Southwest Tours Boracay

What Southwest Tours Boracay does

Southwest Tours Boracay Inc. is a Philippine tourism transport and tour operator, founded in 1991 and headquartered in Kalibo, Aklan. The company operates across 9+ destinations in the Visayas region (Boracay, Bohol, Cebu, Iloilo, Capiz, Bacolod, Aklan, Antique, and beyond) through 7 physical offices, providing private and shared airport/seaport transfers, guided island hopping tours, countryside and heritage tours, water activities (parasailing, helmet diving, jet ski), chauffeur-driven vehicle rentals, and a Hop-On Hop-Off shuttle service in Boracay. Its primary customer base is international and domestic tourists traveling to Philippine destinations, supplemented by group travelers, families, and a B2B segment of travel agencies and tour operators accessing the STS B2B Partner Portal.

The company's technology consists of an online booking platform (southwesttours.com.ph) featuring real-time availability, integrated payment processing (GCash, QRPH, bank transfer), and automated booking confirmations, with a separate B2B portal for partner agencies. Fleet operations span DOT-accredited, LTFRB-registered vans, buses, mini-buses, modern jeepneys, cars, taxis, and MARINA-registered speed boats, supported by flight monitoring, hotel pick-up/drop-off networks, and uniformed staff identification. Marketing is concentrated on the website, Facebook, Instagram, and TikTok (@travelwithsouthwest) with an email newsletter driving mid-funnel engagement.

The business model is primarily transactional: per-booking fees for tours, transfers, and rentals, with a subscription element for the Boracay Hop-On Hop-Off unlimited ride passes. Pricing is unit-based, ranging from PHP 100 for shared transfers to PHP 6,100 for premium adventures (e.g., Kawasan Canyoneering), with senior discounts for local cardholders and free cancellation with 24-hour notice. The company operates as a privately held, founder/operator-managed entity with no disclosed external funding, generating revenue from direct-to-consumer bookings and B2B reseller channels.

Name

Southwest Tours Boracay

Legal name

Southwest Tours Boracay Inc.

Website

https://southwesttours.com.ph

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Southwest Tours Boracay Inc. is a Philippine tourism transport operator founded in 1991, offering airport transfers, guided tours, water activities, and vehicle rentals across 9+ destinations in the Visayas region for international and domestic tourists.

Ownership category

akta.pro rank

Product category

Tourism and Transportation Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Island, Beach & Resort Travel Agencies (THAKAFAL), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Water Taxi & Island-Hopping Excursions (Inter-island Day Trips) (THAJAJAK)

Keywords

• Tourist transport services
• Island hopping tours
• Airport transfer services
• Vehicle rental services
• Heritage cultural tours

Headquarters

HQ city

Kalibo

HQ country

Philippines

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tour packages and activities: Revenue generated from selling tour packages including island hopping, countryside tours, heritage tours, adventure activities, and cultural experiences across multiple Philippine destinations.
2. Airport and seaport transfers: Ground transportation services including shared and private transfers between airports, seaports, and hotels across their service areas.
3. Vehicle rentals with driver: Hourly and daily vehicle rental services with drivers for various group sizes, covering cars, vans, coaster buses, and larger vehicles.
4. Hop-on Hop-off shuttle service: Unlimited ride shuttle passes for Boracay island transportation with 1-day, 2-day, or 3-day pass options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Southwest Tours Boracay operates as a travel service provider in the Philippines offering curated tours, airport/seaport transfers, and chauffeur-driven vehicle rentals across destinations including Boracay, Cebu, Bohol, Iloilo, Capiz, Bacolod, and Aklan. Services span island hopping, countryside and heritage tours, water activities, adventure excursions, culinary tours, hop-on hop-off shuttles, and ferry ticketing, delivered via a DOT-accredited fleet with online booking and B2B partner channels.

Product overview

Southwest Tours is a Philippines-based travel company offering a comprehensive suite of travel services centered around tours, transfers, and vehicle rentals. The core product portfolio includes island hopping tours (Boracay, Bohol), city and countryside tours (Bohol, Cebu, Bacolod, Iloilo, Capiz), airport and seaport transfers across major Philippine destinations, and water activities (parasailing, jet ski, helmet diving). Supporting services include Hop-On Hop-Off shuttle services in Boracay, vehicle rentals with driver in multiple regions, adventure tours (canyoneering, whale shark watching, waterfalls), culinary and heritage tours, and ticketing services. The company operates a diverse fleet of vans, buses, mini-buses, cars, and boats, all DOT-accredited and LTFRB-registered, providing both shared and private options for travelers across the Visayas region.

Differentiator

Problem solved

Functional benefit

Products and services

• Island Hopping Tours

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• DOT (Department of Tourism Philippines)coreStrategic or Co-development PartnerDOT-accredited tour operator with accredited tour guides meeting government standards for tourist services. The accreditation ensures compliance with tourism regulations and quality standards.
• LTFRB (Land Transportation Franchising and Regulatory Board)coreStrategic or Co-development PartnerLTFRB-registered fleet ensuring legal compliance for public transportation services. Vehicles meet regulatory requirements for tourist transport operations.
• LTO (Land Transportation Office)coreStrategic or Co-development PartnerVehicle registration and compliance with motor vehicle regulations. All fleet vehicles properly registered with LTO.
• MARINA (Maritime Industry Authority)coreStrategic or Co-development PartnerMARINA-registered for speed boat and water transport services, ensuring compliance with maritime regulations for island transfers and boat-based tours.
• Travel Agency Partners (B2B)coreChannel Partner/ Reseller/ DistributorB2B partner portal (STS B2B Portal) enables travel agencies and tour operators to access and resell Southwest Tours services at wholesale rates.
• Hotel and Resort PartnersminorChannel Partner/ Reseller/ DistributorExtensive network of hotel pick-up and drop-off locations across all service areas, with the Boracay vehicle rental page listing hundreds of Boracay hotels as service points.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trip.com: Ctrip-owned global travel platform offering flights, hotels, and activities across Asia. While broader than Southwest Tours, it captures Filipino and inbound travelers on its Asia-Pacific tours and activities surfaces.
• Traveloka: Indonesia-headquartered broader Southeast Asia travel platform covering flights, hotels, and increasingly activities. Larger scale and broader category reach but directly competitive on Philippines tour and transfer bookings via its activities section.

Emerging players

• TourRadar: Global marketplace specializing in multi-day guided tours. Partial overlap with Southwest's multi-destination itineraries (Bohol countryside, Cebu mountain tours), though TourRadar focuses on longer, multi-city packages.

Direct peers

• Viator: Tripadvisor's global activities marketplace aggregating tours, transfers, and experiences. Already lists Philippine operators including Boracay island hopping, parasailing, and hotel transfers — competing for the same international tourist wallet and traveler reviews.
• KKday: Taiwan-based tour and activity booking platform with strong SEA presence including the Philippines. Competes head-to-head on Boracay water activities, Bohol countryside tours, and Cebu adventure offerings with a similar curated-locale value proposition.
• Pelago: Singapore Airlines-backed travel experiences platform focused on Asia-Pacific tours, activities, and attractions. Directly comparable curated-locale marketplace model with strong overlap on Southeast Asian island destinations and activity categories.
• Klook: Hong Kong-headquartered Asia-Pacific travel activities and tours marketplace with a similar mix of tours, transfers, attraction tickets, and island-based excursions. Direct substitute for travelers booking activities in the Philippines across overlapping categories like Boracay tours and Cebu canyoneering.
• GetYourGuide: Europe-headquartered global tours and activities marketplace expanding aggressively in Asia. Overlaps with Southwest on curated experiences in the Philippines including Bohol countryside tours and Boracay water sports.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/travelwithsouthwest
• Instagraminstagram.com/travelwithsouthwest
• TikToktiktok.com/@travelwithsouthwest
• Xx.com/bookings_STBI
• LinkedInlinkedin.com/company/southwest-tours-boracay-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwest Tours Boracay