What Manheim Directo does

Manheim Directo, S.L.U. operates a professional-only online auction platform for used vehicles in Spain, targeting automotive dealers (concesionarios), car traders (compraventas), repair workshops (talleres), and fleet operators. The platform is accessed via web, the e-Manheim mobile app (iOS/Android), and Simulcast connections, with registration requiring Spanish business documentation (CIF, DNI, powers of attorney, IAE certificate). It runs six distinct sales channels — Simulcast, CyberStock, CyberAuction, Real-Time Marketplace, Salvage, and CyberSprint (a timed format with a 20-second extension phase) — plus dedicated OEM channels such as BMW Online (weekly Tuesdays at 10:30 for 5+ years).

The underlying technology stack is proprietary and built over two decades: the e-Manheim mobile app provides full user profile and bidding history integration, the AutoTrack fleet management software records traceability across the fleet lifecycle, and inspection services software integrates with client systems for vehicle condition reporting. Manheim is part of Cox Automotive (a Cox Enterprises subsidiary operating 25+ brands globally), which provides international scale and cross-border buyer reach via Manheim Export into France, Germany, and Poland with five-language support.

Revenue is generated primarily through transaction-based commissions tiered by final vehicle price (€219+VAT up to €5,999; €319+VAT up to €11,999; €419+VAT up to €49,999; €579+VAT above €50,000), supplemented by document transfer fees (€159–€259+VAT), vehicle storage fees (€10+VAT/day after 5 business days), and service revenues from Fleet Management, Inspection Services, and Manheim Export. All tariffs are indexed annually to Spain's IPC consumer price index, with the most recent update effective 1 February 2026. Distribution is entirely B2B; the platform is not available to private consumers.

Name

Manheim Directo

Legal name

Manheim Directo, S.L.U.

Website

https://manheim.es

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Manheim Directo is a professional-only B2B online auction platform for used vehicles in Spain, serving dealers, traders, workshops, and fleet operators via six auction channels, and operating as a wholly-owned subsidiary of Cox Automotive.

Ownership category

akta.pro rank

Product category

Used Vehicle Auction Services

NAICS

Motor Vehicle Parts (Used) Merchant Wholesalers (423140)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

akta.pro secondary industries

Salvage, Total Loss & Insurance Auction Services (TLABAKAH), Export & Cross-Border Fleet Resale (Compliance, Documentation) (TLABAKAJ)

Keywords

• Used vehicle auctions
• Online car auctions
• Fleet remarketing services
• Vehicle inspection services
• Automotive remarketing platform

Headquarters

HQ city

Ciempozuelos

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Auction Commissions: Commission fees charged to buyers based on vehicle final bid price. Tiered pricing structure: up to €5,999 pays €219+VAT, €6,000-€11,999 pays €319+VAT, €12,000-€49,999 pays €419+VAT, €50,000+ pays €579+VAT. Registration is free but blocked users require €300 re-registration fee.
2. Document Management Fees: Fees for vehicle transfer documentation processing. Normal transfer: €159+VAT; Simultaneous transfer: €259+VAT.
3. Vehicle Storage Fees: Daily parking fee of €10+IVA charged after 5 business days if vehicle is not collected following withdrawal authorization.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Manheim Directo operates an online auction platform exclusively for automotive professionals in Spain, offering daily auctions of used vehicles across multiple sales channels including physical simulcast, multi-day online (CyberStock), real-time online (CyberAuction), and salvage auctions. The company supplies daily inventory sourced from major automotive groups, rental fleets, financial institutions, and manufacturers, and complements auctions with fleet management (AutoTrack), technical inspection, export, and document transfer services.

Product overview

Manheim Directo operates a multi-channel auction platform for used vehicles targeting automotive professionals (dealerships, car traders, and workshops). The platform offers six distinct sales channels: Simulcast (physical auctions with online participation), CyberStock (multi-day online auctions), CyberAuction (real-time online auctions), Real-Time Marketplace (simultaneous multi-platform auctions), CyberSprint (timed auctions with 20-second extension phase), and Salvage (damaged vehicles). Complementary services include Manheim Export (European vehicle export with logistics and multilingual support), Fleet Management powered by AutoTrack software (end-to-end fleet lifecycle management), and Manheim Inspection Services (technical vehicle inspections). A mobile app (e-Manheim) enables remote auction participation, while features like Bid & Buy and Market Lens provide additional purchasing options and market intelligence. All channels are accessible through a unified web platform with dedicated mobile app support.

Differentiator

Problem solved

Functional benefit

Brands

• Manheim Export: Export service for buying and selling vehicles in Europe, with over 10 years of experience. Offers vehicles by single unit, truck, or lots with logistics coordination.
• Manheim Fleet Management
• Manheim Inspection Services

Products and services

• Simulcast Physical auction channel that combines in-person bidding with simultaneous online participation, allowing buyers to join from multiple locations during the same auction event.
• CyberStock Online auction format in which vehicle stock remains available for 1–3 days, allowing registered automotive professionals to browse, bid, and make purchases over an extended period.
• CyberAuction Real-time online auction format that mirrors physical auctions with live bidding, exemplified by BMW Online held every Tuesday at 10:30 and operational for over five years.
• Salvage Auction channel dedicated to salvage and damaged vehicles, used by workshops and traders as a source of parts or refurbishment candidates.
• Real-Time Marketplace Simultaneous multi-platform online auction channel enabling cross-platform bidding across the Manheim ecosystem in real time.
• CyberSprint Timed auction format with a 20-second extension window per vehicle after the official closing time, providing a final opportunity for last-minute bids.
• Manheim Export Export service facilitating the purchase and sale of vehicles to and from European automotive professionals, including logistics coordination, administrative export processing, and multilingual support in Spanish, English, French, German, and Polish. Has operated in Europe for more than 10 years.
• Fleet Management (AutoTrack) Comprehensive fleet management service covering advisory, parametrization, fleet usage, buy-back, remarketing, sale administration, and reporting, unified under the AutoTrack fleet management software for traceability across the fleet lifecycle.
• Manheim Inspection Services (Inspecciones Técnicas) Technical vehicle inspection services providing complete, detailed condition reports with integration into client company systems, fast turnaround, and certified inspectors. Reported as a leader in vehicle inspection services in Spain and used by major automotive groups.
• e-Manheim Mobile App Mobile application enabling automotive professionals to participate in auctions from any location, integrating complete user profile management including bidding history, won vehicles, and lost vehicles. Available for free download on Google Play and App Store.

Quantifiable outcome

• 20 years of continuous operation in Spain
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Cox AutomotivecoreStrategic or Co-development PartnerManheim Directo is part of Cox Automotive, a subsidiary of Cox Enterprises (fourth-generation family-owned company). Cox Automotive is the world's largest automotive services company with more than 25 brands. This partnership provides Manheim with global scale, resources, and integration within the world's strongest automotive solutions portfolio.
• StellantismajorStrategic or Co-development PartnerMajor automotive group supplying fleet vehicles to Manheim auctions. Stellantis vehicles are regularly featured in Manheim's daily auctions.
• EuropcarmajorStrategic or Co-development PartnerVehicle rental company supplying fleet vehicles to Manheim auctions for remarketing and disposal.
• BMWmajorStrategic or Co-development PartnerBMW operates a dedicated weekly online auction channel called 'BMW Online' through Manheim's CyberAuction format, running every Tuesday at 10:30 for over 5 years. Vehicles are sourced directly from BMW.
• Major Automotive Groups (National Market)majorChannel Partner/ Reseller/ DistributorLeading automotive dealership groups and financial institutions supply vehicles to Manheim auctions, enabling daily inventory availability.
• GANVAMminorOthersIndustry association partnership for automotive sector marketing and campaigns. GANVAM (Asociación Nacional de Vendedores de Vehículos a Motor) is Spain's national association of motor vehicle sellers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• LeasePlan: LeasePlan is one of Europe's largest fleet management and vehicle leasing companies (now part of ALD/Ayvens). As a major fleet operator disposing of large vehicle volumes through remarketing channels, it represents both a potential supplier relationship for Manheim Directo and a comparable fleet-to-auction channel ecosystem.
• Arval: Arval, owned by BNP Paribas, is a leading European full-service vehicle leasing and fleet management company. It represents a key fleet operator category that channels used vehicle supply into remarketing channels like Manheim Directo's auctions, making it a strategic ecosystem participant and potential supplier.
• ALD Automotive / Ayvens: ALD Automotive (now rebranded as Ayvens) is one of Europe's largest fleet management and vehicle leasing companies, a key supplier category for Manheim Directo's auction inventory. As a major fleet operator remarketing vehicles through auction channels, it is both a potential supplier and a strategic ecosystem participant.

Direct peers

• BCA Marketplace: BCA is the UK's leading vehicle remarketing auction business operating physical and online vehicle auctions for dealers and fleets. Originally part of Cox Automotive (Manheim's parent), it operates the same B2B vehicle auction model with multiple sales channels, making it a directly comparable peer.
• CarsOnTheWeb: CarsOnTheWeb is Cox Automotive International's online cross-border vehicle auction platform, directly comparable to Manheim Directo's online channels. It serves European buyers purchasing vehicles across borders, overlapping significantly with Manheim Export's value proposition and target buyer base.
• IAA (Insurance Auto Auctions): IAA is a leading North American salvage and total-loss vehicle auction platform (now under RB Global after Cox Automotive divestiture). It shares Manheim's auction-based model for vehicle disposition, including a dedicated Salvage channel comparable to Manheim Directo's Salvage auction offering.
• Autorola: Autorola is a European online vehicle remarketing platform serving dealers, fleets, and rental companies with multi-country auction capabilities. It competes directly with Manheim Directo's online auction channels and cross-border export services across European markets including Spain.
• Auto1 Group: Auto1 Group operates a pan-European B2B online platform for used vehicle trade, directly competing with Manheim Directo for dealer and trader inventory acquisition. Its AUTO1.com platform serves a similar professional buyer base across multiple European countries, including Spain.

Broad incumbents

• Copart: Copart is a global leader in online salvage and used vehicle auctions with operations across North America, Europe, and beyond. As a much larger incumbent with broader geographic reach, it competes in the same vehicle auction category as Manheim Directo but at a different scale and with a more diversified portfolio.
• AutoScout24: AutoScout24 is Europe's largest online car marketplace, operating across 20+ countries including Spain. While not a pure auctioneer, it serves many of the same automotive professional buyers for vehicle sourcing and is part of the broader digital automotive trade ecosystem in which Manheim Directo operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/manheim-espa-a
• Xx.com/ManheimES

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manheim Directo