Mi Familia Vota

Name

Mi Familia Vota

Legal name

Mi Familia Vota

Website

https://mifamiliavota.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Civic Engagement and Voter Mobilization

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (81341), Other Social Advocacy Organizations (813319)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industries

Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL), Civic Education & Community Engagement (Voting, Local Government) (EDAAAFAC), Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Civic engagement
• Voter mobilization
• Latino advocacy
• Community organizing
• Voter registration

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Contributions: The organization raises funds through individual donations on its website, with a prominent 'Donate' button and specific state-based donation pages for Arizona, California, Colorado, Florida, Georgia, Nevada, North Carolina, and Texas. Donations support civic engagement programs and organizational operations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mi Familia Vota mobilizes Latino civic and political power through year-round community organizing, voter registration, Get-Out-The-Vote (GOTV) campaigns, citizenship application assistance, Know Your Rights training, and policy advocacy on immigration, voting rights, and economic equity. All programs are delivered free of charge to participants across eight battleground states and are supported by individual donations and coalition funding.

Product overview

Mi Familia Vota is a civic engagement and voter mobilization nonprofit organization rather than a technology product company. The organization focuses on mobilizing Latino voters through year-round activation of the electorate, investment in local infrastructure, citizenship programs, voter registration, and policy advocacy. The organization operates state-specific pages and merchandise sales through a WooCommerce store, but does not offer a technology product platform with modules or integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Voter Registration Program
• Citizenship Assistance Program
• Get-Out-The-Vote (GOTV) Campaigns
• Know Your Rights Education
• Farmworker Advocacy and Labor Rights Program
• Black Brown Coalition Joint Policy Agenda

Quantifiable outcome

• 36.2 million eligible Latino voters in 2024, with only 53% registered vs 72% nationally
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and flagship.

• League of United Latin American Citizens (LULAC)coreStrategic or Co-development Partner · 18 May 2026Flagship coalition partner in the new Latino voter mobilization coalition. LULAC brings nearly a century of civil rights leadership and community trust. The coalition coordinates voter registration, year-round organizing, data-informed outreach, and trusted messenger programs across key battleground states. CEO Juan Proaño leads LULAC's involvement.
• UnidosUS Action FundcoreStrategic or Co-development Partner · 18 May 2026Key coalition partner providing advocacy and political arm capacity. Executive Director Rafael Collazo leads the organization's participation in coordinating the $29 million, 1.1 million voter engagement effort across 40+ races.
• Latino VictorycoreStrategic or Co-development Partner · 18 May 2026Progressive political action committee partner focused on growing Latino political power and representation. President & CEO Katharine Pichardo leads the organization's participation in the coalition.
• Carlos Eduardo EspinaflagshipGTM or Marketing Partner · 18 May 2026Nonprofit director, immigrant-community advocate, and bilingual content creator serving as coalition ambassador. With more than 22 million social media followers, he helps connect Latino voters with registration information, participation resources, and election stakes.
• Drum Major Institute (DMI)coreStrategic or Co-development Partner · 19 February 2024Joint policy agenda partnership with DMI to advance shared priorities of Black and Latino communities. The Black Brown Coalition covers economic equity, fair representation, healthcare access, immigrant rights, and voting rights protection. Martin Luther King III and Arndrea Waters King lead DMI's involvement.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Drum Major Institute: Civic and policy organization led by Martin Luther King III and Arndrea Waters King, currently a coalition partner through the Black Brown coalition. Direct peer in cross-racial civic mobilization and joint policy agenda work.
• UnidosUS (formerly NCLR): The nation's largest Hispanic civil rights and advocacy organization, serving as a flagship coalition partner through its Action Fund. Directly comparable mission around Latino empowerment, policy advocacy, and civic participation.
• Voto Latino: A national Latino civic engagement organization that mobilizes Latino voters through registration, civic education, and digital organizing. Operates with similar community-messenger and year-round engagement model across the same priority states, making it the closest direct peer.
• Latino Victory: Progressive Latino political action committee focused on growing Latino political power, electing Latinos to office, and advocacy. Coalition partner here but acts as a direct competitor for progressive Latino donor dollars and campaign infrastructure.
• National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund: Nonpartisan nonprofit that mobilizes Latino civic participation through voter registration, education, and leadership development. Operates similar state-based work targeting the same eligible Latino voter universe.
• Coalition for Humane Immigrant Rights (CHIRLA): California-based immigrant rights organization combining civic engagement, citizenship assistance, and policy advocacy. Overlaps with Mi Familia Vota's California field office work and Know Your Rights programming.
• League of United Latin American Citizens (LULAC): The oldest and one of the most prominent Latino civil rights organizations in the U.S., focused on civic engagement, voting rights, and economic equity. Functions as a coalition partner here but is independently a direct competitor for the same Latino vote, donor base, and policy agenda.
• Florida Immigrant Coalition: Statewide coalition advancing immigrant rights and civic participation across Florida, an explicit priority state for Mi Familia Vota. Comparable in mission to register, educate, and mobilize Latino and immigrant constituents.

Broad incumbents

• Faith in Action (formerly PICO): National interfaith community-organizing network running voter mobilization and civic engagement campaigns across many of the same battleground states. Broader in faith base and geography but competes for similar progressive donor pools and volunteer capacity.
• When We All Vote: Nonpartisan voter registration and participation initiative focused on historically underrepresented communities including Latinos. Operates at national scale with celebrity-driven outreach similar to Mi Familia Vota's ambassador model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MiFamiliaVota
• Facebookfacebook.com/MiFamiliaVota
• Instagraminstagram.com/mifamiliavota
• LinkedInlinkedin.com/company/mi-familia-vota

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mi Familia Vota