What CHLITINA does

CHLITINA (克丽缇娜) is a vertically integrated beauty and skincare company founded in 1989 in Taiwan by Dr. Chen Wugang, who pioneered the application of amino acid technology to skincare with the launch of the E.P.O. (Ester Pure Oil) Cleanser. The company entered mainland China in 1997 under Dr. Chen Bihua and is now controlled by Lifeng Co., Ltd. (TWSE: 4137, 丽丰-KY), a Taiwan-listed entity. CHLITINA develops, manufactures, and distributes professional-grade skincare products through a proprietary technology stack that includes P113+ antibacterial ingredients licensed from Boston University, deer embryo extract technology (Euromonitor-certified as a Chinese beauty industry first), and ongoing regenerative medicine research through the Tongji University Lifan Regenerative Medicine Institute. Production is centralized at the Songjiang factory (Shanghai), which holds ISO9001 and GMPC certifications and operates an MES digital manufacturing system with up to 20 million bottles annual capacity.

The company's core go-to-market is a single-store franchise model operating approximately 5,000 stores globally, with over 4,700 in mainland China across 380+ cities and supported by nearly 30 directly managed provincial branch offices. Product pricing ranges from ¥115 to ¥1,127 RMB per item. Revenue is generated through four brand channel systems: the CHLITINA beauty salon franchise, RnD nail and eyelash salons, Yapulide medical aesthetics anti-aging centers, and HOME SPA / Manu-Shou product distribution, plus the 新美力 e-commerce platform. The franchise primarily serves female entrepreneurs (over 4,000) and end consumers (over 100 million women served cumulatively), with average store tenure exceeding 10 years.

Strategic positioning combines celebrity-driven brand marketing (Liu Shishi as global spokesperson since October 2025), AI-enabled store operations and skin diagnostics, and expansion into ingestible beauty products and medical aesthetics. In May 2026, Zhao Chengyou succeeded Dr. Chen Bihua as Chairman, articulating a "younger, smarter, international" strategic agenda while Southeast Asia (Vietnam pilot, with Malaysia/Indonesia/Thailand evaluation) represents the next geographic frontier.

Name

CHLITINA

Legal name

克丽缇娜（中国）贸易有限公司

Website

https://chlitina.com.cn

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

CHLITINA (克丽缇娜) is a Taiwan-founded (1989) Chinese beauty salon franchise operator running nearly 5,000 stores globally, with proprietary amino acid skincare technology, multi-brand ecosystem spanning medical aesthetics and e-commerce, and a primarily female franchisee and consumer base.

Ownership category

akta.pro rank

Headquarters

HQ city

Xuhui

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Franchise Store Operations: CHLITINA generates primary revenue through a single-store franchise model across mainland China. Franchisees pay for the franchise right to operate CHLITINA beauty salons, receiving products, training, operational support, and brand backing. The company operates through nearly 30 directly managed provincial branches providing full lifecycle support from consultation through store setup and ongoing operations.
2. Skincare & Beauty Product Sales: Direct sales of professional-grade skincare, body care, and beauty products to franchise stores and directly to consumers. Products include multiple series (Fansi, E.P.O., Guangcai Xueying, Jingdian, Licanli, etc.) covering facial treatments, body treatments, and at-home skincare, priced from ¥115 to ¥1,127 RMB per item.
3. E-commerce / New Meili Shopping Platform: The '新美力' (New Meili) e-commerce platform sells beauty, cosmetics, health, and lifestyle products, operating an online-to-offline model integrated with the franchise network. Revenue from the e-commerce platform showed 101% year-over-year growth in 2018.
4. Medical Aesthetics & Anti-aging Services: 雅朴丽德 (Yapulide) medical aesthetics clinics offer anti-aging and regenerative medicine services, with flagship stores in Beijing (opened June 2018) and expansion plans for Beijing and Shanghai.
5. Manu/Shou (慷硕) Health & HOME SPA: Health product and HOME SPA product distribution channels contribute additional revenue streams through the broader health and wellness ecosystem including the Manu/Shou brand and Hesden clinics.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

CHLITINA sells skincare services and branded beauty products through a single-store franchise salon network, supported by in-house brands (Fansi, E.P.O., Guangcai Xueying, Jingdian, Licanli). It also operates complementary channels for nail/eyelash services, medical aesthetics, and home-use spa products, with all products manufactured at its ISO9001- and GMPC-certified Songjiang facility.

Differentiator

Problem solved

Functional benefit

Brands

• RnD瑷缇: 专业美甲美睫连锁品牌
• 雅朴丽德
• HOME SPA
• 哲美学院
• 克丽缇娜童妍精粹液
• 克丽缇娜刺梨白番茄双舱饮
• 克丽缇娜多重肽白桦精萃胶原饮
• 克丽缇娜酶力抛光套组
• 克丽缇娜琉光美少女身体系列

Products and services

• CHLITINA Beauty Salon Services Franchised single-store beauty salons offering facial, body, and skincare treatment programs to female consumers, supported by in-house brands and AI skin diagnostics.
• Fansi Skincare Line In-house CHLITINA skincare product line sold through salons and distribution channels, covering facial care regimens.
• E.P.O. Skincare Line CHLITINA in-house skincare product line sold through salons and HOME SPA distribution.
• Guangcai Xueying (光采雪颜) Skincare Line Brightening-focused skincare line within CHLITINA's in-house product portfolio.
• Jingdian Skincare Line In-house CHLITINA skincare line distributed via salons and HOME SPA channels.
• Licanli Skincare Line In-house CHLITINA skincare product line sold through the salon network and distribution channels.
• RnD 琰绠 Nail and Eyelash Services Specialty nail and eyelash services under the RnD 琰绠 brand, part of CHLITINA's multi-channel brand architecture.
• 雅朴丽德 (YAPULIDI) Medical Aesthetics Anti-Aging Centers Medical aesthetics and anti-aging center services under the 雅朴丽德 brand, offering higher-ticket clinical-style skincare treatments.
• HOME SPA Product Distribution At-home spa and skincare product distribution channel extending CHLITINA's in-house brands beyond the salon.
• CHLITINA Single-Store Franchise Opportunity Franchise offering enabling individual entrepreneurs and small operators to open a single CHLITINA beauty salon under standardized brand, product, and operating systems.

Quantifiable outcome

• Global franchise stores reached nearly 5,000 with mainland China exceeding 4,700 stores across 380+ cities
• +7 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• 上海第二工业大学 (Shanghai University of Science and Technology)coreImplementation/ SI/ Consulting Partner · 1 March 2025Signed agreement in March 2025 to establish '克丽缇娜哲美培训产学研基地' (CHLITINA Zemo Training Industry-Academia-Research Base) and donated to the education development fund. Aims to advance beauty industry education and talent development, leveraging Zemo's professional training expertise and the university's academic resources.
• 字节跳动-天才妈妈项目 (ByteDance - Genius Mother Project)coreStrategic or Co-development Partner · 1 January 2025Joint partner in the '天才妈妈·壮锦梦想工坊' non-heritage cultural preservation project, combining CHLITINA's funding with ByteDance's platform reach to support rural women through Zhuang brocade craftsmanship.
• 中国妇女发展基金会-天才妈妈项目 (China Women's Development Foundation - Genius Mother Project)coreStrategic or Co-development Partner · 1 January 2024Partnership through the '天才妈妈·壮锦梦想工坊' (Genius Mother · Zhuang Brocade Dream Workshop) project in Longzhou, Guangxi, combining non-heritage cultural preservation with rural women's economic empowerment. Nearly 3,000 Douyin stores helped raise over RMB 400,000 for the initiative.
• 上海电视节 (Shanghai Television Festival)flagshipStrategic or Co-development Partner · 1 January 2019Three-year official partnership with Shanghai TV Festival (2017-2019). Jointly launched '白玉兰阅·读计划' (White Magnolia Reading Plan) and '一本书，影响乡村孩子的一生' reading donation program, engaging celebrities like Yao Chen, Zhang Guoli, Li Yan, Guo Jingfei to recommend books for rural children.
• 同济大学-丽丰再生医学研究院 (Tongji University Lifan Regenerative Medicine Institute)coreTechnology or Integration · 1 January 2018Joint research institute established with Tongji University focusing on regenerative medicine and anti-aging research, advancing CHLITINA's scientific capabilities in skin health and longevity solutions.
• 第20届上海国际电影节官方合作伙伴 (20th SIFF)flagshipStrategic or Co-development Partner · 1 June 2017Official partner and designated skincare brand. Documentary '岗拉梅朵' was selected as opening film for the 20th SIFF documentary unit. Won '金丝带优秀电视节目奖' and translated into multiple languages for broadcast in 9 countries.
• 上海国际电影节 (Shanghai International Film Festival / SIFF)flagshipStrategic or Co-development Partner · 1 February 2017Official partner and designated skincare brand for SIFF since 2016 (19th SIFF), continued through 2017 (20th SIFF) and 2019 (22nd SIFF). Documentary investment program '勇敢爱不等待' produced award-winning documentary '岗拉梅朵' which won '金丝带优秀节目奖' and was broadcast in 9 countries along the Belt and Road.
• 中国青少年发展基金会 (China Youth Development Foundation)coreStrategic or Co-development Partner · 1 January 2009Partnership began in 2009 with the '燃灯计划' (Lighting Lamp Plan) for rural teacher training and student support. In 2018, upgraded to '燃灯基金' (Lighting Lamp Fund) with RMB 2 million donation, creating China's first CYDF reading-focused fund. Programs span teacher training, reading education system development, and student support across 18 provinces.
• French R&D ConsortiumcoreTechnology or Integration · 1 July 2008Established R&D alliance with French partners in July 2008, marking CHLITINA's internationalization of its research and development capabilities. This partnership helped establish international R&D labs in France and Germany.

Scale indicators12 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Proya Cosmetics (珀莱雅): Leading Chinese skincare brand listed on Shenzhen Stock Exchange, known for mass-to-premium skincare products with strong e-commerce presence. Comparable to CHLITINA as a domestic Chinese skincare brand competing for the same women consumers, but distributed primarily through digital channels rather than franchise salons.
• Mary Kay: Global direct-sales beauty company operating through a consultant/franchise-style model selling skincare and cosmetics to women. Comparable to CHLITINA in its franchise-style distribution model empowering women entrepreneurs, though Mary Kay is direct-sales rather than brick-and-mortar salon-based.
• Marubi (丸美): Chinese skincare brand founded in 2002, listed on Shanghai Stock Exchange, focusing on eye care and facial skincare products. Directly comparable to CHLITINA as a Chinese-origin professional skincare brand competing for the same mid-to-high-end women consumer segment with similar skincare franchises and retail distribution.
• Pechoin (百雀羚): Heritage Chinese skincare brand founded in 1931, known for affordable mass-market skincare products. Comparable to CHLITINA as a long-established Chinese skincare brand with national recognition, though competing more on price and mass distribution than premium salon channels.
• Botanee (贝泰妮 / Winona 薇诺娜): Chinese dermatological skincare company behind the Winona brand, listed on Shenzhen Stock Exchange with multi-billion dollar market cap. Comparable as a Chinese skincare company targeting sensitive-skin and medical-grade positioning, competing for similar professional skincare consumers but through pharmacies and digital channels.
• Inoherb (相宜本草): Chinese herbal skincare brand founded in 2000, known for traditional Chinese medicine-inspired skincare products. Comparable to CHLITINA as a Chinese skincare brand with botanical/herbal positioning targeting similar women consumers with mid-tier price points.
• Yatsen Holding (逸仙电商 / Perfect Diary 完美日记): Chinese beauty company behind Perfect Diary, listed on NYSE. Comparable to CHLITINA as a Chinese-origin beauty brand competing for the same women consumer base, though primarily DTC/digital-first with rapid scale and lower price points.
• Avon (Natura &Co): Global direct-sales beauty company historically focused on women entrepreneurs and accessible beauty products. Comparable to CHLITINA in its women-empowerment franchise/distributor model and similar target consumer demographic.

Broad incumbents

• L'Oréal: World's largest beauty company with broad portfolio including L'Oréal Paris, Lancôme, Estée Lauder-competitive brands, and active presence in China's salon channel (L'Oréal Professionnel). Comparable to CHLITINA as a broad beauty incumbent competing for the same professional skincare and salon channel.
• Estée Lauder Companies: Global multi-brand beauty conglomerate owning Estée Lauder, Clinique, La Mer, Tom Ford Beauty, and others. Comparable to CHLITINA as a broad beauty incumbent competing in the premium skincare category, particularly through department stores and travel retail in China.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ChlitinaUSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHLITINA