Gentle Dental Group

What Gentle Dental Group does

Gentle Dental Group is a privately-held multi-location dental practice group headquartered in Singapore, operating three clinics across Bukit Timah (west), River Valley (central), and Tanjong Katong (east) since 1999. The group delivers general, preventive, restorative, cosmetic, surgical, and pediatric dental services, with particular emphasis on same-day ceramic restorations via DENTSPLY SIRONA CEREC CAD/CAM systems, digitally-planned Invisalign orthodontic treatment (at Platinum Provider tier), and 3D imaging through iTero intraoral scanners. The clinical team comprises 14+ dentists with international qualifications (Singapore, UK, Australia, New Zealand), supported by visiting oral & maxillofacial surgery specialists and dedicated nursing and finance staff.

Revenue is generated entirely through fee-for-service professional consultations and procedures, with pricing quoted on a per-patient basis and not publicly disclosed. Service mix spans general dentistry (fillings, root canals, gum treatment), CEREC one-day crowns/inlays/onlays using IPS Emax and 3M Lava Ultimate materials, Invisalign for both adults and children (including Phase 1 Early Smiles orthodontics with Invisalign First, Invisalign Palatal Expander, and Myobrace myofunctional appliances), pediatric dentistry, and oral surgery referrals. Patient acquisition is direct-to-consumer via word-of-mouth, educational blog content, Instagram, email newsletters, and WhatsApp-driven appointment booking — with no enterprise clients, third-party payor concentration, or franchise/affiliate distribution model.

Name

Gentle Dental Group

Legal name

Gentle Dental Group

Website

https://gentledental.com.sg

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Gentle Dental Group is a privately-held Singapore dental practice group operating three clinics (Bukit Timah, River Valley, Tanjong Katong) since 1999, delivering general, cosmetic, restorative, pediatric, and orthodontic care — including same-day CEREC restorations and Invisalign Platinum-tier orthodontic treatment — to local and expatriate families and adult patients.

Ownership category

akta.pro rank

Product category

Dental Services & Care

NAICS

Offices of Dentists (62121), Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Comprehensive Orthodontic Clinics (HLABABAA), Pediatric Dentistry Group Practices (HLABAKAD)

Keywords

• General dental services
• Cosmetic dentistry
• Orthodontic treatment
• Pediatric dentistry
• Same-day dental restorations

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Consultation and Treatment Services: Revenue generated from patient consultations, general dental treatments (fillings, cleanings, root canals), restorative procedures, orthodontic treatments, oral surgery, and preventive care across three clinic locations in Singapore.
2. CEREC One-Day Restorations: Same-day porcelain crowns and restorations using CAD/CAM technology with materials including IPS Emax and 3M Lava Ultimate. Premium pricing for advanced ceramic restorations with one-visit turnaround.
3. Invisalign Orthodontic Treatment: Revenue from Invisalign clear aligner treatments. Gentle Dental is a Certified Platinum Provider, offering treatment for both children (Invisalign First, Palatal Expander) and adults with various complexity levels.
4. Pediatric Dental Services: Specialized dental care for children including preventive treatments, early intervention orthodontics, and child-friendly dental experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gentle Dental Group is a multi-location private dental practice in Singapore that provides general, preventive, restorative, cosmetic, surgical, and orthodontic dental services to individual patients and families. Its core offerings include general dental treatments (fillings, root canals, gum therapy), CEREC CAD/CAM one-day porcelain crowns and restorations, Invisalign orthodontic treatment, pediatric/children's dentistry, and Early Smiles Phase 1 orthodontics for children aged 6-10. Services are delivered through three clinic branches equipped with CEREC, iTero 3D scanners, and Waterlase laser technology.

Product overview

Gentle Dental Group operates a multi-location dental practice in Singapore offering a unified suite of dental services centered around modern technology and patient comfort. The core offerings include general dental care (restorative, preventive, cosmetic) and specialized services including orthodontic treatments (Invisalign, braces), same-day CEREC CAD/CAM restorations, and pediatric dentistry under the Early Smiles program. The practice differentiates through technology adoption including iTero 3D scanning for Invisalign planning and CEREC systems for in-office crown fabrication.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dental Services Comprehensive dental services including restorative treatments (fillings), endodontics (root canal treatment), periodontics (gum and bone treatment), cosmetic dentistry (teeth whitening, crowns, veneers), oral surgery (dental implants, wisdom teeth removal), and orthodontics (braces). Targeted at the broad patient base requiring preventive, restorative, and surgical care across Singapore.
• Invisalign Clear Aligner Treatment Clear aligner orthodontic treatment for straightening teeth, using iTero 3D digital scans to create impressions and simulate treatment plans before custom aligners are manufactured. Gentle Dental is a Certified Platinum Provider, offering treatment for both children and adults with varying complexity levels.
• CEREC One-Day Restorations CAD/CAM system for designing and fabricating same-day porcelain crowns, inlays, onlays, and veneers using IPS Emax and 3M Lava Ultimate materials. Delivers aesthetic ceramic restorations in a single visit instead of multiple appointments with external labs.
• Pediatric Dentistry (Kids) Child-friendly dental services for children from infancy through adolescence, including preventive care, regular check-ups, oral hygiene education, and child-focused amenities (toys, cartoons, flavored treatments). Serves families seeking a gentle dental experience for their children.
• Early Smiles - Early Intervention Orthodontics Early intervention orthodontics program for children aged 6-10, offering Phase 1 orthodontic treatment through multiple modalities including Invisalign Palatal Expander, Myobrace myofunctional appliances, Invisalign First, 3D-printed fixed expanders, removable expansion appliances, and functional appliances such as Clark Twin Block.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Align Technology (Invisalign)coreTechnology or IntegrationCertified Platinum Provider of Invisalign clear aligner system. Gentle Dental digitally transmits 3D scans and photos to Invisalign USA, where technicians work with the practice to develop final treatment plans. Series of custom aligners manufactured and shipped back for patient fitting. Treatment includes additional aligners if needed for refinement.
• iTero (Align Technology)coreTechnology or IntegrationiTero 3D computer imaging scanners used at all Gentle Dental clinics for digital teeth and smile recreation, eliminating messy traditional impressions and enabling treatment simulation.
• DENTSPLY SIRONA (CEREC)coreTechnology or IntegrationCEREC CAD/CAM system in each clinic enables one-day porcelain crowns and restorations. Each clinic equipped with CEREC unit for east, west, and central Singapore coverage.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Pacific Smiles Group: ASX-listed dental practice operator in Australia with 100+ locations using a dentist partnership model. Comparable as a multi-location dental group using consistent technology platforms, though operating in a different geography.

Direct peers

• The Dental Studio: Singapore-based boutique dental group known for aesthetic and Invisalign treatments, similar to Gentle Dental's positioning. Comparable in targeting aesthetics-conscious patients and using 3D scanning/Invisalign as a core differentiator.
• Raffles Dental: Part of Raffles Medical Group, operating multiple dental clinics across Singapore offering general, orthodontic, and specialist dental services. Comparable in multi-location model and ability to refer patients internally to a broader medical network.
• Parkway Dental Practice: Operating under IHH Healthcare, Parkway Dental runs multiple clinics in Singapore with full-service offerings including orthodontics and aesthetic dentistry. Comparable as a multi-clinic premium private dental group targeting similar expat and local demographics.
• My Dentist's Clinique: Singapore-based multi-location dental practice offering general, cosmetic, and orthodontic services. Comparable in scale as another privately-held mid-size group competing in the same neighborhoods.
• Q&M Dental Group: Largest private dental group in Singapore with 80+ clinics. Direct competitor offering general dentistry, orthodontics (Invisalign), and specialist services across the same geographic market, making it the most direct comparable for unit economics and expansion strategy.
• T32 Dental Centre: Singapore-based multi-clinic dental group offering general dentistry, orthodontics, and specialist services. Comparable in scale (mid-size multi-location), specialty breadth, and patient demographic targeting.
• Smilefocus Dental: Singapore dental clinic group with multiple locations offering general, cosmetic, and orthodontic services. Comparable as a privately-held multi-location dental practice targeting families and expat populations.
• Healthway Dental: Singapore dental chain with multiple clinics under Healthway Medical Group offering comprehensive dental services. Comparable as a multi-location competitor in the same Singapore market with similar service mix.

Broad incumbents

• National Dental Centre Singapore (NDCS): Public sector specialty dental center under SingHealth. Not a direct competitor for general dentistry but sets the benchmark for specialist complexity and is where several Gentle Dental clinicians trained (e.g., Dr. Sylvia Chen). Relevant context for specialist referral dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/gentledentalsg
• LinkedInlinkedin.com/company/gentle-dental-group-sg

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gentle Dental Group