What Hastoe does

Hastoe Housing Association Limited, operating as the Hastoe Group, is a UK registered provider of social housing and self-described leading rural housing specialist, owning and managing more than 7,500 homes across the south of England (Devon to Norfolk) in 70+ local authority areas, with a workforce of approximately 120 staff. Its core products are social and affordable rental housing and shared ownership properties, complemented by a broad support stack including responsive repairs (24-hour emergency cover), planned and cyclical maintenance, gas safety, damp and mould remediation compliant with Awaab's Law, heating systems management covering conventional and renewable technologies, aids and adaptations funded via Disabled Facilities Grants, benefits and welfare advice, anti-social behaviour casework, and a two-stage complaints process with Housing Ombudsman access.

The business model is subscription/recurring in structure: weekly or monthly social rents, mandatory service charges on flats and estates, and shared ownership receipts. Tenants are allocated via housing applications and local authority referrals, with self-service through the MyHastoe online portal and physical access via the 0300 123 2250 Customer Service Centre plus Post Office and PayPoint payment networks. Technology stack is conventional rather than differentiated: Microsoft 365 for staff and the MyHastoe portal for residents. The organisation is regulated by the Regulator of Social Housing and registered as an exempt charity with the Financial Conduct Authority; it holds Investors in People Gold, publishes a Modern Slavery Act 2015 statement, and complies with UK GDPR, the Equality Act 2010, and Awaab's Law. Revenue figures are not publicly disclosed and there are no funding rounds, subsidiaries, parent companies, or M&A signals in the source data.

Name

Hastoe

Legal name

Hastoe Housing Association Limited

Website

https://hastoe.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

51–100 employees

Short description

Hastoe Housing Association is a UK social housing provider and self-described leading rural housing specialist, owning and managing over 7,500 affordable and shared ownership homes across 70+ local authority areas in the south of England. It serves individual tenants and homeowners with subsidised rents, responsive repairs, and resident support services.

Ownership category

akta.pro rank

Product category

Social Housing

SIC

Operators Of Apartment Buildings (6513), Real Estate (6500)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Social housing
• Affordable housing
• Rural housing
• Housing association
• Shared ownership

Headquarters

HQ city

Kingston Upon Thames

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Social Housing Rents: Hastoe provides housing to people with a general housing need at social and affordable rents. They own and manage over 7,000 properties across more than 70 local authority areas in the south of England. Revenue is generated through weekly or monthly rental payments from tenants.
2. Service Charges: Residents in flats or estates may receive cleaning and/or gardening services for which they pay a service charge on top of their weekly or monthly rent.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hastoe Housing Association is a social housing landlord that owns and manages over 7,500 homes across the south of England, from Devon to Norfolk. The organisation provides affordable rental housing, shared ownership properties, property repairs and maintenance, tenant support services, and community-led housing development in partnership with local communities.

Product overview

Hastoe Housing Association operates as a social housing landlord and England's leading rural housing specialist, managing over 7,500 homes across the south of England. The organisation offers a unified housing service combining property management, tenant services, and digital engagement through its MyHastoe online portal. Core housing products include social housing rentals and shared ownership properties. Service offerings span repairs and maintenance, anti-social behaviour management, heating systems management (covering gas, oil, heat pumps, and renewable energy systems), damp and mould remediation, gas safety, aids and adaptations, benefits advice, complaints handling, and tenant satisfaction measurement. The organisation also deploys Microsoft 365 Co-Pilot internally as an AI productivity tool for staff operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Housing Rental Core rental housing service providing properties at social and affordable rents to tenants across more than 70 local authority areas in the south of England. Includes over 7,500 homes from Devon to Norfolk for people with a general housing need.
• Shared Ownership Properties Home-buying option allowing purchasers to buy a share of a property and pay rent on the remaining share, targeting applicants with documented income and financial information. Provides a path to homeownership for those unable to afford full market purchase.
• Repairs and Maintenance Service Comprehensive property maintenance covering emergency repairs with 24-hour response, scheduled repairs, heating system breakdowns, annual gas safety checks, electrical testing, and cyclical maintenance programmes for all Hastoe-managed properties.
• Anti-Social Behaviour Management Housing management service investigating and addressing anti-social behaviour complaints including harassment, noise, parking disputes, and domestic abuse, with victim-centred approach and personalised action plans for residents.
• Heating Systems Management Management of multiple heating system types including gas boilers, oil storage, air source heat pumps, ground source heat pumps, mechanical ventilation with heat recovery, storage heaters, and renewable energy installations, with resident guidance and breakdown support.
• Damp and Mould Management Property condition management addressing condensation, damp, and mould issues with inspections, data monitoring, remediation works, and resident support, in compliance with Awaab's Law timescales (emergency repairs within 24 hours, significant issues inspected within 10 working days with repairs starting within 5 working days).
• Benefits and Welfare Advice Support service providing residents with guidance on benefits, welfare rights, and financial support options to help them sustain their tenancies.
• Aids and Adaptations Independent living support service providing handrails, lever taps, level access showers, and major property adaptations, with funding assistance through Disabled Facilities Grants for disabled residents.
• Gas Safety Service Annual gas safety checks and servicing for all properties with gas supply, managed by qualified Gas Safe engineers to ensure appliance safety and carbon monoxide prevention.
• MyHastoe Online Resident Portal Online self-service portal enabling tenants and homeowners to manage rent payments, report and track repairs, update tenancy details, apply for permissions, report anti-social behaviour, and submit complaints or compliments 24/7.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Together With TenantscoreStrategic or Co-development PartnerHastoe supports the Together With Tenants campaign (housing.org.uk), a national initiative working to improve the relationship between housing associations and their residents.
• Long Term Plan For HousingcoreStrategic or Co-development PartnerHastoe supports the Long Term Plan For Housing campaign (housing.org.uk), advocating for sustained investment and policy support for housing.
• Four Million HomescoreStrategic or Co-development PartnerHastoe supports Four Million Homes (fourmillionhomes.org), a campaign highlighting the scale of housing need across England.
• CPRE SomersetminorGTM or Marketing PartnerHastoe sponsored CPRE Somerset's inaugural 'Love Your Countryside' awards scheme in June 2026, demonstrating commitment to rural community recognition.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hyde Group: A UK housing association providing general needs, supported, shared ownership and key-worker housing across London and the south. Comparable to Hastoe in business model and regulatory status, with broader product and geographic mix.
• Aster Group: A UK housing association with around 30,000 homes concentrated in the south of England, providing affordable rent, shared ownership and supported living. Comparable to Hastoe in geographic focus, product mix and community-led development ethos.
• Peabody: One of the oldest and largest UK housing associations, with a London- and south-east-weighted portfolio of c.66,000 homes. Comparable to Hastoe as a regulated social landlord delivering affordable rent, shared ownership and community investment.
• Optivo: A large UK housing association formed from the merger of AmicusHorizon and Viridian Housing, operating around 45,000 homes predominantly in London and the south. Comparable to Hastoe as a regulated social landlord offering general needs, supported and shared-ownership housing.
• Sovereign Housing Association: A major south-west-focused housing association with around 40,000 homes across southern and central England. Comparable to Hastoe in geographic overlap, affordable-rent and shared-ownership product set, and rural/community-led development approach.
• LiveWest: A south-west-focused housing association managing around 38,000 homes across the West Country, including rural and small-market-town developments. Comparable to Hastoe in regional focus, rural/affordable rent product and partnership-led development model.
• L&Q Group: A major UK housing association and residential developer managing over 110,000 homes. Comparable to Hastoe in providing social and affordable rented housing, shared ownership, and supported housing across southern and eastern England.
• Orbit Group: A large UK housing association with around 45,000 homes across the Midlands, south and south-east of England. Comparable to Hastoe in providing affordable rent, shared ownership and rural/urban general-needs housing through a regulated landlord model.
• Clarion Housing Group: The largest UK housing association, owning and managing around 125,000 homes across England. Comparable to Hastoe as a regulated social landlord providing affordable and shared-ownership housing, though at materially greater scale and geographic breadth.

Direct peers

• English Rural Housing Association: A UK housing association that specialises exclusively in affordable rural housing, making it the closest rural-focused comparable to Hastoe. Operates a smaller portfolio of rural homes for local communities, mirroring Hastoe's delivery model and target segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hastoe

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hastoe