Creedy Carver
Creedy Carver is a family-owned UK farm in Crediton, Devon, producing and selling free-range duck and chicken via traditional dry-plucking and an onsite processing plant to individual consumers, chefs, and independent butchers across UK mainland.
- Company typePrivate
- Founded1985
- HeadquartersCrediton, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Creedy Carver does
Creedy Carver is a privately held, family-owned UK poultry producer operating from a single farm in Crediton, Devon, comprising two legal entities: Creedy Carver Chicken Ltd (founded 1985 by Peter and Sue Coleman) and Creedy Carver Ducks Ltd (founded 1999 by their son James Coleman). The company produces and sells free-range duck and free-range chicken using a traditional dry-plucking and hand-finishing process in its onsite, fully licensed processing plant built in 2005, and self-identifies as the largest producer of free range, dry plucked ducks in the UK. Its product range includes whole birds and cuts (breast, leg, thigh, drumstick, burgers, leg confit) plus a corn-fed chicken variant, organised primarily around pre-packed 'charity boxes' priced between £54 and £137.
The business operates a direct-to-consumer e-commerce channel via a WooCommerce storefront with free UK mainland delivery (Wednesday dispatch, Thursday delivery), alongside wholesale distribution to independent butchers and farm shops in Southwest England (e.g., Riverside Butchers in Taunton, Parsons in Sherborne, Gloucester Services Farm Shop on the M5, Stokeley Farm Shop) and a small number of online retail partners. A distinctive commercial feature is the MNDA charity partnership: 75% of profit from online charity box sales is donated to the Motor Neurone Disease Association (Exeter and East Devon branch), a cause tied to co-founder Sue Coleman's diagnosis and passing in 2016. Marketing is driven by an in-house recipe blog, a Twitter presence, and email newsletter.
Customer segments split between quality-conscious individual consumers and chefs (including high-end UK restaurants), charity-minded family buyers purchasing bundled boxes, and small independent retail accounts. No AI, automation, or software platform is offered; the technology moat rests on artisanal processing technique, low-energy feed regimen, and farm-scale welfare practices (including 10% of the farm converted to a nature reserve). Revenue is not publicly disclosed and the company has not raised institutional funding.
Creedy Carver firmographics
Firmographics- Name
- Creedy Carver
- Legal name
- Creedy Carver Chicken Ltd
- Website
- https://creedycarver.co.uk
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Creedy Carver is a family-owned UK farm in Crediton, Devon, producing and selling free-range duck and chicken via traditional dry-plucking and an onsite processing plant to individual consumers, chefs, and independent butchers across UK mainland.
- Ownership category
- akta.pro rank
Creedy Carver industry classification
Industry- Product category
- Free Range Poultry
- NAICS
- Broilers and Other Meat Type Chicken Production (112320), Poultry Processing (311615)
- SIC
- Poultry Slaughtering And Processing (2015), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Duck & Goose Production (Waterfowl) (AFAEADAG)
- akta.pro secondary industry
- Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ)
Keywords
Where Creedy Carver is headquartered
LocationHeadquarters
- HQ city
- Crediton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Creedy Carver business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct online sales of free range duck and chicken charity boxes to consumers across the UK. Products include Heroes Duck Box (£54), Small Family Duck Box (£82), Medium Family Duck Box (£96), Large Family Duck Box (£137), Small Family Chicken Box (£68), and Large Family Chicken Box (£101).
- Wholesale to Butchers and Farm Shops: Supplying free range duck and chicken to local butchers and farm shops across the UK. The company encourages customers to buy from online partners and their local butcher or farm shop.
- Charitable Donations: 75% of profit from all online charity box sales is donated to the MNDA (Motor Neurones Disease Association), Exeter and East Devon branch (Registered charity No. 294354). This drives customer loyalty and differentiates their offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Heroes Charity Duck Box - £54.00 |
| Unit Pricing | Pay-as-you-go | Small Family Charity Duck Box - £82.00 |
| Unit Pricing | Pay-as-you-go | Medium Family Charity Duck Box - £96.00 |
| Unit Pricing | Pay-as-you-go | Large Family Charity Duck Box - £137.00 |
| Unit Pricing | Pay-as-you-go | Small Family Charity Chicken Box - £68.00 |
| Unit Pricing | Pay-as-you-go | Large Family Charity Chicken Box - £101.00 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Creedy Carver product offering
Product offeringCore offering
Creedy Carver produces and sells free range chicken and duck, reared to high welfare standards on its Crediton, Devon family farm with traditional dry plucking and hand finishing in its onsite, fully licensed processing plant. Products are sold as whole birds and portions (duck breasts, legs, confit, burgers; chicken breasts, thighs, drumsticks) and packaged as charity boxes (Heroes Duck Box, Small/Medium/Large Family Duck Boxes, Small/Large Family Chicken Boxes) with 75% of profit donated to the MNDA.
Product overview
Creedy Carver operates a single-brand e-commerce offering built on WooCommerce, selling free-range duck and free-range chicken products directly to consumers and through online partners. The core products are free-range duck (whole birds, breasts, legs, leg confit, and burgers) and free-range chicken (whole birds in 1.6–3.0 kg range and portions), both reared and processed on the family farm in Crediton, Devon. The product range is organised around charity boxes — the Heroes Charity Duck Box, Small/Medium/Large Family Charity Duck Boxes, and Small/Large Family Charity Chicken Boxes — each bundling cuts and whole birds with 75% of profit donated to the Motor Neurone Disease Association (MNDA). Additional add-on products (duck burgers, duck leg confit) can be added to boxes at checkout.
Differentiator
Problem solved
Functional benefit
Brands
- Charity Duck Boxes: Specialty free-range duck boxes sold online with proceeds supporting the Motor Neurones Disease Association (MNDA), featuring products like Heroes Charity Duck Box, Small Family Charity Duck Box, Medium Family Charity Duck Box, and Large Family Charity Duck Box.
- Charity Chicken Boxes
Products and services
- Free Range Duck Free range ducks reared to high welfare standards on grassy range areas, traditionally dry plucked and hand finished in the company's onsite licensed processing plant. Available as whole ducks and in portions including duck breast, duck leg, duck leg confit, and duck burgers; widely chosen by leading UK chefs and positioned as the largest source of free range dry plucked ducks in the UK.
- Free Range Chicken Free range chickens reared on large grassy range areas with tree-shaded range, fed a low-energy feed for slow growth, exceptional flavour and lower fat. Hand finished whole chickens are available in a 1.6-3.0 kg weight range, with portions including breast, thigh, and drumstick; a corn-fed free range chicken variant has also been launched.
- Heroes Charity Duck Box Pre-packed duck box priced at £54.00 containing 2 packs of 2 duck breasts (min 450 g/pack), 1 pack of 2 duck legs (min 450 g), 1 pack of 2 duck leg confit (fresh, min 500 g) and 1 pack of 4 duck burgers; 75% of profit is donated to the MNDA.
- Small Family Charity Duck Box Pre-packed duck box priced at £82.00 containing 2 packs of 2 duck legs (min 450 g/pack) and 2 whole ducks (min 2.0 kg each); 75% of profit is donated to the MNDA.
- Medium Family Charity Duck Box Pre-packed duck box priced at £96.00 containing 2 whole ducks (min 2.5 kg each) and 2 packs of 4 duck burgers; 75% of profit is donated to the MNDA.
- Large Family Charity Duck Box Pre-packed duck box priced at £137.00 containing 3 packs of 2 duck breasts (min 450 g/pack), 3 packs of 2 duck legs (min 450 g), 1 whole duck (min 2.5 kg) and 2 whole ducks (min 3.0 kg); 75% of profit is donated to the MNDA.
- Small Family Charity Chicken Box Pre-packed chicken box priced at £68.00 containing 2 whole chickens (min 1.8 kg), 2 packs of 2 chicken breasts (min 450 g/pack), 2 packs of 4 chicken thighs (min 450 g) and 2 packs of 5 drumsticks (min 450 g); 75% of profit is donated to the MNDA.
- Large Family Charity Chicken Box Pre-packed chicken box priced at £101.00 containing 2 whole chickens (min 2.0 kg), 1 whole chicken (min 2.5 kg), 3 packs of 2 chicken breasts (min 450 g/pack), 3 packs of 4 chicken thighs (min 450 g) and 3 packs of 5 drumsticks (min 450 g); 75% of profit is donated to the MNDA.
Quantifiable outcome
- Largest producer of free range, dry plucked ducks in the UK
- +2 more outcomes
Companies that use Creedy Carver
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
Creedy Carver technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Creedy Carver partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Motor Neurones Disease Association (MNDA)coreMNDA is a charity very close to the company's heart as former Director and Co-founder Sue Coleman was diagnosed with MND in 2014 and passed away in July 2016. 75% of all profit from online charity box sales is donated to the Exeter and East Devon branch of MNDA (Registered charity No. 294354). The partnership drives customer engagement and differentiates the product offering through charitable giving.
Scale indicators4 records
Recent moves9 records
Expansion highlights4 records
Creedy Carver competitors and assessment
Company assessmentEmerging players
- Pipers Farm: UK ethical/direct-to-consumer farm producing free range meat (including poultry) via online ordering and farm shop. Comparable to Creedy Carver on ethical farming, premium D2C model, recipe-driven content marketing, and British provenance storytelling.
- Farmison & Co: UK online retailer specializing in premium, traditionally farmed meat with direct-to-consumer delivery. Comparable to Creedy Carver on D2C e-commerce model, premium positioning, and traditional farm sourcing, though Farmison is a multi-protein retailer rather than a producer.
- KellyBronze: UK premium free range turkey producer with a strong traditional/hand-finished brand identity. Comparable to Creedy Carver on free range welfare focus, traditional processing, premium price points, and direct-to-consumer gifting model — though focused on turkeys rather than duck/chicken.
- Copas Traditional Turkeys: UK producer of traditional, free range, dry-plucked turkeys supplying premium butchers and farm shops. Matches Creedy Carver closely on traditional dry-plucked processing method, premium positioning, and wholesale to independent retailers, but specialized in seasonal turkey rather than year-round duck.
Broad incumbents
- Daylesford Organic: UK premium organic food producer and retailer with farmshops and online delivery. Comparable to Creedy Carver on premium positioning, free range/organic farming, and D2C channel, but operates at a much larger scale across multiple food categories.
- Cherry Valley: UK-based duck genetics and supply company with extensive duck production operations. Operates in the same duck category as Creedy Carver but at a much larger industrial scale, serving mainstream retail rather than the niche premium dry-plucked segment.
Direct peers
- Gressingham Foods: UK duck producer selling free range and outdoor-reared duck through retail and foodservice. Directly comparable to Creedy Carver on product category (duck), premium positioning, and UK distribution, though operating at substantially larger scale and broader product breadth.
- Silver Hill Farm: Irish family-run duck producer specializing in free range, slow-grown duck for premium retail and foodservice. Comparable to Creedy Carver on free range rearing, slow-growth philosophy, premium positioning, and family ownership, but based in Ireland rather than the UK mainland.
- Lishman's: UK family poultry business with on-farm processing producing free range chickens and other poultry for retail and foodservice. Comparable to Creedy Carver on family ownership, on-farm processing, free range welfare focus, and premium independent positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Creedy Carver social profiles
Digital presenceCreedy Carver financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creedy Carver leadership team
Management profileNumber of profiles
Profiles2 records
Creedy Carver funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creedy Carver M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creedy Carver
What does Creedy Carver do?
Creedy Carver produces and sells free range chicken and duck, reared to high welfare standards on its Crediton, Devon family farm with traditional dry plucking and hand finishing in its onsite, fully licensed processing plant. Products are sold as whole birds and portions (duck breasts, legs, confit, burgers; chicken breasts, thighs, drumsticks) and packaged as charity boxes (Heroes Duck Box, Small/Medium/Large Family Duck Boxes, Small/Large Family Chicken Boxes) with 75% of profit donated to the MNDA.
Is Creedy Carver a public or private company?
Creedy Carver is a private company. It is classified as family owned and is currently operating.
When was Creedy Carver founded?
Creedy Carver was founded in 1985. It employs 51 to 100 people.
Where is Creedy Carver based?
Creedy Carver is headquartered in Crediton, United Kingdom, in the Europe region.
How does Creedy Carver make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale to Butchers and Farm Shops and charitable Donations.
Who are Creedy Carver's main competitors?
Emerging players on record are Pipers Farm, Farmison & Co, KellyBronze and Copas Traditional Turkeys. Broad incumbents are Daylesford Organic and Cherry Valley. Direct peers are Gressingham Foods, Silver Hill Farm and Lishman's.
Does Creedy Carver have an API?
No public API is recorded for Creedy Carver.
What industry is Creedy Carver in?
Creedy Carver's product category is Free Range Poultry. Its primary akta.pro industry code is AFAEADAG, Duck & Goose Production (Waterfowl), with a secondary code of AFAEADAJ, Organic & Pasture-Raised Poultry & Egg Production. Its NAICS code is 112320 and its SIC code is 2015.