Black Music Action Coalition

What Black Music Action Coalition does

The Black Music Action Coalition (BMAC) is a nonprofit advocacy organization structured under both 501(c)(3) and 501(c)(6) and founded in 2020 to address racial inequity within the music industry. The coalition operates through three primary pillars: (1) direct artist support programs, including the Music Maker Guaranteed Income & Mentorship Program with the Rock & Roll Hall of Fame (20 recipients receiving $1,000 per month plus senior mentor pairings), the On Ramp program with the Academy of Country Music for Black country music artists, the BMAC LIVE accelerator showcases, the BMAC LIVE x Live Nation touring edition, the Voices of Tomorrow grant program with America250, and AwareFest outreach to HBCU students; (2) research and policy advocacy, including the Music Industry Action Report Cards (2021 and 2022), the BMAC Copyright Report (2025), and ongoing advocacy for the FAIR Act; and (3) member-driven coalition building anchored by annual events such as the BMAC Annual Gala and prestigious awards including the Clarence Avant Trailblazer Award and the Quincy Jones Humanitarian Award. BMAC serves emerging Black artists, music executives, songwriters, producers, engineers, attorneys, and HBCU students seeking pathways into the music industry.

BMAC's revenue model is a nonprofit mix of individual membership dues ($499 Platinum tier and $99 Bronze tier), corporate sponsorships from major music industry partners (Live Nation, Rock & Roll Hall of Fame, Academy of Country Music, America250), event sponsorships and ticketing from the Annual Gala and BMAC LIVE showcases, foundation grants, and individual donations. The organization's governance is anchored by co-founders Clarence Avant, Irving Azoff, and Quincy Jones, lending substantial industry credibility and network access. Programming cadence has accelerated since founding, with new partnerships and product launches announced each year from 2020 through 2026.

Name

Black Music Action Coalition

Legal name

Black Music Action Coalition

Website

https://bmacoalition.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Black Music Action Coalition is a nonprofit advocacy organization founded in 2020 to advance racial equity in the music industry through artist grants, mentorship programs, policy advocacy, and industry research, serving emerging Black artists, executives, and HBCU students.

Ownership category

akta.pro rank

Product category

Music Industry Advocacy

NAICS

Professional Organizations (81392), Business Associations (813910), Human Rights Organizations (813311)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

Keywords

• Music industry advocacy
• Artist grant programs
• Nonprofit coalition
• Industry accountability reporting
• Music business mentorship

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees collected from industry professionals at two tiers. Platinum membership at $499 annually and Bronze membership at $99 annually for emerging professionals 28 and under. Revenue supports coalition operations and initiatives.
2. Donations: The organization accepts financial contributions through its donation page (https://blackmusicactioncoalition.donorsupport.co/page/donateBMAC) to fund initiatives and campaigns aimed at eradicating racism in the music industry.
3. Event Sponsorships: BMAC generates revenue through event sponsorships, table purchases, and corporate partnerships for the Annual BMAC Gala and other programming. Contact for sponsorship information goes to [email protected].

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Black Music Action Coalition (BMAC) is a nonprofit trade organization (501c3 and 501c6) that mobilizes artists, executives, and industry professionals for racial equity and justice in the music industry. It operates Music Maker Grants and mentorship programs, music business accelerator pathways, policy advocacy initiatives, and accountability research reports, funded through membership dues, donations, and event sponsorships.

Product overview

Black Music Action Coalition (BMAC) is a nonprofit trade organization (501c3 & 501c6) operating as a unified force for racial equity and justice in the music industry. The organization's portfolio consists of grant and mentorship programs (Music Maker Grants, Jam & Lewis Music Maker, Chubbie Music Maker, Voices of Tomorrow, and the Rock & Roll Hall of Fame Guaranteed Income Program), music business accelerator initiatives (BMAC LIVE programs including HBCU AwareFest, Rolling Loud Orlando, and Live Nation Tour Edition), research and accountability reporting (Music Industry Reports including Action Report Cards and Three Chords and the ACTUAL Truth), policy advocacy (FAIR Act initiative), signature events (Annual BMAC Gala), and tiered membership programs (Platinum and Bronze). The programs work together to create access, equity, and opportunity for emerging Black artists and industry professionals while driving systemic change and accountability in the music industry.

Differentiator

Problem solved

Functional benefit

Brands

• BMAC LIVE: Accelerator program for emerging music industry professionals providing paid internships and hands-on experience in live music business.
• BMAC GALA
• Music Maker Guaranteed Income and Mentorship Program
• On Ramp
• Voices of Tomorrow
• BMAC LIVE x Live Nation
• Chubbie Music Maker
• Jam & Lewis Music Maker

Products and services

• Platinum Membership Premium annual membership tier at $499 for industry professionals offering email updates, invitations to yearly open membership meetings, opportunity to sit on BMAC committees, networking opportunities, lottery ticket for the Annual BMAC Gala, inclusion on the Platinum BMAC website membership page, and participation in a coalition at the forefront where music meets activism.
• Bronze Membership Entry-level annual membership at $99 designed for emerging industry professionals aged 28 and under, including website inclusion, access to events and information, and discounted merchandise.
• BMAC x Rock & Roll Hall of Fame Music Maker Guaranteed Income and Mentorship Program Program providing $1,000 per month for 12 months to 20 Female and Black music creators and industry professionals, combined with mentorship, professional development, and industry exposure opportunities.
• Voices of Tomorrow National call for original music offering $10,000 BMAC Music Maker Grants, mentorship, development support, industry connections, and potential major distribution deals for selected artists.
• Annual BMAC Gala Annual fundraising event honoring music artists and industry professionals who use their platform for change, featuring the Clarence Avant Trailblazer Award, Quincy Jones Humanitarian Award, Social Impact Award, Change Agent Award, and BMAC 365 Award.
• Music Industry Reports Groundbreaking research and public accountability reports including the Music Industry Action Report Card, Three Chords and the ACTUAL Truth Report on country music inclusion, and the 2026 BMAC Copyright Report on royalties.
• Advocacy for Policy Change Policy advocacy initiative advancing racial and social justice, safeguarding artists, and driving systemic change including the FAIR Act initiative.
• BMAC LIVE x HBCU AwareFest Music business accelerator providing 15 aspiring live music industry professionals from Atlanta HBCUs with paid educational and interactive experience in concert marketing, event management, hospitality, show finance, production, social media, sponsorship, talent booking, and ticketing.
• BMAC LIVE High-impact events and paid internship programs blending culture, advocacy, and industry visibility, including partnerships with Rolling Loud and Live Nation.
• BMAC x Live Nation Raymond & Brown Tour Edition Touring edition of BMAC LIVE providing aspiring music industry professionals exclusive behind-the-scenes access to a stadium tour, including exposure to live production, venue operations, soundcheck, and show teams.
• Jam & Lewis Music Maker Music maker program in partnership with Jimmy Jam and Terry Lewis providing grants and mentorship support for emerging artists.
• Chubbie Music Maker Music maker program providing grants and mentorship support for emerging Black and female music artists and industry professionals.

Quantifiable outcome

• 20 recipients per cohort receive 12 months of $1,000/month guaranteed income plus mentorship through Music Maker Guaranteed Income and Mentorship Program
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Rock & Roll Hall of FamecoreStrategic or Co-development Partner · 1 June 2024BMAC and Rock & Roll Hall of Fame launched the 2024 BMAC Music Maker Guaranteed Income and Mentorship Program providing $1,000/month for 12 months to 20 Female and Black recipients, plus mentorship access to industry leaders. Partnership addresses long-standing inequities in music and invests in next-generation Black and Female creatives and future executives.
• Academy of Country Music (ACM)coreStrategic or Co-development Partner · 15 June 2023BMAC partnered with ACM to launch On Ramp, a guaranteed income program for 20 young, Black members of the music community including artists and industry professionals in Nashville. Program launched one year after release of BMAC's Three Chords and the Actual Truth report on inclusion in country music.
• Live NationcoreStrategic or Co-development PartnerBMAC and Live Nation partnership produces BMAC LIVE programming including Rolling Loud Orlando editions, HBCU AwareFest collaborations, and the 2026 Raymond & Brown Tour edition for emerging music industry professionals. Partnership provides paid internship opportunities and behind-the-scenes access to live music production.
• Student Freedom InitiativecoreStrategic or Co-development PartnerStudent Freedom Initiative partners with BMAC and Live Nation Urban on the BMAC LIVE X HBCU AwareFest program, providing 15 aspiring live music industry professionals from Atlanta HBCU community with paid educational and interactive experience in the live music business.
• Live Nation UrbancoreStrategic or Co-development PartnerLive Nation Urban collaborates with BMAC and Student Freedom Initiative on the HBCU AwareFest program, providing live music industry training and paid internships for HBCU students in Atlanta.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NAACP: Long-established civil rights organization conducting advocacy, research, and programmatic work on racial equity. Comparable to BMAC at a broader societal scale with similar advocacy and grantmaking functions.
• National Urban League: Historic civil rights and economic empowerment organization with research, policy, and direct-service programs. Comparable to BMAC in combining racial-equity advocacy with economic opportunity programming for Black communities.
• GRAMMY Foundation / Recording Academy Foundation: Music industry education and grantmaking foundation tied to the Recording Academy. Comparable to BMAC in awarding grants and supporting music education and preservation, though broader in musical genres.

Emerging players

• Notes for Notes: Nonprofit building music studios inside Boys & Girls Clubs and schools serving youth. Comparable to BMAC in providing access and mentorship to underrepresented young people in music, with a stronger education focus.
• Sweet Relief Musicians Fund: Nonprofit providing financial assistance to musicians in need. Comparable to BMAC's Music Maker grants as a direct-cash support mechanism for music creators, though narrower in mission.

Direct peers

• Black Promoters Collective: Black-owned live entertainment consortium of independent promoters. Comparable to BMAC in advancing Black representation and economic opportunity within the music industry, particularly in live music.
• Color Of Change: The nation's largest online racial justice organization driving corporate and policy accountability. Comparable to BMAC in mobilizing collective action and advocacy on racial equity issues with national campaigns.
• MusiCares: The Recording Academy's charitable arm providing financial and medical assistance to music creators. Directly comparable to BMAC as a music-industry-focused nonprofit delivering grants and crisis support to industry professionals.
• She Is The Music: Nonprofit increasing representation of women across the music industry through education, mentorship, and research. Directly comparable to BMAC as a music-industry diversity-focused nonprofit combining advocacy and programs.
• United Negro College Fund (UNCF): Organization supporting HBCUs through scholarships, capacity building, and advocacy. Comparable to BMAC in its HBCU-focused career pathway investments and commitment to advancing Black educational and economic outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bma_coalition
• Facebookfacebook.com/100070565451560
• LinkedInlinkedin.com/company/black-music-action-coalition

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Music Action Coalition