Officine Mirandola

What Officine Mirandola does

Officine Mirandola Veicoli Industriali S.p.A. is an Italian authorized ISUZU commercial vehicle dealership headquartered in Cerea (Verona) with a secondary sales and service point in Verona. The firm sells new ISUZU commercial trucks in the 35-140 quintali range, D-Max pickups, and the full ISUZU bus range (tourist coaches and school buses), and also retails pre-owned commercial vehicles across multiple brands (Isuzu, Nissan, MAN, Renault, Iveco) through a dedicated used-vehicle showroom. Its primary commercial focus is the urban hygiene (Igiene Urbana) segment, where it configures ISUZU chassis with automatic transmission and right-hand drive options in partnership with TITAN EQUIPMENT and all leading Italian body builders for municipal and private waste collection fleets.

The company operates a 360° service model encompassing vehicle sales, after-sales maintenance, spare parts supply, and mobile workshop support, plus a convenzione with Europe Assistance for roadside assistance and vehicle substitution during repairs. Distribution is sales-led via two physical showrooms and a national network of dedicated sales representatives, including urban-hygiene specialists, covering the Italian market. The firm is ISO 9001 certified and adopted an Organizational Model pursuant to Italian Legislative Decree 231/2001 in December 2023. Revenue is not publicly disclosed and the firm is privately held with a headcount in the 11-50 range. There is no evidence of a digital or AI-enabled platform; marketing is primarily through the website and physical showrooms.

Name

Officine Mirandola

Legal name

Officine Mirandola Veicoli Industriali S.p.A.

Website

https://mirandola.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Officine Mirandola is an Italian authorized ISUZU commercial vehicle dealership selling trucks (35-140 quintali), D-Max pickups, and buses, with a primary focus on customized urban hygiene vehicles for municipal and private waste collection operators.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Other Motor Vehicle Dealers (4412)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

General Heavy-Duty Truck & Bus Repair (Full-Service Shops) (TLAKABAA)

akta.pro secondary industry

Commercial Vehicle Parts Distribution (Heavy-Duty Truck/Bus) (TLAKAOAB)

Keywords

• Commercial vehicle dealership
• Truck sales service
• Bus sales service
• Spare parts supply
• Vehicle customization

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new ISUZU commercial vehicles, pickup trucks (D-Max), and buses through authorized dealer network.
2. Used Vehicle Sales: Sales of pre-owned commercial vehicles, trucks, pickups, and buses through their used vehicle showroom.
3. After-Sales Service and Maintenance: Workshop services for vehicle maintenance and repairs, with highly qualified personnel and updated diagnostic systems.
4. Spare Parts Sales: Vast stock of spare parts for ISUZU vehicles with specialized personnel assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Officine Mirandola is an authorized ISUZU commercial vehicle dealership in Italy, selling new trucks (35-140 quintali), D-Max pickup trucks (2-5 seats), and buses (tourist coaches and school buses) through showrooms in Cerea and Verona plus a national sales network. The company also sells used commercial vehicles across multiple brands, provides after-sales workshop service with mobile repair capability, stocks spare parts, and offers vehicle customization through the TITAN EQUIPMENT partnership.

Product overview

Officine Mirandola is a commercial vehicle dealership acting as an official ISUZU dealer for Italy. The core product portfolio centers on Isuzu vehicles: D-Max pickups (2-5 seats with TITAN EQUIPMENT customization), Trucks ranging from 35 to 140 quintali, and a complete Bus range including tourist coaches and school buses sold through a national sales network. The company specializes in Urban Hygiene (Igiene Urbana) applications, offering Isuzu chassis configured for waste collection with automatic transmission and right-hand drive options. Additionally, the company sells used commercial vehicles across multiple brands (Isuzu, Nissan, MAN, Renault, Iveco) and provides full after-sales service including maintenance, repairs, spare parts supply, and mobile workshop services.

Differentiator

Problem solved

Functional benefit

Products and services

• ISUZU D-Max Pickup
• ISUZU Trucks (35-140 quintali)
• ISUZU Bus Range
• Urban Hygiene Vehicles (Igiene Urbana)
• Used Commercial Vehicles

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, major and minor.

• ISUZUcoreChannel Partner/ Reseller/ DistributorAuthorized ISUZU dealer for commercial vehicles (35-140 quintali), pickup trucks (D-Max), and buses. Provides sales, service, and spare parts for the complete ISUZU range in Italy.
• TITAN EQUIPMENTcoreStrategic or Co-development PartnerStrategic partner for vehicle upfitting and special configurations. TITAN EQUIPMENT provides customized vehicle bodies and equipment installations for commercial vehicles sold by Officine Mirandola.
• ISUZU Bus ItaliacoreChannel Partner/ Reseller/ DistributorPartnership for complete bus range distribution including tourist coaches and school buses through national sales network.
• Urban Hygiene Equipment Manufacturers (Various)majorStrategic or Co-development PartnerCollaborates with all leading Italian urban hygiene equipment upfitters to provide customized waste collection vehicles. Offers customization including automatic transmission, right-hand drive configurations for operator safety.
• Europe AssistanceminorStrategic or Co-development PartnerConvenzionato con Europe Assistance per il soccorso stradale (roadside assistance partnership) providing emergency services for customers.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Others

• Ryder System: Fleet management, leasing, and commercial vehicle services company. Adjacent ecosystem participant serving the same commercial fleet customers as Officine Mirandola, but through leasing and fleet management rather than dealer sales.
• Titan Equipment: Officine Mirandola's strategic upfitting partner that customizes commercial vehicle bodies. Adjacent ecosystem participant providing vehicle customization services that complement the dealership's commercial vehicle sales in Italy.

Broad incumbents

• Penske Automotive Group: Large international automotive and commercial vehicle retailer. While primarily consumer-focused, its commercial vehicle retail operations overlap with Officine Mirandola's dealership-plus-service business model.
• IVECO: Italian-headquartered commercial vehicle manufacturer with the largest domestic dealer network. Competes head-to-head with Officine Mirandola in the light-to-medium commercial segment and bus market, and serves the same fleet operators and municipal customers.
• Rush Enterprises: Largest commercial truck dealer group in North America, operating a multi-brand authorized network with full-service parts, service, and body shop capabilities. Analogous business model at greater scale to Officine Mirandola's integrated dealership-plus-service approach.
• Volvo Trucks: Global heavy-duty commercial vehicle manufacturer with an Italian dealer network. Competes for the same fleet operator and municipal buyers in the upper commercial vehicle weight range.
• Renault Trucks: European commercial vehicle manufacturer with an established Italian dealer footprint. Competes in the light-to-medium truck segment served by Officine Mirandola, including the urban distribution use case.
• MAN Truck & Bus: European commercial vehicle manufacturer with a presence in Italy. Competes in trucks and buses with a similar distribution model of authorized dealers serving commercial fleet and public transport operators.
• Velocity Vehicle Group: Commercial vehicle dealer group operating Daimler, Volvo, and other franchises with full-service capabilities. Mirrors Officine Mirandola's authorized-dealer-plus-service-center structure at significantly larger scale.
• Daimler Truck: Global commercial vehicle manufacturer (Mercedes-Benz Trucks) with an Italian dealer network. Competes in overlapping commercial vehicle categories and serves similar fleet and municipal customers across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/officinemirandola
• LinkedInlinkedin.com/company/officine-mirandola-veicoli-industriali-spa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Officine Mirandola