PC-specialist Aschaffenburg

What PC-specialist Aschaffenburg does

PC:MediaStore Aschaffenburg, legally registered as Systempartner Computervertriebs GmbH, is a privately-held German e-commerce and retail business operating from Aschaffenburg since its store opening on December 6, 1999. The company sells computer hardware components, peripherals, printer consumables, software licenses, photovoltaic/solar systems, and a notably broad catalog of vacuum robot spare parts covering brands including Roborock, Ecovacs/Deebot, Dreame, iRobot/Roomba, Xiaomi, Eufy, and Neato. It operates both a physical retail store at Würzburger Straße 188 (with limited pickup hours of only two hours per week, on Tuesday and Thursday afternoons) and an online shop at ep-mediastore-ab.de serving German consumers, broader EU countries, and select international destinations.

The company's underlying technology is conventional: a standard e-commerce storefront (legacy osCommerce-style interface), DHL parcel logistics integration, and traditional payment processing through PayPal, Skrill-backed credit card, bank transfer, and cash/EC for local pickup. No proprietary platform, software IP, or AI/ML capability is indicated. The company runs an in-house repair workshop for vacuum robots, desktop PCs, and notebooks, accepting devices regardless of where they were originally purchased. Authorized reseller partnerships with AVM (FRITZ! products), Acer, Gigabyte, and Terra (Wortmann AG) provide structured access to branded inventory, and membership in the EP: Electronic Partner purchasing cooperative (since April 1, 2005) supplies wholesale procurement leverage; the trading name was changed from EP:MediaStore to PC:MediaStore in 2011 to differentiate its PC specialization.

The business model is direct-to-consumer with two revenue streams: product sales (hardware, vacuum robot parts, software, photovoltaic systems) and professional repair services. Pricing is unit-based with per-item SKUs ranging from under 1 EUR to several hundred EUR; German DHL shipping is a flat 6.99 EUR with free shipping above 500 EUR order value. Customer segments are predominantly general consumers seeking vacuum robot parts and PC repairs, with secondary segments including government institutions (eligible for invoice payment) and home/office users seeking printer consumables. Customer acquisition is driven by listings on price comparison platforms (Geizhals, ShopMania, Preisvergleich) and Google Maps local search rather than paid acquisition channels.

Name

PC-specialist Aschaffenburg

Legal name

Systempartner Computervertriebs GmbH

Website

https://ep-mediastore-ab.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

PC:MediaStore Aschaffenburg is a small German e-commerce and retail business selling computer hardware, vacuum robot spare parts, photovoltaic systems, and software, with an in-house repair workshop for vacuum robots and PCs. Founded 1999, 4 employees.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

PC Components & Upgrades Retail (CPU, GPU, RAM, Storage, Motherboards) (CRACABAD)

akta.pro secondary industries

PC Gaming Computers & Peripherals Retail (CRACABAI), PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage) (CRACAFAC)

Keywords

• Computer hardware retail
• Vacuum robot spare parts
• PC repair services
• Consumer electronics store
• E-commerce electronics

Headquarters

HQ city

Aschaffenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Electronics: Sale of computer hardware components, peripherals, spare parts for vacuum robots, printer consumables, software licenses, and accessories through retail and online channels
2. Repair Services: Repair and service of vacuum robots, computers, and notebooks in their own workshop facility

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

PC-specialist Aschaffenburg (PC:MediaStore) operates a retail and online shop selling computer hardware components, vacuum cleaning robots and spare parts, photovoltaic/solar systems, software, and accessories. The company also provides repair services for vacuum robots, computers, and notebooks through its own workshop facility, supported by authorized partnerships with AVM, Acer, Gigabyte, and Terra.

Product overview

PC:MediaStore is an e-commerce retail store offering computer hardware components, household vacuum robots with replacement parts, photovoltaic solar systems, and software licenses. The company operates both an online store and physical retail location in Aschaffenburg, Germany. Services include repair workshops for vacuum robots and PCs/notebooks. The product portfolio includes hardware categories (processors, graphics cards, memory, storage, networking), household robots (Roborock, Dreame, Ecovacs, Eufy, iRobot Roomba, Neato, Xiaomi), balcony solar power systems, and software (operating systems, antivirus, office software).

Differentiator

Problem solved

Functional benefit

Products and services

• Computer Hardware Components Computer hardware components and peripherals including processors, graphics cards, memory, storage, networking equipment, power supplies, and cables, sold through the retail store and online shop.
• Household Robots and Spare Parts Vacuum cleaning robots and replacement parts from brands including Roborock, Dreame, Ecovacs Deebot, Eufy, iRobot Roomba, Neato, and Xiaomi, including dock accessories, bumpers, sensors, side brushes, vacuum motors, dustbins, batteries, and filters.
• Photovoltaic Systems Solar panel systems including balcony solar power plants for residential energy generation.
• Software Operating systems, antivirus/security software, office software, and productivity applications sold via the online shop.
• Vacuum Robot Repair Service Repair and diagnostic service for vacuum cleaning robots across major brands, including component replacement and maintenance, performed in the company's own workshop in Aschaffenburg.
• PC and Notebook Repair Service Repair services for desktop computers and notebooks of all brands, performed in the company's own workshop regardless of where the device was originally purchased, including consultation on network and data security.

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• EP: Electronic PartnercoreChannel Partner/ Reseller/ Distributor · 1 April 2005Membership in EP: Electronic Partner purchasing group since April 1, 2005. Provides access to competitive wholesale pricing and group purchasing power. Rebranded from EP:MediaStore to PC:MediaStore in 2011 to emphasize PC specialization.
• Terra (Wortmann AG)minorChannel Partner/ Reseller/ DistributorTerra Deutschland partner. Sells Terra branded IT products and solutions.
• AcerminorChannel Partner/ Reseller/ DistributorAcer Point partner. Authorized reseller of Acer computers, notebooks, and accessories with original spare parts.
• GigabyteminorChannel Partner/ Reseller/ DistributorGigabyte Silver Partner status. Authorized reseller of Gigabyte components including motherboards, graphics cards, and accessories.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Saturn: Major German consumer electronics retail chain (same corporate parent as MediaMarkt), selling computers, peripherals, software, and household electronics. Competes for the same end-consumer electronics purchases as PC:MediaStore, particularly in the Aschaffenburg catchment area.
• Notebooksbilliger.de: Large German online electronics retailer selling notebooks, PCs, components, peripherals, and consumer electronics. Comparable in product breadth and customer overlap but operates at significantly greater scale and brand recognition.
• Cyberport: Major German multichannel electronics retailer (online and stores) carrying PCs, components, peripherals, and consumer electronics. Comparable category coverage and customer base as a broad incumbent competing for the same end customers.
• Conrad Electronic: Established German electronics retailer (online and catalog) selling components, tools, PC peripherals, and consumer electronics. Comparable in product breadth, particularly in the components and maker/DIY segment PC:MediaStore serves.
• MediaMarkt: Europe's largest consumer electronics retail chain, selling PCs, peripherals, software, and household appliances. Overlaps substantially with PC:MediaStore's consumer-facing electronics offering but operates at vastly greater scale and reach.

Direct peers

• Caseking: German specialty retailer focused on PC gaming hardware, cases, cooling, and peripherals. Overlaps directly with PC:MediaStore's gaming-oriented SKUs (GPUs, gaming peripherals, components) and DIY enthusiast customer segment.
• Mindfactory: One of Germany's largest dedicated online retailers of PC components, peripherals, and hardware — directly comparable in product category (CPUs, GPUs, RAM, storage, motherboards) and target customer (DIY PC builders and upgraders), but at substantially larger scale.
• Alternate: Major German online retailer of PC components, gaming hardware, and consumer electronics. Comparable product catalog and customer base to PC:MediaStore, serving DIY PC builders and home users across Germany and the EU.
• Reichelt Elektronik: Long-established German mail-order and online electronics retailer selling components, semiconductors, connectors, and PC peripherals — overlapping with PC:MediaStore's components and DIY/maker SKUs (e.g., jumper cables, capacitors) and serving a similar hobbyist and professional buyer.

Others

• EP: Electronic Partner: German purchasing and marketing group for independent electronics retailers. PC:MediaStore is a member since 2005, making EP: a direct upstream partner and benchmark for the cooperative model that enables the company to compete against larger chains.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pc-mediastore

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PC-specialist Aschaffenburg