Securo Vision

What Securo Vision does

Securo Vision Inc. is a Canadian provider of prescription and non-prescription safety eyewear, headquartered in Longueuil, Quebec, and operating as a wholly-owned subsidiary of Optometric Services Inc. (OSI) / Services Optométriques Inc. (SOI), described as the largest group of optometrists in Canada. Founded approximately 1984, the company has built a 40+ year category presence and serves Canadian employers, employees, self-employed workers, and optometry clinics with CSA Z94.3-certified protective eyewear. Its core offerings include an exclusive proprietary collection of prescription safety frames (Rayan, Milos, Etan, Zoran, Joey, Santo, Rudy, Luca, Nolan, Roxy, Tomy, Niky, Rio, Elko, Kinsol, Arvida, Nova) featuring permanent molded side shields, ophthalmic lenses and treatments (single vision, progressive, photochromic, scratch-resistant, anti-reflective), and Pyramex non-prescription safety glasses.

The company operates a hybrid B2B/B2C distribution model anchored by a network of 800+ partner clinics and 1,700+ optometrists across Canada. The B2B channel is a 5-step corporate program targeting employers with 10+ employees, comprising workplace needs assessment, program customization, an employer portal for eligibility management, employee clinic visits, and consolidated billing. The B2C channel is the boutique.securovision.com e-commerce site, where individuals prepay Classic (CAD 129-328) or Premium (CAD 184-425) bundles online and redeem vouchers at partner clinics in Quebec, Ontario, and New Brunswick. Underpinning both channels is a three-portal digital ecosystem (Employer, Employee, Clinic portals) that manages program eligibility, ordering, and clinic-side fulfillment.

Revenue mechanics are primarily one-time per-order bundle and frame sales, supplemented by recurring corporate program management fees. Distribution is domestic-only (Canada), with fulfillment handled by logistics partner ICS on a 15-business-day delivery cycle to partner clinics. The company holds the Securo Vision® trademark, partners with Moneris for payment processing, and uses standard web analytics (Microsoft Clarity, Google Analytics) and social platforms (Facebook, Instagram, Pinterest) for marketing. No venture funding, M&A activity beyond the parent-subsidiary relationship, or leadership changes are recorded in the available data.

Name

Securo Vision

Legal name

Securo Vision Inc.

Website

https://securovision.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Securo Vision Inc. is a Canadian provider of CSA Z94.3-certified prescription and non-prescription safety eyewear, serving employers, employees, and self-employed workers via a 5-step corporate program, a DTC e-commerce boutique, and a network of 800+ partner clinics across Canada.

Ownership category

akta.pro rank

Product category

Safety Eyewear

NAICS

Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Safety & Industrial Protective Eyewear (CRAAAKAF)

akta.pro secondary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Prescription safety eyewear
• Occupational eye protection
• Safety glasses Canada
• Corporate vision program
• CSA Z94.3 certified

Headquarters

HQ city

Longueuil

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Prescription Safety Glasses Sales: Revenue from selling prescription safety glasses through corporate programs and direct-to-consumer e-commerce. Frames with permanent protective side shields, plastic lenses with scratch-resistant coating, and protective case included. Corporate programs billed to employer after order shipment to clinic.
2. Non-Prescription Safety Glasses: Sale of safety glasses without prescription, primarily through Pyramex supplier catalog. Designed for everyday use against workplace hazards with functional, comfortable, and fashionable frames.
3. Lens Treatments and Upgrades: Additional revenue from lens enhancements including progressive lenses, photochromic (adaptive) lenses, and anti-reflective coatings. Photochromic lenses tint when exposed to sunlight for UV protection.
4. Corporate Program Management: B2B service for employers providing workplace eye safety programs. Includes workplace needs assessment, program customization, employer portal access, and employee eligibility management. Companies with 10+ employees eligible.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Securo Vision designs, manufactures, and distributes prescription and non-prescription safety eyewear, including branded safety frames (e.g., Milos, Rayan, Etan, Zoran), CSA Z94.3-certified lenses and treatments, and non-prescription safety glasses (Pyramex). It sells through a corporate eye safety program for employers, an online consumer boutique, and a network of 800+ Canadian optometry partner clinics.

Product overview

Securo Vision is a Canadian provider of prescription and non-prescription safety eyewear, operating primarily as a B2B corporate program provider and B2C e-commerce retailer. The product portfolio centers on three core pillars: (1) an exclusive collection of prescription safety frames (Milos, Rayan, Etan, Zoran, Joey, Santo, Rudy, Tomy, Luca, Roxy, Nolan) and non-prescription Pyramex safety glasses, all certified to CSA Z94.3; (2) ophthalmic lenses and treatments including single vision, progressive, and photochromic lenses with scratch-resistant and anti-reflective coatings; and (3) two bundled product tiers — the Classic Bundle and Premium Bundle — sold online for individual purchase or through the corporate program. The corporate program is a managed service that combines the frames, lenses, and a network of 800+ partner clinics with online portal tools (Employer, Employee, and Clinic portals) to facilitate prescription safety eyewear programs for businesses with 10+ employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Prescription Safety Frames (Milos, Rayan, Etan, Zoran and additional in-house designs) In-house designed prescription safety frames certified to CSA Z94.3, sold to Canadian employers (via the corporate program) and individual consumers (via the online boutique), and dispensed through the partner optometry clinic network.
• Non-Prescription Safety Glasses (Pyramex line) Ready-to-ship, non-prescription CSA Z94.3-certified safety glasses offered for direct individual purchase through the Securo Vision online boutique.
• Lenses and Treatments CSA Z94.3-certified prescription lenses and lens treatments (e.g., coatings) supplied as part of Securo Vision safety eyewear for both corporate and consumer customers.
• Corporate Eye Safety Program
• Classic Bundle and Premium Bundle

Quantifiable outcome

• Over 800 partner clinics across Canada ensure convenient access for employees
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Services Optométriques Inc. (SOI) / Optometric Services Inc. (OSI)coreStrategic or Co-development PartnerSecuro Vision is a wholly-owned subsidiary of Services Optométriques Inc. (SOI), the largest group of optometrists in Canada. This parent company relationship provides Securo Vision with access to the largest network of optometry professionals and clinics across Canada.
• MoneriscoreTechnology or IntegrationSpecialized payment platform that collects credit card information directly from customers. Securo Vision does not directly collect or store customer credit card information, ensuring secure payment processing.
• ICS (Shipping/Logistics)minorOthersICS handles product delivery from Securo Vision to partner clinics. Delivery is made to clinic addresses with 15 business day turnaround time. Shipping is free for all orders.
• PyramexminorChannel Partner/ Reseller/ DistributorPyramex supplies non-prescription safety glasses for everyday use against workplace hazards. Frames are designed to be functional, comfortable, and fashionable. Available through supplier catalogs.
• Facebook, Instagram, PinterestminorGTM or Marketing PartnerSocial media platforms used for marketing purposes. Social media cookies enable sharing buttons on the website and allow users to interact with their social networks. Platforms may set their own cookies on user devices.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wiley X: Wiley X manufactures protective and safety eyewear including prescription-capable frames, marketed to industrial, tactical, and sports customers. It competes directly with Securo Vision's exclusive frame collection in the prescription safety segment.
• Bollé Safety: Bollé Safety specializes in protective eyewear, including prescription-ready safety frames sold to industrial customers globally. It is a close comparable to Securo Vision's prescription safety glasses business and serves overlapping construction, manufacturing, and energy end markets.
• Pyramex: Pyramex is a leading global manufacturer and supplier of safety eyewear and PPE, supplying Securo Vision's non-prescription line. It is a direct comparable because it sells overlapping safety glasses frames and lenses into the same Canadian industrial buyer base.

Emerging players

• Zenni Optical: Zenni Optical is an online-only prescription eyewear retailer offering low-cost frames and lenses. It is comparable to Securo Vision's e-commerce channel (boutique.securovision.com) on business model but lacks the clinic network, CSA certification, and B2B corporate program focus.
• EyeBuyDirect: EyeBuyDirect is an online prescription eyewear retailer offering affordable frames and lenses globally. It mirrors Securo Vision's e-commerce prescription eyewear model but does not specialize in CSA-certified safety frames or run corporate B2B programs.
• Stoggles: Stoggles is a direct-to-consumer brand of stylish, certified safety eyewear sold online, targeting healthcare, laboratory, and industrial consumers. It competes with Securo Vision's DTC safety glasses offering using a digital-first model rather than a clinic network.

Broad incumbents

• Oakley (EssilorLuxottica): Oakley, owned by EssilorLuxottica, markets protective and performance eyewear including safety-rated models, leveraging its global brand. It is comparable to Securo Vision on the protective eyewear product category but at vastly greater brand scale and through different distribution.
• Uvex Safety (by Honeywell): Uvex is one of the largest dedicated safety eyewear manufacturers globally, offering prescription and non-prescription safety glasses certified to ANSI and CSA-equivalent standards. It competes with Securo Vision for corporate safety programs but at much greater scale and broader geographic reach.
• 3M Safety (Personal Safety Division): 3M offers a broad PPE portfolio including safety eyewear sold to industrial employers. It competes for the same corporate safety program budget as Securo Vision but as part of a much wider PPE catalog rather than a specialized safety eyewear provider.

Regional players

• Clearly (formerly Coastal.com): Clearly is a Canada-focused online optical retailer selling prescription glasses and contact lenses, including safety-rated options, with home delivery. It overlaps with Securo Vision's Canadian online prescription eyewear business but serves a more general consumer rather than workplace safety customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/securovision
• LinkedInlinkedin.com/company/securovision

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Securo Vision