Lekkerland AG & Co

What Lekkerland AG & Co does

Lekkerland SE (operating as Lekkerland AG & Co) is a European B2B wholesale, logistics, and services platform specializing in on-the-go consumption. Founded in 1960 in Germany from a merger of confectionery wholesalers and tracing its origins to a 1956 Dutch merger, the company today operates in four countries — Germany, Netherlands, Belgium, and Spain — serving roughly 55,300+ sales outlets with approximately 5,800 employees. Its customer base comprises petrol station shops, kiosks, convenience stores, EV charging parks, and quick service restaurants, with the Conway sub-brand used in Belgium and Spain for full-service food service distribution.

The company delivers a three-part offering: wholesale distribution of confectionery, beverages, snacks, fresh and frozen foods, tobacco products, and specialty items including gift vouchers and e-cigarettes; high-performance multi-temperature logistics that delivers products from different temperature zones in a single drop; and innovative services such as fully automated 24/7 unmanned shops deployed at railway stations, digitalization services, and tailored shop concepts for partners. Lekkerland operates country-specific subsidiaries and distribution infrastructure under its own brand and the Conway, Convenience Retail Solutions, and Convenience Concept B.V. sub-brands.

Lekkerland is a wholly-owned subsidiary of REWE Group, one of Europe's leading retail and tourism conglomerates. Reported FY2025 revenues are €10.3 billion in Germany, €2.1 billion in the Netherlands, €1.6 billion in Belgium, and €1.2 billion in Spain, implying consolidated group revenue on the order of €15 billion. Revenue is generated through wholesale product margins on transactional distribution to a long tail of small-format retail customers, with go-to-market executed through direct B2B account management and owned logistics rather than consumer marketing.

Name

Lekkerland AG & Co

Legal name

Lekkerland SE

Website

https://lekkerland.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lekkerland is a European B2B wholesale, logistics, and services platform serving petrol station shops, kiosks, convenience stores, EV charging parks, and QSRs across Germany, the Netherlands, Belgium, and Spain.

Ownership category

akta.pro rank

Product category

Convenience Wholesale Distribution

NAICS

Merchant Wholesalers, Nondurable Goods (424), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Bakery & Confectionery Wholesale (AFAIABAG)

Keywords

• Wholesale distribution services
• Convenience retail supply
• Multi-temperature logistics
• Petrol station wholesale
• Automated retail solutions

Headquarters

HQ city

Frechen

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Distribution: Wholesale distribution of confectionery, beverages, snacks, fast food, fresh products, frozen foods, dry foods, tobacco goods, non-food items, and specialty products including gift vouchers and e-cigarettes. Revenue generated through product margins on sales to ~55,300+ total sales outlets across four countries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Lekkerland operates as a B2B wholesaler, logistics provider, and service company specializing in on-the-go consumption. It supplies tobacco goods, food-to-go, snacks, drinks, electronic value products, gift vouchers, e-cigarettes, and non-food items to petrol station shops, kiosks, convenience stores, charging parks, and quick service restaurants across Germany, the Netherlands, Belgium, and Spain.

Product overview

Lekkerland AG & Co operates as a unified wholesale, logistics, and services platform for the on-the-go consumption market across four European countries. The core portfolio consists of three integrated offerings: (1) Wholesale distribution of perfect product ranges including confectionery, beverages, snacks, fresh and frozen foods, tobacco products, and specialty items; (2) High-performance multi-temperature logistics enabling single-delivery supply of products across different temperature zones; and (3) Innovative services including fully automated 24/7 shops, digitalization solutions, and customer concepts. The Lekkerland Group operates through multiple sub-brands including Conway (Belgium and Spain), Convenience Retail Solutions (Netherlands), and Convenience Concept B.V. (Netherlands), serving petrol station shops, kiosks, convenience stores, charging parks, and quick service restaurants.

Differentiator

Problem solved

Functional benefit

Brands

• Conway: Brand name used for Lekkerland operations in Belgium and Spain
• Convenience Retail Solutions
• Convenience Concept B.V.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• REWE GroupcoreStrategic or Co-development PartnerLekkerland is a wholly-owned subsidiary of REWE Group, one of the leading retail and tourism corporate groups in Europe. This parent company relationship provides Lekkerland with strategic backing, resources, and operational synergies within the broader REWE ecosystem.

Scale indicators9 records

Recent moves3 records

Expansion highlights5 records

Regional players

• Booker Group: U.K. food and grocery wholesaler (Tesco subsidiary) serving independent retailers, convenience stores, and foodservice. Comparable broad-line B2B grocery and tobacco distribution to convenience customers in a different (U.K.) geography.
• Bidvest Group: South African food-services and distribution group with multi-country foodservice and convenience supply operations. Comparable B2B distribution scale and category breadth, though primarily serving different geographies than Lekkerland.

Direct peers

• McLane Company: One of the largest U.S. distributors to convenience stores, gasoline retailers, and foodservice operators. Operates a similar broad-line grocery and tobacco wholesale model targeting petrol-station and SMB convenience customers at national scale.
• Core-Mark International: Major North American distributor to convenience stores, servicing a large retail network with similar broad product categories including food, snacks, beverages, and tobacco. Closest direct peer in customer base, product mix, and convenience-store distribution model.
• Martin-Brower: Global multi-temperature supply chain specialist for quick-service restaurant chains. Highly comparable multi-temperature logistics platform and QSR customer base to Lekkerland, though more QSR-focused than convenience retail.
• HAVI Group: Global supply chain and logistics partner to quick-service restaurants and convenience retail. Highly comparable business model of multi-temperature B2B distribution and value-added services for on-the-go consumption channels, though more QSR-anchored than Lekkerland's convenience mix.

Broad incumbents

• US Foods Holding Corp: Major U.S. foodservice distributor with broad-line product portfolio, multi-temperature logistics, and private-label offerings. Similar integrated distribution plus private-label playbook serving restaurant and convenience channels at scale.
• Bunzl plc: U.K.-listed global distribution and outsourcing group serving foodservice, grocery, and convenience channels across multiple continents. Comparable B2B wholesale distribution model, though broader and more diversified across non-food categories than Lekkerland.
• Performance Food Group: Large U.S. foodservice and convenience distributor with Vistar segment focused on vending/convenience and broad-line foodservice distribution. Comparable scale and multi-channel B2B distribution model, including convenience-store exposure.
• Sysco Corporation: Largest U.S. foodservice distribution company, operating broad-line B2B food distribution with multi-temperature logistics serving restaurants and institutional customers. Comparable in scale and operating model, though predominantly foodservice-skewed rather than convenience retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lekkerland AG & Co