Dermaclay

What Dermaclay does

Dermaclay, legally operated through EUMADIS, is a family-owned French certified organic dermo-cosmetics company founded in 1995 by Patrick Dubois and Corinne Lauret and headquartered in La Crau (Var), France. The brand's product platform is built on a proprietary Phyto-Mineral formulation concept that pairs five types of therapeutic clays (green, red, white, pink, yellow) — each selected for distinct mineral profiles — with high-concentration botanical actives. The portfolio is organized into three product families: hair care (shampoos, conditioners, masks, and serums targeting hair loss, dandruff, oily scalp, colored, curly/textured, blonde, gray, and damaged hair), face care (a modular Oligo-Care and Oligo-Boost serum/cream system, PureSkin powder cleanser, Hyaluron Fluide, Longevity Crème, and Fresh Eye Serum), and body care (balms, milks, and multi-use oils). All products are ECOCERT/COSMOS Organic and COSMEBIO certified, with 98–100% natural-origin ingredients, free from sulfates, parabens, silicones, phenoxyethanol, and synthetic colorants, and 95% are vegan-formulated.

Dermaclay generates revenue exclusively through direct-to-consumer channels: its own e-commerce storefront (dermaclay.fr) and 50+ physical retail points of sale across France, supplemented by content marketing (Le Mag Dermaclay blog), email newsletters, and organic social on Facebook and Instagram. Products are sold individually at unit prices ranging from €6.72 to €51.85, with routine bundles priced €46.85–€51.85 and free shipping above €49. Free shipping thresholds and a 10% first-order newsletter discount indicate a conversion-optimized D2C funnel. Delivery is currently restricted to France, with international shipping unavailable.

The company employs 1–10 people, is privately held with no external funding, and has no disclosed enterprise or B2B customers. Its primary customer segments are individuals seeking natural solutions to specific hair (hair loss, curly/textured, colored, gray/blonde, dandruff) and skin (anti-aging, dry skin, sensitive skin, imperfections) concerns, with pricing positioned at the accessible premium end of the French organic cosmetics market. Strategic emphasis in 2024–2025 has been on expanding the modular Oligo-Boost face-care system and body-care range rather than geographic expansion.

Name

Dermaclay

Legal name

EUMADIS

Website

https://dermaclay.fr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Dermaclay is a family-owned French certified organic dermo-cosmetics brand selling Phyto-Mineral skincare, haircare, and body-care products directly to French consumers via e-commerce and 50+ retail points of sale, targeting concerns such as hair loss, aging, and sensitive skin.

Ownership category

akta.pro rank

Product category

Organic Dermo-Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB)

Keywords

• Organic dermo-cosmetics
• Phyto-mineral skincare
• Natural hair care products
• Certified bio cosmetics
• Clay-based beauty treatments

Headquarters

HQ city

La Crau

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Dermaclay generates revenue through direct sales of certified bio cosmetics for hair, face, and body care. Products include shampoos, conditioners, masks, serums, creams, balms, and lotions sold through their e-commerce platform and physical retail locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Dermaclay manufactures and sells certified organic (ECOCERT/COSMOS) phyto-mineral dermo-cosmetics for hair, face and body care. The range is built on a proprietary system of five therapeutic clays combined with botanical actives, and includes shampoos, masks, serums, creams, balms, body milks, oils and bundled routine packs. Products are sold directly to end consumers via the brand's e-commerce site and a network of 50+ physical retail locations in France.

Product overview

Dermaclay is a pioneering French organic dermo-cosmetics brand specializing in Phyto-Mineral skincare and haircare. The product portfolio centers on a core Phyto-Mineral approach combining five types of therapeutic clays (green, red, white, pink, yellow) with certified organic botanical actives. The offering is organized into three main categories: Hair Care (shampoos, conditioners, masks, serums, and routine packs addressing hair loss, dandruff, curly hair, colored hair, and more), Face Care (the Oligo-Boost and Oligo-Care serum/cream systems, PureSkin Poudre cleanser, Hyaluron Fluide, and Fresh Eye Serum), and Body Care (body balms, milks, and multi-purpose oils). The brand also sells bundled Routine Packs combining complementary products for specific concerns. All products are ECOCERT and COSMOS Organic certified, with 95% being vegan, and are manufactured in France without sulfates, parabens, or synthetic ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• Capilargil®: Original hair care brand launched in 1995, featuring the first range of treating shampoos with different clay colors (green, red, yellow, white, pink) to address specific hair needs.
• Oligo-Boost
• Oligo-Care
• PureSkin

Products and services

• Pack Trio Routine Anti-Chute (Certifié Bio) Complete trio routine (shampoo, mask, serum) to prevent hair loss and stimulate growth, certified organic, targeted at consumers experiencing hair thinning.
• Oligo-Boost Firm Oligo-booster serum with 1% collagen that redensifies and firms the skin for a visibly plumped complexion. For individual consumers seeking anti-aging skincare.
• Oligo-Boost Pure Anti-imperfections oligo-booster serum with 2% succinic acid that reduces blemishes and regulates sebum. For consumers with imperfect or oily skin.
• Oligo-Boost Full Glow Radiance booster serum with vitamin C, astaxanthin and iron that delivers immediate glow and a progressively more luminous complexion.
• Oligo-Boost Hydra Hydrating oligo-booster serum with 2% hyaluronic acid that hydrates skin for 48 hours. For consumers with dehydrated skin.
• Oligo-Boost Lift Anti-wrinkle oligo-booster serum with 0.5% bakuchiol that reduces fine lines and regenerates skin. For consumers seeking anti-aging care.
• PureSkin Poudre 3-in-1 powder cleanser combining pink and white clays that cleanses, exfoliates and transforms into a detox mask. For consumers seeking a single multi-step facial product.
• Longevity Crème Anti-aging face cream with a phyto-mineral complex, two hyaluronic acids and yellow clay that stimulates cell renewal and firms the skin. For mature-skin consumers.
• Hyaluron Fluide Hydrating face fluid with phytomineral complex, two hyaluronic acids and pink clay that plumps skin and smooths fine lines. For dehydrated-skin consumers.
• Fresh Sérum Yeux Eye contour serum that smooths the eye area and visibly reduces dark circles and puffiness, with proven clinical efficacy.
• Baume Fondant pour le Corps (Certifié Bio) Ultra-rich body balm enriched with pro-penetrating actives that intensely nourishes the skin without leaving a greasy film. For consumers needing intensive body moisturization.
• Lait Corps Réparateur Peaux Sèches à Très Sèches (Certifié Bio) Repairing body milk for very dry to extremely dry skin that nourishes deeply without a greasy effect. For consumers with very dry body skin.
• Lait Corps Apaisant Peaux Sensibles (Certifié Bio) Soothing body milk for sensitive, reactive and irritated skin that nourishes and immediately calms.
• Huile Sèche Multi-Usages Sublime Bio (Certifié Bio) Multi-purpose certified-bio dry oil for use on face, body and hair.
• Shampoing Anti-Chute (Certifié Bio) Anti-hair-loss shampoo combining white clay and seven organic plant extracts, formulated without sulfates. For consumers seeking to prevent hair loss.
• Shampoing Cheveux Gras & Pellicules (Certifié Bio) Purifying shampoo with green clay for oily hair and dandruff, sanitizing the scalp and restoring lightness.
• Shampoing Volume Super Tonus (Certifié Bio) Volume shampoo that restores volume to fine hair.
• Shampoing Cheveux Gris Reflet Brillance (Certifié Bio) Shampoo for gray hair that illuminates and neutralizes yellow tones.
• Shampoing Pellicules (Certifié Bio) Anti-dandruff shampoo that regulates the appearance of dandruff.
• Shampoing Cheveux Abîmés Régénérateur (Certifié Bio) Regenerating shampoo for damaged hair that provides flexibility and shine.
• Shampoing Cheveux Blonds (Certifié Bio) Shampoo for blonde hair that adds brilliance and lightness.
• Shampoing Cheveux Colorés (Certifié Bio) Shampoo for color-treated hair that protects and enhances color.
• Shampoing Purifiant Détox (Certifié Bio) Purifying detox shampoo with anti-pollution properties.
• Shampoing 2 en 1 Cheveux Bouclés (Certifié Bio) 2-in-1 shampoo for curly hair that detoxifies the scalp, redefines curls and brings flexibility and shine.
• Shampoing Cheveux Secs & Rêches (Certifié Bio) Shampoo for dry and rough hair that nourishes and detangles.
• Shampoing 2 en 1 Démêlant Junior (Certifié Bio) 2-in-1 detangling shampoo formulated for children.
• Baume Démêlant Après-Shampoing (Certifié Bio) Detangling conditioner for all hair types.
• Après-Shampoing Réparateur Cheveux Abîmés ou Bouclés (Certifié Bio) Repairing conditioner for damaged or curly hair that nourishes and deeply repairs.
• Après-Shampoing Cuir Chevelu Sensible Gelée (Certifié Bio) Conditioner gel for sensitive scalps that soothes and rebalances the scalp.
• Après-Shampoing Nourrissant Cheveux Normaux à Secs (Certifié Bio) Nourishing conditioner for normal to dry hair that restores flexibility and shine.
• Masque Capillaire Anti-Chute (Certifié Bio) Anti-hair-loss hair mask with pea sprout extract that stimulates growth, strengthens the hair fiber and restores density.
• Masque Capillaire Réparateur (Certifié Bio) Repairing hair mask that strengthens damaged hair.
• Masque Capillaire Cheveux Bouclés (Certifié Bio) Whipped-texture hair mask for curly hair that deeply hydrates, nourishes and defines curls, with proven clinical efficacy.
• Sérum Capillaire Anti-Chute (Certifié Bio) Anti-hair-loss scalp serum with proven clinical efficacy that slows hair loss, stimulates regrowth and densifies hair.
• Sérum de Finition 2 en 1 Boucles (Certifié Bio) 2-in-1 bi-phase finishing serum for curly hair with anti-frizz and curl-activating properties that nourishes and defines curls.
• Dissolvant Soin Doux et Protecteur (Certifié Bio) Acetone-free, gentle and protective nail polish remover.

Quantifiable outcome

• -11% Sebum after 4 weeks with Oligo-Boost Pure
• +5 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• La Roche-Posay (L'Oréal): Global dermo-cosmetic leader owned by L'Oréal, with strong sensitive-skin and anti-aging ranges. Comparable in dermo-cosmetics category, French heritage, and clinical efficacy claims, but operates at vastly larger global scale.

Direct peers

• Caudalie: French natural-origin dermo-cosmetics brand owned by Hérioux-Devtek family, founded 1995 in Bordeaux. Highly comparable to Dermaclay in category, French heritage, natural positioning, and DTC-plus-retail distribution, though at meaningfully larger scale.
• Sanoflore (L'Oréal): French organic skincare brand owned by L'Oréal, COSMEBIO-certified. Directly comparable in organic certification, French origin, and natural-ingredient positioning, though now distributed through a multinational parent.
• René Furterer: French natural haircare brand within Pierre Fabre Group using essential oils and plant-based formulations. Highly relevant peer in natural haircare category, salon/retail channel mix, and concern-segmented offerings.
• Melvita: French organic and natural cosmetics brand founded 1982, owned by Groupe LSDH. Closely comparable in certified-bio positioning, French DTC and retail distribution, and skincare/body care focus.
• Klorane (Pierre Fabre): French botanical haircare brand within Pierre Fabre Group, specializing in plant-based shampoos and treatments. Directly comparable in clay/botanical haircare approach (Capilargil), French positioning, and concern-segmented product range.
• Avène (Pierre Fabre): French dermo-cosmetic brand built on thermal spring water within Pierre Fabre Group. Highly relevant peer in dermo-cosmetics category, French heritage, and concern-driven skincare range (sensitive, anti-aging, etc.).
• Bioderma (NAOS): French dermo-cosmetic brand owned by NAOS, focused on sensitive skin and dermatological skincare. Closely comparable in dermo-cosmetics positioning, French origin, and pharmacy/retail-plus-DTC distribution.
• Phyto (Phyto Paris): French botanical haircare brand specializing in plant-based treatments and scalp care. Comparable in natural/botanical haircare approach, French heritage, and concern-segmented portfolio (anti-hair loss, colored hair, scalp care).

Emerging players

• Patyka Cosmetics: French organic and natural dermo-cosmetics brand with COSMEBIO certification. Comparable in certified-bio positioning, French origin, and skincare focus, but smaller and more Paris-centric than Dermaclay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Dermaclay
• Instagraminstagram.com/dermaclay
• LinkedInlinkedin.com/company/dermaclay

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dermaclay