Poolseg
Poolseg is a Brazilian insurance brokerage founded in 1995 that distributes auto, residential, life, travel, and commercial policies from 13+ carriers through a 100% digital quoting platform with WhatsApp and 24-hour claims support for individual and SMB customers across Brazil.
- Company typePrivate
- Founded1995
- HeadquartersTeutônia, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Poolseg does
Poolseg Corretora de Seguros Ltda. is a Brazilian insurance brokerage founded in 1995 and headquartered in Teutônia, Rio Grande do Sul, operating under the holding company Pool Administração, Participação e Empreendimentos Ltda. The company distributes a broad portfolio of insurance products — auto, residential, life, travel, motorcycle, business, professional liability, rental surety, condominium, transport, and personal watercraft — sourced from 13+ partner carriers including Allianz, AXA, Azul, Bradesco, HDI, Itaú, Mapfre, Porto Seguro, Sompo, SulAmérica, Tokio Marine, and Yelum. Poolseg serves primarily individual consumers and small businesses across Brazil, delivering a 100% digital quote-and-contract flow backed by phone, WhatsApp, and 24-hour claims intermediation through named consultants.
The brokerage runs on a proprietary customer relationship management system developed in-house under development manager Vinícius Scheeren, supporting agile customer servicing and quote management. Its go-to-market combines a self-serve digital platform (website, online forms, SEO) with inside sales via WhatsApp and phone, layered on an active content marketing program across a blog, Facebook, Instagram, and Google reviews. The firm claims 30+ years of market presence, 100,000+ policies issued, 35,000+ claims handled, and a 434-review Excellent Google rating.
Poolseg earns revenue through transaction-based commissions on policies placed with its carrier partners (Allianz, AXA, Azul, Bradesco, HDI, Itaú, Mapfre, Porto Seguro, Sompo, SulAmérica, Tokio Marine, Yelum), with quote-based pricing tied to individual risk profile and selected coverage. The company operates as a private, family-led firm with 11-50 employees, no external institutional investment, and no disclosed funding rounds.
Poolseg firmographics
Firmographics- Name
- Poolseg
- Legal name
- Poolseg Corretora de Seguros Ltda.
- Website
- https://poolseg.com.br
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Poolseg is a Brazilian insurance brokerage founded in 1995 that distributes auto, residential, life, travel, and commercial policies from 13+ carriers through a 100% digital quoting platform with WhatsApp and 24-hour claims support for individual and SMB customers across Brazil.
- Ownership category
- akta.pro rank
Where Poolseg is headquartered
LocationHeadquarters
- HQ city
- Teutônia
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Poolseg business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Insurance Brokerage Commissions: Poolseg operates as an insurance broker earning commissions from insurance companies for policies sold. The company works with 13+ insurance providers including Allianz, AXA, Azul, Bradesco, HDI, Itaú, Mapfre, Porto Seguro, Sompo, SulAmérica, Tokio Marine, and Yelum, offering customers a wide range of options and earning commissions on each policy placed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual Insurance Products (Auto, Residential, Life, Travel, Motorcycle) |
| Other | Pay-as-you-go | Business/Enterprise Insurance |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Poolseg product offering
Product offeringCore offering
Poolseg is a Brazilian insurance brokerage that operates a 100% digital quote and contracting platform allowing customers to compare and purchase insurance policies online from 13+ partner insurers. It sells and intermediates personal lines (auto, residential, life, travel, motorcycle, jet ski) and commercial lines (business, transport, professional liability, rental surety, condominium, miscellaneous risk, Mercosul Carta Verde), earning commissions on each policy placed and providing 24/7 claims intermediation support.
Product overview
Poolseg is a digital-first insurance brokerage platform (Corretora de Seguros) offering a portfolio of insurance products through its web platform. Its core products span vehicle insurance (Seguro Automóvel, Seguro Moto, Carta Verde), property insurance (Seguro Residencial), life/health insurance (Seguro de Vida), travel insurance (Seguro Viagem), and commercial insurance (Seguro Empresarial, Seguro Transporte, RC Profissional, Fiança Locatícia, Condomínios, Risco Diversos, Seguro para Jet Ski). These products are distributed primarily through a 100% digital online quoting and contracting platform, with support from a 24-hour claims handling service. Poolseg acts as an intermediary, comparing offerings across 13+ partner insurers (Allianz, AXA, Azul, Bradesco, HDI, Itaú, Mapfre, Porto, Sompo, SulAmérica, Tokio Marine, Yelu) to find optimal coverage and pricing for customers. The company was founded in 1995 and has issued over 100,000 policies.
Differentiator
Problem solved
Functional benefit
Products and services
- Seguro Automóvel (Auto Insurance) Vehicle insurance covering collision, theft, fire, third-party liability, glass damage, 24-hour assistance, loaner car, and Mercosul Carta Verde extension, intermediated across 13+ Brazilian insurers.
- Seguro Residencial (Residential Insurance)
- Seguro de Vida (Life Insurance)
- Seguro Viagem (Travel Insurance)
- Seguro Moto (Motorcycle Insurance)
- Seguro Empresarial (Business Insurance)
- Seguro Transporte (Transport/Cargo Insurance)
- Carta Verde (Mercosul Vehicle Insurance)
- Seguro de Fiança Locatícia (Rental Surety Insurance)
- Seguro de Condomínios (Condominium Insurance)
- Seguro RC Profissional (Professional Liability Insurance)
- Risco Diversos (Miscellaneous Risks Insurance)
- Seguro para Jet Ski (Personal Watercraft Insurance)
Quantifiable outcome
- Over 100,000 policies issued and 35,000 claims handled
- +1 more outcomes
Companies that use Poolseg
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles2 records
Poolseg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Poolseg partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Allianz SeguroscoreAllianz is one of the world's largest insurers, founded in 1890 in Munich, Germany. Poolseg offers Allianz auto, residential, life, and business insurance products through their brokerage platform.
- AXA SeguroscoreAXA is part of one of the largest insurance groups globally, present in 60+ countries with 100+ million clients. Offers personal and business insurance in Brazil since 2015.
- Azul SeguroscoreFounded in 2004 after Porto Seguro acquired another insurer's operations. Azul offers auto and other insurance with full access to Porto Seguro services including CAPS automotive centers.
- Bradesco SeguroscoreFounded in 1935, Bradesco Seguros is one of Brazil's largest insurance groups with specialized auto/RE operations. Offers Auto Center facilities, free despachante service, and Carta Verde for Mercosul.
- HDI SeguroscoreFounded in 1903 in Germany, HDI is part of Talanx Group, one of Europe's largest insurance conglomerates. Present in Brazil for 30+ years with fast claims service (HDI Bate-Pronto).
- Itaú SeguroscoreItaú Seguros is a partnership between Itaú bank and Porto Seguro, offering auto and residential insurance with exclusive benefits for Itaú account holders including no-interest installments.
- Mapfre SeguroscoreMAPFRE is one of Brazil's largest insurers with 30+ years of operations. Offers personal and business insurance with strong digital presence and extensive coverage network.
- Porto SegurocoreFounded in 1945, Porto Seguro is one of Brazil's largest insurers. Group includes Azul Seguros and Itaú Auto e Residência. Offers wide range including auto, residential, health, life, smartphone, and pet insurance.
- Sompo SeguroscorePart of Sompo Holdings with 125+ years of global history and 20+ million clients worldwide. In Brazil, offers business (auto fleets, transport, life, accidents) and personal insurance plus health insurance.
- SulAmérica SeguroscoreFounded in 1895, SulAmérica is Brazil's largest independent insurance group. Pioneer of 24h assistance in Brazil, offering health, dental, life, auto, residential, and travel insurance.
- Tokio MarinecorePart of Tokio Marine Holdings founded in 1879, the oldest and largest Japanese insurance conglomerate. In Brazil since 1969, among top 10 insurers with 50+ offices and 1,500+ employees.
- Yelum SeguradoracoreFormerly Liberty Seguros, rebranded to Yelum in June 2024 after acquisition by Talanx Group (HDI parent). Offers auto insurance with exclusive customer benefits club.
Scale indicators5 records
Recent moves2 records
Expansion highlights5 records
Poolseg competitors and assessment
Company assessmentEmerging players
- Akko: Brazilian insurtech offering digital-first insurance products, including device and lifestyle coverage. Comparable as a digitally native insurance intermediary, though focused on specific niches rather than full broker model.
- Pier: Brazilian insurtech offering auto and other insurance products through a digital channel. Comparable target customer and digital GTM, though operating as a carrier-MGA hybrid rather than a multi-carrier broker.
- Justos: Brazilian VC-backed insurtech selling auto insurance directly with a digital-first model. Comparable customer segment (auto) and digital acquisition approach, but competes as a carrier rather than broker.
- Smartia: Brazilian insurtech operating a digital insurance distribution platform. Comparable digital brokerage approach with SMB and consumer focus, though at earlier stage and with different capital structure.
Direct peers
- Minuto Seguros: One of Brazil's largest online insurance brokers, operating a digital quote platform that compares policies across major insurers. Closely comparable business model to Poolseg's multi-carrier brokerage, with broader scale.
- 180 Seguros: Brazilian digital-first insurance brokerage offering online quotes across multiple carriers. Directly comparable to Poolseg's online quote-and-compare model, with similar multi-line consumer focus.
- Bidu Corretora: Brazilian online insurance comparison platform offering quotes from multiple carriers across auto, life, and other lines. Direct competitor in the digital brokerage segment where Poolseg operates.
Broad incumbents
- Wiz Soluções: One of Brazil's largest insurance brokerage and consulting groups, now majority-owned by Itaú. Comparable multi-carrier brokerage model at much larger scale, with embedded distribution via banking partners.
- Brasilseg: Insurance brokerage subsidiary of BB Seguridade (Banco do Brasil group). Comparable multi-line consumer and SMB brokerage activity, with broad incumbent distribution through Brazil's largest retail bank.
- MDS Corretora: Large Brazilian insurance and reinsurance broker serving corporate and SME clients. Comparable brokerage intermediary model, with overlapping presence in commercial lines that Poolseg also distributes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Poolseg social profiles
Digital presencePoolseg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poolseg leadership team
Management profileNumber of profiles
Profiles2 records
Poolseg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poolseg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poolseg
What does Poolseg do?
Poolseg is a Brazilian insurance brokerage that operates a 100% digital quote and contracting platform allowing customers to compare and purchase insurance policies online from 13+ partner insurers. It sells and intermediates personal lines (auto, residential, life, travel, motorcycle, jet ski) and commercial lines (business, transport, professional liability, rental surety, condominium, miscellaneous risk, Mercosul Carta Verde), earning commissions on each policy placed and providing 24/7 claims intermediation support.
Is Poolseg a public or private company?
Poolseg is a private company. It is classified as family owned and is currently operating.
When was Poolseg founded?
Poolseg was founded in 1995. It employs 11 to 50 people.
Where is Poolseg based?
Poolseg is headquartered in Teutônia, Brazil, in the Latin America region.
How does Poolseg make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Poolseg's main competitors?
Emerging players on record are Akko, Pier, Justos and Smartia. Direct peers are Minuto Seguros, 180 Seguros and Bidu Corretora. Broad incumbents are Wiz Soluções, Brasilseg and MDS Corretora.
Does Poolseg have an API?
No public API is recorded for Poolseg.