She Is The Music
She Is The Music is a Los Angeles–based nonprofit founded in 2018 that runs a Billboard-powered women-in-music database, global all-female songwriting camps, and mentorship programs, serving female songwriters, producers, engineers, and industry professionals through free, donation- and corporate sponsorship-funded programming.
- Company typePrivate
- Founded2018
- HeadquartersSanta Monica, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What She Is The Music does
She Is The Music (SITM) is a US-based 501(c)-style nonprofit organization founded in 2018 by Alicia Keys, Jody Gerson (chairman of Universal Music Publishing Group), and Laura Segura, operating under the Entertainment Industry Foundation to increase the number of women working in the music industry as songwriters, engineers, producers, artists, and industry professionals. Headquartered in Los Angeles with a staff of 1–10, the organization functions as an independent, global umbrella network rather than a commercial enterprise, and its work is organized around three core programs: the SITM Database (the industry's official, Billboard-powered global directory of vetted women creators), Sessions (an all-female global songwriting camp series, with 30+ camps hosted since 2018 across the US, UK, China, and Ghana), and a Mentorship Program that pairs emerging women with established industry professionals. Supporting programs include the UK Next Up producer mentorship with FRED and Kamille, the Blackbird Academy engineering scholarship program (two full-tuition scholarships per session valued at $46,200 each plus a $10,000 living stipend), the Music Business Basics virtual education series, a job board, the SITM Español Spanish-language sub-brand, and the annual Women Sharing the Spotlight ceremony that has recognized 50 honorees each year. SITM's business model is purely donation- and sponsorship-driven — all programs are free to participants — and the organization is funded by a coalition of more than 20 corporate partners spanning all three major labels, major publishers, PROs, streaming platforms, talent agencies, and live music companies, with Alicia Keys' celebrity and the executive weight of the partner network serving as the primary intangible assets underpinning the organization.
She Is The Music firmographics
Firmographics- Name
- She Is The Music
- Legal name
- She Is The Music, Inc.
- Website
- https://sheisthemusic.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- She Is The Music is a Los Angeles–based nonprofit founded in 2018 that runs a Billboard-powered women-in-music database, global all-female songwriting camps, and mentorship programs, serving female songwriters, producers, engineers, and industry professionals through free, donation- and corporate sponsorship-funded programming.
- Ownership category
- akta.pro rank
She Is The Music industry classification
Industry- Product category
- Music Industry Nonprofit / Advocacy
- NAICS
- Professional Organizations (81392)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- Songwriting & Composition Services (for hire) (MPAIAHAF)
- akta.pro secondary industries
- Music Production Workflow & Project Management Tools (Session management, asset/versioning) (MPAIAIAK), Remote Recording & Online Session Services (MPAIAHAL), Online / Virtual Music Instruction & Platforms (EDAMANAI)
Keywords
Where She Is The Music is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
She Is The Music business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: SITM operates as a nonprofit organization funded through donations from individuals, corporations, and foundations. The organization solicits charitable contributions to support all-female songwriting camps, mentorship programs, and industry initiatives.
- Corporate Partnerships and Sponsorships: Strategic partnerships with music industry companies including ASCAP, Universal Music Publishing Group, Warner Music Group, Sony Music, Spotify, and others who provide financial support and resources to fund SITM programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership and program access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
She Is The Music product offering
Product offeringCore offering
She Is The Music is a nonprofit organization that increases the number of women working in the music industry through three core programs: the SITM Database (a Billboard-powered global directory of vetted women creators), Sessions (all-female global songwriting camps), and a Mentorship Program connecting emerging women with established industry leaders. Supporting offerings include the annual Women Sharing the Spotlight awards ceremony, the UK Next Up producer mentorship, Music Business Basics educational series, and Blackbird Academy studio engineering scholarships. All programs are offered free of charge to women in the music industry.
Product overview
She Is The Music is a nonprofit organization operating as a unified platform for women in the music industry. The core portfolio consists of three main offerings: the SITM Database (powered by Billboard, the industry's official global database of women creators), Sessions (all-female global songwriting camps), and the Mentorship Program (designed to inspire and develop the next generation of women in music). Supporting programs include the Job Board, Women Sharing the Spotlight annual awards ceremony, and Next Up with FRED & Kamille (UK-focused producer mentorship). SITM Español provides Spanish-language resources. The organization also offers the Music Business Basics series for industry education.
Differentiator
Problem solved
Functional benefit
Brands
- Women Sharing the Spotlight: Annual event celebrating women in the music industry for their contributions and achievements.
- Next Up (UK)
Products and services
- SITM Database The industry's official, global database of women working across the music industry. Powered by Billboard, it features vetted, verified creators spanning songwriters, engineers, producers, studio positions, and live/touring professionals, providing a centralized source for discovering, connecting, and creating with women in music. Free for qualified women who register and are vetted.
- Sessions (Global Songwriting Camps) Music's all-female, global songwriting series designed to increase the number of women creators. Connects artists with songwriters and studio professionals for writing sessions around the world, with partner organizations amplifying resulting songs. Over 30 camps hosted across multiple countries since 2018.
- Mentorship Program Program designed to inspire and develop the next generation of women in music by bolstering their confidence and having them learn from women actively involved and employed within the industry. Participants gain firsthand insight into touring, producing, songwriting, and other areas. Includes scholarship partnerships with The Blackbird Academy.
- Women Sharing the Spotlight Annual celebration event recognizing 50 exceptional women for 20+ years of remarkable achievement, contribution, and impact in music. Each honoree nominates another woman they admire to share the spotlight. Envisioned as an annual event creating a platform to elevate and empower women shaping the future of music.
- Next Up with FRED & Kamille (UK) UK-focused mentorship program for female producers in partnership with FRED and Kamille. Participants receive focused mentorship across several intimate studio sessions and industry advice from She Is The Music, Promised Land Music, and Universal Music Publishing.
- Music Business Basics One-on-one virtual conversation series for SITM members making music industry knowledge more accessible. Covers topics from music licensing in film/TV to structure of major label record deals, featuring creator and executive experts.
- Blackbird Academy Scholarship Program Partnership with The Blackbird Academy providing two full tuition scholarships per session (valued at $46,200) plus $10,000 living expense grants for Studio Engineering and Live Audio Engineering classes. Scholarship recipients earn credentials in sound engineering.
- Job Board Industry-focused job board providing employment opportunities and discussion forums for women working in or entering the music industry.
- SITM Español Spanish-language version of the She Is The Music platform providing equality, inclusion, and opportunity resources for Spanish-speaking women in music.
Quantifiable outcome
- 30+ global songwriting camps hosted since 2018
- +2 more outcomes
Companies that use She Is The Music
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
She Is The Music technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
She Is The Music partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered core and minor.
- Spotify EqualcoreSpotify Equal sponsored the second annual Women Sharing the Spotlight event in February 2026.
- Believe TunecoreminorBelieve Tunecore sponsored the second annual Women Sharing the Spotlight event in February 2026.
- Champagne Therapy Music GroupminorPartnered with SITM and UMPG to host a songwriting camp in Los Angeles featuring various female artists and songwriters.
- ASCAPcoreASCAP is a partner supporting SITM's mission to increase women in music through industry collaboration and support.
- Amazon MusiccoreAmazon Music partners with SITM to support programs advancing women in the music industry.
- Live Nation WomencoreLive Nation Women, part of the Women Nation Fund, sponsors SITM events including Women Sharing the Spotlight and supports mentorship initiatives.
- Universal Music Publishing GroupcoreUMPG co-founded SITM through Jody Gerson and continues as a core strategic partner supporting songwriting camps and programs.
- GucciminorGucci provides corporate partnership support to SITM's initiatives for women in music.
- Warner Music GroupcoreWarner Music Group supports SITM as part of its commitment to diversity and inclusion in the music industry.
- BMIcoreBMI partners with SITM to support women creators and industry professionals.
- United Talent AgencycoreUTA, represented on SITM's founding committee, supports the organization's programs and initiatives.
- AEGcoreAEG supports SITM through industry partnerships and event collaboration.
- GoldenvoicecoreGoldenvoice partners with SITM for event and programming support.
- VevominorVevo supports SITM's mission through corporate partnership.
- BillboardcoreBillboard powers the SITM Database, providing the technology platform for the industry database of women creators. This is a critical technical partnership.
- Creative Artists AgencycoreCAA supports SITM through industry partnerships and advisory committee representation.
- SpotifycoreSpotify Equal sponsors SITM events and programs. Spotify has been a longstanding partner supporting women in music initiatives.
- Sony MusiccoreSony Music supports SITM as part of industry-wide efforts to increase diversity in music.
- American ExpresscoreAmerican Express partners with SITM to support songwriting camps and programs.
- Annenberg FoundationcoreAnnenberg Foundation supports SITM through funding and partnership, with SITM referencing Annenberg statistics on gender inequality.
- Disney Music GroupminorDisney Music Group partners with SITM for industry support.
- FacebookminorFacebook supports SITM through corporate partnership.
- Recording AcademycoreRecording Academy supports SITM programs; SITM partners with NARAS' producers and engineers wing for The Blackbird Academy scholarships.
- YouTubecoreYouTube partnered with SITM for Ghana Songwriting Camp 2022 and provides platform support for programs.
- The Blackbird AcademycorePartnership providing full tuition scholarships ($46,200 value) and $10,000 living expense grants for two students per session for studio and live audio engineering training.
- Häagen-DazsminorHäagen-Dazs provides corporate partnership support to SITM.
- National Music Publishers' AssociationcoreNMPA supports SITM's mission to increase women in music publishing.
- BoseminorBose supports SITM through corporate partnership.
- Promised Land MusicminorPartners with SITM on the UK Next Up program providing industry advice and guidance to emerging women producers.
- Jungle City StudioscoreJungle City Studios, founded by Ann Mincieli, hosts SITM songwriting camps including the Cyndi Lauper camp at their New York facility.
- Prescription SongsminorPrescription Songs supports SITM songwriting camps as a publishing partner.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
She Is The Music competitors and assessment
Company assessmentBroad incumbents
- ASCAP: Major US performing rights organization and SITM core strategic partner. Operates ASCAP Women and broader creator-support programs that intersect with SITM's songwriter development mission at industry scale.
- Recording Academy: Music industry organization behind the Grammy Awards with active diversity, equity, and inclusion initiatives including the Producers & Engineers Wing that partners with SITM on Blackbird Academy scholarships. A broader incumbent with overlapping DEI programming.
- Songtrust: Music publishing administration platform serving songwriters globally with rights management, royalty collection, and education resources. While commercial rather than nonprofit, it overlaps with SITM's songwriter support mission at industry scale.
Emerging players
- Live Nation Women: Live Nation's women-focused initiative supporting female professionals across the live music ecosystem. Core SITM sponsor via the Women Nation Fund with overlapping focus on representation across touring, production, and executive roles.
- Black Music Honors: Annual televised award show celebrating Black music excellence. A more narrowly scoped recognition event that intersects with SITM's Women Sharing the Spotlight event in mission and industry recognition mechanics.
- Spotify Equal: Spotify's global equity initiative to amplify women in audio, sponsoring SITM's Women Sharing the Spotlight event. An emerging corporate-led program operating in adjacent territory with overlapping mission and partnership relationships.
Direct peers
- MusiCares: Recording Academy-affiliated nonprofit providing health, financial, and human services to music industry professionals. Operates as the music industry's primary charitable safety net and shares SITM's industry-wide support structure and major-label backing.
- SoundGirls: Nonprofit supporting women and gender-nonconforming individuals in audio engineering, production, and live sound. Closely aligned with SITM's engineering and producer pipeline focus, addressing the same 2.6% representation gap in studio roles.
- Women in Music: Nonprofit advocacy and membership organization dedicated to advancing equality in the music industry for women. Operates chapters globally, runs mentorship and education programs, and shares SITM's mission of increasing female representation across songwriting, production, and executive roles.
Others
- The Blackbird Academy: Studio and live audio engineering school in Nashville partnering with SITM to deliver $46,200 scholarships to women engineers. A direct ecosystem partner and education provider that operationalizes SITM's engineering pipeline investment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
She Is The Music social profiles
Digital presenceShe Is The Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
She Is The Music leadership team
Management profileNumber of profiles
Profiles3 records
She Is The Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
She Is The Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about She Is The Music
What does She Is The Music do?
She Is The Music is a nonprofit organization that increases the number of women working in the music industry through three core programs: the SITM Database (a Billboard-powered global directory of vetted women creators), Sessions (all-female global songwriting camps), and a Mentorship Program connecting emerging women with established industry leaders. Supporting offerings include the annual Women Sharing the Spotlight awards ceremony, the UK Next Up producer mentorship, Music Business Basics educational series, and Blackbird Academy studio engineering scholarships. All programs are offered free of charge to women in the music industry.
Is She Is The Music a public or private company?
She Is The Music is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was She Is The Music founded?
She Is The Music was founded in 2018. It employs 1 to 10 people.
Where is She Is The Music based?
She Is The Music is headquartered in Santa Monica, United States, in the North America region.
How does She Is The Music make money?
Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are corporate Partnerships and Sponsorships.
Who are She Is The Music's main competitors?
Broad incumbents on record are ASCAP, Recording Academy and Songtrust. Emerging players are Live Nation Women, Black Music Honors and Spotify Equal. Direct peers are MusiCares, SoundGirls and Women in Music. The Blackbird Academy is listed as an others.
Does She Is The Music have an API?
No public API is recorded for She Is The Music.
What industry is She Is The Music in?
She Is The Music's product category is Music Industry Nonprofit / Advocacy. Its primary akta.pro industry code is MPAIAHAF, Songwriting & Composition Services (for hire), with a secondary code of MPAIAIAK, Music Production Workflow & Project Management Tools (Session management, asset/versioning). Its NAICS code is 81392 and its SIC code is 8600.