Fulcrum Properties Group

What Fulcrum Properties Group does

Fulcrum Properties Group, doing business as Fulcrum Residential, is a private residential real estate brokerage affiliated with the Keller Williams franchise and the PLACE network. Founded in 2012 and headquartered in Washington, DC, the firm operates with 11-50 employees and serves individual home buyers and sellers across six U.S. states: Maryland, Virginia, Washington DC, Florida, North Carolina, and South Carolina. The company's service portfolio centers on agent-led residential buy and sell representation, supplemented by a home value estimation tool and a mortgage financing referral line routed through partner lenders. Co-founder Thomas Kavanagh serves as Realtor and Director of Growth.

The technology stack is built primarily on the third-party Brivity IDX platform, which provides MLS-connected property search, a home value estimator, lead capture forms, and chatbot-driven consultation scheduling. Social login (Google, Facebook, Apple) and reCAPTCHA are integrated for authentication and anti-abuse. The firm does not operate proprietary technology, does not maintain a mobile app, and has no disclosed API. Distribution runs through a website (fulcrum-residential.com), a referral program, customer testimonials, and an active agent recruiting flow positioned as 'one of the fastest growing real estate teams in the US and Canada.'

Revenue is generated almost entirely through real estate commissions on completed transactions, typically 2.5-6% of sale price split between listing and buyer agents. Commission rates are not publicly disclosed and are negotiated per engagement. The firm offers free marketing plans and pre-approval assistance as customer acquisition hooks, with financing referrals producing no direct revenue disclosed in the inputs. The go-to-market is sales-led, agent-driven, and dependent on Keller Williams brand infrastructure and PLACE network support for technology and operational tooling.

Name

Fulcrum Properties Group

Legal name

Fulcrum Properties Group

Website

https://fulcrumpg.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Fulcrum Properties Group (dba Fulcrum Residential) is a private Keller Williams-affiliated residential real estate brokerage serving individual home buyers and sellers across six U.S. states through licensed agents and a Brivity IDX-powered website.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)

akta.pro primary industry

Relocation & Corporate Housing Brokerage (BPAJAAAG)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller services
• Residential property management
• Real estate listings search

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: The company earns commissions on completed real estate transactions, typically a percentage of the sale price, paid by sellers upon closing. This is the primary revenue stream for residential real estate services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fulcrum Properties Group (operating as Fulcrum Residential) is a multi-state residential real estate brokerage serving buyers, sellers, investors, and rental property owners across Maryland, Virginia, Washington DC, Florida, North Carolina, and South Carolina. The firm is affiliated with Keller Williams and PLACE, delivering end-to-end representation from property search and home valuation through closing, alongside long-term rental and Airbnb management, and partner-referred mortgage and refinancing services.

Product overview

Fulcrum Properties Group operates as a Keller Williams-affiliated real estate brokerage offering a unified residential real estate platform. The core offerings consist of home buying and selling services, supported by a home value estimation tool and financing services module. The company serves buyers and sellers across six U.S. states through their branded website platform integrated with property listing search, consultation scheduling, and mortgage partner connections.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buyer Representation Licensed agent-led buyer representation covering property search via an IDX-integrated listing experience, scheduling and accompanying showings, offer preparation and negotiation, contract-to-close coordination, and connection to mortgage pre-approval partners. Targeted at individuals and families purchasing residential property in Maryland, Virginia, Washington DC, Florida, North Carolina, and South Carolina.
• Home Seller Representation Licensed agent-led seller representation covering pricing guidance (anchored by a free online Home Value Estimator), listing preparation, marketing and promotion, offer review and negotiation, inspection and appraisal management, and closing coordination. Targeted at individuals and families selling residential property across Fulcrum's six service markets.
• Long-Term Rental Property Management Ongoing management services for residential long-term rental properties, including tenant placement, rent collection, maintenance coordination, and landlord reporting. Targeted at rental property owners in Fulcrum's service markets who do not wish to self-manage.
• Airbnb / Short-Term Rental Management Short-term and Airbnb rental management for residential property owners, covering listing creation, dynamic pricing, guest communication, cleaning coordination, and turnover logistics. Targeted at property owners seeking yield optimization without day-to-day operations.
• Mortgage and Refinancing Referral Services Coordination and referral of home buyers and owners to partner lenders for mortgage pre-approval, purchase financing, and refinancing. Integrated into Fulcrum's buyer-representation workflow and surfaced to site visitors interested in financing options.
• Home Value Estimator Free online tool that lets residential property owners input their address to receive an automated market-value estimate, serving as a lead-generation and qualification entry point for Fulcrum's seller-representation services.

Quantifiable outcome

• Free marketing plan showing how to sell home for maximum value in minimum time

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Keller WilliamscoreChannel Partner/ Reseller/ DistributorFulcrum operates as an affiliated real estate team under the Keller Williams brokerage brand. This affiliation provides brand recognition, franchise infrastructure, MLS access, training resources, and compliance support for licensed agents.
• PLACEcoreGTM or Marketing PartnerPLACE is a technology and support network for real estate teams. Fulcrum Residential is branded as 'PLACE Powered' indicating access to marketing technology, lead generation tools, and operational support services provided through this partnership.
• Mortgage PartnerssupportingStrategic or Co-development PartnerThe company collaborates with trusted mortgage partners to provide financing solutions for homebuyers. These partnerships enable pre-approval assistance and access to competitive loan options as part of the home buying service offering.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Real Brokerage: Tech-forward residential brokerage leveraging a distributed agent model with revenue sharing. Comparable as a modern, agent-centric competitor challenging traditional franchise brokerages like Keller Williams.
• HomeSmart: Fast-growing national residential brokerage known for aggressive agent recruiting and competitive commission splits. Comparable for its team-recruitment orientation and technology-supported agent productivity model.
• Compass: Tech-enabled national residential real estate brokerage operating across major US metros with an agent-driven model. Highly comparable as a large-scale, technology-forward competitor targeting the same agent recruitment and consumer experience positioning.
• eXp Realty: Cloud-based residential brokerage with a distributed agent model across the US and Canada. Directly comparable for its agent-recruitment focus, technology platform, and multi-state operations serving teams under a unified brand.
• Redfin: Tech-enabled residential brokerage combining a consumer-facing platform with agent services. Relevant as a competitor redefining commission economics and digital lead capture in the same residential brokerage category.

Broad incumbents

• Coldwell Banker: Established national residential real estate franchise with broad geographic footprint. Relevant as an incumbent alternative for buyer and seller mindshare in the same Mid-Atlantic, DC and Southeast metros.
• Sotheby's International Realty: Luxury and high-end residential brokerage with strong brand recognition in premium markets. Comparable as a competing brand-affiliated residential brokerage competing for high-value listings in similar metro areas.
• Real Brokerage / NRT (Anywhere Real Estate): Parent of major US residential brokerage brands including Coldwell Banker and Century 21. Comparable as a large incumbent with overlapping franchise-style operations and agent-driven service delivery.
• Berkshire Hathaway HomeServices: Large national residential brokerage franchise network with a brand-forward agent model. Comparable as a competing franchise affiliation option that agents might choose over Keller Williams, with overlapping mid-Atlantic and Southeast geographic coverage.

Emerging players

• Rocket Homes (Rocket Companies): Digital-first residential real estate platform affiliated with Rocket Mortgage. Comparable as an emerging player integrating mortgage origination directly into the home search and purchase journey — directly relevant to Fulcrum's financing referral model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/FulcrumPG
• Facebookfacebook.com/FulcrumPG
• LinkedInlinkedin.com/company/fulcrum-properties-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fulcrum Properties Group