Motion Health

What Motion Health does

Motion Health is a physiotherapy-led allied-health franchise network operating across New Zealand and Australia under the corporate umbrella of Healthia Limited. Founded in 2017, the group employs 501–1,000 staff and runs a multi-city clinic footprint spanning Auckland, Wellington, Christchurch, and Dunedin in New Zealand, with Australian practices referenced in Victoria (Point Cook, Braybrook, Balnarring, Rowville) and a Healthia National Support Office in Bowen Hills, Queensland. The core offering is fee-for-service physiotherapy consults, supplemented by Clinical Pilates (individual, semi-private of 2–4, and group classes of 5–8 participants using reformer and trapeze equipment), Exercise & Rehabilitation programs, Muscles In Motion® group exercise classes, and Podiatry, all delivered by qualified physiotherapists. The differentiating clinical methodology, Results4Life®, is a registered trademark framing care around preventative, lifelong outcomes rather than episodic pain treatment.

The business is structured as a franchise/associate network rather than a centrally owned chain, with Healthia Limited providing national support, training, and operational backbone. Customers are direct-to-consumer — individuals book online or in-clinic and pay at time of service, with electronic rebates processed via HICAPS for patients on private health insurance extras cover. Marketing is predominantly content-led (an extensive health blog), supported by organic social (Facebook, LinkedIn), SEO/local search, and email/SMS promotions. Cross-promotional partnerships with gyms (Anytime Fitness, Snap Fitness), martial arts academies, wellness platforms, and schools provide a low-cost customer-acquisition channel. The company is privately held as part of Healthia Limited, does not disclose revenue, has no public app or API, and shows no AI/ML capability in the available data.

Name

Motion Health

Legal name

Motion Health Group

Website

https://motionhealth.co.nz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Motion Health is a trans-Tasman franchise network of physiotherapy clinics delivering physio, Clinical Pilates, exercise rehabilitation, and podiatry services to the general public across New Zealand and Australia under Healthia Limited.

Ownership category

akta.pro rank

Product category

Physiotherapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000)

akta.pro primary industry

Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)

akta.pro secondary industries

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Corrective Exercise & Posture Training (HSADAAAE)

Keywords

• Physiotherapy services
• Clinical pilates
• Rehabilitation services
• Exercise therapy
• Sports physiotherapy

Headquarters

HQ city

Mairangi Bay

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Physiotherapy Consultations: Fee-for-service physiotherapy consultations where clients pay at time of service. Services are rebatable through private health insurance with extras cover via HICAPS.
2. Clinical Pilates Services: Individual one-on-one, semi-private (2-4 participants), and group (5-8 participants) clinical Pilates classes taught by qualified physiotherapists.
3. Exercise and Rehabilitation Sessions: Personal training sessions with physiotherapists for fitness, injury rehabilitation, weight loss, and strength training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Motion Health delivers physiotherapy, clinical Pilates, and exercise and rehabilitation services through a network of franchise clinics across New Zealand and Australia. Services are led by qualified physiotherapists and are claimable on private health insurance with extras cover via HICAPS, utilizing the proprietary Results4Life® clinical methodology that emphasizes preventative care over short-term pain fixes.

Product overview

Motion Health is a physiotherapy and allied health service provider offering a multi-product portfolio centered on physiotherapy as the core service. The product suite includes Clinical Pilates (with specialized reformers and trapeze table equipment), Exercise and Rehabilitation (personal training with physiotherapists), and the Results4Life® clinical methodology program. Additional services include Podiatry and Muscles In Motion® group exercise classes. Services are delivered through physiotherapist-led one-on-one and semi-private sessions, with group class options for Clinical Pilates (up to 8 participants) and Muscles In Motion classes. All services are designed to be claimable on private health insurance with extras cover.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Physiotherapy services delivered by qualified physiotherapists for injury treatment, pain management, and rehabilitation, available through franchise clinics across New Zealand and Australia. Services are claimable on private health insurance with extras cover.
• Clinical Pilates Individually-tailored clinical Pilates programs led by qualified physiotherapists using specialized equipment including reformers and trapeze tables. Available as one-on-one, semi-private (2-4 participants), or group classes (5-8 participants).
• Exercise and Rehabilitation Personalized exercise and rehabilitation programs designed by physiotherapists for fitness goals, injury recovery, weight loss, and strength training. Includes options for home-based programs, one-on-one or semi-private sessions.
• Podiatry Specialized foot and lower limb care services complementing physiotherapy treatments, offered through select Motion Health clinics.
• Muscles In Motion Group exercise classes offered as part of the exercise and rehabilitation program, providing structured fitness sessions with physiotherapist oversight.

Quantifiable outcome

• Services claimable on private health insurance with extras cover

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Anytime Fitness Point CookminorGTM or Marketing Partner · 5 January 2026Partnership offering 10% off any service for Anytime Fitness Point Cook Rewards members at Motion Health Point Cook (VIC). Members must present valid membership in clinic at time of appointment. Discount applied before private health insurance claims.
• Snap Fitness West FootscrayminorGTM or Marketing Partner · 1 January 2026Partnership offering 10% off all physiotherapy services for Snap Fitness West Footscray members at Motion Health Braybrook (VIC). Also includes 1 x Free AXIT Assessment for Snap Fitness members.
• Squad WellnessminorGTM or Marketing PartnerPartnership offering $20 off any physiotherapy service for Squad Wellness Active Squad members at Motion Health Balnarring (VIC). Redeemable on Physiotherapy Initial Consults and Subsequent Physiotherapy Consults.
• Kando Martial ArtsminorGTM or Marketing PartnerPartnership offering $30 off initial physiotherapy service and 10% off follow-up appointments for active Kando Martial Arts members at Motion Health Rowville (VIC) during 2026.
• Caroline Chisholm Catholic CollegeminorGTM or Marketing PartnerPartnership offering 10% off all physiotherapy consultations for staff and students from Caroline Chisholm Catholic College at Motion Health Braybrook (VIC).
• Healthia GroupcoreStrategic or Co-development PartnerMotion Health is part of the Healthia Group network, which provides national support services including training, development, and operational support. The Healthia Support Office is located in Bowen Hills, QLD.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Back In Motion Physiotherapy: Australia's largest physiotherapy franchise network with 100+ locations, offering similar outcomes-focused musculoskeletal and sports physiotherapy. Closest direct competitor to Motion Health's franchise-based PT model and Australia expansion strategy.
• Habit Health: Large New Zealand allied-health provider with multidisciplinary clinics across the country, offering physiotherapy, rehabilitation, and pain management services. Directly competes with Motion Health in the same NZ metros and customer segments.
• PhysioChoice: Australian physiotherapy franchise network with a clinic model closely parallel to Motion Health, offering standardised treatments across franchise locations. Comparable in franchise structure, customer segment, and insurer rebate positioning.
• City Health Physiotherapy: New Zealand-based physiotherapy and rehabilitation clinic group operating in urban centres. Directly competes with Motion Health for insured general-public patients in the NZ market.
• Concentric Rehabilitation: Australian allied-health network delivering physiotherapy, exercise physiology, and rehabilitation services across multiple clinics. Comparable multi-product, multi-location service model competing for similar injury rehab and chronic-pain customers.
• Active+ Physiotherapy: New Zealand physiotherapy and rehabilitation provider with a multi-clinic presence, emphasising active rehabilitation and exercise-based recovery. Comparable service philosophy and customer overlap with Motion Health's Results4Life® approach.

Broad incumbents

• Healthia Limited: Parent company of Motion Health Group and ASX-listed allied-health platform operating physiotherapy, podiatry, and optometry clinics across Australia and New Zealand. Direct parent and broadest comparable — Motion Health is one brand inside the Healthia portfolio.

Regional players

• Sports & Spinal Physiotherapy: Multi-clinic physiotherapy group on the Australian east coast offering sports, musculoskeletal, and rehabilitation services. Comparable in service mix and target customer segments to Motion Health's Australian expansion clinics.
• Total Performance Physio: Australian sports and rehabilitation physiotherapy provider with a multi-clinic footprint. Comparable clinical offering with sports-injury and rehabilitation focus, operating primarily in Australian state-level markets where Motion Health is expanding.

Emerging players

• Foot Mechanics Podiatry: New Zealand podiatry and lower-limb care franchise network. Partially overlapping service offering with Motion Health's podiatry add-on, serving similar insured consumer segments in NZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MotionHealthGroupNZ
• LinkedInlinkedin.com/company/motion-health-group-nz
• Xx.com/MotionHealthNZ

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motion Health