Red Goat
Red Goat BV is a solo Amsterdam-based freelance WordPress developer offering design, development, optimization, security, hosting setup, copywriting, SEO, and maintenance services to Dutch SMBs, enterprises, and non-profits since 1994, with WordPress specialization since 2010.
- Company typePrivate
- Founded1994
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Red Goat does
Red Goat is a solo freelance WordPress development business operating under the legal entity Red Goat BV, headquartered at Bloemgracht 121 HS in Amsterdam, Netherlands. The company has been online since 1994 and has held over 20 years of online marketing experience; since 2010 it has focused on WordPress-centric website design, development, optimization, repair, security, hosting setup, copywriting, SEO, and ongoing maintenance. The core technology stack is the open-source WordPress CMS, with services delivered by a single named operator (Frank) who supplements individual capacity through a network of collaborating WordPress freelancers, illustrators, designers, photographers, and WordPress support teams.
The company serves a heterogeneous Dutch and international client base spanning SMBs (AircoRent, Monaco Star Events, Berend Smeets Coaching, The Gents Ibiza, Aratus Logistics), enterprise and consumer brands (ABN AMRO, Care Plus, Dunkin' Donuts, Zorgdomein), and non-profits (Stichting Aangeboren Hartafwijkingen, Stichting De Ster). The go-to-market motion is direct-to-client through the company website, organic search, referrals, and personal networking; the website hosts educational WordPress content that supports top-of-funnel demand generation.
Red Goat makes money on a project-based, quote-driven freelance services model with multi-year contract cadence on maintenance retainers. Pricing is not publicly disclosed; instead, custom quotes and transparent upfront planning are emphasized as a differentiator. Hosting arrangements are placed in the client's name with admin access retained, and clients are given the option to self-maintain. There is no funding, no external investment, no parent company, and no disclosed headcount beyond the single operating freelancer, which structurally caps revenue and growth.
Red Goat firmographics
Firmographics- Name
- Red Goat
- Legal name
- Red Goat BV
- Website
- https://redgoat.nl
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Red Goat BV is a solo Amsterdam-based freelance WordPress developer offering design, development, optimization, security, hosting setup, copywriting, SEO, and maintenance services to Dutch SMBs, enterprises, and non-profits since 1994, with WordPress specialization since 2010.
- Ownership category
- akta.pro rank
Where Red Goat is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Red Goat business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- WordPress Development Services: Red Goat generates revenue through freelance WordPress development services including design, development, optimization, security, maintenance, and hosting. The freelancer offers both full-service website creation (from design to launch) and targeted services for existing WordPress installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Red Goat product offering
Product offeringCore offering
Red Goat is a freelance WordPress development operation that designs, develops, builds, optimizes, repairs, secures, and maintains WordPress websites. The service spans full website creation from concept through deployment, plus ongoing maintenance, performance optimization, security hardening (SSL/firewall), hosting configuration, copywriting, and SEO. The business operates from Amsterdam and serves both SMB and enterprise clients in the Netherlands.
Product overview
Red Goat is a freelance WordPress development service offering a comprehensive suite of website services. The company designs, develops, builds, optimizes, repairs, and maintains WordPress websites. Services include web design, website development using WordPress CMS, performance optimization (caching, CDN, compression), security (SSL, firewall), hosting setup, copywriting, SEO, and ongoing maintenance and troubleshooting. The company has operated since 2010 with over 20 years of online marketing experience.
Differentiator
Problem solved
Functional benefit
Companies that use Red Goat
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Red Goat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Goat partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
Red Goat competitors and assessment
Company assessmentDirect peers
- Human Made: Enterprise WordPress agency with global delivery and a freelancer/contractor network model; directly comparable to Red Goat's WordPress specialization, multi-year enterprise engagements, and network-based capacity approach, though at much larger scale.
- WebDevStudios: US-based WordPress-focused agency offering design, development, and maintenance services for enterprise and SMB clients; comparable to Red Goat as a WordPress-specialized service provider serving both large brands and smaller customers, though operating at significantly larger scale.
- 10up: WordPress agency serving enterprise clients with design, development, and ongoing support; comparable in core offering (full-stack WordPress services for large brands), though structured as a much larger firm with employed engineers.
Broad incumbents
- WP Engine: Large managed WordPress hosting and services platform serving SMB and enterprise; comparable to Red Goat as a WordPress-focused service provider but operates at much larger scale, with productized hosting, security, and agency partner network that competes for the same Dutch SMB and enterprise WordPress budgets.
- SiteGround: Large web hosting provider with managed WordPress plans, security, and support; comparable to Red Goat's hosting/security/maintenance service bundle, but competes via low-cost productized hosting rather than bespoke freelance delivery.
- Kinsta: Managed WordPress hosting provider with agency and freelancer partner ecosystem; comparable to Red Goat's hosting/security/maintenance offering but competes via productized infrastructure rather than bespoke freelance delivery.
- Automattic: Company behind WordPress.com, WooCommerce, and core WordPress contribution; comparable to Red Goat as the dominant WordPress ecosystem player, offering hosted CMS, plugins, and services that overlap with and partially displace demand for independent WordPress freelancers and agencies.
Others
- Yoast: Dutch-based WordPress SEO plugin company; comparable to Red Goat as a Dutch WordPress ecosystem player with adjacent SEO expertise, and an adjacent rather than directly competing peer given Yoast sells software while Red Goat sells services.
- Pantheon: WebOps platform with strong WordPress hosting and agency partner program; comparable to Red Goat's hosting and ongoing maintenance offerings, and an adjacent peer competing for the same Dutch SMB/enterprise WordPress infrastructure spend.
Emerging players
- Delicious Brains: WordPress plugin developer and small agency offering premium WordPress products and bespoke development; comparable to Red Goat as a focused WordPress specialist, though positioned around productized plugins rather than full-service freelance delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Red Goat social profiles
Digital presenceRed Goat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Goat leadership team
Management profileNumber of profiles
Profiles1 record
Red Goat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Goat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Goat
What does Red Goat do?
Red Goat is a freelance WordPress development operation that designs, develops, builds, optimizes, repairs, secures, and maintains WordPress websites. The service spans full website creation from concept through deployment, plus ongoing maintenance, performance optimization, security hardening (SSL/firewall), hosting configuration, copywriting, and SEO. The business operates from Amsterdam and serves both SMB and enterprise clients in the Netherlands.
Is Red Goat a public or private company?
Red Goat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Goat founded?
Red Goat was founded in 1994. It employs 1 to 10 people.
Where is Red Goat based?
Red Goat is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Red Goat make money?
One revenue line is on record: wordPress Development Services.
Who are Red Goat's main competitors?
Direct peers on record are Human Made, WebDevStudios and 10up. Broad incumbents are WP Engine, SiteGround, Kinsta and Automattic. Others are Yoast and Pantheon. Delicious Brains is listed as an emerging player.
Does Red Goat have an API?
No public API is recorded for Red Goat.