Bidu
Bidu is a Brazilian online insurance broker founded in 2011 that operates a direct-to-consumer digital marketplace for comparing and purchasing insurance and financial products from multiple major carriers. The platform has served over 8 million individual consumers in Brazil since inception.
- Company typePrivate
- Founded2011
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bidu does
Bidu Corretora de Seguros e Serviços de Internet Ltda. is a Brazilian online insurance broker founded in 2011 and headquartered in São Paulo. Operating as a licensed SUSEP-regulated insurance broker (registration 20.2057927), the company runs a direct-to-consumer digital platform that allows individual consumers in Brazil to compare insurance quotes from multiple providers and purchase policies online. The platform has served over 8 million customers since inception, with a stated employee base of 51-100.
The company's core offering is a 10-product digital marketplace spanning mobility insurance (Seguro Auto, Minha Moto, Minha Bike), home and property coverage (Minha Casa, Meu Condomínio), personal lines (Meu Celular, Minha Viagem, Minha Vida), and financial services (Empréstimo com Garantia de Veículo, Financiamento de Veículo). The technology is a self-service web platform with WhatsApp-based customer support at +55 11 94313-7058, enabling users to complete quote requests and policy purchases without visiting physical broker offices. Bidu monetizes exclusively through commissions earned from insurance carriers on each policy transacted through the platform, with no direct consumer pricing or subscription model.
Bidu's commercial model is purely direct-to-consumer, with no enterprise or B2B segment and no international footprint. The company partners with major Brazilian and global insurers, including Porto Seguro, Allianz, Bradesco Seguros, Mapfre, Tokio Marine, Alfa Seguros, American Life, Thinkseg, and EQL Protege, as distribution channels. The company raised approximately $8.9 million across two disclosed funding rounds in December 2012 and April 2014, with investors including MONASHEES, Bertelsmann, Otto Capital, and Amadeus Capital Partners, and has not raised additional disclosed capital since. Leadership includes CEO Rodolpho Gurgel, founder João Luiz de Souza Dantas Herreros, CMO Leticia Leite, and COO Marcel Engelberg.
Bidu firmographics
Firmographics- Name
- Bidu
- Legal name
- Bidu Corretora de Seguros e Serviços de Internet Ltda.
- Website
- https://bidu.com.br
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bidu is a Brazilian online insurance broker founded in 2011 that operates a direct-to-consumer digital marketplace for comparing and purchasing insurance and financial products from multiple major carriers. The platform has served over 8 million individual consumers in Brazil since inception.
- Ownership category
- akta.pro rank
Bidu industry classification
Industry- Product category
- Online Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)
Keywords
Where Bidu is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Bidu business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
Revenue model
- Insurance Commission Revenue: Bidu earns commissions from insurance providers when customers purchase policies through their platform. As a licensed insurance broker (SUSEP: 20.2057927), the company acts as an intermediary between insurance companies and consumers, generating revenue through commissions on each policy sold.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Bidu product offering
Product offeringCore offering
Bidu operates an online insurance broker and comparison platform that enables consumers in Brazil to compare and purchase insurance products (such as auto, life, health, and property insurance) from multiple providers in a single digital interface. The platform aggregates third-party insurance offerings and facilitates transactions between buyers and insurance carriers, earning commissions from insurers for policies sold.
Product overview
Bidu Corretora de Seguros is an online insurance broker and financial services platform founded in 2011, operating as a multi-product aggregator that connects consumers with major Brazilian insurers. The platform offers a unified digital experience for comparing and purchasing insurance products across mobility (auto, motorcycle, bicycle), home (residential, condominium), personal (cell phone, travel, life), and financial services (vehicle collateral loans, vehicle financing). The portfolio includes 10 core products—Seguro Auto, Minha Moto, Minha Bike, Minha Casa, Meu Condomínio, Meu Celular, Minha Viagem, Minha Vida, Empréstimo com Garantia de Veículo, and Financiamento de Veículo—all accessible through a single digital platform where users can compare quotes and complete purchases online.
Differentiator
Problem solved
Functional benefit
Companies that use Bidu
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
Bidu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bidu partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Porto SegurocoreMajor Brazilian insurance company partnered with Bidu to offer auto, home, and other insurance products through the Bidu platform. Porto Seguro is one of Brazil's largest insurers.
- AllianzcoreGlobal insurance company offering various insurance products through the Bidu platform for Brazilian consumers.
- Bradesco SeguroscoreMajor Brazilian insurance company from the Bradesco Group, partnered with Bidu to distribute insurance products through the digital platform.
- MapfrecoreSpanish insurance company operating extensively in Brazil, partnered with Bidu for product distribution.
- Tokio MarinecoreJapanese insurance company offering various insurance products in Brazil through the Bidu platform.
- Alfa SegurosminorBrazilian insurance company partnered with Bidu to offer insurance products through the platform.
- American LifeminorInsurance provider partnered with Bidu to distribute life and other insurance products.
- ThinksegminorInsurance technology company partnered with Bidu for digital insurance distribution.
- EQL ProtegeminorProtection product provider (EQL Protege brand) offering additional insurance products through the Bidu platform.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Bidu competitors and assessment
Company assessmentEmerging players
- Justos: Brazilian digital auto insurer serving the same consumer base as Bidu; overlap is partial since Justos is primarily a carrier using telematics, but it competes for the same digital-first auto insurance customer in Brazil and could be bundled on Bidu's comparison surface.
- CoverWallet: Digital insurance brokerage/distribution platform serving both small businesses and consumers with multi-carrier comparison and binding; comparable to Bidu in the distribution-and-brokerage mechanics, with overlapping tech-led customer experience.
- Lemonade: Digital-first insurance carrier (renters, home, auto, pet) that competes for the same digital-native consumer; not a direct aggregator, but a benchmark for direct-to-consumer digital insurance experiences that increasingly bypass brokers like Bidu.
Direct peers
- Policybazaar: India's leading online insurance comparison marketplace; same multi-carrier aggregator model and customer-acquisition playbook as Bidu, scaled across life, health, motor, and other personal lines.
- 180 Seguros: Brazilian digital insurance broker offering online comparison across multiple carriers for auto and other personal lines, directly comparable to Bidu in product scope, business model (commission-based intermediation), and target customer (B2C in Brazil).
- The Zebra: U.S. digital insurance comparison marketplace offering multi-carrier quotes across auto, home, and other personal lines; directly analogous business model to Bidu in a different geography, useful as a comp for comparison-marketplace unit economics.
- Minuto Seguros: Established Brazilian online insurance broker comparing quotes from multiple insurers for personal lines (auto, life, home). Same horizontal, multi-carrier comparison model as Bidu, targeted at Brazilian consumers.
Broad incumbents
- Wiz Corretora: One of Brazil's largest traditional insurance brokerages with both corporate and consumer lines; a broader incumbent offering comparison and brokerage across insurance products, with deeper scale and B2B relationships than Bidu's consumer-led model.
- Youse: Digital insurance brand from BB Seguridade (Banco do Brasil group) selling multi-line personal insurance direct-to-consumer in Brazil; competes head-to-head with Bidu for Brazilian D2C insurance shoppers with broader brand and cross-sell into the BB conglomerate.
- Porto Seguro: One of Brazil's largest insurance carriers and a key Bidu supply partner; competing carrier-disintermediation risk—Porto Seguro operates its own D2C channels, so it is both a partner and an indirect competitor in the same comparison/distribution space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bidu social profiles
Digital presenceBidu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bidu leadership team
Management profileNumber of profiles
Profiles4 records
Bidu funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bidu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bidu
What does Bidu do?
Bidu operates an online insurance broker and comparison platform that enables consumers in Brazil to compare and purchase insurance products (such as auto, life, health, and property insurance) from multiple providers in a single digital interface. The platform aggregates third-party insurance offerings and facilitates transactions between buyers and insurance carriers, earning commissions from insurers for policies sold.
Is Bidu a public or private company?
Bidu is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bidu founded?
Bidu was founded in 2011. It employs 51 to 100 people.
Where is Bidu based?
Bidu is headquartered in São Paulo, Brazil, in the Latin America region.
How does Bidu make money?
One revenue line is on record: insurance Commission Revenue.
Who are Bidu's main competitors?
Emerging players on record are Justos, CoverWallet and Lemonade. Direct peers are Policybazaar, 180 Seguros, The Zebra and Minuto Seguros. Broad incumbents are Wiz Corretora, Youse and Porto Seguro.
Does Bidu have an API?
No public API is recorded for Bidu.
What industry is Bidu in?
Bidu's product category is Online Insurance Brokerage. Its primary akta.pro industry code is FSAGAGAA, Digital Distribution & Comparison Platforms (Aggregators/Marketplaces). Its NAICS code is 524210 and its SIC code is 6411.