DeLaMar

What DeLaMar does

DeLaMar is a single-venue theater located at Marnixstraat 402 in central Amsterdam, operating as Stichting DeLaMar Theater, a Dutch nonprofit foundation under the VandenEnde Foundation. Founded in 2009 and celebrating its 15th anniversary in 2024, the venue hosts a year-round schedule of live performances across multiple genres — musicals, cabaret, plays, music theater, dance, concerts, youth productions, and special events — across its two main halls (Wim Sonneveld zaal and Mary Dresselhuys zaal). The programming slate relies on co-productions with leading Dutch producers including MORE Theaterproducties and Opus One, and features named Dutch performers such as Alex Klaasen, Milan van Waardenburg, and Paul Morris.

DeLaMar's commercial operations are anchored on a direct-to-consumer ticketing model using the Tixly platform via tickets.delamar.nl, supplemented by telephone sales and a physical box office. Its marketing mix spans the website, email newsletter, organic social (Facebook, Instagram, YouTube, TikTok, LinkedIn), paid advertising (Google Ads, Meta), and earned media coverage in major Dutch outlets. The tech stack is conventional — Umbraco CMS, Tixly ticketing, and Cookiebot for GDPR consent — with no AI or proprietary platform features. Accessibility is a visible focus, including high-contrast and low-stimulation (prikkelarm) website modes, wheelchair spaces, quiet rooms, and sensory guides (Prikkelwijzer).

Revenue is generated through ticket sales across four seating tiers (€29.50–€71.50) with €3.50–€6.00 transaction fees, on-site food and beverage (Café DeLaMar and borrelarrangementen at €12.50 per person), commercial venue rental for corporate events, and gift cards. Distribution extends to Podiumpas subscribers (since February 2023) and discount partners including CJP, students, Stadspas holders, and VriendenLoterij VIP cardholders. With 51-100 employees, 23,196 visitor reviews averaging 4.4/5, and a Green Key Gold sustainability certification, DeLaMar serves Amsterdam-based theater enthusiasts, group bookings, corporate event organizers, and youth/family audiences as a destination cultural venue.

Name

DeLaMar

Legal name

Stichting DeLaMar Theater

Website

https://delamar.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

DeLaMar is a central Amsterdam theater venue operated as a Dutch nonprofit foundation under the VandenEnde Foundation, hosting musicals, cabaret, plays, dance, concerts, and youth productions across two halls for Amsterdam-based audiences, group bookings, and corporate event renters.

Ownership category

akta.pro rank

Product category

Live Theater and Performing Arts

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Theater Companies and Dinner Theaters (711110), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

akta.pro secondary industries

Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK), Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts) (HSACAMAH)

Keywords

• Live theater performances
• Musical theater productions
• Cabaret shows
• Venue rental services
• Theater ticket sales

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets for theatrical productions including musicals, cabaret, concerts, theater, and special events across multiple price tiers
2. Food & Beverage: Café DeLaMar operates as a bar and café serving drinks and bar bites before and after performances. Borrelarrangementen (reception packages) are offered at €12.50 per person
3. Business Venue Rental: Zakelijke verhuur (commercial rental) of theater spaces for corporate events, private functions, and business gatherings
4. Gift Cards: DeLaMar gift cards (cadeaukaarten) allowing recipients to purchase tickets for any show

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

DeLaMar operates a physical theater venue in central Amsterdam that presents live performances — including musicals, cabaret, plays, music theater, dance, concerts, youth shows, and special events — to consumer audiences, alongside commercial venue rental (zakelijke verhuur) for corporate events and private functions. Ancillary consumer offerings include an on-site bar and café (Café DeLaMar), pre-reserved intermission drink packages (borrelarrangementen), group bookings for 16+ persons, and DeLaMar gift cards (cadeaukaarten).

Product overview

DeLaMar is a theater venue in the heart of Amsterdam operating under the VandenEnde Foundation. The company offers a unified venue experience centered around live theatrical performances including musicals, cabaret, theater, music theater, youth performances, dance, concerts, and specials. The product portfolio includes core theater ticket sales (voorstellingen), commercial venue rental (zakelijke verhuur), on-site café services (Café DeLaMar), intermission drink arrangements (borrelarrangement), and gift cards (DeLaMar cadeaukaart). Group booking services for 16+ persons provide access to special arrangements and pricing. The venue operates two main halls: Marnix zaal/Wim Sonneveld zaal and Mary Dresselhuys zaal.

Differentiator

Problem solved

Functional benefit

Products and services

• Theater voorstellingen (live performances) Live theatrical performances — including musicals, cabaret, plays, music theater, youth shows, dance, concerts, and special events — hosted at DeLaMar's two main halls (Wim Sonneveld zaal and Mary Dresselhuys zaal) for consumer audiences in Amsterdam. Includes both original DeLaMar/co-produced shows and touring productions presented by partners such as MORE Theaterproducties and Opus One.
• Theater zaalverhuur (commercial venue rental) Commercial venue rental service offering the Marnix/Wim Sonneveld zaal and Mary Dresselhuys zaal for corporate events, presentations, team events, and private functions, with catering arrangements available. Targeted at businesses and event organizers seeking a prestigious central-Amsterdam venue.
• Groepsbezoek (group bookings) Group booking service for parties of 16 or more persons attending theater performances, offering special arrangements and discounted group rates. Targeted at social, family, school, and celebratory groups.
• Café DeLaMar On-site café and bar at the DeLaMar venue serving drinks and bar bites in a lounge atmosphere before and after performances, open to both ticket-holders and walk-in visitors.
• Borrelarrangement (intermission reception package) Pre-reserved intermission reception package including vegetarian snacks and drinks, served in the foyer or Café DeLaMar during the intermission of a performance, priced at €12.50 per person.
• DeLaMar Cadeaukaart (gift card) DeLaMar gift card (cadeaukaart) available in configurable amounts, redeemable by the recipient for tickets to any performance at DeLaMar. Can be ordered online for self-printing or postal delivery.

Quantifiable outcome

• Visitor satisfaction rating of 4.4/5 from 23,196 reviews
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MORE TheaterproductiescoreStrategic or Co-development PartnerProducer of Stoornis of my Life musical comedy. MORE Theaterproducties is a major Dutch theater production company co-producing shows at DeLaMar.
• Opus OnecoreStrategic or Co-development PartnerProducer of tick, tick... BOOM! and Paul's Pride Party. Opus One is a Dutch theater production company co-producing productions at DeLaMar.
• Jazz Orchestra of the ConcertgebouwminorStrategic or Co-development PartnerPerforming ensemble co-producing jazz concerts (Keti Koti Galaconcert, Stobá di Kòrsou) as part of Jazz & Vrijheid festival at DeLaMar.
• OpusOne (Paul's Pride Party)minorStrategic or Co-development PartnerCo-producer of Paul's Pride Party alongside DeLaMar and Milan van Waardenburg.
• Theaterbureau de MannenminorChannel Partner/ Reseller/ DistributorTheater agency representing Sjamadriaan (Adriaan ter Braack) for the live show at DeLaMar.
• Q-ParkminorGTM or Marketing PartnerParking partner offering discounted parking for DeLaMar visitors at Europarking (9 min walk) and Byzantium (6 min walk) locations.
• ParkBeeminorGTM or Marketing PartnerParking partner offering 20% discount for DeLaMar visitors using code DELAMAR20% at various locations.
• Café AmericainminorGTM or Marketing PartnerRestaurant partner offering discounted lunch/dinner arrangements for DeLaMar visitors near Leidseplein.
• Gemeente AmsterdamminorOthersCity government providing P+R parking facilities and has designated the street in front of DeLaMar as car-free zone.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Luxor Theater Rotterdam: Large Rotterdam theater specializing in musicals, concerts, and family shows. Comparable in musical and family-show programming model, but operates as a regional peer in a different Dutch city, competing for touring productions.
• Theater Rotterdam: Major Rotterdam-based theater company producing and presenting drama, musicals, and festivals. Comparable in product and programming model but operating in a different Dutch metropolitan market, with potential cross-region co-production overlap.

Direct peers

• Stadsschouwburg Amsterdam: Historic Amsterdam municipal theater presenting drama, cabaret, and youth productions. Directly comparable as a central Amsterdam venue competing for similar theater, cabaret, and youth programming audiences.
• Concertgebouw Amsterdam: Premier Amsterdam concert hall presenting classical, jazz, and crossover performances. Directly comparable as a prestige central-Amsterdam venue hosting ticketed live performances and operating ancillary F&B, gift shop, and event rental services.
• Het Nationale Theater: Leading Dutch theater company and venue operator based in The Hague with national programming. Directly comparable in producing and presenting a broad mix of musicals, cabaret, drama, and youth productions, and competing for co-production talent.
• Melkweg Amsterdam: Amsterdam cultural venue hosting concerts, theater, dance, and youth-focused events. Comparable as a central Amsterdam multi-genre live entertainment venue with similar ticketing, café/bar, and event-rental operations.
• Royal Theater Carré: Iconic Amsterdam theater hosting musicals, cabaret, concerts, and family shows. Directly comparable as a major central-Amsterdam venue with a similar mix of musicals, concerts, and rental operations, competing for the same audience and co-production partners.
• Internationaal Theater Amsterdam (ITA): Amsterdam's flagship theater company and venue operator, formed from the merger of Toneelgroep Amsterdam and Stadsschouwburg. Directly comparable in presenting main-stage productions, hosting co-productions, and operating a centrally located Amsterdam venue with mixed programming.
• Paradiso Amsterdam: Iconic Amsterdam live music and performance venue in a converted church near Leidseplein. Directly comparable as a centrally located Amsterdam venue presenting concerts, festivals, and special events with a similar accessibility-friendly programming mix.

Broad incumbents

• Beurs van Berlage: Historic Amsterdam event venue hosting conferences, corporate events, and large-scale performances. Comparable as a centrally located Amsterdam venue with significant venue rental and ticketed live event operations, though it focuses more on corporate/MICE than theatrical programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DeLaMarTheater
• Instagraminstagram.com/delamar.nl
• YouTubeyoutube.com/channel/UCQJ8pJG2ZGlyGFZOVJELq_A
• TikToktiktok.com/@delamar.nl
• LinkedInlinkedin.com/company/delamar-theater

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeLaMar