Fleischwirtschaft

What Fleischwirtschaft does

FLEISCHWIRTSCHAFT is a German B2B trade media platform and lead brand within dfv Mediengruppe (Deutscher Fachverlag GmbH), a privately-held specialized publishing group founded in 1946. It serves professionals across the meat and meat-products value chain—producers, processors, traders, and suppliers in DACH (Germany, Austria, Switzerland) and German-speaking Europe—delivering news, market analysis, regulatory updates, research findings, and event coverage across markets, production, research & development, and management topics.

The product surface is a multi-channel content stack rather than a software platform: a flagship website (fleischwirtschaft.de) with sections covering News, Markt, Produktion, F+E, and Management; a digital E-Paper delivered via iOS app, Android app, and browser; a portfolio of newsletters (FLEISCHWIRTSCHAFT Newsletter, Newsflash, afz & FLEISCHWIRTSCHAFT Spezial, international fleischwirtschaft.com Newsletter); downloadable whitepapers and special reports (market analyses, hygiene, AI, packaging); an RSS feed; peer-reviewed meat-science research reports; and sub-brands afz (meat trade / butchery craft), newEAT (alternative proteins, plant-based foods, food innovation—rebranded from NEWMEAT in 2024), and FLW International (international edition). Recurring events and awards (Deutscher Fleisch Kongress, Forum der Fleischwirtschaft, newEAT Akademie, afz AKADEMIE, Förderpreis der Fleischwirtschaft) anchor community engagement.

The business model is a hybrid subscription-and-advertising B2B media operation. Subscriber revenue comes from tiered digital subscriptions (€9 first-month trial, €349 per 12 months, €599 per 24 months), while advertising/media-kit ("Mediadaten") inventory, event sponsorships, and whitepaper sponsorships form the secondary monetization layer. Distribution is self-serve digital-first across web, mobile apps, E-Paper, and email, supplemented by physical event venues. No APIs, SDKs, or third-party integrations are exposed; technology footprint is conventional CMS-and-email-publication infrastructure rather than a technology platform product.

Name

Fleischwirtschaft

Legal name

dfv Mediengruppe (Deutscher Fachverlag GmbH)

Website

https://fleischwirtschaft.de

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Short description

FLEISCHWIRTSCHAFT is a German B2B trade media platform within dfv Mediengruppe serving meat-industry professionals across DACH with news, market analysis, regulatory updates, an E-Paper, mobile apps, newsletters, events, and sub-brands covering butchery and alternative proteins.

Ownership category

akta.pro rank

Product category

Trade Publication / B2B Industry Media

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Meat industry news
• Trade publication services
• B2B industry media
• Digital publishing
• Meat industry reports

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

FLEISCHWIRTSCHAFT is a B2B trade media platform providing news, market analysis, production insights, research and development findings, and management content for the German meat and meat products industry. It delivers this content through a subscription-based digital offering including a news website, E-Paper digital magazine accessible via browser and mobile apps, multiple email newsletters, downloadable whitepapers and special reports, and in-person industry events. The platform serves producers, processors, traders, and suppliers across the DACH region's meat industry value chain.

Product overview

FLEISCHWIRTSCHAFT is a B2B media platform providing comprehensive coverage of the German meat and meat products industry. The offering consists of a core news website delivering current industry news across markets, production, research, and management, complemented by a digital E-Paper magazine accessible via web and mobile apps. Multiple newsletters (FLEISCHWIRTSCHAFT Newsletter, Newsflash, afz & FLEISCHWIRTSCHAFT Spezial) and the international fleischwirtschaft.com Newsletter extend reach to subscribers. The subsidiary brand newEAT covers alternative proteins and food innovation, while afz serves the meat trade and butchery craft. The portfolio also includes industry events (Deutscher Fleisch Kongress, Forum der Fleischwirtschaft, newEAT Akademie Award), downloadable whitepapers and special reports (market analyses, hygiene, AI, packaging), and access to peer-reviewed Meat Science research reports. The platform operates on a subscription model with tiered pricing (1-month, 12-month, 24-month digital plans).

Differentiator

Problem solved

Functional benefit

Brands

• afz: Trade publication for butchers and meat craft professionals
• newEAT
• FLW International

Products and services

• FLEISCHWIRTSCHAFT Website Primary B2B news portal covering the German meat and meat products industry, featuring current news on markets, production, research, and management topics. Organized into News, Markt, Produktion, F+E, and Management sections.
• E-Paper Digital Magazine Digital version of the monthly FLEISCHWIRTSCHAFT magazine, accessible via browser and iOS/Android apps. Included with Digital subscriptions.
• Newsletter Package Multiple newsletter offerings including FLEISCHWIRTSCHAFT Newsletter, Newsflash, afz & FLEISCHWIRTSCHAFT Spezial, and international newsletters for fleischwirtschaft.com.
• afz (Allgemeine Fleischer Zeitung) Supporting publication focused on the meat trade and butchery craft, serving the butchery and meat craft professional segment within the dfv Mediengruppe protein portfolio.
• newEAT Magazine and platform covering alternative proteins, plant-based foods, and food innovation, part of the dfv Mediengruppe protein portfolio.
• Industry Events & Conferences Industry events including Deutscher Fleisch Kongress, Forum der Fleischwirtschaft, newEAT Akademie Award, and afz AKADEMIE, providing networking and professional development for meat industry professionals.
• Whitepapers & Special Reports Research publications including market analyses, hygiene specials, AI specials, and packaging specials available as downloadable PDFs.
• FLW International International edition of the meat industry trade publication serving global meat industry audiences with English-language content.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Food Engineering Magazine: B2B trade media for food and beverage processing professionals, including meat processors. Comparable as a B2B information provider for food industry professionals, but with broader food-and-beverage scope that dilutes its vertical focus versus FLEISCHWIRTSCHAFT.
• Feedstuffs / Feed Strategy: Established B2B trade media covering animal feed, livestock, and adjacent protein-supply chain industries. Comparable as a B2B trade publisher for the protein value chain, but with broader scope into agriculture rather than meat processing specialization.

Emerging players

• FoodNavigator (William Reed): Digital B2B news platform for the food and beverage industry, including meat/protein subsegments. Comparable as a digital-native B2B media brand monetized via subscriptions, events, and industry intelligence, though with broader category coverage.
• Just-Food (Informa/Agrimoney): Digital-first B2B news and analysis platform covering the global food industry, including meat and protein categories. Comparable in business model (subscription-based B2B trade media), but with a broader food-industry lens and predominantly English/global reach.

Direct peers

• Lebensmittel Zeitung: Sister publication within dfv Mediengruppe covering the broader German food retail and FMCG industry. Closest comparable by business model (B2B trade media, subscription + events), audience (German-speaking food professionals), and corporate parent, but serving a wider food-retail audience than FLEISCHWIRTSCHAFT's meat-only focus.
• National Provisioner: Long-running US B2B trade publication for the meat and poultry processing industry. Comparable on vertical, target audience, and event-driven business model, with the leading processing-sector audience overlapping FLEISCHWIRTSCHAFT's core readership.
• Meat+Poultry (Watt Global Media): US-based B2B trade media brand serving the meat and poultry processing industry across print, digital, and events (e.g., IPPE). Directly comparable by vertical focus (meat/poultry), audience (processors, suppliers), and monetization (subscriptions, advertising, conferences).
• Fleischerei (Handelsblatt / dfv Fachverlag): German trade media serving the butcher and meat-craft industry. Highly comparable by language, geography (DACH), and audience (butcher trade), making it the closest German-language peer to FLEISCHWIRTSCHAFT's afz sub-brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fleiwinews
• Facebookfacebook.com/fleischwirtschaft
• LinkedInlinkedin.com/company/fleischwirtschaft
• Instagraminstagram.com/fleischwirtschaft

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleischwirtschaft