Schaub & Company

What Schaub & Company does

Schaub & Company is a privately held, boutique brand identity and visual design firm headquartered in Saratoga, California, founded in 1977 and led by principal Jack Schaub for the entirety of its 50 years of continuous operation. The firm provides an integrated suite of brand-building services: visual identities (logos and marks), comprehensive brand systems and guidelines, web content graphics, advertising design, marketing collateral, packaging and documentation layout, and event/exhibit graphics. These offerings are positioned as a unified brand-stewardship engagement rather than discrete deliverables, with the firm explicitly acting as an extension of the client's marketing department.

The underlying delivery model is principal-led professional services rather than a technology platform; there is no proprietary software, SaaS product, or automation layer described. The go-to-market is sales-led and relationship-driven, relying on direct outreach, referrals, and Jack Schaub's personal network, with the company website and a single direct email address ([email protected]) as the primary engagement channels. Revenue is generated through project-based engagements with enterprise clients, with named customers including Polycom, 2Wire, Aurora Algae, and Ruckus Wireless; pricing is not publicly disclosed and quotes are handled case-by-case.

Operationally, the firm is in a contraction phase: headcount is 1-10, Jack Schaub has publicly stated he is attempting to retire, and the company has been scaled down while continuing to serve client requirements. There is no indication of institutional backing, parent company ownership, funding rounds, acquisitions, or expansion into new geographies or verticals, leaving succession and continuity as open strategic questions for any investor or acquirer evaluating the asset.

Name

Schaub & Company

Website

https://schaubco.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Schaub & Company is a privately held, principal-led brand identity and visual design firm in Saratoga, California, offering logos, brand systems, web graphics, advertising, packaging, and event design to enterprise clients on a project basis. Founded in 1977 by Jack Schaub, the 1-10 person firm is now in a scale-down phase.

Ownership category

akta.pro rank

Product category

Brand Identity Design Services

NAICS

Graphic Design Services (541430), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Packaging & Brand Identity Creative Agencies (MPAAAAAN), Naming & Verbal Identity (BPAFAEAB)

Keywords

• Brand identity design
• Visual identity services
• Brand systems design
• Packaging design services
• Advertising creative design

Headquarters

HQ city

Saratoga

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Brand Identity & Design Services: The company generates revenue through project-based professional services engagements, creating visual identities, brand systems, web content graphics, advertising, collateral, packaging, documentation, and event exhibit graphics for clients. Revenue is derived from individual client engagements rather than recurring subscription arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Schaub & Company is a boutique brand identity and design firm that creates visual identities (logos, marks), brand systems/guidelines, web content graphics, advertising creative, marketing collateral, packaging and documentation, and event exhibit graphics for enterprise clients. Services are delivered as project-based professional engagements, with the founder providing direct principal-level involvement on every project.

Product overview

Schaub & Company is a design agency offering a unified suite of brand identity and visual communication services. The core offerings include Visual Identities (logo and mark design), Brand Systems (comprehensive brand guidelines), Web Content Graphics, Advertising design, Collateral production, Packaging and Documentation, and Event Exhibit Graphics. These services work together as an integrated brand-building offering—Visual Identities establish the foundational brand mark, Brand Systems ensure consistent application across all touchpoints, and the remaining services (Web Content Graphics, Advertising, Collateral, Packaging, and Event Exhibit Graphics) provide the complete range of visual communication materials needed for a cohesive brand presence across digital, print, and event environments.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights1 record

Direct peers

• Box Clever: Independent brand and packaging design agency working on visual identities, brand systems, and packaging. Directly comparable to Schaub & Company's mix of identity, packaging, and brand collateral.
• Turner Duckworth: Boutique design agency known for brand identity and packaging design for consumer brands. Comparable to Schaub on the packaging and visual identity intersection of the service offering.
• Siegel+Gale: Global brand strategy, design, and experience firm specializing in visual identity systems and brand simplification. Overlaps with Schaub & Company on brand identity, brand systems, and integrated visual communications.
• Character: Boutique creative agency focused on brand strategy, identity, and design systems for consumer and technology clients. Comparable to Schaub on the integrated brand-identity-and-systems offering with a boutique delivery model.
• Lippincott: Brand strategy and identity consultancy whose core work is creating corporate visual identities and brand systems for enterprise clients. Directly comparable to Schaub's focus on logos, brand systems, and design foundations.
• Interbrand: Global brand consultancy offering brand strategy, naming, visual identity, and brand experience work. Comparable to Schaub on the visual-identity and brand-system end of the service stack.
• Pentagram: Iconic multi-partner boutique design firm offering visual identity, brand systems, packaging, and advertising across an integrated practice. Closely comparable to Schaub & Company in scope of brand-identity work and principal-led delivery model.
• MetaDesign: International brand design agency with deep work in visual identity, brand systems, and corporate communications. Closely aligned with Schaub & Company's visual-identity and brand-systems core offering.

Emerging players

• RKS Design: Smaller, California-based design firm offering brand strategy, product design, and visual identity. Comparable to Schaub on boutique scale and integrated identity-plus-product scope.

Broad incumbents

• Landor: One of the world's largest brand consulting firms offering strategy, naming, identity, and experience design. Broader and more global than Schaub & Company but with directly overlapping identity and brand-system capabilities.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/SchaubCompany-212167258869669

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schaub & Company