Black Music Action Coalition
Black Music Action Coalition is a nonprofit advocacy organization founded in 2020 to advance racial equity in the music industry through artist grants, mentorship programs, policy advocacy, and industry research, serving emerging Black artists, executives, and HBCU students.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Black Music Action Coalition does
The Black Music Action Coalition (BMAC) is a nonprofit advocacy organization structured under both 501(c)(3) and 501(c)(6) and founded in 2020 to address racial inequity within the music industry. The coalition operates through three primary pillars: (1) direct artist support programs, including the Music Maker Guaranteed Income & Mentorship Program with the Rock & Roll Hall of Fame (20 recipients receiving $1,000 per month plus senior mentor pairings), the On Ramp program with the Academy of Country Music for Black country music artists, the BMAC LIVE accelerator showcases, the BMAC LIVE x Live Nation touring edition, the Voices of Tomorrow grant program with America250, and AwareFest outreach to HBCU students; (2) research and policy advocacy, including the Music Industry Action Report Cards (2021 and 2022), the BMAC Copyright Report (2025), and ongoing advocacy for the FAIR Act; and (3) member-driven coalition building anchored by annual events such as the BMAC Annual Gala and prestigious awards including the Clarence Avant Trailblazer Award and the Quincy Jones Humanitarian Award. BMAC serves emerging Black artists, music executives, songwriters, producers, engineers, attorneys, and HBCU students seeking pathways into the music industry.
BMAC's revenue model is a nonprofit mix of individual membership dues ($499 Platinum tier and $99 Bronze tier), corporate sponsorships from major music industry partners (Live Nation, Rock & Roll Hall of Fame, Academy of Country Music, America250), event sponsorships and ticketing from the Annual Gala and BMAC LIVE showcases, foundation grants, and individual donations. The organization's governance is anchored by co-founders Clarence Avant, Irving Azoff, and Quincy Jones, lending substantial industry credibility and network access. Programming cadence has accelerated since founding, with new partnerships and product launches announced each year from 2020 through 2026.
Black Music Action Coalition firmographics
Firmographics- Name
- Black Music Action Coalition
- Legal name
- Black Music Action Coalition
- Website
- https://bmacoalition.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Black Music Action Coalition is a nonprofit advocacy organization founded in 2020 to advance racial equity in the music industry through artist grants, mentorship programs, policy advocacy, and industry research, serving emerging Black artists, executives, and HBCU students.
- Ownership category
- akta.pro rank
Black Music Action Coalition industry classification
Industry- Product category
- Music Industry Advocacy
- NAICS
- Professional Organizations (81392), Business Associations (813910), Human Rights Organizations (813311)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Corporate Foundations & CSR Grantmaking (BPAGAKAC)
Keywords
Where Black Music Action Coalition is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Black Music Action Coalition business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Dues: Annual membership fees collected from industry professionals at two tiers. Platinum membership at $499 annually and Bronze membership at $99 annually for emerging professionals 28 and under. Revenue supports coalition operations and initiatives.
- Donations: The organization accepts financial contributions through its donation page (https://blackmusicactioncoalition.donorsupport.co/page/donateBMAC) to fund initiatives and campaigns aimed at eradicating racism in the music industry.
- Event Sponsorships: BMAC generates revenue through event sponsorships, table purchases, and corporate partnerships for the Annual BMAC Gala and other programming. Contact for sponsorship information goes to [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platinum Membership - Full access with exclusive benefits |
| Subscription | Annual | Bronze Membership - For emerging industry professionals 28 and under |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Black Music Action Coalition product offering
Product offeringCore offering
Black Music Action Coalition (BMAC) is a nonprofit trade organization (501c3 and 501c6) that mobilizes artists, executives, and industry professionals for racial equity and justice in the music industry. It operates Music Maker Grants and mentorship programs, music business accelerator pathways, policy advocacy initiatives, and accountability research reports, funded through membership dues, donations, and event sponsorships.
Product overview
Black Music Action Coalition (BMAC) is a nonprofit trade organization (501c3 & 501c6) operating as a unified force for racial equity and justice in the music industry. The organization's portfolio consists of grant and mentorship programs (Music Maker Grants, Jam & Lewis Music Maker, Chubbie Music Maker, Voices of Tomorrow, and the Rock & Roll Hall of Fame Guaranteed Income Program), music business accelerator initiatives (BMAC LIVE programs including HBCU AwareFest, Rolling Loud Orlando, and Live Nation Tour Edition), research and accountability reporting (Music Industry Reports including Action Report Cards and Three Chords and the ACTUAL Truth), policy advocacy (FAIR Act initiative), signature events (Annual BMAC Gala), and tiered membership programs (Platinum and Bronze). The programs work together to create access, equity, and opportunity for emerging Black artists and industry professionals while driving systemic change and accountability in the music industry.
Differentiator
Problem solved
Functional benefit
Brands
- BMAC LIVE: Accelerator program for emerging music industry professionals providing paid internships and hands-on experience in live music business.
- BMAC GALA
- Music Maker Guaranteed Income and Mentorship Program
- On Ramp
- Voices of Tomorrow
- BMAC LIVE x Live Nation
- Chubbie Music Maker
- Jam & Lewis Music Maker
Products and services
- Platinum Membership Premium annual membership tier at $499 for industry professionals offering email updates, invitations to yearly open membership meetings, opportunity to sit on BMAC committees, networking opportunities, lottery ticket for the Annual BMAC Gala, inclusion on the Platinum BMAC website membership page, and participation in a coalition at the forefront where music meets activism.
- Bronze Membership Entry-level annual membership at $99 designed for emerging industry professionals aged 28 and under, including website inclusion, access to events and information, and discounted merchandise.
- BMAC x Rock & Roll Hall of Fame Music Maker Guaranteed Income and Mentorship Program Program providing $1,000 per month for 12 months to 20 Female and Black music creators and industry professionals, combined with mentorship, professional development, and industry exposure opportunities.
- Voices of Tomorrow National call for original music offering $10,000 BMAC Music Maker Grants, mentorship, development support, industry connections, and potential major distribution deals for selected artists.
- Annual BMAC Gala Annual fundraising event honoring music artists and industry professionals who use their platform for change, featuring the Clarence Avant Trailblazer Award, Quincy Jones Humanitarian Award, Social Impact Award, Change Agent Award, and BMAC 365 Award.
- Music Industry Reports Groundbreaking research and public accountability reports including the Music Industry Action Report Card, Three Chords and the ACTUAL Truth Report on country music inclusion, and the 2026 BMAC Copyright Report on royalties.
- Advocacy for Policy Change Policy advocacy initiative advancing racial and social justice, safeguarding artists, and driving systemic change including the FAIR Act initiative.
- BMAC LIVE x HBCU AwareFest Music business accelerator providing 15 aspiring live music industry professionals from Atlanta HBCUs with paid educational and interactive experience in concert marketing, event management, hospitality, show finance, production, social media, sponsorship, talent booking, and ticketing.
- BMAC LIVE High-impact events and paid internship programs blending culture, advocacy, and industry visibility, including partnerships with Rolling Loud and Live Nation.
- BMAC x Live Nation Raymond & Brown Tour Edition Touring edition of BMAC LIVE providing aspiring music industry professionals exclusive behind-the-scenes access to a stadium tour, including exposure to live production, venue operations, soundcheck, and show teams.
- Jam & Lewis Music Maker Music maker program in partnership with Jimmy Jam and Terry Lewis providing grants and mentorship support for emerging artists.
- Chubbie Music Maker Music maker program providing grants and mentorship support for emerging Black and female music artists and industry professionals.
Quantifiable outcome
- 20 recipients per cohort receive 12 months of $1,000/month guaranteed income plus mentorship through Music Maker Guaranteed Income and Mentorship Program
- +2 more outcomes
Companies that use Black Music Action Coalition
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Black Music Action Coalition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Black Music Action Coalition partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Rock & Roll Hall of FamecoreBMAC and Rock & Roll Hall of Fame launched the 2024 BMAC Music Maker Guaranteed Income and Mentorship Program providing $1,000/month for 12 months to 20 Female and Black recipients, plus mentorship access to industry leaders. Partnership addresses long-standing inequities in music and invests in next-generation Black and Female creatives and future executives.
- Academy of Country Music (ACM)coreBMAC partnered with ACM to launch On Ramp, a guaranteed income program for 20 young, Black members of the music community including artists and industry professionals in Nashville. Program launched one year after release of BMAC's Three Chords and the Actual Truth report on inclusion in country music.
- Live NationcoreBMAC and Live Nation partnership produces BMAC LIVE programming including Rolling Loud Orlando editions, HBCU AwareFest collaborations, and the 2026 Raymond & Brown Tour edition for emerging music industry professionals. Partnership provides paid internship opportunities and behind-the-scenes access to live music production.
- Student Freedom InitiativecoreStudent Freedom Initiative partners with BMAC and Live Nation Urban on the BMAC LIVE X HBCU AwareFest program, providing 15 aspiring live music industry professionals from Atlanta HBCU community with paid educational and interactive experience in the live music business.
- Live Nation UrbancoreLive Nation Urban collaborates with BMAC and Student Freedom Initiative on the HBCU AwareFest program, providing live music industry training and paid internships for HBCU students in Atlanta.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Black Music Action Coalition competitors and assessment
Company assessmentBroad incumbents
- NAACP: Long-established civil rights organization conducting advocacy, research, and programmatic work on racial equity. Comparable to BMAC at a broader societal scale with similar advocacy and grantmaking functions.
- National Urban League: Historic civil rights and economic empowerment organization with research, policy, and direct-service programs. Comparable to BMAC in combining racial-equity advocacy with economic opportunity programming for Black communities.
- GRAMMY Foundation / Recording Academy Foundation: Music industry education and grantmaking foundation tied to the Recording Academy. Comparable to BMAC in awarding grants and supporting music education and preservation, though broader in musical genres.
Emerging players
- Notes for Notes: Nonprofit building music studios inside Boys & Girls Clubs and schools serving youth. Comparable to BMAC in providing access and mentorship to underrepresented young people in music, with a stronger education focus.
- Sweet Relief Musicians Fund: Nonprofit providing financial assistance to musicians in need. Comparable to BMAC's Music Maker grants as a direct-cash support mechanism for music creators, though narrower in mission.
Direct peers
- Black Promoters Collective: Black-owned live entertainment consortium of independent promoters. Comparable to BMAC in advancing Black representation and economic opportunity within the music industry, particularly in live music.
- Color Of Change: The nation's largest online racial justice organization driving corporate and policy accountability. Comparable to BMAC in mobilizing collective action and advocacy on racial equity issues with national campaigns.
- MusiCares: The Recording Academy's charitable arm providing financial and medical assistance to music creators. Directly comparable to BMAC as a music-industry-focused nonprofit delivering grants and crisis support to industry professionals.
- She Is The Music: Nonprofit increasing representation of women across the music industry through education, mentorship, and research. Directly comparable to BMAC as a music-industry diversity-focused nonprofit combining advocacy and programs.
- United Negro College Fund (UNCF): Organization supporting HBCUs through scholarships, capacity building, and advocacy. Comparable to BMAC in its HBCU-focused career pathway investments and commitment to advancing Black educational and economic outcomes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Black Music Action Coalition social profiles
Digital presenceBlack Music Action Coalition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Black Music Action Coalition leadership team
Management profileNumber of profiles
Profiles8 records
Black Music Action Coalition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Black Music Action Coalition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Black Music Action Coalition
What does Black Music Action Coalition do?
Black Music Action Coalition (BMAC) is a nonprofit trade organization (501c3 and 501c6) that mobilizes artists, executives, and industry professionals for racial equity and justice in the music industry. It operates Music Maker Grants and mentorship programs, music business accelerator pathways, policy advocacy initiatives, and accountability research reports, funded through membership dues, donations, and event sponsorships.
Is Black Music Action Coalition a public or private company?
Black Music Action Coalition is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Black Music Action Coalition founded?
Black Music Action Coalition was founded in 2020. It employs 1 to 10 people.
Where is Black Music Action Coalition based?
Black Music Action Coalition is headquartered in Los Angeles, United States, in the North America region.
How does Black Music Action Coalition make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are donations and event Sponsorships.
Who are Black Music Action Coalition's main competitors?
Broad incumbents on record are NAACP, National Urban League and GRAMMY Foundation / Recording Academy Foundation. Emerging players are Notes for Notes and Sweet Relief Musicians Fund. Direct peers are Black Promoters Collective, Color Of Change, MusiCares, She Is The Music and United Negro College Fund (UNCF).
Does Black Music Action Coalition have an API?
No public API is recorded for Black Music Action Coalition.
What industry is Black Music Action Coalition in?
Black Music Action Coalition's product category is Music Industry Advocacy. Its primary akta.pro industry code is BPAGAKAC, Corporate Foundations & CSR Grantmaking. Its NAICS code is 81392 and its SIC code is 8600.