise network of after-school performing arts schools for children aged 4-18. Larger and broader than Face 2 Face's Acting Academy but overlaps in extracurricular performing-arts education for children.
• British Council Spain: UK government organization delivering English-language education and cultural programming across Spain. Not a direct theatre competitor but a broad incumbent shaping the institutional demand environment for English-language cultural services in Spain.

Direct peers

• TNT Theatre Britain: British touring theatre company performing English-language productions internationally across Europe, Asia, and the Americas for schools and cultural venues. Comparable to Face 2 Face in international touring model and educational audience focus.
• Shakespeare Schools Foundation: UK-based charity that brings Shakespeare performances and workshops into schools. Comparable educational theatre-in-schools mission and youth audience focus, though oriented toward UK rather than Spain.
• Onatti Theatre Company: UK-based theatre company that produces and tours English-language plays specifically to schools and young audiences across continental Europe. Closest direct comparable to Face 2 Face's touring-school business model and educational positioning.
• Helen O'Grady Drama Academy: International franchise of drama academies for children aged 3-18, operating across dozens of countries. Highly comparable to Face 2 Face's Acting Academy and educational theatre workshops targeting school-age children.

Emerging players

• Interacting: European provider of Erasmus+ and Comenius teacher training courses referenced as Face 2 Face's 15-year partner. Operates in an adjacent niche (teacher training / EU-funded education) and represents both a partnership and a comparable educational-services player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/teatroeningles
• YouTubeyoutube.com/user/Face2FaceTheatre
• Facebookfacebook.com/Face2FaceTheatre
• Instagraminstagram.com/teatroeningles
• LinkedInlinkedin.com/company/face2face-theatre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Face2Face Theater