Hatch Marketing

What Hatch Marketing does

Hatch Marketing, LLC (DBA: Hatch Marketing and Hatch Strategic Growth) is an Atlanta-based fractional CMO agency serving small businesses in metro Atlanta and north Atlanta suburbs, founded by Michelle Hatch. The company operates on a Duct Tape Marketing licensed framework, packaged as the proprietary Full Loop Marketing System, a methodology structured around eight essential marketing elements (Website, Content Platform, SEO, Social Media Engagement, Reputation Management, Email Marketing, PPC, and KPIs), supplemented by the proprietary Marketing Hourglass Customer Journey Map Toolkit. Its primary go-to-market is founder-led direct sales, with Michelle Hatch personally conducting marketing assessment calls and discovery sessions that convert prospects into ongoing engagements. The firm is a Georgia-registered private LLC with no external funding, no parent company, and no subsidiaries.

Hatch's revenue model combines a monthly subscription-style fractional CMO retainer ($3,000-$10,000 per month per client, billed monthly with no long-term contracts) with one-time professional services engagements: a Marketing + Brand Audit starting at $799 delivered over seven days, and a 30-45 day Full Loop Marketing System Blueprint project that clients can either implement independently or hand off for ongoing execution. Free downloadable toolkits and a freemium Marketing Strategy Assessment sit at the top of the funnel. Customer segments are concentrated on design-build remodelers and custom home builders in metro Atlanta, with secondary reach into real estate, architecture, healthcare, non-profit, and home services SMBs. Distribution is regional and founder-led, supported by content marketing, a biweekly email newsletter, organic social (LinkedIn, Instagram, Facebook), local SEO, and ecosystem partnerships including NARI Atlanta, AMA, and BBB.

The company's operations are tightly tied to the founder's personal brand and network within the Atlanta construction and remodeling community. Recent strategic activity has centered on expanding the top-of-funnel surface through free toolkits and assessment tools, deepening community engagement via the 2025 NARI Atlanta sponsorship, and experimenting lightly with AI-augmented client deliverables. The company has no disclosed AI/ML capabilities beyond a packaged AI prompts resource for clients, and no funding rounds, acquisitions, or leadership changes have been announced.

Name

Hatch Marketing

Legal name

Hatch Marketing, LLC

Website

https://hatchstrategicgrowth.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Hatch Marketing is an Atlanta-based fractional CMO agency that delivers strategic marketing systems, primarily serving design-build remodelers and custom home builders in the Atlanta metro, with secondary reach into real estate, architecture, healthcare, and non-profit SMBs.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Management Services (8741)

akta.pro primary industry

Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)

Keywords

• Fractional CMO services
• Marketing strategy consulting
• Small business marketing
• Residential construction marketing
• Brand audit services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Fractional CMO Retainer Services: Monthly retainer-based fractional CMO services providing executive marketing leadership, strategy development, team guidance, and execution oversight. Clients receive ongoing strategic support without the overhead of a full-time CMO.
2. Marketing + Brand Audit: One-time diagnostic service delivering comprehensive analysis of marketing landscape, website conversion, brand messaging, and channel performance with actionable recommendations within 7 days.
3. Full Loop Marketing System Blueprint: 30-45 day project-based engagement to research, analyze, and deliver a custom marketing blueprint with content calendar, editorial plan, and growth roadmap. Clients can implement independently or engage for ongoing execution.
4. Toolkits and Digital Resources: Sale of downloadable toolkits including the Marketing Hourglass Customer Journey Map Toolkit and Maximize Your Marketing Success Toolkit for self-service marketing guidance.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Hatch Marketing is a fractional CMO agency that provides executive-level marketing leadership, strategy development, and execution services to small businesses in the Atlanta metro area. Its core service is the Full Loop Marketing System, a 30-45 day strategy blueprint built on the licensed Duct Tape Marketing framework, delivered through ongoing fractional CMO retainers and supplemented by a one-time Marketing + Brand Audit. The agency specializes in serving design-build remodelers, custom home builders, real estate, architecture, healthcare, and non-profit organizations.

Product overview

Hatch Marketing is a fractional CMO agency offering strategic marketing leadership and execution services for small businesses, primarily serving the residential construction, real estate, architecture, healthcare, and non-profit industries in the Atlanta metro area. The core offering is the Full Loop Marketing System™, a comprehensive marketing strategy blueprint licensed from Duct Tape Marketing that provides a repeatable 8-element framework covering website, content, SEO, social media, reputation management, email marketing, PPC, and KPIs. This system is delivered through Fractional CMO Services, which provides part-time executive marketing leadership. Supporting services include the Marketing + Brand Audit (a 7-day diagnostic starting at $799), plus free resources like the Marketing Hourglass™ Customer Journey Map Toolkit, Marketing Strategy Assessment, and AI Prompts for Building a Marketing Strategy. The company specializes in helping remodelers, home builders, and design professionals who need strategic marketing guidance without the overhead of a full-time CMO.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional CMO Services Part-time executive marketing leadership providing strategic clarity, team guidance, and marketing operations support for small businesses. Brings high-level expertise without the cost of a full-time CMO, including strategy development, team management, and measurable growth accountability. Monthly retainer ranges from $3,000 to $10,000 with flexible month-to-month engagement and no long-term contracts.
• Full Loop Marketing System A comprehensive 30-45 day marketing strategy blueprint licensed from Duct Tape Marketing that connects tactics to sales and profit. Includes discovery deep dive, brand strategy development, customer journey mapping, and execution roadmap covering 8 essential elements: Website, Content Platform, SEO, Social Media Engagement, Reputation Management, Email Marketing, PPC, and KPIs. Backed by a 100% satisfaction guarantee with full refund option.
• Marketing + Brand Audit A focused 7-day diagnostic project delivering data-driven insights and a 360-degree expert view of the entire marketing landscape. Includes two strategy sessions, website conversion analysis, brand and messaging review, marketing channel evaluation, lead generation audit, and performance metric overview. Starting at $799 with two strategy meetings included.

Quantifiable outcome

• 33% revenue growth for Edward M. Hatch, Architect within 12 months
• +7 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NARI Atlanta / NARI Cares FoundationcoreGTM or Marketing Partner · 25 September 2025Strategic partnership supporting affordable housing and workforce development in Atlanta's construction sector. Hatch Marketing served as Hole in One sponsor for NARI Atlanta 16th Annual Golf Tournament, with NARI Cares Foundation funding volunteer community remodeling initiatives and promoting workforce development through scholarships and apprenticeships.
• Duct Tape MarketingcoreStrategic or Co-development PartnerLicensed framework partnership for the Full Loop Marketing System Blueprint. The Duct Tape Marketing framework has been successfully installed in thousands of businesses worldwide and featured in The New York Times, CNN, Bloomberg, Fast Company, and Entrepreneur Magazine. This partnership enables Hatch to deliver a proven, research-backed marketing strategy methodology.
• American Marketing Association (AMA)minorOthersProfessional membership organization providing marketing industry resources, networking, and professional development opportunities.
• Better Business Bureau (BBB)minorOthersAccreditation through BBB demonstrates commitment to ethical business practices, transparency, and consumer trust in the Atlanta market.
• National Association of the Remodeling Industry (NARI)minorOthersProfessional membership in premier remodeling industry organization providing networking, education, and industry leadership opportunities in the Atlanta chapter.

Scale indicators9 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• WebFX: A large digital marketing agency offering SEO, PPC, web design, and marketing services to SMB and mid-market clients. Comparable as a broader agency alternative with overlapping service offerings, though operating at significantly larger scale.
• SmartBug Media: A larger full-service inbound marketing agency offering content, email, and demand gen services. Represents the broader incumbent agency model that Hatch competes with for SMB marketing budgets, though at higher price points and scale.

Direct peers

• Duct Tape Marketing: The parent organization of Hatch's licensed Full Loop Marketing System framework. Operates a franchise-like network of certified agencies using the same marketing system methodology, making it the closest direct comparable on business model and service offering.
• Home Builder Marketing: A marketing agency purpose-built for residential home builders and remodelers, offering website design, SEO, and lead generation. Closely matches Hatch's primary customer segment and service stack.
• Blue Corona: A digital marketing agency serving home services, contractors, and remodelers with SEO, PPC, and marketing analytics. Targets overlapping customer profiles with Hatch, particularly contractors and home improvement businesses.
• Cardinal Digital Marketing: A performance marketing agency serving multi-location home services and contractor brands with SEO, paid media, and analytics. Comparable as a digital marketing services firm targeting home services verticals.
• Socius Marketing: A digital marketing agency offering fractional marketing services and outsourced CMO capabilities to small and mid-sized businesses. Closely mirrors Hatch's fractional CMO service model and SMB target market.
• Constructor Marketing: A digital marketing agency focused specifically on home builders, remodelers, and construction-related businesses. Directly competes with Hatch in the same niche vertical with comparable services including SEO, PPC, and lead generation for builders.

Emerging players

• Salt Marketing: A small marketing agency offering brand strategy, web design, and content marketing to local businesses. Comparable as a similar-sized SMB marketing services firm with overlapping service mix.

Regional players

• Iron House: An Atlanta-based marketing agency serving construction, real estate, and home services clients. Directly comparable on geography and adjacent verticals, though typically serves larger clients than Hatch's SMB focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HatchMarketingfCMO
• LinkedInlinkedin.com/company/hatch-marketing-fcmo
• Instagraminstagram.com/hatchmarketingfcmo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatch Marketing