Voto Latino

What Voto Latino does

Voto Latino is a 501(c)(4) nonprofit organization founded in 2004 and headquartered in Washington, DC, that operates a civic engagement and voter mobilization platform targeting the Latino community in the United States. The organization delivers voter registration tools, election information, issue education, and get-out-the-vote campaigns through a bilingual (English/Spanish) website at votolatino.org, supplemented by SMS mobile alerts, email, social media, and grassroots community organizing. It is led by President & CEO Maria Kumar and operates with a staff of 11-50.

The organization's service portfolio centers on an Election Center, get-ready-to-vote resources, and culturally specific voter education content. Reach is distributed across Facebook, Twitter, Instagram, Spotify, an email newsletter, and SMS short code 73179, with an ancillary merchandise storefront at shop.votolatino.org. An affiliated Voto Latino Foundation operates as a separate 501(c)(3) nonprofit to enable tax-deductible charitable giving and educational programming alongside the c4 advocacy entity.

Voto Latino's revenue model is donation-based, with online contributions processed through ActBlue. No commercial pricing is applied to any service — all voter registration, education, and mobilization resources are provided free of charge to constituents. There is no proprietary technology platform, no app, no API, and no disclosed data products; the underlying infrastructure is a conventional content website plus standard CRM and donation tooling.

Name

Voto Latino

Legal name

Voto Latino

Website

https://votolatino.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Voto Latino is a 501(c)(4) nonprofit founded in 2004 that mobilizes Latino voters in the United States through bilingual voter registration, civic education, and get-out-the-vote campaigns delivered via its website, SMS alerts, and social media, funded by charitable donations and an affiliated 501(c)(3) foundation.

Ownership category

akta.pro rank

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Donations: Voto Latino generates revenue through charitable donations from individuals, likely foundations, and supporters. The organization uses ActBlue for online donation processing (secure.actblue.com/donate/vl-website2020). Being a 501(c)(4) nonprofit, donations may not be tax-deductible.
2. Voto Latino Foundation (501(c)(3)): The affiliated Voto Latino Foundation is a 501(c)(3) nonprofit organization, which suggests it may receive tax-deductible donations and potentially grants to support educational programs around civic engagement.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Voto Latino is a 501(c)(4) nonprofit that operates a civic engagement platform providing voter registration support, an Election Center with voter resources, bilingual (English/Spanish) voter education content, get-out-the-vote mobilization, and community organizing programs targeted at Latino voters in the United States. Services are offered free of charge and supported by charitable donations processed through the ActBlue platform, with an affiliated 501(c)(3) Voto Latino Foundation handling charitable educational activities.

Product overview

Voto Latino operates as a nonprofit civic engagement organization offering voter registration, education, and mobilization programs targeting the Latino community. The organization provides an Election Center for voter resources, Get Ready To Vote tools, issue education content, and volunteer/advocacy opportunities. The organization is structured as a 501(c)(4) nonprofit with an affiliated 501(c)(3) Voto Latino Foundation for charitable activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Voter Registration & Education Platform Civic engagement platform providing voter registration tools, election information resources, bilingual voter education content, and grassroots mobilization programs to mobilize Latino voters in the United States; offered free of charge and supported by donations.
• Election Center Online voter resource hub providing election information, polling location details, and tools to help Latino voters prepare for and navigate elections.
• Get Ready To Vote Program Civic preparation program offering resources and guidance to help Latino community members get ready to vote, including registration support and pre-election information.
• SMS Mobile Voter Alerts (Text to 73179) SMS-based mobile alert service delivering periodic voter updates, election reminders, and civic engagement communications to subscribers who text 73179 to opt in.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• NALEO Educational Fund: National organization focused on Latino civic participation and increasing Latino representation in elected office — directly comparable in voter mobilization and civic education mission.
• HeadCount: Voter registration nonprofit using music and cultural events as registration touchpoints — comparable voter-mobilization mission with a unique distribution model adjacent to Voto Latino's community events.
• Mi Familia Vota: A Latino civic engagement nonprofit focused on voter registration, education, and mobilization — the closest functional peer to Voto Latino in mission, target community, and operating model.
• When We All Vote: Nonpartisan voter mobilization organization focused on registration and turnout — directly comparable mission and channel mix (digital, celebrity-driven, community organizing).
• Rock the Vote: Pioneer youth voter registration and mobilization nonprofit with similar digital-first, social-media-driven GTM — comparable operating model though targeting a broader demographic than Voto Latino.

Others

• MoveOn: Large progressive civic and political mobilization organization using digital channels, petitions, and member-driven campaigns — adjacent in civic-engagement GTM but broader progressive constituency and not Latino-specific.

Emerging players

• Faith in Action: Faith-based civic engagement network doing voter mobilization and community organizing at scale — comparable grassroots mobilization and voter-registration work but rooted in a faith constituency rather than Latino identity.

Broad incumbents

• Hispanic Federation: National Latino nonprofit umbrella supporting member agencies across civic participation, education, and economic empowerment — comparable Latino-community focus with a federation/grantmaking model.
• LULAC: Oldest and one of the largest Latino civil rights organizations in the U.S. — broadly comparable target community and advocacy scope, though with a much longer history and wider issue portfolio.
• UnidosUS: Largest national Latino civil rights and advocacy organization with significantly broader scope than Voto Latino (education, health, economic mobility), but overlapping civic engagement and voter mobilization work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/votolatino
• Facebookfacebook.com/votolatino
• Instagraminstagram.com/votolatino
• LinkedInlinkedin.com/company/voto-latino

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voto Latino