Vehicle Rental Services

What Vehicle Rental Services does

Vehicle Rental Services (VRS), trading as Get Motoring UK Ltd, is a B2B vehicle supply intermediary serving independent daily rental operators across the United Kingdom. The company was established in 2009 and is headquartered in Beaconsfield, with a registered office in Stoke-on-Trent. VRS connects a network of over 400 independent rental operators with vehicle supply from major manufacturers including Ford, VW, Audi, Mercedes, BMW, Mini, Vauxhall, Volvo, Fiat, Skoda, Renault, Mitsubishi, Toyota, Nissan, Peugeot, Citroen, Hyundai, and Kia, having supplied over 60,000 vehicles cumulatively since inception.

VRS operates two principal supply programmes: a Rent/Return programme with fixed weekly pricing and agreed mileage parameters, and an Outright Purchase programme priced at net invoice (all manufacturer discounts and support included up front). The company also distributes the iVech Automated Rental System, a cloud-based rental management platform built by engineers with front-desk rental experience, which integrates with the Hireguard risk-database and supports vehicle tracking, geofencing, and driver-behaviour monitoring. Ancillary services include Self-Drive Hire Insurance (via Everywhen and previously MS Automotive), Car & Van Reservations routing end customers to licensees, Used Vehicle Sales remarketing nearly-new ex-rental vehicles to motor trade buyers, and the Perfect Partners licensee programme.

VRS monetises through a combination of recurring low fixed monthly licensee membership fees, weekly rental income from the Rent/Return fleet programme, one-time revenue from Outright Purchase vehicle sales (priced at net invoice), used vehicle remarketing transactions, and referral partnerships with insurers and finance providers on a no-commission basis. The sales motion is executed through territory managers, commercial vehicle specialists, and a team of licensee sales specialists, supported by weekly email specials, a members-only online portal with live fleet reporting, and BVRLA membership as a trust signal. End customers are reached indirectly via the 400+ independent rental operators who hold VRS licences.

Name

Vehicle Rental Services

Legal name

Get Motoring UK Ltd

Website

https://vrs.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Vehicle Rental Services is a UK B2B vehicle supply intermediary that provides rent/return and outright purchase programmes, the iVech rental management system, and ancillary insurance and remarketing services to a network of over 400 independent daily rental operators across the UK.

Ownership category

akta.pro rank

Product category

Vehicle Rental Supply Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

P2P Car Sharing for Hosts (Owner Supply & Management Tools) (THADABAB)

Keywords

• Vehicle rental supply
• Rent to rent programmes
• Outright vehicle purchase
• Licensee partnership network
• Ex-rental vehicle remarketing

Headquarters

HQ city

Beaconsfield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Supply Programmes: VRS supplies vehicles to independent rental operators through two main programmes: Rent/Return (vehicles rented for fixed periods at fixed weekly prices with agreed mileage parameters) and Outright Purchase (vehicles purchased at net invoice prices with up-front discounts from manufacturers). Revenue comes from weekly rental fees and vehicle sale transactions.
2. Licensee Membership Fees: Low entry cost and low fixed monthly licence fees charged to operators joining the VRS network. Provides access to fleet supply programmes, business support tools, and partnership benefits.
3. Used Vehicle Sales: Sale of nearly new ex-rental vehicles (typically 6-12 months old) to motor trade buyers. Vehicles are sold at trade prices with refurbished standard.
4. Insurance Referral (Everywhen): VRS has partnered with Everywhen for self-drive hire insurance. VRS takes no commission - all benefits are passed back to licensees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vehicle Rental Services (VRS) is a UK B2B vehicle supply partner that provides daily rental vehicles to independent rental operators through two core programmes: Rent/Return (fixed weekly rentals with agreed mileage) and Outright Purchase (net invoice pricing with upfront manufacturer discounts). The company complements vehicle supply with a Members Business Support Portal, self-drive hire insurance broking (in partnership with Everywhen), access to the iVech cloud-based rental management system, and remarketing of ex-rental vehicles to motor trade buyers.

Product overview

Vehicle Rental Services (VRS) operates as a B2B vehicle rental supply platform offering a portfolio of interconnected services for independent rental operators. The core offering comprises Vehicle Supply Programmes (encompassing Rent/Return and Outright Purchase options), the iVech Automated Rental System (a cloud-based rental management platform), and related services including Self-Drive Hire Insurance (via Everywhen), Car & Van Reservations, Used Vehicle Sales, and the Perfect Partners programme. The platform connects operators with over 400 independent rental companies and has supplied over 60,000 rental vehicles, providing access to vehicles from major manufacturers including Ford, VW, Audi, Mercedes, BMW, Vauxhall, Volvo, Fiat, Toyota, and others.

Differentiator

Problem solved

Functional benefit

Brands

• iVech: Automated vehicle rental management system designed by software engineers with front-desk rental experience, offering fleet security, tracking integration, and online booking capabilities.

Products and services

• Vehicle Supply Programmes Core B2B vehicle supply offering for independent UK rental operators, providing access to both Rent/Return and Outright Purchase options across a wide range of manufacturers including Ford, VW, Audi, Mercedes, BMW, Vauxhall, Volvo, Fiat, Skoda, Renault, Mitsubishi, Toyota, Nissan, Peugeot, Citroen, Hyundai, and Kia.
• Rent/Return Programme Fixed-period vehicle rental programme with agreed mileage parameters and fixed weekly pricing, offering competitive rates across a wide range of vehicles, professional defleet management, consolidated monthly invoicing, and online ordering for independent rental operators.
• Outright Purchase Programme Vehicle acquisition programme providing independent rental operators with access to exclusive fleet supply discounts across major manufacturers, net invoicing with all discounts and support included upfront, vehicle sourcing services, and weekly special offers for eligible Licensees.
• Self-Drive Hire Insurance Insurance broking service offered in partnership with Everywhen, providing access to one of the widest insurer panels for self-drive hire fleets, multiple payment options, flexible rating methods, and expert risk management solutions for independent rental operators. VRS takes no commission; all benefits are passed back to licensees.
• iVech Automated Rental System Cloud-based vehicle rental management system introduced by VRS to licensees at preferred rates, providing fleet security and control, Hireguard risk database integration, tracking system connectivity, geofencing alerts, and variable user-role access settings.
• Car & Van Reservations UK-wide network connecting customers with over 400 independent rental companies for car and van hire, featuring an online quotation request system with responses within 2 working hours, distributing rental demand across VRS licensee operators.
• Used Vehicle Sales Remarketing service selling nearly new ex-rental vehicles (typically 6–12 months old) to motor trade buyers at trade prices, with vehicles refurbished to good standard and most still within manufacturer warranty.
• Perfect Partners Vehicle supply partnership programme for independent rental operators, offering competitive pricing, net invoicing, automated rental programme introductions (iVech), vehicle finance opportunities, and rental insurance access.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• iVechcoreTechnology or IntegrationiVech is a tried and tested vehicle rental management system designed by software engineers who worked on the front desk of a vehicle hire business for 12 months. The system provides maximum security and control of vehicle fleet, integrates with Hireguard database for high-risk hirer warnings, and can integrate with vehicle tracking systems. VRS introduces licensees to iVech at preferred rates.
• EverywhencoreChannel Partner/ Reseller/ DistributorEverywhen provides self-drive hire insurance specifically designed for vehicle rental fleets. They offer access to one of the widest insurer panels including exclusive markets, flexible rating methods, and multiple payment options. VRS takes no commission - all benefits passed back to licensees.
• MS AutomotiveminorChannel Partner/ Reseller/ DistributorVRS partnered with MS Automotive as insurance brokers who provide access to cost-effective and stable insurers in the UK rental market. VRS takes no commission from this partnership.
• Lookers PlcminorChannel Partner/ Reseller/ DistributorVRS refers private individuals seeking to purchase vehicles to Lookers Plc's retail sales website (lookers.co.uk/used-cars).
• Vehicle Manufacturers (Ford, VW, Audi, Mercedes, BMW, etc.)coreTechnology or IntegrationVRS has rental vehicle supply relationships with major manufacturers including Ford, VW, Audi, Mercedes, BMW, Mini, Vauxhall, Volvo, Fiat, Skoda, Renault, Mitsubishi, Toyota, Nissan, Peugeot, Citroen, Hyundai, and Kia to provide vehicles across rent/return and outright purchase programmes.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• LeasePlan: Global fleet management and vehicle leasing business serving corporate and SME customers. Comparable to VRS in providing multi-OEM vehicle supply, financing and fleet services, though at a much larger scale and primarily through operating lease contracts rather than rent/return to independents.
• Northgate Vehicle Hire: UK's largest commercial vehicle rental and fleet management company, operating both owned-fleet rentals and fleet management services. Comparable to VRS as a UK-focused vehicle supply and fleet solutions provider to rental/fleet operators, though materially larger and with a direct-to-customer model alongside B2B.
• Hertz Global Holdings: Major global car rental brand with significant UK operations. Comparable to VRS in the broader UK daily rental value chain, but as a large end-customer-facing brand rather than a B2B supply partner to independents.
• Enterprise Mobility: Global vehicle rental and fleet mobility company with a significant UK presence. Comparable to VRS at a high level as a UK vehicle rental market participant, but operates a wholly owned-rental model rather than a B2B supply platform for independents.
• ALD Automotive: International full-service leasing and fleet management company (Société Générale group). Comparable to VRS as a B2B vehicle supply and fleet management platform serving businesses with multi-brand vehicle programmes.
• Lex Autolease: UK's largest vehicle leasing company (Lloyds Banking Group), providing contract hire, leasing and fleet management to businesses. Comparable to VRS in the UK B2B multi-OEM vehicle supply and fleet services space, though focused on corporate fleets rather than independent daily rental operators.
• Arval: BNP Paribas-owned full-service vehicle leasing and fleet management provider operating across Europe. Comparable to VRS in supplying vehicles from multiple OEMs to operators and corporate customers under managed contracts.

Regional players

• JCT600 Vehicle Leasing Solutions: UK dealer group with vehicle leasing and fleet supply operations providing multi-OEM supply to businesses and operators. Comparable to VRS in supplying vehicles from multiple manufacturers to UK operators, though as part of a broader dealer group.
• Zenith (Zenith Vehicle Contracts): UK fleet management and vehicle leasing provider offering multi-OEM supply, funding and fleet services to corporate customers. Comparable to VRS as a UK B2B vehicle supply and fleet services intermediary, though not specifically focused on independent daily rental operators.
• Select Plant Hire (vehicle rental arm): UK-based plant and vehicle hire provider. Partially comparable to VRS in the UK vehicle rental supply space, though with a more capital-intensive owned-fleet model focused on commercial and specialist vehicles rather than independent daily rental operator support.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vehicle Rental Services