M&D Care
M&D Care is a privately held Welsh specialist adult social care provider operating 8 residential homes, 5 specialist units, and 6 supported living services with 650+ staff, serving adults with learning disabilities, mental health needs, and complex needs via local authority and NHS-commissioned care packages.
- Company typePrivate
- Founded2010
- HeadquartersLlangennech, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What M&D Care does
M&D Care is a privately held specialist adult social care provider headquartered in Carmarthen, Wales, operating since approximately 2008–2010. The company delivers person-centred Residential Care, Supported Living, Specialist Care, Positive Behaviour Support (PBS), and Community Outreach services to adults with learning disabilities, mental health needs, and complex needs across Wales. As of the most recent disclosures, the business operates 8 residential care locations, 5 specialist care units, and 6 supported living services, supported by 650+ employees serving 200+ individuals.
The underlying operating model is labour- and property-intensive rather than technology-led: there is no proprietary technology platform disclosed, and service delivery is conducted through M&D Care's own directly operated facilities rather than via a partner or franchise network. The PBS-led clinical framework, co-produced care plans, and 100% qualified staffing model form the core of the company's value proposition, differentiating it from generic domiciliary or residential providers.
Revenue is generated through contracts with local authorities, NHS Wales health boards, and direct payment arrangements on a per-care-package basis — i.e., a managed services revenue model aligned to commissioned individual placements. The go-to-market motion is referral-led: prospective residents are referred by social services, NHS trusts, healthcare professionals, and families, with the company's website hosting a formal referral pathway. Pricing is not publicly disclosed and is determined by assessed needs and commissioning agreement. Customer concentration is high by both buyer type (public sector commissioning) and geography (Wales-only), and the company is privately held with no disclosed institutional investors or parent entity.
M&D Care firmographics
Firmographics- Name
- M&D Care
- Legal name
- M&D Care
- Website
- https://mdcareltd.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- M&D Care is a privately held Welsh specialist adult social care provider operating 8 residential homes, 5 specialist units, and 6 supported living services with 650+ staff, serving adults with learning disabilities, mental health needs, and complex needs via local authority and NHS-commissioned care packages.
- Ownership category
- akta.pro rank
M&D Care industry classification
Industry- Product category
- Adult Social Care Services
- NAICS
- Residential Intellectual and Developmental Disability Facilities (623210), Services for the Elderly and Persons with Disabilities (624120), Other Residential Care Facilities (62399)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)
- akta.pro primary industry
- Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)
Keywords
Where M&D Care is headquartered
LocationHeadquarters
- HQ city
- Llangennech
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
M&D Care business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Social Care Services: M&D Care generates revenue through contracts with local authorities, health boards (primarily NHS Wales), and direct payment arrangements with individuals. Services include Residential Care, Supported Living, and Community Outreach. Revenue is recurring in nature, billed on a care package basis aligned with individual support plans and commissioning agreements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
M&D Care product offering
Product offeringCore offering
M&D Care provides specialist adult social care services across Wales for adults with learning disabilities, mental health needs, and complex needs. The core service portfolio consists of Residential Care (24/7 support in 8 owned homes), Specialist Care (expert support for complex health and behavioural needs across 5 specialist units), Supported Living (person-centred independent living across 6 services), Positive Behaviour Support, and Community Outreach. All services are delivered by 100% qualified staff under a PBS-led, co-produced care planning approach.
Product overview
M&D Care operates as a unified specialist adult social care services provider offering an integrated portfolio of care services across Wales. The core service offerings consist of Residential Care (24/7 professional support in comfortable homes), Specialist Care (expert support for complex health and behavioral needs), Supported Living (promoting independence with flexible, person-centered support), Positive Behaviour Support (PBS-led approach focused on individual needs), and Community Outreach services. The company also has New Developments in progress to expand into additional locations across Wales. These services collectively enable adults with learning disabilities, mental health needs, and complex needs to achieve maximum independence and community integration within safe, nurturing environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Care Full-time care delivered in comfortable, homely environments with 24/7 qualified care staff for adults with learning disabilities, mental health needs, and complex needs. Includes personalised care planning and support across 8 residential care locations in Wales, commissioned by local authorities, NHS health boards, and direct payment arrangements.
- Specialist Care Expert support for adults with complex health and behavioural needs delivered across 5 specialist care units in Wales by specialised staff with advanced training. Features positive behaviour support strategies, therapeutic interventions and activities, and complex health monitoring to support 50+ individuals.
- Supported Living Flexible, person-centred support enabling 40+ adults to live independently through 6 supported living services across Wales. Focuses on independence, practical life skills development, community integration, and social connections with 24/7 support available.
- Positive Behaviour Support (PBS) PBS-led approach that builds comprehensive support plans around each individual's unique needs, preferences, and goals, focusing on the person rather than the condition. Applied across residential, specialist, supported living, and community outreach services to support adults with learning disabilities, mental health needs, and complex needs.
- Community Outreach Community-based support enabling adults with learning disabilities, mental health needs, and complex needs to integrate into their communities. Provides assistance in developing practical life skills, building community connections, and accessing social opportunities beyond residential or supported living settings.
Quantifiable outcome
- 100% Qualified Staff — all care staff are qualified professionals with specialist training
- +4 more outcomes
Companies that use M&D Care
Customer profileSegments3 records
Ideal customer profiles2 records
M&D Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
M&D Care partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights4 records
M&D Care competitors and assessment
Company assessmentBroad incumbents
- HC-One: Largest UK residential care home operator, providing nursing, residential, and dementia care across England, Scotland, and Wales. Broad incumbent with much wider elderly care focus but directly overlapping in the residential care delivery space.
- Care UK: Major UK health and social care provider operating residential care homes, supported living, and healthcare services. A larger incumbent with broader service portfolio including elderly care, but overlapping in specialist residential services.
- Priory Group: Large national operator providing specialist mental health, learning disability, and autism services across residential, supported living, and hospital settings. A much larger established player in the same specialist care space, operating broadly across the UK.
- Elysium Healthcare: Established UK provider of specialist mental health and learning disability services, including residential and hospital-level care. Broader geographic footprint and more acute clinical settings than M&D Care, but overlapping customer segments.
Direct peers
- Voyage Care: One of the largest UK providers of specialist care for adults with learning disabilities, autism, and complex needs. Operates supported living and residential services across England and Wales, making it a directly comparable specialist care platform with similar commissioning relationships.
- Hft (Home Farm Trust): National charity providing support for people with learning disabilities, including residential care, supported living, and community services. Operates across England and Wales and serves a directly comparable population to M&D Care.
- Consensus Support Services: UK specialist provider focused on learning disabilities, autism, and complex needs across residential and supported living settings. Highly comparable service portfolio and commissioning model.
- Lifeways: Major UK provider of supported living and residential care for adults with learning disabilities, autism, and complex needs. Direct competitor in the specialist social care space with overlapping service models and NHS/local authority commissioning.
- Achieve Together: Specialist provider of supported living and residential services for adults with learning disabilities, autism, and complex needs in the UK. Directly comparable operating model and customer base.
- United Response: National charity supporting people with learning disabilities, autism, and mental health needs through supported living and community services. Directly comparable person-centered care model and commissioning profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
M&D Care social profiles
Digital presenceM&D Care compliance and trust
Trust signalCompliance1 record
M&D Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
M&D Care leadership team
Management profileNumber of profiles
M&D Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M&D Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M&D Care
What does M&D Care do?
M&D Care provides specialist adult social care services across Wales for adults with learning disabilities, mental health needs, and complex needs. The core service portfolio consists of Residential Care (24/7 support in 8 owned homes), Specialist Care (expert support for complex health and behavioural needs across 5 specialist units), Supported Living (person-centred independent living across 6 services), Positive Behaviour Support, and Community Outreach. All services are delivered by 100% qualified staff under a PBS-led, co-produced care planning approach.
Is M&D Care a public or private company?
M&D Care is a private company. It is classified as unknown and is currently operating.
When was M&D Care founded?
M&D Care was founded in 2010. It employs 251 to 500 people.
Where is M&D Care based?
M&D Care is headquartered in Llangennech, United Kingdom, in the Europe region.
How does M&D Care make money?
One revenue line is on record: social Care Services.
Who are M&D Care's main competitors?
Broad incumbents on record are HC-One, Care UK, Priory Group and Elysium Healthcare. Direct peers are Voyage Care, Hft (Home Farm Trust), Consensus Support Services, Lifeways, Achieve Together and United Response.
Does M&D Care have an API?
No public API is recorded for M&D Care.
What industry is M&D Care in?
M&D Care's product category is Adult Social Care Services. Its primary akta.pro industry code is HLAFAEAL, Care Management & Care Coordination (Home & Community-Based). Its NAICS code is 623210 and its SIC code is 8050.