Triana Viajes

What Triana Viajes does

Triana Viajes (legal entity Viajes Triana, S.A.) is a privately held, family-owned travel agency founded in 1994 in the Triana neighborhood of Sevilla, Spain, by brothers José Manuel Lastra Picazo and Arturo Lastra. The company operates a multi-department service platform rather than a single product, with at least ten specialized wholly-owned sub-brands covering bespoke travel (NARITA Viajes a Medida), congresses and events (Triana Congresos), corporate/MICE (Triana Empresas), group travel including schools (Viajes Triana Colectivos, Un Viaje Sobresaliente), accessible tourism (Turismo Accesible Triana), pilgrimages (Triana Peregrinaciones), exclusive expeditions (Triana Expediciones), sports events (Triana Eventos Deportivos), and incoming tourism into Spain, Portugal, and Morocco. Service delivery is built around a network of physical offices in Sevilla province (Triana headquarters, Centro, Alcalá de Guadaíra, Dos Hermanas) and Badajoz, supported by a digital presence (website, email newsletter, and Facebook/Twitter/Instagram) and IATA accreditation. The technology stack is not proprietary and no AI capabilities are disclosed; operations rely on traditional travel-agent workflows with specialized department teams.

The company earns revenue primarily through commissions and service fees on bookings of hotels (access to 60,000+ hotels worldwide with preferential rates), charter and scheduled flights, trains, cruises, car rentals, and travel insurance, plus fees for organizing group travel, corporate events, congresses, and bespoke itineraries. Pricing is quote-based per package, with payment financing offered up to 12 months interest-free. Go-to-market is sales-led through in-person consultation at offices and direct customer engagement via web contact forms. Customer segments are diversified across individual/family leisure, school and group travel, corporate/MICE, accessible tourism, incoming inbound tourism, religious pilgrimages, sports events, and honeymoons/expeditions, with no disclosed anchor enterprise clients.

Triana Viajes holds the Q de Calidad Turística (ICTE) and ISO 9001-2000 (OCA) certifications, which the company states make it the only travel agency in Andalucía with this dual quality distinction, and is a member of the Travel Advisor Guild (30 agencies, 100+ sales points across Spain), AEVISE, and CEAV. The second generation, represented by Marina Lastra Ortega as Deputy to General Management, has joined the leadership alongside founding General Director José Manuel Lastra Picazo, indicating an ongoing generational transition within a founder-controlled, non-funded ownership structure with no disclosed external investors.

Name

Triana Viajes

Legal name

Viajes Triana, S.A.

Website

https://trianaviajes.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Triana Viajes is a family-owned, Sevilla-based travel agency operating multiple offices across Andalucía and Badajoz, organizing personalized vacation packages, cruises, honeymoons, group and school trips, corporate/MICE events, accessible tourism, and pilgrimages for individual and institutional clients.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural/Heritage Multi-Day Tour Operators (THAKADAF)

akta.pro secondary industries

Culture, Heritage & Arts Itinerary Planning (THAKAOAK), Domestic/In-Country Multi-Day Tour Operators (THAKADAL), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Luxury Multi-Day Tour Operators (THAKADAE), Rail Journey Package Tour Operators (THAKADAN)

Keywords

• Travel agency services
• Custom vacation packages
• Corporate business travel
• Group tour packages
• Accessible tourism services

Headquarters

HQ city

Sevilla

HQ country

Spain

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Travel Agency Services and Bookings: Traditional travel agency earning commissions and service fees from booking hotels (60,000+ hotels worldwide with preferential rates), flights (charter and scheduled), trains, cruise ships, car rentals, and travel insurance. Additional revenue from organizing group travel, corporate events, congresses, and specialized tourism services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Triana Viajes is a Spanish travel agency that designs, books, and accompanies personalized vacation packages including cruises, honeymoons, Disneyland trips, and regional destinations. It also organizes corporate and MICE travel (incentive trips, congresses, meetings), group and school trips, accessible tourism for travelers with reduced mobility, religious pilgrimages, sports event travel, and incoming tourism to Spain, Portugal, and Morocco. Services span air, train, ship, and car-rental bookings, with access to 60,000+ hotels worldwide and multiple specialized departments delivering end-to-end trip design.

Product overview

Triana Viajes is a multi-department travel agency based in Seville, Spain, operating as a unified service platform with specialized departments rather than a single product. The core offering consists of customized travel design (NARITA Viajes a Medida), corporate/MICE services, and group travel, supplemented by specialized verticals including accessible tourism, religious pilgrimages, honeymoons, sports events, Disneyland packages, cruises, and inbound tourism for Spain/Portugal/Morocco. The company also offers destination-specific packages across Africa, America, Asia, Europe, and Oceania. All services are delivered through a network of physical offices in Seville and Badajoz provinces, backed by quality certifications (ISO 9001, Q de Calidad Turística) and industry accreditations (IATA, Travel Advisor Guild).

Differentiator

Problem solved

Functional benefit

Brands

• NARITA Viajes a Medida: Custom and bespoke travel design service offering personalized trip planning.
• Triana Congresos
• Viajes Triana Colectivos
• Triana Expediciones
• Un Viaje Sobresaliente
• Turismo Accesible Triana
• Triana Peregrinaciones
• Triana Eventos Deportivos
• Triana Incoming

Products and services

• NARITA Viajes a Medida (Custom Tailor-Made Travel) Bespoke itinerary design service using a Travel Designer approach for individual travelers and small groups wanting fully customized trips.
• Corporate & MICE Business Travel Business travel management for companies including corporate transport (business class flights, trains, ships), preferential hotel rates at 60,000+ worldwide hotels, incentive travel consulting, and vehicle rental partnerships.
• Congresos y Eventos (Congresses and Events Management) Full congress and corporate event management including venue selection, audiovisual equipment, hotel reservations, catering, interpretation, and gala dinner organization.
• Viajes en Grupo / Grupos Exclusivos (Group Travel) Organization of group trips including school trips, exclusive expeditions (Mexico, Argentina, Turkey, Sicily, Japan), and customized group itineraries accompanied by Triana Viajes staff.
• Turismo Accesible (Accessible Tourism) Accessible travel services for people with reduced mobility, including adapted hotels, accessible buses, air ticketing agreements, accessible theme parks, and 24-hour assistance.
• Peregrinaciones / Turismo Religioso (Pilgrimages) Religious pilgrimage tourism services including pilgrimage organization and religious tourism programs.
• Viajes de Novios / Luna de Miel (Honeymoons) Honeymoon travel packages to destinations such as Japan, Bora Bora, New York, Niagara, Riviera Maya, Kenya, and Mauritius with financing up to 12 months interest-free.
• Cruceros (Cruises) Cruise vacation packages including Caribbean/Cuba, Norwegian Fjords, Baltic Capitals, Mediterranean routes (Venice, Barcelona), and Rhine River cruises.
• Incoming (Receptive Tourism) Inbound tourism services for visitors to Spain, Portugal, and Morocco including hotels, transfers, cultural/artistic tours, accessible tourism, religious tourism, circuits, and personalized itineraries with multilingual guides.
• Eventos Deportivos (Sports Events Travel) Travel and accommodation services for sports teams, clubs, schools, and competition participants including transport, transfers, and logistics management.
• Triana Expediciones (Exclusive Expeditions) Premium exclusive expedition travel services with Triana Viajes staff accompaniment, covering destinations like Gran Tour de Turquía, Argentina, Gran Tour de Sicilia, and Mexico.
• Disneyland Paris Packages Disneyland vacation packages including Disney hotels, theme parks (Disneyland Park, Walt Disney Studios Park), Disney Village entertainment, meal plans, and seasonal events.
• Vacation Destinations (Africa, America, Asia, Europe, Oceania) Destination-specific vacation packages covering Africa (Kenya, Egypt, Ethiopia, Morocco, South Africa, Botswana, Seychelles), America (Caribbean, Mexico, USA, Argentina, Brazil, Cuba, Chile, Patagonia, Guatemala), Asia (Thailand, China, Japan, Nepal, Sri Lanka, Bali, Malaysia), Europe, and Oceania (Australia, New Zealand, Fiji, Polynesia), as well as Spain.

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Travel Advisor GuildcoreOthersBusiness and professional guild of travel agencies founded in 1996, uniting 30 select companies with over 100 sales points nationwide. Membership is based on rigorous selection process. Common focus on business travel, incentives, meetings, and personalized vacation traffic. This membership provides national and international presence through a network of specialized agencies.
• AEVISE (Asociación Empresarial de Agencias de Viajes de Sevilla)minorOthersBusiness association of travel agencies in Sevilla, representing member agencies in the region.
• CEAV (Confederación Española de Agencias de Viaje)minorOthersSpanish Confederation of Travel Agencies, representing travel agencies at the national level.
• IATA (International Air Transport Association)coreTechnology or IntegrationAccredited by IATA for issuing air transport tickets and related services. Provides access to global airline booking systems and negotiated fares.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Catai Tours: Spanish tour operator specializing in guided tours, long-haul destinations, and cultural/heritage travel packages. Comparable to Triana Viajes's expedition and cultural tour offerings (Argentina, Mexico, Turkey, Japan) with similar customization approach.
• Nautalia Viajes: Spanish travel agency offering leisure, corporate, MICE, and group travel services. Comparable multi-vertical portfolio with physical distribution model similar to Triana Viajes.
• Halcón Viajes: Major Spanish travel agency brand with extensive physical branch network across Spain. Direct competitor offering similar multi-vertical travel services (leisure, corporate, group travel, honeymoons) with comparable offline consultation model.
• Barceló Viajes: Spanish travel agency chain owned by Barceló Group, offering vacation packages, corporate travel, and group tours. Comparable to Triana Viajes in multi-vertical services and Spanish market focus, with hotel-integration advantages.

Emerging players

• Logitravel: Spain-based online travel agency specializing in package holidays, cruises, and long-haul travel. Comparable to Triana Viajes in cruise and multi-destination focus, but operates via digital channels rather than physical offices.
• Rumbo (by Lastminute.com Group): Spanish online travel agency offering vacation packages, hotels, and flights. Represents the digital-first model that pressure traditional agencies like Triana Viajes, but with less customized service.

Broad incumbents

• Viajes El Corte Inglés: Spain's largest travel agency chain, part of El Corte Inglés group. Directly comparable to Triana Viajes as a full-service traditional travel agency offering leisure, corporate, group, and MICE travel with physical branches, though at vastly larger national scale.
• Travelplan (Grupo Piñero): Spanish tour operator and travel agency offering vacation packages, cruises, and customized travel. Comparable multi-vertical focus with Spanish market orientation, part of larger Grupo Piñero hospitality conglomerate.
• Tui Spain: Spanish arm of global TUI Group, offering package holidays, cruises, and tours. Competes with Triana Viajes in vacation packages and cruise segments but at vastly larger scale with vertical integration into hotels and airlines.

Others

• Viajes Marsans (historical peer / category): Once a major Spanish travel agency brand. Included as a category reference for the traditional Spanish retail travel agency model that Triana Viajes represents, illustrating the consolidation pressure on mid-sized Spanish agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trianaviajes
• Facebookfacebook.com/trianaviajes
• Instagraminstagram.com/trianaviajes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triana Viajes