The Long Group
The Long Group is a small, privately-held firm founded in 1993 and based in Merrimack, NH, that delivers consumer and business intelligence solutions built on proprietary databases for financial insights to its clients.
- Company typePrivate
- Founded1993
- HeadquartersMerrimack, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What The Long Group does
The Long Group is a privately-held, for-profit firm headquartered in Merrimack, New Hampshire, that has operated continuously since its founding in 1993. The company offers consumer and business intelligence solutions built around proprietary databases used to deliver financial insights to its clients. Elizabeth Cote serves as co-founder and partner, and the organization operates with a lean headcount of 1-10 employees, consistent with a small, specialized data/analytics provider rather than a scaled platform business.
The company's core offering centers on curated proprietary databases that underpin its consumer and business intelligence products. No public information is available on the specific products, pricing models, distribution channels, customer segments, partnerships, certifications, or underlying technology stack. The firm's website (longgrouponline.com) was observed to return only a loading/verification page at the time of data collection, limiting the ability to verify product surface area, technical architecture, or go-to-market mechanics.
The business model is not publicly disclosed; no pricing, revenue, funding, or contract data is available in the input. The firm's 30+ year continuous operation without disclosed external funding rounds suggests a bootstrapped, self-sustaining model — most likely subscription, license, or consulting fees tied to access to its proprietary data assets. For investment diligence, the absence of transparent revenue, customer, and product metrics represents a material information gap that limits assessment of commercial viability, scalability, and defensibility.
The Long Group firmographics
Firmographics- Name
- The Long Group
- Website
- https://longgrouponline.com
- Company type
- Private
- Founded year
- 1993
- Headcount range
- 1–10 employees
- Short description
- The Long Group is a small, privately-held firm founded in 1993 and based in Merrimack, NH, that delivers consumer and business intelligence solutions built on proprietary databases for financial insights to its clients.
- Ownership category
- akta.pro rank
The Long Group industry classification
Industry- Product category
- Financial Data & Intelligence
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (519), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Data Analytics & Business Intelligence Services (BPAHALAC)
Keywords
Where The Long Group is headquartered
LocationHeadquarters
- HQ city
- Merrimack
- HQ country
- United States
- HQ region
- North America
Markets served
The Long Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations
The Long Group product offering
Product offeringCore offering
The Long Group offers consumer and business intelligence solutions built on proprietary databases that deliver financial insights. The firm combines curated data assets with analytical outputs designed to support decision-making for both consumer and enterprise audiences. Founded in 1993 and headquartered in Merrimack, United States, the company operates as a small, privately held data and insights provider.
Differentiator
Problem solved
Functional benefit
Products and services
- Consumer and Business Intelligence Solutions
Companies that use The Long Group
Customer profileIdeal customer profiles2 records
The Long Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Long Group partnerships and signals
Strategic signalRecent moves2 records
The Long Group competitors and assessment
Company assessmentBroad incumbents
- Equifax: A global credit bureau delivering consumer and business financial insights from massive proprietary databases — the closest large-scale analogue to The Long Group's consumer + business intelligence model.
- Experian: A leading consumer credit reporting agency that also provides business intelligence and analytics, comparable in combining consumer and business data products built on proprietary datasets.
- LexisNexis Risk Solutions: Provides proprietary data and analytics for consumer and business risk, identity, and financial insights — a direct functional peer in the data-driven intelligence space.
- Dun & Bradstreet: A long-established provider of business intelligence and proprietary financial databases on companies and consumers, directly comparable to The Long Group's stated mission of business intelligence via proprietary data assets.
- Verisk Analytics: A data analytics provider delivering proprietary datasets and insights used by financial and risk decision-makers — comparable in asset-light, data-centric intelligence delivery.
- TransUnion: A major credit reporting agency offering consumer credit information and business intelligence solutions — directly comparable in product scope and data-driven financial insights.
Emerging players
- CoreLogic: Provides property and financial data analytics on consumers and businesses using proprietary datasets, overlapping with The Long Group's vertical of data-driven financial intelligence for decision-making.
Direct peers
- Bureau van Dijk (Moody's Analytics): A provider of business intelligence and financial data on private and public companies via proprietary databases — a niche-specialist comparable to a boutique firm serving financial-insights buyers.
- Acxiom: A data and analytics company operating proprietary consumer and business databases for marketing and financial insights — closely comparable in business model and data-asset approach to The Long Group.
Others
- Wolters Kluwer Compliance & Risk: Provides proprietary financial, regulatory, and compliance data products serving banks and lenders — adjacent to The Long Group's financial-insights customer base and data-product economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
The Long Group social profiles
Digital presenceThe Long Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Long Group leadership team
Management profileNumber of profiles
Profiles1 record
The Long Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Long Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Long Group
What does The Long Group do?
The Long Group offers consumer and business intelligence solutions built on proprietary databases that deliver financial insights. The firm combines curated data assets with analytical outputs designed to support decision-making for both consumer and enterprise audiences. Founded in 1993 and headquartered in Merrimack, United States, the company operates as a small, privately held data and insights provider.
When was The Long Group founded?
The Long Group was founded in 1993. It employs 1 to 10 people.
Where is The Long Group based?
The Long Group is headquartered in Merrimack, United States, in the North America region.
Who are The Long Group's main competitors?
Broad incumbents on record are Equifax, Experian, LexisNexis Risk Solutions, Dun & Bradstreet, Verisk Analytics and TransUnion. CoreLogic is listed as an emerging player. Direct peers are Bureau van Dijk (Moody's Analytics) and Acxiom. Wolters Kluwer Compliance & Risk is listed as an others.
Does The Long Group have an API?
No public API is recorded for The Long Group.
What industry is The Long Group in?
The Long Group's product category is Financial Data & Intelligence. Its primary akta.pro industry code is BPAHALAC, Data Analytics & Business Intelligence Services. Its NAICS code is 519 and its SIC code is 8742.